HELLO, WE’RE
WHAT IS CAPTIFY’S
SEARCH
RETARGETING?
HOW IT WORKS
CAPTIFY’S SEARCH RETARGETING
SERVES DISPLAY ADVERTISING TO USERS
AT SCALE BY FOCUSING ON SEARCH DATA
AS THE KEY INDICATOR OF INTENT.
EAR
EG
NGL
SI
_
KE
R BI
BIKE
D
A
R RO
GEA
EA
LE G
SING
LE
SING
01.
02.
03.
04.
05.
Users search online
Data is collected
and processed
Audience is created
using Captify’s
proprietary semantic
matching engine
Users are targeted
at the right time/
right place with an
ad relevant to
their search(es)
Users enter the
conversion funnel
and convert
HOW IT WORKS
SEARCH RETARGETING
COMBINES ACCURACY
OF SEARCH WITH IMPACT &
SCALE OF DISPLAY
HOW IT WORKS
IT WORKS AT
ALL STAGES
OF THE FUNNEL
AWARENESS
PROSPECTORS
BRAND
SEARCH
RETARGETING
CASTS A WIDER NET
INTEREST
INTENT
DIRECT RESPONSE
SEARCH RETARGETING
SEARCH
PURCHASE
SITE RETARGETERS
HOW IT WORKS
N E W C A_
N E W C AR S
N E W C AR P L A N
TOP GEAR SERIES 11
COMPETITOR/BRAND
COMPARISONS
SELL CAR AUTOTRADER
CAR REVIEW
CAR SHOWROOMS
IN CHELSEA
COMPARETHEMARKET
CAR FINANCE DEALS
COMPARE CAR PRICES
CAR TYPE/SHAPE
SPECIFIC BRAND,
PRICE, LOCATION
HOW DOES CAPTIFY’S
TECHNOLOGY
WORK?
TECHNOLOGY
TECHNOLOGY
FLOW
LOG DATA
01NETWORK
ACTIVE DATA
02
SEMANTIC
TECHNOLOGY
ALGORITHMIC
EXPANSION
03 ENGINE
DECISIONING
TECHNOLOGY
2ND TIER SEARCH
ENGINES
REFERRALS
2ND TIER SEARCH
ENGINES
E-COMMERCE
SITES
PRICE COMPARISON
SITES
01NETWORK
ACTIVE DATA
02
SEMANTIC
TECHNOLOGY
BILLIONS OF
SEARCH KEYWORDS
PER MONTH
ACTIVE DATA
NETWORK
03 ENGINE
NETWORK
COVERING
ALL VERTICALS
DECISIONING
SEARCH TERMS
EXCLUSIVE 1ST PARTY
COMING FROM 200+
DIFFERENT
DATA NETWORK
COUNTRIES
DIVERSITY OF
SOURCES MEANS
DIVERSITY OF DATA
TECHNOLOGY
UNDERSTANDING
USER INTENT THROUGH
SEARCH KEYWORDS
PROPRIETARY SEMANTIC TOOLS
01NETWORK
ACTIVE DATA
02
SEMANTIC
KEYWORD
PERMUTATIONS
GENERATOR
MULTI CATEGORY
INDEX &
DICTIONARY
THESAURUS
KEYWORD
MANAGER
ROOTING & GROUPING
EXPANSIVE KEYWORD TARGETING CONSIDERING:
TECHNOLOGY
MATCH TYPE
03 ENGINE
DECISIONING
(EXACT, BROAD, CONTAINS)
AUDIENCE HQ
MULTI-LINGUAL
COMPUTATION
SIMILARITIES
MISSPELLINGS
CONTRADICTIONS
NEGATIVE
PHRASES
AMBIGUITIES
NON-INTUITIVE ASSOCIATED
KEYWORD CLUSTERS
ENTAILMENT
ENTRY
NORMALIZATION
STEMMING
SYNONYM
MATCHING
TECHNOLOGY
COMBINING SEMANTIC
AUDIENCE MATCHING
WITH MEDIA BUYING
SCALE & OPTIMISATION 03.
DECISIONING
ENGINE
KEY DATA
PARAMETERS &
CONTROLS
01NETWORK
ACTIVE DATA
02
SEMANTIC
TECHNOLOGY
01.
ACTIVE DATA
NETWORK
02.
SEMANTIC
TECHNOLOGY
PAGE CONTEXT
LOCATION AT POSTCODE LEVEL
SINGLE GEAR _
SINGLE GEAR BIKE
03 ENGINE
WHITE LIST / BLACK LIST
SINGLE GEAR ROAD BIKE
DECISIONING
PREMIUM PUBLISHERS
EXCHANGES
SEARCH RECENCY
FREQUENCY
INVENTORY TYPE
PROGRAMMATIC DIRECT
CREATIVE A/B TESTING
PMPS
ALGORITHMS PROCESS
ACCESS TO
CALCULATIONS
IMPRESSIONS
FAST MATCHING
55 MILLION
PER SECOND
66 BILLION
PER MONTH
04.
