1. hobbies and interests
2. magic and illusion

Database
8 X 8 + 33 TOUCH = MAGIC!
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Acknowledgments
This course is from a breakout session at KW Family Reunion 2015. Thank you to Chad Hyams
for presenting this topic.
Notices
While Keller Williams Realty International (KWRI) has taken due care in the preparation of all
course materials, we cannot guarantee their accuracy. KWRI makes no warranties either
expressed or implied with regard to the information and programs presented in the course or
in this manual.
This manual and any course it’s used as a part of may contain hypothetical exercises that are
designed to help you understand how Keller Williams Realty calculates profit sharing
contributions and distributions under the MORE System, how Keller Williams Realty
determines agents’ compensation under the Keller Williams Compensation System, and how
other aspects of a Keller Williams Market Center’s financial results are determined and
evaluated. Any exercises are entirely hypothetical. They are not intended to enable you to
determine how much money you are likely to make as a Keller Williams Licensee or to predict
the amount or range of sales or profits your Market Center is likely to achieve. KWRI
therefore cautions you not to assume that the results of the exercises bear any relation to the
financial performance you can expect as a Keller Williams Licensee and not to consider or rely
on the results of the exercises in deciding whether to invest in a Keller Williams Market
Center. If any part of this notice is unclear, please contact KWRI’s legal department.
Materials based on the Recruit-Select-Train-Manage-Motivate™ (RSTMM™) system and the
Winning Through Selection™ course have been licensed to Keller Williams Realty International
by Corporate Consulting. KWRI has the exclusive right within the residential real estate
industry to market and present material from RSTMM™, Winning Through Selection™, and
any derivatives owned by or created in cooperation with Corporate Consulting.
Material excerpted from The Millionaire Real Estate Agent appears courtesy of The McGraw-Hill
Companies. The Millionaire Real Estate Agent is copyright ©2003–2004 Rellek Publishing Partners,
Ltd.
Copyright notice
All materials are copyright © 2015 Keller Williams Realty, Inc.
No part of this publication and its associated materials may be reproduced or transmitted in
any form or by any means without the prior permission of Keller Williams Realty International.
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Participants Preparation
Ground Rules:
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Participate fully
Share responsibility for learning
Listen when others talk
Respect the opinions and attitudes of others
Turn off cell phones
Lesson Outcome:
In this course, you will learn how to get results from your database using proven touch
campaign techniques. These techniques will demonstrate how to build and sustain relationships
with your leads which will result in business referrals, new business, and repeat business.
Timing:
This is a one-hour training course.
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 1
8 x 8 + 33 Touch = Magic!
Get fast results from your database and these
proven touch campaigns.
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
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Slide 2
8 x 8 + 33 Touch = Magic!
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Slide 3
Mindshare
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 4
“Marketing is a
contest for people’s
attention.”
- Seth Godin
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 5
Prospecting vs. Marketing
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 6
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 7
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 8
Email vs. Snail Mail
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 9
8x8
• High-impact
• High-saturation
• Puts you
Database
#1 in the minds of everyone you add to your Met
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 10
8x8
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Send or drop off a handwritten note with
your business card.
Contact the individual by phone to follow up.
Send or drop off an item of value.
Contact the individual by phone to follow up.
Send or drop off an item of value.
Contact the individual by phone to follow up.
Send or drop off an item of value.
Contact the individual by phone to follow up.
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 11
33 Touch
•
•
•
•
“Overkill, over time”
Ensures year-round contact with your Mets
Your “Metwork” will never forget you
No other agent will get their mindshare
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 12
33 Touch
• 12 Newsletters
• 6 Calls
• 1 Birthday Card
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 13
33 Touch
•
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January
February
March
April
May
June
•
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•
•
•
July
August
September
October
November
December
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 14
Inner Circle
• How many?
• Criteria to join?
• Special perks?
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 15
“TOAST” Them Or You’re Toast
• T Talk to them
• O Offer
• A Assistance
• S Send them something
• T Text them
8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 16
Action Plan
List at least ONE action you will take as a result of what you’ve learned.
1. _________________________________________
2. _________________________________________
3.
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8 x 8 + 33 Touch = Magic!
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©2015 Keller Williams Realty, Inc.
8 x 8 + 33 Touch = Magic!
Slide 17
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©2015 Keller Williams Realty, Inc.