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20
15
Regional
Advertising Rates
Greensboro, North Carolina | Serving the Triad
Daily
SaturdaySunday
200 E. Market Street, Greensboro, North Carolina 27401
(336) 373-7150 or 1-800-553-6880 Ext. 7150
Advertising Website: www.greensboro.com/advertising
News & Record Online: www.greensboro.com
Regional Rate Card No. RE15, Effective April 1, 2015
CONTENTS
page
page
Color Comics
7
Personnel
2
Contract & Copy Regulations
9
Services
3
10
Targeted Products
7
Full Run ROP Rates
5
Go Triad
Guaranteed Positions
7
Terms of Payment
Kraft Wrapper
7
Mechanical Requirements
8
Deadlines
1
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THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
2
PERSONNEL
Advertising Director
COMMISSIONS/TERMS OF PAYMENT
Keeley Duckworth
(336) 373-7360 (Fax 373-3481) [email protected]
Jeremy Hood
[email protected]
Digital Sales Manager
(336) 373-7061 (Fax 373-3481)
Sales Operations Manager
Sheryl Elms
(336) 373.7045 (Fax 373-7152) [email protected]
Major Accounts Sales Manager
Bill Buschmann
(336) 373-7116 (Fax 373-7137)
[email protected]
Local Retail Sales Manager
Terry Mink
(336) 373-7364 (Fax 373-3481)
[email protected]
Automotive & Retail Sales Manager
(336) 373-7104 (Fax 373-3481)
Karen Cates
[email protected]
Inside, Careers & Real Estate Sales Manager
(336) 373-7306 (Fax 373-3481)
Rockingham Sales Manager
Sheryl Southern
[email protected]
Karl Miller
(336) 627-1781 ext.6133 (Fax 342-2513) [email protected]
Preprint Coordinator
(336) 373-7167 (Fax 412-5918)
Other Important Numbers
Credit Manager
(336) 373-7287 (Fax 373-7269)
Cindy Clark
[email protected]
Herein The News & Record is defined as the “Publisher.” The
REGIONAL ADVERTISING Rates set forth herein do not apply to
national or local advertisers, but rather to advertisers located within
NC, SC, GA, WV, TN, Washington, DC or VA. See page 4 for definition
of Regional Advertisers.
a. Notwithstanding anything contained herein, Publisher may, at any
time, including with regard to advertising placed by contract, condition the placement of advertising on Publisher’s collection of a
cash-in-advance payment for the full amount of such advertising
prior to scheduling any advertisement(s) for publication. Any advertiser or agency submitting advertising for placement on open
account credit, which shall include advertising placed subject to a
contract not payable in full, in advance, must be accompanied by
a completed News & Record credit application. Any credit request
must be approved by the Publisher before any advertisement will
be scheduled for publication. If credit is extended by Publisher,
the subsequent placement of advertising by advertiser and/or
agency constitutes such advertiser and/or agency’s agreement
to Publisher’s credit terms and conditions, which shall include,
but not be limited to, the following: unless otherwise specified
by Publisher, bills are generated on the first of each month for
previous month’s charges and payment shall be due on or before
the 25th day of the month referred to as “Billing Date” on the
statement for such charges. Bills are due upon receipt and are
considered accurate unless notification is received no later than
30 days following the date of the statement. In case of billing
disputes, extensions of time for payment of disputed amount only,
may be allowed. You will, however, be responsible for all other
outstanding balances in full by the 25th of the month following
the date of statement. Should legal action be required to collect
any past-due balance, the advertiser and/or agency shall pay all
costs including attorney’s fees.
b. There shall be added to any charges, amounts equal to any taxes,
however designated, levied or based on such charges or on the
publication of advertisements, including state and local privilege,
or excise taxes based on gross revenue, and any taxes or amount
in lieu thereof paid or payable by Publisher in respect of foregoing, exclusive however, of any taxes based on net income.
c. Each insertion order is not considered accepted by the Publisher
until approval is given for that insertion order by the Publisher’s
credit office. No advertisement shall be considered accepted by
Publisher until published. Any advertisement is subject upon
submission to all applicable Contract & Copy Regulations (see
page 10).
