1. business and industrial
2. advertising and marketing
3. advertising

20
15
National
Advertising Rates
Greensboro, North Carolina | Serving the Triad
COMMISSIONS/TERMS OF PAYMENT
Herein The News & Record is defined as the “Publisher.”
Daily
Saturday
Sunday
200 E. Market Street, Greensboro, North Carolina 27401
(336) 373-7150 or 1-800-553-6880 Ext. 7150
Advertising Website: www.greensboro.com/advertising
News & Record Online: www.greensboro.com
National Rate Card No. R15, Effective April 1, 2015
PERSONNEL
Advertising Director
(336) 373-7360 (Fax 373-3481)
Keeley Duckworth
[email protected]
Jeremy Hood
[email protected]
Digital Sales Manager
(336) 373-7061 (Fax 373-3481)
Sales Operations Manager
Sheryl Elms
(336) 373.7045 (Fax 373-7152) [email protected]
Major Accounts Sales Manager
Bill Buschmann
(336) 373-7116 (Fax 373-7137)
[email protected]
Local Retail Sales Manager Terry Mink
(336) 373-7364 (Fax 373-3481)
[email protected]
Automotive & Retail Sales Manager
(336) 373-7104 (Fax 373-3481)
Karen Cates
[email protected]
Inside, Careers & Real Estate Sales Manager
(336) 373-7306 (Fax 373-3481)
Rockingham Sales Manager
Sheryl Southern
[email protected]
Karl Miller
(336) 627-1781 ext. 6133 (Fax 342-2513) k [email protected]
Preprint Coordinator
(336) 373-7167 (Fax 412-5918)
Cindy Clark
[email protected]
Other Important Numbers
Credit Manager
(336) 373-7287 (Fax 373-7269)
a. A courtesy discount of 15% may be offered to advertising agencies placing advertising at the National rates. No such discount
will be offered when advertising is placed on the basis of a retail
contract rate or when using group, municipal, state or other nonprofit organization discounts. Before any courtesy discount will be
extended, however, an advertising agency must accept joint responsibility with advertiser for payment of all advertising placed.
Agencies acting only as placement agents will, with no acceptance of payment responsibility, not be eligible for any discount.
Agencies must provide camera-ready material for publication. Ad
layouts that require the assistance of the Publisher to build will
not be eligible for any agency discount. Extensions of courtesy
discounts to an agency is discretionary and reserved solely unto
the Publisher. Rate card NO8 takes precedent over agency insertion orders that have incorrect rates.
b. Notwithstanding anything contained herein, Publisher may, at any
time, including with regard to advertising placed by contract, condition the placement of advertising on Publisher’s collection of a
cash-in-advance payment for the full amount of such advertising
prior to scheduling any advertisement(s) for publication. Any advertiser or agency submitting advertising for placement on open
account credit, which shall include advertising placed subject to a
contract not payable in full, in advance, must be accompanied by
a completed News & Record credit application. Any credit request
must be approved by the Publisher before any advertisement will
be scheduled for publication. If credit is extended by Publisher,
the subsequent placement of advertising by advertiser and/or
agency constitutes such advertiser and/or agency’s agreement
to Publisher’s credit terms and conditions, which shall include,
but not be limited to, the following: unless otherwise specified
by Publisher, bills are generated on the first of each month for
previous month’s charges and payment shall be due on or before
the 25th day of the month referred to as “Billing Date” on the
statement for such charges. Bills are due upon receipt and are
considered accurate unless notification is received no later than
30 days following the date of the statement. In case of billing
disputes, extensions of time for payment of disputed amount only,
may be allowed. You will, however, be responsible for all other
outstanding balances in full by the 25th of the month following
the date of statement. Should legal action be required to collect
any past-due balance, the advertiser and/or agency shall pay all
costs including attorney’s fees.
c. There shall be added to any charges, amounts equal to any taxes,
however designated, levied or based on such charges or on the
publication of advertisements, including state and local privilege,
or excise taxes based on gross revenue, and any taxes or amount
in lieu thereof paid or payable by Publisher in respect of foregoing, exclusive however, of any taxes based on net income.
d. Each insertion order is not considered accepted by the Publisher
until approval is given for that insertion order by the Publisher’s
credit office. No advertisement shall be considered accepted by
Publisher until published. Any advertisement is subject upon
submission to all applicable Contract & Copy Regulations (see
page 6).
