1. No category

5/6/2015
The Producer’s Perspective: Why I Prefer Recording to Analog Tape | Performer Mag
GET REVIEWED
MAGAZINE
BACK ISSUES
FREE E-GUIDES
PLAYLIST
SUBSCRIBE
ADVERTISE
CONTACT
Full Service Tape & Reel
Taping and Reeling Custom Carrier Tapes
HOME
MUSIC BUSINESS
RECORDING HOW TO
PERFORMING HOW TO
INSTRUMENTS & GEAR
NEW MUSIC & VIDEO
Search
Home / Recording How To / The Producer’s Perspective: Why I Prefer Recording to Analog Tape
The Producer’s Perspective: Why I Prefer Recording to
Analog Tape
By Cookie Marenco on May 4, 2015
Like
20
Tweet
2
0
LATEST NEWS
By Jhoni Jackson
How to Price Your Band Merch: A
Simple 4-Step Guide
The Producer’s Perspective: Why I Prefer Recording to Analog Tape
SOUND MATTERS
As a producer and engineer, I prefer working on 2” tape for several reasons. The first, and most
important reason is that the sonic quality is more to my liking. I prefer the more realistic high end,
the full dynamics and frequency range.
The second reason is the limitations that tape brings to a session. With the cost of tape high
SONG PREMIERE: Nashville
Piano Rocker Zach Vinson
Drops “You’re The One”
Learn The Key Differences
Between Analog Tape Speeds
nowadays, the artist and producer are forced to make decisions faster on performances. Fewer
choices lead to a faster session with less fatigue on the performers and less fatigue listening. A
disciplined producer can do the same on digital, but I often find the musician in search of
perfection endlessly tweaking in the digital realm. With analog, the results are a more exciting
track overall.
How to Maximize Analog Tape’s
Limitations & Embrace Music’s
Humanity
Quick Recap: Todd Rundgren
and Dam Funk Live in Boston
STORAGE AND ARCHIVING
The third reason is tape’s storage and archival ability. I’ve been able to easily restore and remix
tapes from 30 years ago. We’ve had tapes from the 1960s come in and play without problems. I’m not that confident about restoring digital audio recorded today and its restoration possibilities
The Producer’s Perspective:
Why I Prefer Recording to
Analog Tape
in 50 years. Unless you’re keeping all previous versions of computers, operating systems and
software, one needs to develop a very methodical system for future restoration of digital files. http://performermag.com/the­producers­perspective­why­i­prefer­recording­to­analog­tape/
1/4
5/6/2015
The Producer’s Perspective: Why I Prefer Recording to Analog Tape | Performer Mag
The difference is when analog loses its luster, you can still hear the music. When digital goes
bad, there’s no evidence anything was recorded.
COSTS & TAPE CHOICES
When I opened my commercial recording facility in 1982, analog tape recording was the only
The Reel History of Analog Tape
Recording
The Analog Tape Issue Is Out
Today!
option available to record on. We’ve had the same MTR­90 Series 2 in the studio since 1986 and
it’s still working like a charm.
The current cost of tape at about $300 per reel can be prohibitive for recording all sessions, so we
Quick Recap: The Used at
Boston’s House of Blues
choose carefully what sessions get recorded to tape. I advise against buying tape from unknown
sources, even if sold as “never used.” Those I’ve tested have not been acceptable. I suggest
ATR purchased from a trusted source or directly from the company.
GEAR REVIEW: VocoPro UHF­
8900 Wireless Mic System
Tape is kind of like wine – there were good years and not so good years. My favorite was
Quantegy or Ampex 456. But as different as tape can sound, it always sounds better than digital
to my ears. Shedding wasn’t much of a problem with these brands. The higher elevated tapes
GEAR REVIEW: Ear Trumpet
Labs Louise Microphone
(like 499) were sometimes inconsistent in their quality, even with tape from the same batch.
I use Dolby SR at 15ips on the 2”. Though I prefer recording at 30ips with no SR, cost of tape has
always been a drawback, so we’ll record at 15ips with Dolby SR and find it acceptable. For mixing
8 Commonly Overlooked Ways
to Save Money on Your Album
Production Costs
to two tracks, however, we’ve dropped the SR in mixdown because so few mastering engineers
know how to align the SR to sound right.
RESTORATION TIPS
We do a lot of tape restoration in­house. For that purpose, we purchased an inexpensive food
SONG PREMIERE: The Relevant
Elephants Drop “Allston and
Brighton are for Drinkin and
Fightin”
dehydrator that holds three reels of 1/2″ and one reel of 2″, set it for about 120 degrees and flip it
over about every 15 minutes. Sometimes, we’ll put a new reel in for 15 minutes or so.
