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Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
NOTE TO EDITOR: High-res images are available upon request
Vision Musical Instruments Selected As Exclusive U.S. Distributor of
Handcrafted Premium Merida Extrema Classical and Acoustic Guitars
NORWALK, Conn., May 2012 -- Vision Musical Instruments, LLC (VMI) www.visionmusical.com distributor of
exceptional, high-quality musical instruments based here, has been chosen as the exclusive U.S. distributor for
Merida Classical and Acoustic guitars. The handmade, solid wood instruments combine the Spanish heritage of old
world craftsmanship with modern innovation that will delight even the most discerning aficionado.
Vision Musical Instruments debuted the Merida (mehr-eh-da) line of Classical and Acoustic guitars at the 2012 Summer
National Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437. Merida
Extrema guitars will be available at fine retailers nationwide through an elite distribution network. To find a dealer,
please call toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis
from $399 MSRP to $2,200 MSRP.
While traveling in Europe, VMI founder, Michael Spremulli, was introduced to the Merida line of guitars, which are
popular in Europe and Japan. Spremulli said, “I was impressed by the warm, rich tones and unique artisan feel of the
instrument, as well as unsurpassed attention to detail not available at this price point until now.” He added, “The line
has only been available on a limited basis for about ten years overseas, so we are very proud and excited to be able to
introduce these beautiful guitars to musicians in this country.”
These meticulously crafted instruments were inspired by the over two thousand year old historical Roman village of
Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous Puente
Romano Bridge was the inspiration of the sound bracings. The guitars feature the TwoWoodtoneBridge, the ultimate
sound connection between the strings and the solid top. Each guitar in each of the four individual lines are constructed
of solid hardwoods. Merida Extrema Guitars feature D’Addario Phosphor Bronze strings and Savarez Nylon Strings,
Graph Tech Tusq XL nut and saddle, Fishman Electronics and Grover Tuners.
“We selected Vision Musical Instruments to represent us in the United States because we share similar philosophies and
principles,” said the Merida Extrema manufacturer. “We will never sacrifice quality for greater quantity of production,
so the number of guitars we make are guaranteed to always be at the very highest level of craftsmanship.”
Merida guitars are produced by the highly esteemed, family owned and operated manufacturing company, using
scientific design concepts that are skillfully created by hand by dedicated luthiers. Each instrument is an outstanding
value with a responsive, unique sound and an elegant finish that makes the wood come to life.
About Vision Musical Instruments, LLC
Vision Musical Instruments (VMI) is a Norwalk, Connecticut-based distributor, offering exceptional, high quality musical
instruments with uncompromising value and service. Continuing the 33-year family legacy of generations of musical
knowledge and passion for craftsmanship that began with Norwalk Music, VMI owner Mike Spremulli travels the globe to
discover the finest and most innovative instruments. VMI is the exclusive U.S. distributor of Merida Extrema Classical
and Acoustic Guitars, along with other outstanding lines of string, brass and woodwind instruments.
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FREQUENTLY ASKED QUESTIONS
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Merida Guitars
1.What makes Merida Classical and Acoustic Guitars exceptional?
Each Merida (mehr-eh-da) Classical and Acoustic guitar has a unique deep rich responsive tone, a beautiful artisan
appearance, and offers outstanding value for its price. These guitars are handmade by skilled luthiers who draw on the
beautiful Spanish heritage combined with innovative scientific design concepts. Merida Extrema guitars are crafted
from exquisite solid wood and feature only high-quality branded components.
2. Where are Merida Guitars made?
For more than a decade, a family owned and operated company has been manufacturing Merida guitars. The owner of
the company was inspired to create these remarkable instruments after visiting the over two thousand year old Roman
village of Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous
Puente Romano Bridge was the inspiration of the sound bracings. The guitars feature the TwoWoodtoneBridge, the
ultimate sound connection between the strings and the solid wood top. Each Merida Extrema guitar is an expression of
the passion and dedication each of the talented luthiers has to making one-of-a-kind, finely crafted instruments.
3. What are the types of wood and components used in Merida Guitars?
Merida Classical and Acoustic Guitars are made with solid hardwoods. Merida extrema Guitars feature D’Addario
Phosphor Bronze steel strings, and Savarez Nylon Strings, Graph Tech Tusq XL nut and saddle, Fishman Electronics and
Grover Tuners.