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THE 2015 NEWS & RECORD NATIONAL ADVERTISING RATES
NATIONAL ADVERTISING
National advertising rates apply to ads placed by any business located
outside the Greensboro News & Record’s primary circulation area; ads
placed over multiple retail signatures, and ads in which no local signatures appear, and/or distributors that do not sell directly to the public.
Rates apply to national sales, seminars, direct response advertisers, trade
shows and events without a permanent retail location.
SPECIAL DISTRIBUTION DAYS
READERSHIP
Friday
Readership**
Daily129,683
Sunday205,037
Thursday 11/26/2015*Thanksgiving
**Readership Source: Scarborough Research, March 2015
(Readership based on one ad insertion)
*To meet reader demand and support one of the biggest shopping days
of the year, we require full distribution quantities for Thanksgiving Day
inserts.
The biggest shopping days of the year are a perfect time to advertise. On
these dates we deliver to every carrier home delivery subscriber regardless of subscription type.
Sunday rates and preprint quantities apply.
The Special Distribution Days are:
8/7/2015
Discover the Triad
TARGETED EDITORIAL & REACH-MAXIMIZING PRODUCTS
Each day the News & Record offers targeted ad placement on editorial pages to maximize your reach.
SUNDAY
• Life
• Sports Sunday
• Ideas
• Triad Careers
• Triad Homes
MONDAY
Sports • Life
TUESDAY WEDNESDAY THURSDAY
Sports • Life
Sports • Savor
Life • Sports
Go Triad
FRIDAY
SATURDAY
Life • Sports
Life • Sports
Triad Cars
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NATIONAL PRICING SCHEDULE
Base Rates - Black & White
Base Rates - Color
Mon-TueWed-FriSat-Sun
$89.73
$102.56
$128.20
Per Column-Inch
The above rates are subject to a 15% commission for qualified agencies. Be
sure to deduct your spending based contract discount from these rates.
Ad Size
1/4 page or less
Over 1/4 up to 1/2 page
Over 1/2 page
Spot Color
$594
$714
$894
Full Color
$990
$1,190
$1,490
The above rates are subject to a 15% commission for qualified agencies. Be
sure to deduct your spending based contract and frequency discounts from
these rates.
FIND YOUR ANNUAL SPENDING LEVEL
SAVE MONEY WITH ADVERTISING FREQUENCY
All spending in News & Record products count toward your annual
spending level, including color, preprints, zone editions and Go Triad, etc.
To achieve maximum exposure, purchase your advertising as a campaign.
Not only will you realize better results from your newspaper program,
you will also maximize your investment by paying less per ad.
Spending Based Discount
Level
Minimum
Annual
Discount
Spending
Level
Minimum
Annual
Discount
Spending
1
$2,500
5%
10
$12,800
14%
2
$3,000
6%
11
$15,400
15%
3
$3,600
7%
12
$18,500
16%
4
$4,320
8%
13
$22,200
17%
5
$5,180
9%
14
$26,600
18%
6
$6,220
10%
15
$31,900
19%
7
$7,460
11%
16
$38,300
20%
8
$8,950
12%
17
$46,000
21%
9
$10,700
13%
18
$55,200
22%
Multi-Insertion Discount - within 7 days
Number of Insertions % Discount
722.5%
620.0%
517.5%
415.0%
312.5%
210.0%
Repeat the same ad in any 7 consecutive day period and receive the above
discount on each ad.
Consecutive Week Discount
Weeks
52 Weeks
26 Weeks
13 Weeks
8 Weeks
4 Weeks
% Discount
20%
16%
12%
8%
4%
Repeat the same ad over consecutive weeks and receive the above discount
on each ad. Ad content may be chantged once every four weeks.
Compound Your Discounts
Yes, you can combine discounts! These are applied on a compounded basis.
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THE 2015 NEWS & RECORD NATIONAL ADVERTISING RATES
NATIONAL ADVERTISING
KRAFT WRAPPER
Kraft Wrapper publishes on Wednesday and Sunday. The News & Record
distributes the Kraft Wrapper to help manage inserts. Based upon availability. Sunday deadlines 18 days prior to insertion. Wednesday deadlines
16 days prior to insertion. Spending level and consecutive week discounts
apply. Contact your account executive for details.
Day
Sunday
Wednesday
Distribution
Full Run
Greensboro (less racks) & Rockingham
SPECIAL WEEKLY EDITIONS
GO TRIAD
GoTriad publishes Thursdays in tabloid form.
