1. No category

Case Study
The Client
Innocent Drinks
The Brief
The Big Knit - To promote a campaign to
encourage the general public to knit hats for
Innocent Drink bottles. Innocent devised this
product to highlight how older people
struggle through cold winters. Innocent then
put the hats on their drinks in major
supermarkets in November. For each drink
bought Innocent donate 25p to Age Concern.
The Product
Bespoke Mailing, product labelling,
labels, POS
The Solution
Combined high quality print shelf
advertisements (wobblers, barkers, edgers),
door signs, leaflets, thank you cards.
The Result
Age UK and Innocent’s Big Knit campaign has
been phenomenally successful and celebrates
its 10th birthday this year. To date over
600,000 hats have been knitted and over
£1.5 million has been raised.
Colourpoint Litho Limited
Unit 2 Wessex Road Industrial Estate, Wessex Road, Bourne End, Buckinghamshire SL8 5DT
T: 01628 531999 F: 01628 531633 E: [email protected] www.colourpoint.uk.com
POS / Labels / Leaflets