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
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2
YOUR PARTNERS IN BUSINESS
Design Services
News & Record Interactive
Our award-winning Ad Designers can design specs or finished layouts for
one advertisement or an entire campaign.
The News & Record can help your advertising campaigns come to life!
Consult with your account executive for event opportunities, promotional
ideas and much more.
Our interactive division offers the web products and consultative services
you need to get a competitive advantage online. Advertising options
include large format and rich media positions on greensboro.com as well
as goTriad.com, our arts and entertainment site. Our
classified portals - TriadCareers.com, TriadHomes.com, TriadCars.com and
TriadClassifieds.com - offer the most comprehensive and active marketplaces for buyers and sellers to connect in our region. Our ad marketplace - TriadMarketplace.com - provides a one-stop shopping environment for consumers to search for your products and services in the most
convenient way online. However, we go beyond simply offering targeted
advertising solutions online. In an effort to be your web solution
partner, we also offer many website services such as email marketing
and search engine marketing - to help your business directly maximize
the online channel for your customers. As more and more local consumers use the Internet for everything from researching products to making
the purchase, we stand ready to help your business get your share of the
pie.
Co-op Services
Proof of Publication
Our account executives can help you locate unused co-op dollars by contacting vendors and obtaining information on allowances and program
requirements.
The News & Record’s method for proof of publication is the BH Media
E-Tearsheet system (or any other designated system). The News &
Record does not provide hard copy tearsheets free of charge. The
advertiser agrees to accept News & Record electronic tearsheet as proof
of publication and services rendered for all ads that run in the News &
Record and any of its publication.
While most services are free, there are reasonable charges for original art
and logo designs. Contact your account executive for more information.
Photography
The News & Record’s Special Sections department can arrange photo
shoots for advertisers at reasonable rates. Costs include studio or
location, scanning and processing. Contact your account executive for
pricing.
Promotions
Marketing Services
The News & Record’s Marketing Department offers a wealth of research
resources, including Scarborough and Piedmont Opinion Survey, aimed at
helping you gain a better understanding of our marketplace. Available data
includes media reach, demographics and lifestyles, zip code information,
retailers’ and shopping centers’ shares of market, co-op information, maps
and consultation. Please contact your account executive for more information.
Electronic Ad Delivery
We require that you send us your ad in Acrobat PDF file format.
Adsend - you can use AP AdSend to transmit ads to our facility. There is
a per-ad fee. Acrobat PDF file format is used.
Advertisers may view and download pages displaying their advertisements on the day of publication by logging into the News & Record’s
secure E-sheet site at http://etearsheets.owh.com.
TriadCareers
TriadCareers targets job seekers with TriadCareers Sunday, a
section in the Sunday paper; TriadCareers Online at
www.triadcareers.com; and TriadCareers Employment Fairs held annually
and supplemented with a special section. Contact TriadCareers at
(336) 373-7306.
Call 1-800-2-ADSEND for more information.
Our adsend code is NCGRE.
Internet delivery is available through AdTRansit.com or Fastchannel.com
There is a per-ad fee.
E-mail - send your ad in Acrobat PDF format to [email protected]
For more information visit our web site at http://www.greensboro.com/
advertising/then click on adpost or call 336-373-7166
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THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
SPECIAL DISTRIBUTION DAYS
REGIONAL ADVERTISING
Region advertising rates apply to ads placed by any business located
outside the News & Record’s primary circulation area, within NC, SC,
GA, WV, TN, Washington DC or VA; ads placed over multiple retail signatures, unless all such retailers are under common ownership and are
located within the primary circulation area; and ads in which no legal
signatures appear, such ads having been placed by regional manufacturers, wholesalers, and/or distributors who do not sell directly to the public. Rates are net to publication.
The biggest shopping days of the year are a perfect time to advertise. On
these dates we deliver to every carrier home delivery subscriber regardless of subscription type.
Sunday rates and preprint quantities apply.