Features an event calendar, reviews and
entertainment features.
Per Column Inch Rate
Open Rate
$8,924
$6,236
$102.56
ROP GUARANTEED POSITIONS
Spending level and consecutive week discounts apply to space only. Color rates are net and already discounted by 50%.
Guaranteed Positions
Ad Size
Mon.-Tues.
PCI
Wed.-Fri.
PCI
Sat. PCI
Sun. PCI
Color
Full
Color
Main News (front strip)
5 col. x 2.5”
$115.75
$132.30
$165.38
$165.38
yes
$495
Life (front strip)
6 col. x 2”
$89.73
$102.56
$128.20
$128.20
yes
$495
Sports (front strip)
6 col. x 2”
$89.73
$102.56
$128.20
$128.20
yes
$495
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NATIONAL ADVERTISING
YOUR PARTNERS IN BUSINESS
MECHANICAL REQUIREMENTS
Electronic Ad Delivery
Standard Full page measures 9.889” x 21.5”
Depth of column is 21.5”
Number of columns to a standard page is 6
We require that you send us your ad in Acrobat PDF file format.
Adsend - you can use AP AdSend to transmit ads to our facility. There is
a per-ad fee. Acrobat PDF file format is used.
Tabloid page measures 9.889” x 10”
Depth of column is 10”
Number of columns to a tabloid page is 6
Column Sizes
Column
Inches
Single column
1.556
2 columns
3.22
3 columns
4.889
4 columns
6.556
5 columns
8.22
6 columns
9.889
13 columns
20.778
*Exceptions for guaranteed positions noted on page 7.
• Maximum depth for any ad running in a standard section is 19”.
Any ad deeper than 19” will be charged at the full depth of 21.5”.
• Maximum depth for any ad running in a tab section is 10”.
Any ad deeper than 8” will be charged at the full depth of 10”.
• Double Truck gutter charged as one full column.
Black & White Offset: 85 line screen right reading, emulsion down.
Color Process: 100 line screen, CMYK (cyan, magenta, yellow, black).
Call 1-800-2-ADSEND for more information.
Our adsend code is NCGRE.
Internet delivery is available through AdTRansit.com or Fastchannel.com
There is a per-ad fee.
E-mail - send your ad in Acrobat PDF format to [email protected]
For more information visit our web site at http://www.greensboro.com/
advertising/then click on adpost or call 336-373-7166
News & Record Interactive
Our interactive division offers the web products and consultative services you need to get a competitive advantage online. Advertising options
include large format and rich media positions on greensboro.com as well
as goTriad.com, our arts and entertainment site.
Our classified portals - TriadCareers.com, TriadHomes.com, TriadCars.com
and TriadClassifieds.com - offer the most comprehensive and active marketplaces for buyers and sellers to connect in our region. Our ad marketplace - TriadMarketplace.com - provides a one-stop shopping environment for consumers to search for your products and services in the most
convenient way online. However, we go beyond simply offering targeted
advertising solutions online. In an effort to be your web solution
partner, we also offer many website services such as email marketing
and search engine marketing - to help your business directly maximize
the online channel for your customers. As more and more local consumers use the Internet for everything from researching products to making
the purchase, we stand ready to help your business get your share of the
pie.
Proof of Publication
The News & Record’s method for proof of publication is the BH Media Etearsheet system (or any other designated system). The News & Record
does not provide hard copy tearsheets free of charge. The advertiser
agrees to accept News & Record electronic tearsheet as proof of publication and services rendered for all ads that run in the News & Record and
any of its publication.
Advertisers may view and download pages displaying their advertisements on the day of publication by logging into the News & Record’s
secure E-sheet site at; http://etearsheets.owh.com.
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THE 2015 NEWS & RECORD NATIONAL ADVERTISING RATES
CONTRACT & COPY REGULATIONS
a. All advertisements must include the name of the advertiser.
tion or neglect because of any matters arising out of or in connection with the
b. News style ads must be marked “advertisement” in not less
Agreement, regardless of whether a claim is made under tort, contract or other theory
than 6 point type and enclosed in a border. Type styles adopted for news heads are not
used in advertisements. These ads must be pre-approved.
c. Political advertisements for candidates for local public office are
of law.