4. Who distributes Merida Guitars in the United States?
Vision Musical Instruments, LLC www.visionmusical.com is the exclusive representative and distributor of Merida
Classical and Acoustic Guitars in the United States. Popular for more than a decade in Europe and Japan, these
exceptional instruments are available on a limited basis through Vision Musical Instruments, a Norwalk, Connecticutbased company that offers uncompromising value and service. Vision Musical Instruments shares Merida guitar’s
philosophy and principles that uphold the highest level of craftsmanship and quality over quantity.
5. When and where is the U.S. debut? Where can they be purchased?
Vision Musical Instruments debuted the Merida line of Classical and Acoustic guitars at the 2012 Summer National
Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437.
They will be available at fine retailers nationwide through an elite distribution network. To find a dealer, please call
toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis from
$399 MSRP to $2,200 MSRP.
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BACKGROUNDER
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Merida Guitars
Merida (mehr-eh-da) Classical and Acoustic guitars are exquisite handmade, solid wood instruments that combine a
beautiful Spanish heritage with modern innovation. They are manufactured by a highly esteemed family owned and
operated instrument manufacturing company and exclusively distributed in the United States by Vision Musical
Instruments, LLC (VMI) www.visionmusical.com. Renowned for warm, rich responsive sound and an elegant finish,
Merida guitars have been skillfully handcrafted by dedicated luthiers for more than a decade.
The inspiration for these unique guitars came from the more than two thousand year old historical Roman village of
Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous Puente
Romano Bridge inspired company owner to create the TwoWoodtoneBridge, the ultimate sound connection between
the strings and the solid top. Merida guitars feature D’addario Phosphor Bronze steel strings, and Savarez Nylon Strings,
Graph Tech Tusq XL nut and saddle, Fishman Electronics and Grover Tuners.
Popular in Europe and Japan, the Merida guitar is being offered on an exclusive limited basis in the United States by
Vision Musical Instruments. Committed to the philosophy and principle that quality must never be sacrificed for
quantity and that each instrument must provide outstanding value with the very highest level of craftsmanship, both
Vision Musical Instruments and Merida are certain that their remarkable guitars will delight even the most discerning
aficionado.
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FREQUENTLY ASKED QUESTIONS
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Vision Musical Instruments, LLC
1. What type of instruments does VMI represent and distribute?
Vision Musical Instruments, LLC (VMI) www.visionmusical.com is the exclusive U.S. representative of Merida Classical
and Acoustic guitars. These exceptional sold wood handmade instruments, popular in Europe and Japan for more than a
decade, are being offered for the first time in this country on a limited basis. VMI also distributes other outstanding
lines of string, brass and woodwind instruments.
2. What gives Vision Musical Instruments an edge over other distributors?
The owner of Vision Musical Instruments, Michael Spremulli, continues a 33-year family legacy of generations of musical
knowledge and an appreciation for fine craftsmanship that began with Norwalk Music. He is an accomplished guitarist
and percussionist, with a passion for discovering the most high-quality and innovative instruments and sharing them
with other musicians.
3. Why did Merida Guitars choose Vision Musical Instruments to be their one and only distributor in the United
States?
The owner of Merida felt that only Vision Musical Instruments had a similar philosophy and principles that uphold the
highest level of craftsmanship and quality over quantity. Each guitar is meticulously handcrafted by dedicated luthiers,
using scientific design concepts combined with authentic Spanish heritage. Vision Musical Instruments supports and
encourages this longstanding tradition.
4. Where can consumers find the instrument product lines that Vision Musical Instruments represents?
Vision Musical Instruments debuted the Merida line of Classical and Acoustic guitars at the 2012 Summer National
Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437.
They will be available at fine retailers nationwide through an elite distribution network. To find a dealer, please call
toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis from
$399 MSRP to $2,200 MSRP.
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1-855-205-4911
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5-205-4911- 1-855-205-
BACKGROUNDER
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Vision Musical Instruments, LLC
Vision Musical Instruments, LLC www.visionmusical.com a Norwalk, Connecticut-based company, has been chosen as
the exclusive United States distributor of Merida (mehr-eh-da) Classical and Acoustic guitars, an exceptionally hand
crafted line of guitars that combine classical Spanish guitar features with state-of-the-art scientific innovation. Vision
Musical Instruments owner, Michael Spremulli, travels throughout the globe seeking the highest quality musical
instruments to add to his world-class product lines. Along with finely crafted string, brass and woodwind instruments,
Vision Musical Instruments offers outstanding values and is dedicated to caring for its clientele.
