Independent travellers
Versus
Group travellers
Language
Mandarin is the national language
However, each region has its own dialect
FIT
Free and Independent travellers
Seek unique
vacations
Sightseeing
and culture
They spend
more time in
less countries
$
High purchasing
power
China uses
simplified chinese
Personalised
itineraries
EU
Booming in
Europe
Potentially
perfect English
Group travellers
Taiwan uses
traditional characters
The Chinese LOVE it when you speak Chinese.
Below here we have for you some standard
phrases you can use:
Greenland
China
Welcome
Thank you
I am Sorry
Have a nice trip home
格陵兰
中国
欢迎
谢谢
对不起
一路顺风
Gelinglan
Zhongguo
Huan Ying
XieXie
Duibuqi
Yilu shunfeng
Q&A
If you have questions and / or comments,
feel free to contact us via the addresses below
Will often visit Europe through organised tours
Sightseers
Rely on
their leader
They spend less
time but cover
more countries
info@
greenland.com
Potentially
poor English
Also visit
facebook.com/
ilovegreenland
twitter.com/
ilovegreenland
GREENLAND.COM
HOW TO
WELCOME
CHINESE
TRAVELLERS
Why Chinese tourists?
Planning trips
The Chinese are the worlds’
number one spenders
Accommodation DO’s & DONT’s
Popular ’GOLDEN’ travel weeks
The Chinese tourist market
is the fastest growing in the world
Chinese characteristics
0
10
20
30
40
50
60
70
80
90 100
Average age span of Chinese tourists
(Groups can be older)
1st week of
May
Chinese
New Year*
1st week of
October
* Changes each year based on lunar calendar
University or
college degree
Chinese Union
Pay and /or
Alipay Points
eases their
shopping!
Upper or
middle class
Expect good service
Chinese traveller habits
Travel agents
are often used
More travellers
search online
Internet habits*
* China has its own online universe due to their government censorship policy.
* Baidu is the premier search engine, and Chinese social media platforms are
* competing at a global level for online presence.
The Chinese love
to exchange gifts!
Love visiting
ancient
historical relics
$
A product that has
a unique story will sell
Spend more
money on
luxuries than
accommodation
Baidu
Tend to spend
only 1 – 3 nights
at each location
Sina Weibo
WeChat
Tencent QQ
Motivation
Reasons
• Social prestige
• Shopping opportunities
• Gaining experiences
• Culture and history
• Sightseeing
• Leisure
• Relaxation
• Adventure
If you really want to impress, provide a Chinese noodle
breakfast. Here are some simple do’s and do not’s
Do not put the
Chinese in room
4 or level 4, nor
give gifts in sets
of 4! It sounds
like death
The number 8,
on the other
hand, is very
popular (sounds
like wealth in
Cantonese)
Face is very
important
for the Chinese,
i.e. maintaining
your reputation
is crucial
Provide
slippers
Provide a
tea kettle
Bowls and
chopsticks
Provide adapter
for power supply
Welcome guide
in Chinese
Small unique gift
for each guest