The Special Distribution Days are:
Friday
8/7/2015
Discover the Triad
Thursday 11/26/2015*Thanksgiving
READERSHIP
Readership**
Daily129,683
Sunday205,037
*To meet reader demand and support one of the biggest shopping days
of the year, we require full distribution quantities for Thanksgiving Day
inserts.
**Readership Source: Scarborough Research, March 2015 (Readership based
on one ad insertion)
TARGETED EDITORIAL & REACH-MAXIMIZING PRODUCTS
Each day the News & Record offers targeted ad placement on editorial pages to maximize your reach.
SUNDAY
• Life
• Sports Sunday
• Ideas
• Triad Careers
• Triad Homes
MONDAY
Sports • Life
TUESDAY WEDNESDAY THURSDAY
Sports • Life
Sports • Savor
Life • Sports
Go Triad
FRIDAY
Life • Sports
SATURDAY
Life • Sports
Triad Cars
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
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4
REGIONAL PRICING SCHEDULE
CHOOSE YOUR AD SIZE
Choose your ad size from the modular ad size chart. If the ad size you choose is not on this chart the non-modular, per inch base rate applies.
Base Rates - Black & White
Per Column-Inch
Modular Ad Size Discount
Mon-TueWed-Fri Sat Sun
$60.27 $68.87 $77.50 $86.11
Minimum Ad Size
Full page
Half page
1/4 page
1/8 page
1/16 page
Under 1/16 page
Be sure to deduct your spending based contract discount from these rates.
Save even more with the modular ad size discount!
Base Rates - Color
Ad Size
1/4 page or less
Over 1/4 up to 1/2 page
Over 1/2 page
Spot Color
$564
$684
$804
Full Color
$940
$1,140
$1,340
% Discount
15.0%
12.5%
10.0%
7.5%
5.0%
2.5%
These discounts apply on accepted modular ad sizes as indicated on the
modular ad size chart.
Be sure to deduct your spending based contract, and frequency discounts
from these rates. Modular ad size discounts do not apply to color.
FIND YOUR ANNUAL SPENDING LEVEL
SAVE MONEY WITH ADVERTISING FREQUENCY
All spending in News & Record products count toward your annual
spending level, including color, preprints, zone editions and Go Triad, etc.
To achieve maximum exposure, purchase your advertising as a campaign.
Not only will you realize better results from your newspaper program,
you will also maximize your investment by paying less per ad.
Spending Based Discount
Level
Minimum
Annual
Discount
Spending
Level
Minimum
Annual
Discount
Spending
1
$2,500
5%
10
$12,800
14%
2
$3,000
6%
11
$15,400
15%
3
$3,600
7%
12
$18,500
16%
4
$4,320
8%
13
$22,200
17%
5
$5,180
9%
14
$26,600
18%
6
$6,220
10%
15
$31,900
19%
7
$7,460
11%
16
$38,300
20%
8
$8,950
12%
17
$46,000
21%
9
$10,700
13%
18
$55,200
22%
Multi-Insertion Discount
Number of Insertions % Discount
722.5%
620.0%
517.5%
415.0%
312.5%
210.0%
Repeat the same ad in any 7 consecutive day period and receive the above
discount on each ad.
Consecutive Week Discount
See your account executive for association and non-profit discounts.
Weeks
52 Weeks
26 Weeks
13 Weeks
8 Weeks
4 Weeks
% Discount
20%
16%
12%
8%
4%
Repeat the same ad over consecutive weeks and receive the above discount
on each ad. Ad content may be changed once every four weeks.
TRIADMARKETPLACE.COM
All print ads are automatically posted on TriadMarketplace.com for
7 days.
Compound Your Discounts
Yes, you can combine discounts! These are applied on a compounded basis.
