1. art and entertainment
2. visual art and design
3. design

Help CUMAC Change Its Look
LOGO REDESIGN CONTEST
CUMAC is a nonprofit organization that works to alleviate hunger and its root causes for
those in need in Paterson, Passaic County, and northern NJ. Started in the late 1970s as a
volunteer-run food pantry, the agency, which is celebrating its 30th year of incorporation,
now employs over 20 people and operates the following programs to address its mission:
Food Pantry & Depot
 Pantry provides direct food
assistance (bagged groceries) to
over 3,000 people each month
 Depot solicits, transports,
warehouses and distributes
resources for CUMAC’s programs as
well as nearly 60 nonprofit partners
 Organizes regional food drives to
bring resources to Passaic County
Community Food Coalition
 Provides administrative & resource
support to 35 Passaic County pantries
 Screens clients for eligibility and
writes referrals to member pantries
 Manages client database software,
collects data & analyzes it to
understand trends in food need
 Determines proper distribution of
Depot food resources based on data
Community Closet
 Provides free clothing &
household items to victims of
domestic violence, house fire,
natural or other disaster
 Runs a Thrift Shop to offer the
community a chance to
purchase affordable, quality
goods, thus enhancing their
self-sufficiency and generating
critical program revenue
Pathways to Work
Job training program offers
participants a chance to
 Gain hands-on work experience
in a supportive environment
 Build job skills & develop critical
employment competencies
 Contribute to the mission of our
organization, and the health of
the community as a whole
Advocacy & Special
Projects
CUMAC runs a number of seasonal
projects (including School Supplies
and a Holiday Wish List) in order
to respond to specific community
needs. We also take an active role
in pushing for systemic change
related to the root causes of
poverty and hunger.
Place of Promise
 Permanent supportive
housing program for
chronically homeless
individuals with disabilities
 Helps residents grow
emotionally, psychologically,
and socially through program
support and a case manager
Logo over the years
As our agency and programming have grown, our image has evolved. In the beginning, we used a
simple “stamp out hunger” image as our logo. In 2004 our Board of Trustees created an original logo
and tagline that more accurately captured the agency at the time. Shortly after we opted to shorten
our name to “CUMAC.” It is now time for another update to capture everything CUMAC is doing today.
We are looking for a logo that will accurately capture our programs, and convey the
mission of CUMAC in order to best promote our work & encourage engagement.
...
In the beginning
…
...
Our first custom logo & tagline in 2004
Adapted for our shorter name in 2006
YOUR
DESIGN
Our new logo, 2015
If you would like to help CUMAC establish its new look, please consider entering our
Logo Redesign Contest. Complete rules & regulations on the reverse.
LOGO REDESIGN CONTEST RULES & GUIDELINES
Timeline: The contest begins May 1, 2015 The submission deadline is Tuesday, June 30, 2015. The winner will
be announced via our website, social media and by direct contact with the winner(s) following the review period.
To submit an entry
 Submit your entry by e-mail directly to [email protected] with name of entrant in the subject line
 Entrants may submit up to 3 distinct entries
 Contest is open to individuals or groups of all ages. If you are under the age of 18, your parent or legal
guardian must sign and submit the consent form on CUMAC’s contest page (www.cumacecho.org/logo.html).
To enter the contest, all entries must adhere to the guidelines below
 The e-mail must include the name, age, address, phone number, and e-mail address of the entrant, as well
as the approximate number of volunteer hours used to create the logo entry
 The logo must be submitted in its original source file
 The logo must be submitted as a high resolution, scalable vector graphic in EPS format, and also as a JPG and
PNG (resolution of 300dpi or higher)
 Attachment size limit for your e-mail is 10MB; more than one email is permissible but each should be labeled
(email 1 of x, 2 of x, etc.)
 The logo must be able to resize easily and should look great in black and white, as well as color; A squared
version of the logo should be submitted if that is not the natural orientation of the logo
 The logo will be used online, in print, and on merchandise; the final version of the logo needs to be suitable
for high quality printing
 The logo must promote the mission of CUMAC, accurately capture the reach of CUMAC’s programs, and
should relate to a general audience
 Entrants are welcome to contact [email protected] to arrange a tour of CUMAC’s facility to learn more
about our history and programs
 Logos cannot include copyrighted or licensed materials
 Logos must be original, and should be created and edited by the entrant
 The logo(s) must contain the word “CUMAC” though there can be a visual element that can be used
independent of the word(s)
 Participation is voluntary, entrants are aware they will receive no monetary compensation
Use of Submissions
By submitting an entry, the artist agrees that CUMAC will become the rightful owner of the logo (whether
selected as the winner or not) and any likeness of the logo, and CUMAC may alter, revise and reproduce the
image at its discretion. The final logo design winner may not necessarily be used as CUMAC’s official logo, but
may be used for other promotional purposes. Non-winning selections may be used by CUMAC as well, and
entrants of these submissions will be notified if CUMAC exercises this option. In the event that no entry is
selected, CUMAC reserves the right to declare no winner and hold the contest again at a later date.
Selection of a Winner
All entry designs will be screened and scored by a panel of judges selected by CUMAC. Votes on social media will
also be factored into score totals. Judging decisions are final and may not be appealed. Entrants agree that
CUMAC may publish their logo and name(s) and may use both for advertising campaigns and/or marketing
materials. Entrants consign all ownership rights, including all intellectual property rights of the logo, to CUMAC.
The Winner will
 Be featured in a press release, blog post, and on CUMAC’s website when the new logo is rolled out
 Be invited to an event in the fall (date TBD) to unveil the new logo
 Receive a gift certificate for dinner as a token of gratitude for ultimately helping CUMAC to feed people &
change lives
Consent
By participating in the contest, the entrant consents that he/she has read, understands and agrees to the rules
and guidelines stated above.
For more information, visit www.cumacecho.org/logo.html or contact [email protected]