“Looking to the future, staying loyal to our past.” Staples has been making luxury Advances in modern technology handmade beds for over 100 years and have pushed the limits of handmade has steadfastly refused to compromise beds to quite an extaordinary new level. on quality and workmanship ever since. On 3rd January 1895 Ambrose Heal purchased the United Kingdom rights to the patent for ‘Improvements in Support for Upholstery Springs’, thereby starting a revolution in mattress making and founding a Company which was to be synonymous with quality and service to the present day. On October 26, 1915, when visiting his troops in France, King George V fell victim to an unfortunate accident causing severe straining to the King’s back. On his return to England, the King was advised by his physicians to sleep on a Staples bed - the unique construction of which had already demonstrated its superiority in maintaining correct spinal support, which we now recognise as being an essential ingredient in healthy, restful sleep. In 1923 a Royal Appointment was The Company expanded and the need to granted by King George and has acquire additional premises to develop been graciously renewed by each a quality “overlay” mattress became successive monarch including Her paramount. New patents were taken out Majesty Queen Elizabeth II. and the Staples “Interior Overlay” went into production. In 1926 Mr. Harold Heal commissioned the design and build of the factory which has since become one of North West London’s best known landmarks - ’Staples Corner’. Staples beds have played their part in British history. During World War II speciality Staples beds were required, including one for the Prime Minister, Winston Churchill, for whom a sound night’s sleep was essential; later a similar model was ordered for his home at Chartwell. Another “special” order which was executed in 1943 was for a feather weight Staples products, including the famous “Granny’s favourite” Cantilever table, were chosen to display at the Festival of Britain – a national exhibition organised by the Government to give Britons a feeling of recovery in the aftermath of war and to promote the British contribution to science, technology, industrial design, architecture and the arts. Ladderax, the most versatile storage Further expansion of Staples led to the Staples became the only UK bedding Throughout the 90’s Staples continued to Staples is participating in the Coronation Festival in system made in the UK was launched, a purchase of an additional company and manufacturer to use the international develop its contract range, with an upholstered Buckingham Palace gardens alongside over 200 fellow system of teak cabinets and shelf units the formation of Buckingham Beds Ltd, a “Woolmark” distinction on its mattresses hotel beds collection, Ladderax and Campus Royal Warrant holders. The Festival is part of the 60th supported on metal ladders, enhanced Staples subsidiary. due to the amount of pure new wool used. – a range of study-bedroom furniture widely Anniversary of The Queen’s Coronation celebrations and used in universities and colleges. will be the first time Royal Warrant Holders have been further in 1976 by the use of wooden ladders and mahogany and brass fittings. The range and styles of beds extended In addition to this, the Staples Excelsior The huge success of Ladderax led to the considerably, with a wide range being model was acclaimed to be the world’s opening of an additional factory in Hitchin. offered to the public and customised most luxurious bed in standard production – products, such as a 7ft diameter circular with 1404 pocket springs in its hand-tufted bed for the Sultan of Oman and a 9ft mattress. bed to fit in the aircraft of Air Marshal square bed for a London journalist, Cunningham and similar equipment was amongst many more. The Company expanded yet again and in used in a Dakota for Sir Sholto Douglas and 1986 moved to a purpose-built factory in General Montgomery. Huntingdon, Cambridgeshire. united in an event of this scale. “Our passion for quality handmade beds began over 100 years ago and while technology has a great deal to offer, nothing equals the performance of natural materials, which with traditional manufacturing methods, produce a bed of superior quality.” Our uncompromising standards With the purchase of British rights to of Staples, reflected widely in the the patent by the founder of Staples Company’s product developments. & Co. Ltd, Sir Ambrose Heal, the mattress making revolution began. Whether in the 1920’s or in 2013, customer satisfaction and From the very beginning the Staples extraordinary comfort achieved patent has been synonymous with the through traditional methods of highest quality and service; attributes production are at the heart of what to which the Company has stayed true we do. We strive to use the finest throughout centuries. The sleeping components to create the quality, comfort and importance of healthy, traditional beds that Staples is natural sleep are always at the heart renowned for. By Royal Appointment The extreme comfort and health purchased by British Embassies from attributes have been appreciated by Moscow to Washington, for residences the Royal Family as early as 1915, when and hotels in New Delhi, Calcutta, following the accident in France, King Singapore, Rhodesia, Port Elizabeth, George V was advised by his doctors Nairobi, Brussels and Shanghai. They to sleep on a Staples bed. Several were also commissioned for railway beds were subsequently ordered and carriages in Central Africa as well as UK supplied to the Royal residences. In and on ships such as the Queen Mary. 1923 the Royal Appointment to King George V as Bedstead & Mattress The Company enhanced its production Makers was given. by moving to premises