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THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
REGIONAL PRICING SCHEDULE
MODULAR AD SIZES AVAILABLE
1 2
3 4 5 6
H
F
E
1 2
3 4 5 6
1 2
H
1col x 2.68”
-2.5%
3 4 5 6
H
F
F
1col x 5.37”
-2.5%
E
E
1 2
3 4 5 6
H
F
2col x 2.68”
-2.5%
1 2
3 4 5 6
1 2
H
3col x 2.68”
-5%
E
F
E
3 4 5 6
H
1col x 8.06”
-5%
F
E
1 2
1col x 10.75”
-5%
F
E
D
D
D
D
D
D
D
C
C
C
C
C
C
C
B
B
B
B
B
B
B
A
A
A
A
A
A
A
1A = 1/48 page
1 2
3 4 5 6
H
F
E
1B = 1/24 page
1 2
H
4col x 2.68”
-5%
3 4 5 6
1 2
F
3A = 1/16 page
3 4 5 6
H
1col x 13.43”
-5%
F
2A = 1/24 page
1 2
3 4 5 6
H
1 2
3 4 5 6
3col x 5.37”
-7.5%
E
F
E
1D = 1/12 page
1 2
H
F
2col x 8.06”
-7.5%
1C = 1/16 page
3 4 5 6
H
6col x 2.68”
-7.5%
F
E
2col x 10.75”
-7.5%
F
D
D
D
D
D
D
D
C
C
C
C
C
C
C
E
B
B
B
B
B
B
B
A
A
A
A
A
A
A
1 2
3 4 5 6
1 2
3 4 5 6
H
H
F
2col x 13.43”
-7.5%
F
E
3col x 8.06”
-7.5%
2C = 1/8 page
1 2
3B = 1/8 page
3 4 5 6
H
1 2
3 4 5 6
H
F 3col x 10.75”
-10%
6A = 1/8 page
1 2
3 4 5 6
4col x 8.06”
-10%
F
F
H
6col x 5.37”
-10%
F
3 4 5 6
3col x 13.43”
-10%
E
E
E
E
D
D
D
D
D
C
C
C
C
C
C
C
B
B
B
B
B
B
B
A
A
A
A
A
A
A
H
1 2
3 4 5 6
1 2 3 4 5 6
H 3col x 16.12”
H
F 4col x 10.75”
F
F
E
E
E
D
D
C
C
B
A
-10%
-10%
4D = 1/3 page
1 2
1 2
3 4 5 6
H
6col x 8.06”
-10%
1 2
4col x 13.43”
-10%
F
F
D
D
C
C
C
B
B
B
B
A
A
A
A
B
A
A
1 2
F
H
4col x 21.5”
-12.5%
4E = 5/12 page
3 4 5 6
6col x 16.12”
-12.5%
1 2
3 4 5 6
H
3H = 1/2 page
1 2
3 4 5 6
H
6col x 21.5”
-15%
6col x 21.5”
-15%
F
F
E
D
D
D
D
D
C
C
C
C
C
B
B
B
B
B
B
A
A
A
A
A
A
E
D
C
6E = 5/8 page
1 2
3 4 5 6
4H = 2/3 page
F
E
1 2
7 8 9 10 11 12 13
H
6F = 3/4 page
3 4 5 6
6H = Full page
7 8 9 10 11 12 13
H
13col x 10.75”
-15%
F
E
D
D
C
C
B
B
A
A
13D = 1/2 double truck
13col x 21.5”
-15%
13H = full page double truck
E
2H = 1/3 page
3 4 5 6
6col x 10.75”
-12.5%
6D = 1/2 page
3 4 5 6
H
E
E
F
1 2
4F = 1/2 page
2col x 21.5”
-10%
1 2
D
B
3 4 5 6
H
F
C
3 4 5 6
3col x 21.5”
-12.5%
3 4 5 6
4col x 16.12”
-12.5%
E
D
1 2
1 2
H
F
C
6C = 3/8 page
3 4 5 6
3E = 5/16 page
E
D
3F =3/8 page
6B = 1/4 page
H
E
H
6col x 13.43”
-12.5%
3 4 5 6
E
3 4 5 6
H
F
1 2
4C = 1/4 page
4B = 1/6 page
F
E
3D = 1/4 page
4col x 5.37”
-7.5%
1 2
D
2E = 5/24 page
3 4 5 6
H
D
3C = 3/16 page
E
2D = 1/6 page
1 2
H
2B = 1/12 page
1 2
E
1E = 5/48 page
2col x 5.37”
-5%
H
E
4A = 1/12 page
3 4 5 6
H
F
E
6col x 21.5”
12H = Double page
Modular Ad Unit Depths in Inches
A2.68”
B5.37”
C8.06”
D10.75”
E13.43”
F16.12”
H21.5”
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
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6
REGIONAL ADVERTISING — GO TRIAD
GoTriad Color Rates
GO TRIAD
GoTriad publishes Thursdays in tabloid form.