h. The agreements, conditions, rates and regulations set forth herein
or in the written advertising contract between Publisher and Advertiser constitute the
eligible for the retail contract rates but may not earn discounts under any other adver-
entire agreement between Advertiser and Publisher. In order to insure the accuracy of
tiser’s contract. All political ads are accepted on a cash in advance basis only. Political
all space reservations, all verbal reservations must be confirmed in writing by the day
advertisements must be marked “Paid Political Advertisement” at the bottom of the
of the actual space deadline, or within 24 hours. Publisher is not responsible for any
ad. Each political advertisement must be signed by the sponsoring individual or orga-
error in scheduling if no written confirmation is received.
nization and name of designated representative placing advertising. Documentation
i. Ad Format Limitations
for copy must be in 24 hours in advance of deadlines. For additional details on politi-
Upside down ads, art or type generally not permitted unless there is a creative theme
cal advertising please ask your account executive for a copy of our “Standards of
that is logical for readers. In any case, the logo and majority of the type must be
Acceptability.”
upright. Sideways Ads are allowed only as complete Full Page ads and Double Trucks.
d. All property rights, including any copyright interest in advertisements
j. Original Advertising Materials Damaged or Misplaced
produced for an advertiser by Publisher, using art work and/or typography furnished or
The Publisher will be responsible for said graphics only to the extent of replacement
arranged by the Publisher, shall be the sole property of Publisher. No such advertise-
from original negative. Advertisers who submit one-of-a-kind material do so at their
ment or any part thereof may be reproduced without the prior written consent of the
own risk.
Publisher.
e. Publisher reserves the right to edit, revise or reject any advertising.
k. Advertiser’s Proof Correction Obligation
When advertisers request a proof, it is their ultimate responsibility to call in
The foregoing notwithstanding, Advertiser has full responsibility for the legality of the
corrections if needed. However, the News & Record will reasonably seek to get a
items and/or services advertised and the advertisement thereof, and Advertiser has full
release of the advertiser’s proof. Once the advertiser releases the proof, any copy
responsibility for the legality of the content of the Advertising. Advertiser shall indem-
errors the advertiser failed to identify will not be rebated. Camera ready materials
nify and save harmless Publisher or its affiliates against any loss, damage, cost and
provided by the advertiser with errors will not be rebated.
expense (including without limitation, attorney’s fees) which Publisher and its affiliates
may incur, or become libel for, by reason of any and all claims or actions for libel, violation of any right of privacy, plagiarism, copyright infringement, illegality of items and/
or services advertised, illegality of the content of the Advertising, and any and all other
claims of any kind or nature in connection with advertising matter published pursuant
to this Agreement.
f. No allowance will be made for advertisements appearing in other
than requested positions.
g. Neither Publisher nor its affiliates shall be liable in the event any act
of God, the public enemy or government authority, labor dispute, war (whether or not
declared), international or domestic terrorism, civil disobedience, riot, failure of equipment or systems of Publisher or its suppliers, or other occurrences beyond its control
shall in any way restrict or prevent the distribution of its newspapers or the publication
of the Advertising. Neither Publisher nor its affiliates shall be liable by reason of any
error in connection with any advertisement (including, without limitation) typographical
l. Proofs
If ad copy is received by the copy deadline a proof can be e-mailed or faxed for
customer approval. Any corrections must be sent back to the newspaper by the
correction deadline. Corrections cannot be made after the correction deadline.
m. Coupon Ads
The use of coupons in advertisements is encouraged, and care is taken to position
the coupon ads to avoid printing coupons back-to-back. Due to press limitations and
emergency make-up changes, however, it is possible that coupons may print back-toback. No rebates or make-goods will be allowed in any event.
n. Other Conditions and Regulations
Advertisers and/or their Advertising Agencies must notify Publishers of any errors
when they appear, as per item “h”. Any adjustments will not be honored beyond 30
days following the date of statement.
o. Kill Orders/Composition Changes
errors, failures to publish Advertising on desired dates or in desired locations, omissions
A charge will be made for ads killed (either orally or in writing) after the final
or additions to advertisements; provided, however, that Publisher shall be obligated to
space reservation deadline. This charge will equal 50% of the reserved space at the
adjust or rebate pro rata the charge on any advertisement or any portion of an adver-
advertiser’s applicable rate. Composition changes requested after proof correction
tisement which has been materially affected by any error of Publisher; and provided,
deadlines are not guaranteed and will be subject to a charge equal to 50% of the
further, however, that Publisher’s obligation with respect to such adjustments or rebates
reserved space at the advertisers applicable rate. Camera-ready, same-size substitute
shall not apply to more than one incorrect insertion of such advertisement unless and
ads received after final make-up deadline are accepted at no extra charge, however
until Publisher is notified of the error at least 24 hours prior to repetition of the inser-
are not guaranteed.
