1. travel
2. tourist destinations
3. australia and new zealand

18 & 19 AUGUST 2015 LUNA PARK, SYDNEY
DANIEL HOUGHTON
Global Chief Executive Officer
Lonely Planet (USA)
ANNE MADISON
Chief Communications Officer
Brand USA
STEPHEN ATTENBOROUGH
Commercial Director
Virgin Galactic (UK)
SHANE O’HARE
Senior Vice-President
Marketing
Etihad (UAE)
SAM MCDONAGH
Country Manager
Airbnb
JENNIFER VANDEKREEKE
Vice President, Australia
Carnival Cruise Lines
MARK HASSELL
Chief Customer Officer
Virgin Australia
ANDREW WESTACOTT
Chief Executive Officer
Australian Grand Prix
Corporation
KIM PORTRATE
Chief Marketing Officer
Helloworld
Where Australia’s Tourism
& Travel Industry Meets
www.TourismAndTravel.com.au
Thought Leadership
DANIEL HOUGHTON
Global Chief Executive Officer
Lonely Planet (USA)
ANNE MADISON
Chief Communications Officer
Brand USA
STEPHEN ATTENBOROUGH
Commercial Director
Virgin Galactic (UK)
SHANE O’HARE
Senior Vice-President
Marketing
Etihad (UAE)
KIM PORTRATE
Chief Marketing Officer
Helloworld
SAM MCDONAGH
Country Manager
Airbnb
MARK PETERS
Chief Executive Officer
Gold Coast 2018 Commonwealth Games Corporation
MICHELE LEVINE
Chief Executive Officer
Roy Morgan Research
JOHN FINK
Director
Fink Group
JENNIFER VANDEKREEKE
Vice President, Australia
Carnival Cruise Lines
MICHELE BAUER
Chief Executive Officer
Sydney Gay & Lesbian
Mardi Gras
BRAD GURRIE
Co-Chief Executive Officer
Travelzoo Asia Pacific
BRIDIE COMMERFORD
Vice-President, Marketing &
Communications Australia
Accor
KATRINA BARRY
Managing Director
Contiki Australia
MATTHEW
CAMERON-SMITH
Managing Director
Trafalgar Holidays
ANTHONY HAYES
Global Managing Director
AAT Kings
JOHN O’SHEA
Senior Research Analyst
Bell Potter
GEOFF MANCHESTER
Co-Founder & Director
Intrepid Travel
ARMINA SOEMINO
Analyst
JP Morgan
MARK HASSELL
Chief Customer Officer
Virgin Australia
ANDREW WESTACOTT
Chief Executive Officer
Australian Grand Prix
Corporation
TIM BERESFORD
Executive Director; Tourism,
Investment, Education &
Programmes
Australian Trade Commission
FRANCES-ANNE KEELER
Deputy Chief Executive Officer
Tourism Australia
MIRZA JUDDANI
Managing Director
Skiddoo
GUY TAYLOR
Executive Director Marketing
Tourism Tasmania
www.TourismAndTravel.com.au
E
BIR ARLY
D
EN SAL
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JU 10
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02 8004 8590
#TTSummit
14 Sessions
2 Days
150+
Delegates
TOURISM
REIMAGINED
35+
Speakers
The Experience
Tourism is changing. With demand
expected to rise dramatically, sustainable
growth will depend upon understanding
and attracting the new tourist.
Balancing the macro issues shaping
global tourism with the changing nature
of the individual customer journey, the
Tourism and Travel Summit gathers all
stakeholders in the industry value chain
to discuss strategies for realising the
extraordinary potential of this vital sector.
Within a uniquely exclusive networking
environment, where CEOs talk to CEOs,
executives are provided with actionable
insights and vision to lead. This is where
Australia’s tourism & travel industry meet.
The Advantage
GAIN insights from the experiences of the nation’s most influential organisations
HEAR the latest thinking on what the market conditions will be for Tourism
ACQUIRE actionable insights for your tourism business in a changed & consumer-led world
GAIN exposure to new strategic concepts, companies and thought-leaders from tourism
HEAR forward insight on consumer trends and travel imperatives
ENGAGE your entire industry in one place at one time
NETWORK in the ideal executive environment where CEOs talk to CEOs
BALANCE working and learning in a productive, executive environment
DETERMINE the season ahead in Tourism
8:55 Opening Remarks from the MC & Host
James Lush
MC & Host
9:00 Official Welcome
9:15 Opening Keynote
10:00 Outlook Session
Forecasting the Future - the Economic Outlook for Australian Tourism
As the Australian dollar falls and the mining boom slows down, the tourism sector is
expected to see considerable growth in the medium term. What are economic forces telling
us about the direction of Australian tourism? How are emerging tourism markets such as
China expected to perform? How will government policy effect the performance of the
tourism sector? What should tourism executives be preparing for?
Michele Levine
Chief Executive Officer Roy Morgan Research
John O’Shea
Senior Research Analyst Bell Potter
Armina Soemino
Analyst JP Morgan
10:50 Morning Refreshments & Networking
11:30 Partner Keynote
12:00 Growth Session
The Growth Imperative - Creating and Leveraging Opportunities for Expansion
Australian tourism is gaining interest as an attractive investment opportunity both domestically
and internationally. What are the innovations and strategies that will drive growth in Australian
tourism? How are tourism ventures attracting investment? How are tourism executives
engaging stakeholders to create long-term, sustainable growth in the sector?