in North London, Staples Corner, whereby The superior quality and craftsmanship utilising new facilities and preserving of Staples products became famous traditional hand-making qualities, a throughout the world: with beds being new era of mattress making began. Innovation and development From the Second World War to the beginning of the 21st century, Staples created many products that complimented the bed and mattress ranges: Cantilever tables, Putaway beds, Sofa beds, Ladderax and Campus systems or Fashion (fully upholstered) beds. Always on trend and using innovative design methods, Staples developments are of the highest quality, superior finish and have extreme attention to detail that provide years of satisfaction and long lasting use. The Coronation Festival is being held Staples is privileged to be exhibiting to celebrate 60 years of tradition, at this prestigious event in innovation and excellence during the Buckingham Palace gardens in the Queen’s reign. summer of 2013. It is a unique event that brings To mark the occasion in style, Staples over 200 Royal Warrant holders to will be showcasing a very special present their products and services celebratory edition bed. to promote British industry and trade. A true masterpiece that we are proud of The beautiful Ambrose bed has enormous amount of time and effort been created specifically for into each stage of the creation of this the Coronation Festival. It is a magnificent bed; from design, through quintessence of Staples heritage, careful selection of components to with a hand crafted base, mattress the final stages of manufacturing. and headboard made of the finest components and using traditional The Ambrose is testament to the methods of manufacturing. skills of Staples workmen and women, who continue to uphold the Staples A highly skilled and experienced core values of tradition, extraordinary team of Staples craftsmen put an quality, craftsmanship and excellence. “Applying 21st century technology to our traditional handmade heritage.” Signed by Ambrose Heal Every component of the Ambrose A notably successful retailer and bed tells the story of the exceptional manufacturer, Sir Ambrose Heal was craftsmanship and heritage of one of the great artists of his time. Staples throughout the years. Given the magnitude of the event that In 1933, he was knighted for raising the bed is designed especially for, standards of design, and in 1939 and the origins of the brand itself, was appointed a Royal Designer for we decided to name this beautiful Industry. His passion for use of the bed after the founder of Staples & highest quality materials, making Co, Sir Ambrose Heal (1872-1959), quality craftsmanship accessible to commemorate his significant to customers without sacrificing contribution to the British bedding beautiful designs is reflected in the industry as well as furniture design. look and feel of the Ambrose bed. The true comfort comes from within Staples use only the finest natural fillings that provide superior quality of comfort with a luxurious feel, tried and tested by generations of satisfied Staples users. This beautifully hand sewn mattress includes 4500 pocket springs, topped with latex and hand teased horse hair to provide excellent ventilation and breathability; followed by merino and lambs wool as well as Bactrian camel hair to ensure incredible thermostatic properties - insulating or cooling if needed. Alpaca fleece at the top of the mattress is an extremely fine, virtually indestructible, sumptuously soft filling giving the mattress a luxurious comfort and feel. The Ambrose is finished with one of the finest quality Belgian damask fabrics with a wonderfully embroidered signature. “Every stitch is lovingly hand-sewn by skilled craftsmen to the highest standard to ensure that the Ambrose is the true epitome of luxury sleep.” It all starts with a solid foundation We are proud to have a team of expert craftsmen, who with their skills and knowledge of the bed makers’ art can utilise the materials to build an individually tailored and handmade bed. The Ambrose base features a unit of hand lashed, coppered 4’’ conical springs and pocket springs, separated by a wool pad layer to provide insulation. Glued and screwed hard wood supports and solid wood sides give this Staples base extra strength, whilst padded upholstery of British wool fabric provides cushion comfort. To complement the comfort and look, the base is hand tufted with antique finish wooden legs and a brass signature plaque. “It’s the attention to detail that really sets the Ambrose apart from ordinary beds.” Fit for our Queen In 1947, the Queen and Duke of Edinburgh spent part of their honeymoon in Luton Hoo Hotel in Hertfordshire, where they returned to celebrate many future wedding anniversaries. This grand mansion and, in particular, the vast state Queen Elizabeth bedroom, became the ideal location to present a truly royal Ambrose bed and show exactly how Staples products reflect the highest standard and quality to be suitable for our Queen. The idyllic backdrop Luton Hoo stands majestically amongst lush woods and gardens and provides the perfect backdrop for a truly magnificent occasion; the genuine appreciation for the British countryside by a British manufacturer. We would like to thank the following for their valuable contributions to the production of this brochure: Venue: Luton Hoo 5 Star Hotel, Golf & Spa www.lutonhoo.co.uk Photography: Chris King @ Unique Capture www.uniquecapture.com To find out more about the current Staples product range and for a list of stockists, please visit: www.staplesbeds.co.uk www.staplesbeds.co.uk Staples Beds Windover Road Huntingdon Cambridgeshire PE29 7EF | [email protected] | www.staplesbeds.co.uk
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