Wallpaper* Handmade August 2010

Wallpaper* Handmade
August 2010
The magazine’s most ambitious issue to date and, with a series
of publishing firsts, one that is not to be missed
01
Editorial overview
We know what we want and how to get it. For our most ambitious
project to date, Wallpaper* bought together and briefed some
of the worlds leading designers, craftsmen and manufacturers.
And they produced unique furniture, fittings, foodstuffs, fashion
and more. Just for us. And the August ‘Handmade’ issue is
dedicated to this astonishing collection of one-off designs and
delicacies, chronicling their production and presentation at this
year’s Salone del Mobile.
This unique issue shows Wallpaper* at work as client, patron
and creative director, a real force in the design world.
‘This hugely ambitious project is about the recipe for remarkable
things: art, craft, skill, vision and the determination to do better’
Tony Chambers, Wallpaper* Editor-in-Chief
02
Publishing firsts: custom covers
The Handmade issue pushes the boundaries of publishing by
inviting readers to get hands on and design their own covers.
In the first three weeks of promoting the project, more than
3,000 people registered.
‘Wallpaper* readers are a very creative bunch and they are going
to love this. After all, they’ll be joining the ranks of Philippe Starck,
Zaha Hadid, Anish Kapoor and Karl Lagerfeld – all of whom are
previous Wallpaper* cover artists’
Tony Chambers, Wallpaper* Editor-in-Chief
01
Zaha Hadid
October 2008
02
Anish Kapoor
December 2009
03
Karl Lagerfeld
October 2009
04
Philippe Starck
October 2009
02
Custom covers
How it works
– Registered readers will be given access to a specially designed online application.
– They will be able to select and manipulate a wide collection of images, graphics and patterns supplied by creative luminaries James Joyce, Hort, Anthony Burrill and Kam Tang.
– Final custom-designed issues will be delivered to your door in early July.
02
Publishing firsts: multiple paper stocks
In addition to exceptional bespoke content, custom covers and
launching the issue on the iPad, Handmade will incorporate no less
than five different paper stocks, a publishing first for Wallpaper*
Readers are invited to
tear out and assemble
their own Ryuki Nakamura
designed paper house
All five paper stocks have
been provided by leading
paper supplier UPM
Developmental sketches
of some of the handmade
items will be featured in a
special 32 page A5 booklet
03
Handmade exhibition
The centre piece of the issue is a unique record of the
Handmade... in Italy exhibition, acclaimed as the
highlight of the design world’s most important showcase.
This dramatic installation, displayed at the Wallpaper* Handmade exhibition, is the result of
a collaboration between Italian fashion house Brioni and London architects Carmody Groarke
03
Handmade exhibition
Below are some examples of the exceptional products, furniture
and objects all lovingly handmade, just for Wallpaper*
Bike case and bike, by Kinfolk, Coat, Brooks, Kara Ginther and Globe-Trotter; bike, by Level;
bike bag, by Nivaldo de Lima; bookcase, by Wouter Scheublin
Coffee bar, by Todd Saunders
and Ryan Jørgensen with Dinesen
ShopRobotic, by Teknovation and Clements Retail
03
Handmade exhibition
Leather armchair, by Poltrona Frau and Simon Hasan,
and tiles by Koo Jeong-A and Wim Crouwel
Twin bath, by Matteo Thun
and Antonio Rodriguez and Rapsel
Kitchen, by Gitta Gschwendtner and Schiffini
03
Handmade exhibition
Coverage of the exhibition and custom covers project has helped to
drive momentum for Handmade, making it one of Wallpaper’s most
anticipated and exciting issues.
Additional press is expected in Le Figaro, Esquire (HK)
and the Telegraph.
La Stampa
Telegraph
Creative Review