The company follows the legacy of generations of musical knowledge and appreciation for fine craftsmanship that
began with the Spremulli family business, Norwalk Music, more than 33 years ago. An accomplished guitarist and
percussionist, Michael Spremulli understands the concerns and passions of the most discerning aficionados.
Vision Musical Instruments provides unique products and unparalleled support for musicians of all ages and abilities,
from the beginner to the serious enthusiast.
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BIOGRAPHY
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Michael Spremulli
Founder|Owner of Vision Musical Instruments, LLC
An accomplished guitarist and percussionist, as well as highly respected musical instrument retailer and distributor,
Michael Spremulli is dedicated to a life-long involvement and passion for music. He has performed and toured
professionally and taught guitar and percussion for over twenty years. As the founder and owner of Vision Musical
Instruments LLC, his company is the exclusive distributor of Merida Extrema Classical and Acoustic Guitars in the
United States, Spremulli is committed to providing expertise and unparalleled value and support to musicians.
The Spremulli family business, Norwalk Music, based in Norwalk, Connecticut, is renowned for its legacy of generations
of musical knowledge and appreciation for fine craftsmanship. Spremulli managed and helped build the retail music
store, dramatically increasing revenue and reputation through increased walk-in retail and online sales, while doubling
the store’s lesson enrollment. It was one of the first musical instrument stores online. He founded AAA Band Rentals
nine years ago, providing other retailers with an instant rental program for their stores at no upfront cost to them and
introducing thousands of young people to the joy of playing a musical instrument.
TIME magazine featured Spremulli in an article, “Booting Up Your Business,” after he created one of the first on-line
musical instrument stores. Spremulli travels around the world seeking innovative, state-of-the-art products to add to
Vision Musical Instruments’ portfolio. His philosophy is to never sacrifice quality for quantity, honoring the talents of
the craftsman. His dedication to providing aficionados with the finest quality instruments has earned him a reputation
as a distributor and retailer that musicians can trust.
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Press Contact: Deborah Burns, Burns Communications
203.257.3163
[email protected]
NOTE TO EDITOR: High-res images are available upon request
Vision Musical Instruments Announces Launch of Merida Guitar Diana Series;
Exotic Woods and Luxurious Design Make the Diana Series A Much Heralded Offering
NORWALK, CT, December 31, 2012 -- Vision Musical Instruments, LLC (VMI) www.visionmusical.com, exclusive U.S.
distributor for Merida Classical and Acoustic guitars and other exceptional, high-quality musical instruments, today
announced the launch of Merida Guitar Diana Series. As part of the company’s Merida Guitar and LuLu Ukulele launch
at NAMM Anaheim, the Diana Series is expected to garner increasing attention at the show.
“The Diana Series is just one of several new Classical and Acoustic guitar lines we will be launching at the NAMM
Anaheim show. Accolades for the Diana Series in particular are already streaming in from professional and amateur
guitarists alike, highlighting the unique exotic wood composition and luxurious design,” said Michael Spremulli, CEO.
Every Mérida guitar is handcrafted from premium tone woods, and features top-quality branded parts: D’Addario
strings, Graph Tech Tusq XL nut and saddle, Grover tuners, and Fishman electronics.
Based here, Vision Musical Instruments is the exclusive U.S. distributor of solid wood Merida Classical and Acoustic
guitars. Each instrument combines the Spanish heritage of old world craftsmanship with modern innovation to provide
warm rich tones with a unique artisan feel at an outstanding price point. Merida guitars are available at fine retailers
nationwide through an elite distribution network. To find a dealer, please call toll-free 855.205.4911. The guitars are
available on a limited basis from $399 MSRP to $2,200 MSRP.
For further information, please contact Greg Sotire, U.S. Sales Manager, at (203) 599-0824, [email protected]
or to find a dealer, please call toll-free (855) 205-4911. LuLu ukuleles are available on a limited basis from $330 MSRP
to $815 MSRP.
About Vision Musical Instruments, LLC
Vision Musical Instruments (VMI) is a Norwalk, Connecticut-based distributor, offering exceptional, high quality musical
instruments with uncompromising value and service. Continuing the 33-year family legacy of generations of musical
knowledge and passion for craftsmanship. VMI owner, Mike Spremulli travels the globe to discover the finest and most
innovative instruments. VMI is the exclusive U.S. distributor of Merida Extrema Classical and Acoustic guitars, LuLu
ukuleles, and other outstanding lines including orchestral stringed, brass, and woodwind instruments.