Frances-Anne Keeler
Deputy CEO Tourism Australia
Anthony Hayes
Global Managing Director AAT Kings
Bridie Commerford
VP, Marketing & Communications Australia Accor
12:50 Lunch & Networking
14:00 The Tourist Session
The New Tourist - Understanding what Drives the Next Generation of Tourists
The changing demographics of tourists, and especially the rise of the Asian middle class,
presents both challenges and opportunities for tourism enterprises that want to effectively
cater for their changing tastes. What are the demographic trends that tourism needs to
be paying attention to? Who are the next generation of tourists and in what ways are they
different to previous tourists? How are tourism enterprises adapting to appeal to them?
Kim Portrate
Chief Marketing Officer Helloworld
Brad Gurrie
Co-Chief Executive Officer Travelzoo Asia Pacific
Matthew Cameron-Smith
Managing Director Trafalgar Holidays
Mark Hassell
Chief Customer Officer Virgin Australia
14:50 Global Keynote
Rebranding America
Anne Madison
Chief Communications Officer Brand USA
15:35 Afternoon Refreshments & Networking
16:05 Technology Session
Connecting with Consumers - How Technology is Changing the Way People Travel
Technology has created a connected, informed and empowered tourist that is able to travel
with greater freedom and confidence. How are platforms like social media and mobile devices
changing the experience of tourism? How can technology be used to better connect with
tourists and run more efficient and competitive businesses? How is the industry adapting to
disruptive threats such as Uber and Airbnb?
Georg Ruebensal Managing Director
Expedia Australia & New Zealand
Mirza Juddani
Managing Director Skiddoo
16:55 Visionary Keynote
New Directions for New Audiences: What’s Next for Travel
Daniel Houghton
Global Chief Executive Officer Lonely Planet (USA)
17:40 Closing Remarks from the MC & Host
James Lush
MC & Host
17:45 Networking Drinks Reception
18:45 Close of Day One
Become a Sponsor
& position yourself as a thought leader.
Contact: Vanessa McKinney
Commercial Manager
Tel: (02) 8090 4363
Email: [email protected]
DAY 1: Tuesday 18 August 2015
8:30 Registration, Refreshments & Networking
9:25 Opening Remarks from the MC & Host
James Lush
MC & Host
9:30 Headline Keynote
Moving People: The Future of Aviation
Shane O’Hare
Senior VP Marketing Etihad (UAE)
10:00 Marketing Session
Authentic Encounters - Effective Branding and the Tourist Experience
Reaching today’s tourists requires dynamic marketing across all touchpoints - and with a
greater demand for authentic and individualised experiences, tourism requires engagement
beyond national and state campaigns. How can businesses achieve cut-through to the
next generation of tourists? What innovative ways are brands integrated through the entire
tourist experience? How can tourism operators foster commitment, loyalty and advocacy?
Jennifer Vandekreeke
VP, Australia Carnival Cruise Lines
Katrina Barry
Managing Director Contiki
Michele Bauer
Chief Executive Officer
Sydney Gay & Lesbian Mardi Gras
Lisa Ronson
Chief Marketing Officer Tourism Australia
10:50 Morning Refreshments & Networking
11:30 Platinum Keynote
11:55 Destination Session
Leveraging Location - Making the Most of Attractive Destinations
At its heart, tourism is about creating a sense of place and using it to build unique and
memorable experiences. How are tourism operators finding exciting and innovative ways
to use their locations? What makes a destination desirable and how does a destination’s
desirability drive the decisions that tourist make? How can tourism operators collaborate with
other stakeholders to enhance the appeal of a destination?
Andrew Westacott
Chief Executive Officer
Australian Grand Prix Corporation
John Fink
Director Fink Group
Geoff Manchester
Co-Founder & Director Intrepid Travel
12:45 Innovation Keynote
The Incredible Rise of Airbnb
Sam McDonagh
Country Manager Airbnb
13:20 Lunch & Networking
14:20 Future Session
Tourism Reimagined - Innovation and the Future of Travel
Tourism has to redefine itself in a society that is itself defined by infinite access to
information. How can tourism maintain a sense of wonder and adventure when competing
with the Internet? As it becomes a larger economic force, what kind of role will tourism play
in Australian society? What will tourism look like a decade from now?
Guy Taylor Executive Director Marketing
Tourism Tasmania
Tim Beresford
Executive Director; Tourism, Investment,
Education & Programmes
Australian Trade Commission
Mark Peters
Chief Executive Officer Gold Coast 2018
Commonwealth Games Corporation
15:10 Trailblazer Keynote
The Final Frontier: The Commercial Viability of Space & What it Means for Tourism
Stephen Attenborough
Commercial Director Virgin Galactic (UK)
15:55 Closing Remarks from the MC & Host
James Lush
MC & Host
DAY 2: Wednesday 19 August 2015
9:00 Registration, Refreshments & Networking
16:00 Close of Summit
www.TourismAndTravel.com.au
02 8004 8590
Early Bird Rate
Standard Rate
(Ends 10 July)
(From 11 July)
One Delegate
$ 1,500
$ 1,900
Two Delegates
$ 3,000
$ 3,800
$ 4,500
$ 5,700
Four Delegates
Includes One Free
REGISTRATION FORM
18 - 19 August 2015 | Luna Park, Sydney
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www.TourismAndTravel.com.au · email: [email protected]
tel: 02 8004 8590 · fax: 02 8079 6133