Features include an event calendar, reviews and
entertainment.
Ad Size
1/4 page or less
Over 1/4 up to 1/2 page
Over 1/2 page
All ads are posted on TriadMarketplace.com for 7 days.
Be sure to deduct your spending based contract discount from these rates.
Circulation* 51,539 Full Color
$133
$199
$265
Spending Based Discount
Readership 149,809**
*Circulation Source: AAM Audit, December 2013 (Thursday
circulation) **Readership Source: Scarborough Research, March 2015 (Readership based on one ad insertion)
Level
Open Rate - Black & White
Per Column-Inch
Spot Color
$93
$139
$185
68.87
Ads must be a minimum of 1 inch depth in 1/2 inch increments.
Modular Ad Rates - Black & White
Ad Size
Black & White
AD01: 6 col x 10 - Full Page$1,808.20
AD02: 4 col x 10
$1,380.53
AD03: 3 col x 10 - Half Vertical$1,078.58
AD04: 6 col x 5 - Half Horizontal
$1,078.58
AD05: 4 col x 5.75$872.24
AD06: 3 col x 5.75$683.70
AD07: 3 col x 5.25$624.25
AD08: 3 col x 3.75$459.29
AD09: 2 col x 5.75$469.50
AD10: 2 col x 3.75 - 1/8 Page$306.20
AD11: 1 col x 3.75 - 1/16 Page$155.17
Minimum
Annual
Discount
Spending
Level
Minimum
Annual
Discount
Spending
1
$2,500
5%
10
$12,800
14%
2
$3,000
6%
11
$15,400
15%
3
$3,600
7%
12
$18,500
16%
4
$4,320
8%
13
$22,200
17%
5
$5,180
9%
14
$26,600
18%
6
$6,220
10%
15
$31,900
19%
7
$7,460
11%
16
$38,300
20%
8
$8,950
12%
17
$46,000
21%
9
$10,700
13%
18
$55,200
22%
See your account executive for association & non-profit discounts.
Consecutive Week Discount
Weeks
52 Weeks
26 Weeks
13 Weeks
8 Weeks
4 Weeks
Be sure to deduct your spending based contract discount from these rates. These
rates apply on accepted modular ad sizes which are indicated on this page.
Multi-Insertion Discounts
Record Community Newspaper frequency discounts apply when GoTriad is
purchased in tandem with those products.
% Discount
50%
45%
40%
35%
30%
Repeat the same ad campaign over consecutive weeks and receive the above
discount on each ad. Ad copy can be updated after every four weeks.
MODULAR AD SIZES
7
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Ad Size 01
Ad Size 02
6 col x 10”
Full Page
4 col x 10”
Ad Size 03
Ad Size 04
3 col x 10”
6 col x 5”
Half Page vertical Half Page Horizontal
Ad Size 05
Ad Size 06
4 col x 5.75”
3 col x 5.75”
Ad Size 07
Ad Size 08
Ad Size 09
Ad Size 10
Ad Size 11
3 col x 5.25”
3 col x 3.75”
2 col x 5.75”
2 col x 3.75”
1/8 Page
1 col x 3.75”
1/16 Page
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
REGIONAL ADVERTISING
KRAFT WRAPPER
SUNDAY COLOR COMICS
Comics rates include full color. Sunday comics advertising require a
28 day advance notice. Spending level, consecutive week and ad size
discounts apply. See page 5 for discounts.