One way we’ve saved on the cost of tape is to reuse the 2″ tape. When you’re in tune with your
tape machine, the alignment and the sound of tape, you’ll know when the tape is on its last legs. Before tossing out an older tape, spruce it up with an hour or two in a food dehydrator.
This is the same practice we use for tape restoration. We might heat up a tape for 2­6
hours. How does one know when a tape needs a little restoration? When a tape rewinds or plays
slowly on the machine. At times, we’ve repeated the heating several days in a row if the tape still
runs slowly on the machine. Our tape machine makes a suspicious ‘squeaking’ sound when a
tape needs heating up.
Aside from properly aligning a tape machine, heating up a tape can bring back some of the high
end lost in storage. Demagnetizing the heads of the tape machine properly can also improve the
sound quality.
IS ANALOG CHEAPER IN THE LONG RUN?
While the cost of tape seems astronomical and the expense of an analog machine is high, I’m
using the same machine (Otari MTR­90) I purchased new in 1986. That’s coming up to 30 years
of use with little down time and a couple of hundred dollars a year in maintenance.
MORE ARTICLES ON PERFORMER MAG
Performer Mag Home
Contact
Instruments & Gear
Music Business
New Music & Video
Performing How To
Recording How To
It might seem like digital recording is a lot less expensive, but the costs are different. How many
times does a studio upgrade their digital recording software or computer (about every two
years)? Then a new application is added and nothing works and you’re down for days trying to
figure it out. Over 20 years, you can spend twice as much on digital recording vs. a machine that
lasts decades. Labor costs for maintaining a working digital system are also much more
expensive. You can’t put a price on losing digital recordings.
I don’t know how long we’ll be able to stay on analog tape, but as long as we have the machine
and can find tape, we’ll be recording to it.
ABOUT THE AUTHOR
Cookie Marenco has been a commercial recording studio owner since 1982, with the opening of
OTR Studios (otrstudios.com). She is also the founder of Blue Coast Records
(bluecoastrecords.com) and has five Grammy nominations and two Gold Records among her
http://performermag.com/the­producers­perspective­why­i­prefer­recording­to­analog­tape/
2/4
5/6/2015
The Producer’s Perspective: Why I Prefer Recording to Analog Tape | Performer Mag
credits. For more information visit bluecoastmusic.com/about­the­founder
RELATED ITEMS
2-INCH TAPE
PERFORMER MAGAZINE
Like
Tweet
20
ANALOG RECORDING
TAPE FORMAT
2
ANALOG TAPE
TAPE STORAGE
HOMEPAGE LEAD STORIES
OTARI
THE TAPE ISSUE
0
← Previous Story
Next Story →
The Reel History of Analog Tape
Recording
How to Maximize Analog Tape’s
Limitations & Embrace Music’s
Humanity
YOU MAY ALSO LIKE...
How to Price Your Band Merch:
A Simple 4-Step Guide
SONG PREMIERE: Nashville
Learn The Key Differences
Piano Rocker Zach Vinson Drops Between Analog Tape Speeds
“You’re The One”
LEAVE A REPLY
Your email address will not be published. Required fields are marked *
Name *
Email *
Website
Comment Post Comment
Behringer X32 Mixer
x32 Digital Mixer is In Stock Login and Order today!
http://performermag.com/the­producers­perspective­why­i­prefer­recording­to­analog­tape/
3/4
5/6/2015
The Producer’s Perspective: Why I Prefer Recording to Analog Tape | Performer Mag
RECENT POSTS
TAGS
Jhoni Jackson | May 6, 2015
How to Price Your Band Merch:
A Simple 4­Step Guide
Benjamin Ricci | May 6, 2015
SONG PREMIERE: Nashville
Piano Rocker Zach Vinson
Drops “You’re The One”
Pete Mignola | May 5, 2015
Learn The Key Differences
Between Analog Tape Speeds
CONNECT ON FACEBOOK
atlanta audio­technica bandcamp boston
Brooklyn careers DIY Festival folk Funk funk
friday gear review guitar Hip Hop
Homepage Lead
Stories indie indie rock
Performer Magazine
Like
5,896 people like Performer Magazine.
interview legal listen now live music live
review los angeles microphones mixing MP3
music business music promotion New York
performer mag
performer magazine gallery premiere pro audio Punk photo
recording
record review Review san francisco
seattle spotlight studio diary youtube
Facebook social plugin
Video vinyl
Copyright © Performer Publications, Inc.
http://performermag.com/the­producers­perspective­why­i­prefer­recording­to­analog­tape/
Home Privacy Policy Contact
4/4