tion. Advertiser must notify Publisher of any errors occurring when they appear, and any
p. Late Ad Reservations
adjustments to the charge on any Advertising will not be honored beyond thirty (30)
Late ads accepted only in emergency situations and when production capacity can
days of the previous month’s billing. In no event shall Publisher or its affiliates be liable
handle the late ad. No proofs on late ads, and no rebates will be granted due to
to Advertiser for lost sales, profits or any special, incidental, indirect, consequential or
production errors.
punitive damages through its actions, inaction or neglect because of any matters arising out of or in connection with the Agreement, regardless of whether a claim is made
under tort, contract or other theory of law.
q. Credit Cards
Credit cards are not accepted as a form of payment for advertising that has already
run. For payment of statements we accept cash, check and ECP/ACH.
h. The agreements, conditions, rates and regulations set forth herein
or in the written advertising contract between Publisher and Advertiser constitute the
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RETAIL CLOSING TIMES
Please note, these schedules are subject to change during peak holiday periods. Cash in advance ad deadlines are 3 pm the day of deadline rather
than 5pm.
Run Date
Final Space & Copy Deadline
Final PDF Deadline
Final Deadline for Corrections
Thursday, 5 pm
Thursday, 5 pm
Friday, noon
Friday, 5 pm
Friday, 5 pm
Monday, noon
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
*Wednesday, 5 pm
* (2 weeks prior to publication date)
Friday, 5pm
Friday, 5 pm
Friday, 5 pm
Friday, 5 pm
Thursday, 5 pm
Tuesday, noon
Tuesday, noon
Tuesday, noon
Tuesday, noon
Friday, noon
Monday, 5 pm
Monday, 5 pm
Friday, 5 pm (1 week prior to pub)
* (4 weeks prior to pub)
Tuesday, 5 pm
Tuesday, 5 pm
Monday, 5 pm
Wednesday, noon
Wednesday, noon
Tuesday, noon
** (prior to print week)
Tuesday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, noon
Thursday, noon
Wednesday, 5 pm
Tuesday, 5 pm
Thursday, 5 pm
Thursday, 5 pm
Friday, noon
Friday, noon
Wednesday, 5 pm
Tuesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Tuesday, 5 pm
28 days prior
21 days prior
Thursday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
Wednesday, 5 pm
15 days prior
14 days prior
Friday, noon
Thursday, noon
Thursday, noon
Thursday, noon
Thursday, noon
16 days prior
15 days prior
No proofs given on ad copy
received after this deadline.
MONDAY
Full Run
TUESDAY
Full Run
WEDNESDAY
Rockingham Region
Full Run
Life
Community Corner
Clipper ROP (Guilford County)
THURSDAY
Full Run
Life
Go Triad
FRIDAY
Full Run
Life
SATURDAY
Full Run
Life
SUNDAY
Full Run
Life
Rockingham Edition
Real Estate
Travel
Color Comics
Tailored Inserts
All corrections must be submitted
by this time.
CLASSIFIED CLOSING TIMES
Please note, these schedules are subject to change during peak holiday periods.
Run Date Monday Tuesday Wednesday Thursday Friday In-Column Deadline Friday, 5 pm Monday, 3 pm
Tuesday, 3 pm Wednesday, 3 pm
Thursday, 3 pm Display Deadline
Thursday, 5 pm
Friday, 5 pm
Friday, 5 pm
Monday, 5 pm
Tuesday, 5 pm
Call 336-373-SELL(7355) or 1-800-553-6880 ext. 2
Run Date Saturday Saturday Automotive Sunday Sunday Real Estate Sunday Employment
In-Column Deadline Friday, 3 pm Friday, 3 pm Friday, 5 pm Thursday, 3 pm Friday, 4 pm
Display Deadline
Wednesday, 5 pm
Wednesday, 5 pm
Thursday, 12 noon
Wednesday, 12 noon
Thursday, 2 pm
FAX deadline 1 pm Monday-Friday. Cash in advance ad
deadlines are 1 pm the day of deadline rather than 5 pm.
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THE 2015 NEWS & RECORD NATIONAL ADVERTISING RATES