Rates
Full page (10.25” x 20” deep) $3,719.10
3/4 page (10.25” x 15” deep) $3,201.45
1/2 page (10.25” x 9.75” deep) $2,123.10
1/3 page (10.25” x 6.5” deep) $1,409.10
1/4 page (10.25” x 4.25” deep) $1,061.55
1/6 page (10.25” x 3” deep) $703.50
Kraft Wrapper publishes on Wednesday and Sunday. The News & Record
distributes the Kraft Wrapper to help manage inserts. Based upon
availability. Sunday deadlines 18 days prior to insertion. Wednesday
deadlines 16 days prior to insertion. Spending level and consecutive week
discounts apply. Contact your account executive for details.
Day
Sunday
Wednesday
*per year
Distribution
Full Run
Greensboro (less racks) & Rockingham
Open Rate
$8,924
$6,236
Sunday Comics Spadea wrap (10.25” x 20” deep)
Spending level and consecutive week discounts apply. See page 5 for
discounts.
Two sides $5,817.74
One side $3,343.73
ROP GUARANTEED POSITIONS
Spending level, consecutive week and ad size discounts apply to space only. Color rates are net and already discounted by 50%.
Guaranteed Positions
Ad Size
Mon.Tues. PCI
Wed.-Fri.
PCI
Sat. PCI
Sun. PCI
Color
Full
Color
Ad Size
Discount
Main News (front strip)
5 col. x 2.5”
$77.75
$88.84
$99.98
$111.08
yes
$470
7.5%
Life (front strip)
6 col. x 2”
$60.27
$68.87
$77.50
$86.11
yes
$470
7.5%
Sports (front strip)
6 col. x 2”
$60.27
$68.87
$77.50
$86.11
yes
$470
7.5%
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
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8
REGIONAL ADVERTISING
MECHANICAL REQUIREMENTS
Standard Full page measures 9.889” x 21.5”
Depth of column is 21.5”
Number of columns to a standard page is 6
Tabloid page measures 9.889” x 10”
Depth of column is 10”
Number of columns to a tabloid page is 6
Column Sizes
Column
Single column
2 columns
3 columns
4 columns
5 columns
6 columns
13 columns
Inches
1.556
3.22
4.889
6.556
8.22
9.889
20.778
*Exceptions for guaranteed positions noted on page 7.
• Maximum depth for any ad running in a standard section is 19”.
Any ad deeper than 19” will be charged at the full depth of 21.5”.
• Maximum depth for any ad running in a tab section is 10”.
Any ad deeper than 8” will be charged at the full depth of 10”.
• Double Truck gutter charged as one full column.
9
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Modular Ad Unit Depths in Inches
A2.68”
B5.37”
C8.06”
D10.75”
E13.43”
F16.12”
H21.5”
See page 6 for modular size ad discounts.
The Guilford and Rockingham Clipper
Mechanical Requirements
Back Page
Front Page
Half Page (H)
Half Page (V)
Quarter Page
Eighth Page
9.889” x 10”
9.889” x 8”
9.889” x 5”
4.889” x 10”
4.889” x 5”
4.889” x 2.5”
Black & White Offset: 85 line screen right reading, emulsion down.
Color Process: 100 line screen, CMYK (cyan, magenta, yellow, black).
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
CONTRACT & COPY REGULATIONS
a. All advertisements must include the name of the advertiser.
b. News style ads must be marked “advertisement” in not less
than 6 point type and enclosed in a border. Type styles adopted for news heads
are not used in advertisements. These ads must be pre-approved.
c. Political advertisements for candidates for local public office are
eligible for the retail contract rates but may not earn discounts under any other
advertiser’s contract. All political ads are accepted on a cash in advance basis only.
Political advertisements must be marked “Paid Political Advertisement” at the
bottom of the ad. Each political advertisement must be signed by the sponsoring
individual or organization and name of designated representative placing advertising. Documentation for copy must be in 24 hours in advance of deadlines. For
additional details on political advertising please ask your account executive for a
copy of our “Standards of Acceptability.”
d. All property rights, including any copyright interest in advertisements
produced for an advertiser by Publisher, using art work and/or typography furnished or arranged by the Publisher, shall be the sole property of Publisher. No
such advertisement or any part thereof may be reproduced without the prior written consent of the Publisher.
e. Publisher reserves the right to edit, revise or reject any advertising.