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NOTE TO EDITOR: High-res images are available upon request
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]
Vision Musical Instruments To Launch New Exclusive Line of LuLu Ukuleles at NAMM Anaheim;
Featuring Exquisite Hand Craftsmanship, Solid Woods, & Unparalleled Quality
NORWALK, Conn., December 31, 2012 -– Vision Musical Instruments, LLC (VMI) www.visionmusical.com the
exclusive U.S. distributor of exceptional, high-quality musical instruments based here, today announced that it
will launch a new, handmade line of LuLu ukuleles at the National Association of Music Manufacturers annual
trade show in Anaheim, California in January 2013.
“The ukulele market is exploding worldwide and discerning string players who are looking to purchase a ukulele
to expand their repertoire of string instruments or simply just to play a ukulele are incredibly impressed with
our new line,” said Michael Spremulli, company CEO. He emphasized, “LuLu ukuleles are appreciated for sonic
excellence and outstanding playability, superior design and world-class premium branded parts, custom options
like your choice of tuning mechanisms, strings, inlays, wood combinations, and more. Because they are hand
crafted instruments, they are only available in limited quantities. Unlike other manufacturers, VMI also offers
the option to custom design your own LuLu ukulele for the one-of-a-kind experience.”
LuLu Ukuleles feature solid hardwood mahogany, spruce, rosewood or koa wood tops, with the option of
mahogany, rosewood or koa back and sides. They are available in a wide range of models including Soprano –
the smallest uke at 21” in length, Concert – a mid-sized uke at 23” in length, and Tenor – the largest uke at 26”
in length. All LuLu ukuleles feature premium-branded parts - Graph Tech nuts and compensated saddles which
create consistent tuning up and down the neck, Grover tuners, and either Aquila or D’Addario strings. Each
ukulele comes with LuLu’s own warranty and repair service.
For further information, please contact Greg Sotire, U.S. Sales Manager, at (203) 599-0824 or
[email protected] or to find a dealer, please call toll-free (855) 205-4911. LuLu ukuleles
are available on a limited basis from $330 MSRP to $815 MSRP.
About Vision Musical Instruments, LLC
Vision Musical Instruments (VMI) is a Norwalk, Connecticut-based distributor, offering exceptional, high quality
musical instruments with uncompromising value and service. Continuing the 33-year family legacy of
generations of musical knowledge and passion for craftsmanship. VMI owner, Mike Spremulli travels the globe
to discover the finest and most innovative instruments. VMI is the exclusive U.S. distributor of Merida Extrema
Classical and Acoustic guitars, LuLu ukuleles, and other outstanding lines including orchestral stringed, brass,
and woodwind instruments.
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VISION MUSICAL INSTRUMENTS – MERIDA CLASSICAL AND ACOUSTIC GUITARS
VMI LOGO, MERIDA LOGO, SELECTION OF GUITAR HIGH-RES JPEGS
IMAGE ORDER:
1. Vision Musical Instruments, LLC LOGO
2. Merida Extrema Classical and Acoustic Guitars LOGO
3. Merida Extrema Classical Trajan Series T-25 CES
4. Merida Extrema Classical Trajan Series T-25
5. Merida Extrema Classical Alcazaba Series A-75D
6. Merida Extrema Classical Cardenas Series C-25
7. Merida Extrema Classical Cardenas Series C-35D
8. Merida Extrema Classical Cardenas Series C-35DCE
9. Merida Extrema Classical Milagros Series M-65D
10. Merida Extrema Classical Milagros Series M-65GACES
11. Merida Extrema Classical with built-in armrest
12. Vison Musical Instruments, LLC Founder and Owner, Michael Spremulli
VISION MUSICAL INSTRUMENTS
LULU UKULELE LOGO, SELECTION OF UKULELE HIGH-RES JPEGS
IMAGE ORDER:
1. LuLu Ukulele LOGO
2. Concert C1A
3. Concert C2
4. Concert C3A
5. Soprano S1A
6. Soprano S2
7. Soprano S3A
8. Tenor T1A
9. Tenor T2
10. Tenor 3A
11. Tenor 3A in Hard Shell Case with Built-In Hygrometer (Humidifier)
12. Built-In Hygrometer (Humidifier) Close-Up
Press Contact:
Deborah Burns, Burns Communications
for Vision Musical Instruments, LLC
203.257.3163
[email protected]