The foregoing notwithstanding, Advertiser has full responsibility for the legality of
the items and/or services advertised and the advertisement thereof, and Advertiser
has full responsibility for the legality of the content of the Advertising. Advertiser
shall indemnify and save harmless Publisher or its affiliates against any loss,
damage, cost and expense (including without limitation, attorney’s fees) which
Publisher and its affiliates may incur, or become libel for, by reason of any and all
claims or actions for libel, violation of any right of privacy, plagiarism, copyright
infringement, illegality of items and/or services advertised, illegality of the content
of the Advertising, and any and all other claims of any kind or nature in connection with advertising matter published pursuant to this Agreement.
f. No allowance will be made for advertisements appearing in other
than requested positions.
g. Neither Publisher nor its affiliates shall be liable in the event any act
of God, the public enemy or government authority, labor dispute, war (whether or
not declared), international or domestic terrorism, civil disobedience, riot, failure
of equipment or systems of Publisher or its suppliers, or other occurrences beyond
its control shall in any way restrict or prevent the distribution of its newspapers or
the publication of the Advertising. Neither Publisher nor its affiliates shall be liable
by reason of any error in connection with any advertisement (including, without
limitation) typographical errors, failures to publish Advertising on desired dates
or in desired locations, omissions or additions to advertisements; provided, however, that Publisher shall be obligated to adjust or rebate pro rata the charge on
any advertisement or any portion of an advertisement which has been materially
affected by any error of Publisher; and provided, further, however, that Publisher’s
obligation with respect to such adjustments or rebates shall not apply to more
than one incorrect insertion of such advertisement unless and until Publisher is
notified of the error at least 24 hours prior to repetition of the insertion. Advertiser
must notify Publisher of any errors occurring when they appear, and any adjustments to the charge on any Advertising will not be honored beyond thirty (30)
days of the previous month’s billing. In no event shall Publisher or its affiliates be
liable to Advertiser for lost sales, profits or any special, incidental, indirect, consequential or punitive damages through its actions, inaction or neglect because
of any matters arising out of or in connection with the Agreement, regardless of
whether a claim is made under tort, contract or other theory of law.
h. The agreements, conditions, rates and regulations set forth herein
or in the written advertising contract between Publisher and Advertiser constitute the entire agreement between Advertiser and Publisher. In order to insure
the accuracy of all space reservations, all verbal reservations must be confirmed
in writing by the day of the actual space deadline, or within 24 hours. Publisher
is not responsible for any error in scheduling if no written confirmation is
received.
i. Ad Format Limitations
Upside down ads, art or type generally not permitted unless there is a creative
theme that is logical for readers. In any case, the logo and majority of the type
must be upright. Sideways Ads are allowed only as complete Full Page ads and
Double Trucks.
j. Original Advertising Materials Damaged or Misplaced
The Publisher will be responsible for said graphics only to the extent of replacement from original negative. Advertisers who submit one-of-a-kind material do
so at their own risk.
k. Advertiser’s Proof Correction Obligation
When advertisers request a proof, it is their ultimate responsibility to call in corrections if needed. However, the News & Record will reasonably seek to get a
release of the advertiser’s proof. Once the advertiser releases the proof, any copy
errors the advertiser failed to identify will not be rebated. Camera ready materials provided by the advertiser with errors will not be rebated.
l. Proofs
If ad copy is received by the copy deadline a proof can be e-mailed or faxed for
customer approval. Any corrections must be sent back to the newspaper by the
correction deadline. Corrections cannot be made after the correction deadline.
m. Coupon Ads
The use of coupons in advertisements is encouraged, and care is taken to position the coupon ads to avoid printing coupons back-to-back. Due to press limitations and emergency make-up changes, however, it is possible that coupons may
print back-to-back. No rebates or make-goods will be allowed in any event.
n. Other Conditions and Regulations
Advertisers and/or their Advertising Agencies must notify Publishers of any
errors when they appear, as per item “h”. Any adjustments will not be honored
beyond 30 days following the date of statement.
o. Kill Orders/Composition Changes
A charge will be made for ads killed (either orally or in writing) after the final
make-up deadline. This charge will equal 50% of the reserved space at the
advertiser’s applicable rate. Composition changes requested after proof correction deadlines are not guaranteed and will be subject to a charge equal to 50%
of the reserved space at the advertisers applicable rate. Camera-ready, same-size
substitute ads received after final make-up deadline are accepted at no extra
charge, however are not guaranteed.
p. Late Ad Reservations
Late ads accepted only in emergency situations and when production capacity
can handle the late ad. No proofs on late ads, and no rebates will be granted
due to production errors.
q. Credit Cards
Credit cards are not accepted as a form of payment for advertising that has
already run. For payment of statements we accept cash, check and ECP/ACH.
THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES
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RETAIL CLOSING TIMES
Please note, these schedules are subject to change during peak holiday periods. Cash in advance ad deadlines are 3 pm the day of deadline rather
than 5pm.
Run Date
Final Space & Copy Deadline
Final PDF Deadline
Final Deadline for Corrections
Thursday, 5 pm
Thursday, 5 pm
Friday, noon
Friday, 5 pm
Friday, 5 pm
Monday, noon
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
*Wednesday, 5 pm
* (2 weeks prior to publication date)
Friday, 5pm
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
Thursday, 5 pm
Tuesday, noon
Tuesday, noon
Tuesday, noon
Tuesday, noon
Friday, noon
Monday, 5 pm
Monday, 5 pm
Friday, 5 pm (1 week prior to pub)
* (4 weeks prior to pub)
Tuesday, 5 pm
Tuesday, 5 pm
Monday, 5 pm
Wednesday, noon
Wednesday, noon
Tuesday, noon
** (prior to print week)
Tuesday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, noon
Thursday, noon
Wednesday, 5 pm
Tuesday, 5 pm
Thursday, 5 pm
Thursday, 5 pm
Friday, noon
Friday, noon
Wednesday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Tuesday, 5 pm
28 days prior
21 days prior
Thursday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
15 days prior
14 days prior
Friday, noon
Thursday, noon
Thursday, noon
Thursday, noon
Thursday, noon
16 days prior
15 days prior
No proofs given on ad copy
received after this deadline.
MONDAY
Full Run
TUESDAY
Full Run
WEDNESDAY
Rockingham Region
Full Run
Life
Community Corner
Clipper ROP (Guilford County)
THURSDAY
Full Run
Life
Go Triad
FRIDAY
Full Run
Life
SATURDAY
Full Run
Life
SUNDAY
Full Run
Life
Rockingham Edition
Real Estate
Travel
Color Comics
Tailored Inserts
All corrections must be submitted
by this time.
CLASSIFIED CLOSING TIMES
Please note, these schedules are subject to change during peak holiday periods.
Run Date Monday Tuesday Wednesday Thursday Friday In-Column Deadline Friday, 5 pm Monday, 3 pm
Tuesday, 3 pm Wednesday, 3 pm
Thursday, 3 pm Display Deadline
Thursday, 5 pm
Friday, 5 pm
Friday, 5 pm
Monday, 5 pm
Tuesday, 5 pm
Call 336-373-SELL(7355) or 1-800-553-6880 ext. 2
Run Date Saturday Saturday Automotive Sunday Sunday Real Estate Sunday Employment
In-Column Deadline Friday, 3 pm Friday, 3 pm Friday, 5 pm Thursday, 3 pm Friday, 4 pm
Display Deadline
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, 12 noon
Wednesday, 12 noon
Thursday, 2 pm
FAX deadline 1 pm Monday-Friday. Cash in advance ad
deadlines are 1 pm the day of deadline rather than 5 pm.
9
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THE 2015 NEWS & RECORD REGIONAL ADVERTISING RATES