SERVE AD
TECHNOLOGY
FLOW_
FLOWER DE LIVE RY
FLOWERS FO R HO ME
7 MIN
CONSIDERATION TIME
TECHNOLOGY
HOLI D_
HOLIDAY FOR TWO
HOLIDAY BEACH
21
3 WEEKS
CONSIDERATION TIME
TECHNOLOGY
FERR A_
FERR AR I
FERR AR I RE D
NO INTENT
TO PURCHASE
OPTIMISATION
& SCALING
OPTIMISATION
CAR
NON-INTUITIVE
FA M I LY S P E C I F I C AT I O N C O M PA R I S O N
L U X U RY P E R F O R M A N C E C E N T R E
C E N T R E C A R S A L O O N L U X U RY C A R
VIDER CHANGE TV PROVIDER NEW TV PRO
I LY C A R C O M PA R E O F F E R P R E M I U M
V I D E R L O C A L C O U N C I L TA X S E T U P C O U N C I L
TA X G E T C O U N C I L TA X C H A N G E C O U N C I L
C E S S O R I E S B U Y E X C L U S I V E R A N G E H A S H TA G
TA X N E W C O U N C I L TA X L O C A L I N T E R N E T
SETUP INTERNET GET INTERNET CHANGE
C O M PA R E FA M I LY S P E C I F I C AT I O N C O M PA R
I N T E R N E T N E W I N T E R N E T L O C A L WAT E R
USING THE DIVERSITY OF OUR SOURCE DATA
S E T U P WAT E R G E T WAT E R C H A N G E WAT E R
I S O N L U X U RY P E R F O R M A N C E C E N T R E S A
N E W WAT E R L O C A L G A S S E T U P G A S G E T
AND OUR EXTENSIVE CAMPAIGN KNOWLEDGE,
GAS CHANGE GAS NEW GAS LOCAL ELEC
L O O N C A R H AT C H B A C K L U X U RY C A R
TRICITY SETUP ELECTRICITY GET ELECTRICI
WE HAVE A UNIQUE ABILITY TO IDENTIFY NON
TY CHANGE ELECTRICITY NEW ELECTRICITY
INTUITIVE KEYWORDS AND ASSOCIATED KEYFA M I LY C A R C O M PA R E O F F E R P R E M I U M A C
LOCAL ADDRESS SETUP ADDRESS GET
ADDRESS CHANGE ADDRESS NEW ADDRESS
WORD CLUSTERS.
CESSORIES BUY EXCLUSIVE RANGE
LOCAL POST CODE SETUP POST CODE
GET POST CODE CHANGE POST CODE
TA G C O M PA R E FA M I LY S P E C I F I C AT I O N
C O M PA R I S O N L U X U RY P E R F O R M A N C E
B A B Y I L L C O L I C A D E A L C O L I C P R E V EC
N TEI O
N T R E S A L O O N C A R H AT C H B A C K
C A L C U L AT O R L O N D O N R O L E S C A R E E R S
N
C O L I C T R E AT M E N T B A B Y U N W E L L C O L I C A
LONDON NEW JOB JOB HUNT JOB SEARCH
KEYWORD
CONNECTIONS
S A L A RY C A L C U L AT O R L O N D O N R O L E S
CAREERS LONDON NEW JOB JOB HUNT
J O B S E A R C H S A L A RY C A L C U L AT O R L O N D O N
ROLES CAREERS LONDON NEW JOB JOB
H U N T J O B S E A R C H S A L A RY C A L C U L AT O R
LONDON ROLES CAREERS LONDON NEW
J O B H U N T J O B S E A R C H S A L A RY C A L
C U L AT O R L O N D O N R O L E S C A R E E R S L O N
DON NEW JOB JOB HUNT JOB SEARCH
S A L A RY C A L C U L AT O R L O N D O N R O L E S C A
REERS LONDON NEW JOB JOB HUNT
S E A R C H S A L A RY C A L C U L AT O R L O N D O N
OFFER COLIC CONDITION COLIC MEDICA
T I O N B A B Y C RY I N G C O L I C A B U Y C O L I C
SYMPTOMS COLIC GRANULES BABY REST
LESS COLICA PURCHASE COLIC CURE COLIC
G R I P E WAT E R B A B Y I N D I G E S T I O N C O L I C A
O R D E R C O L I C S I G N S C O L I C TA B L E T S
GRIPE COLICA REVIEW COLIC RELIEF COLIC
DROPS BABY ILL COLICA DEAL COLIC PRE
V E N T I O N C O L I C T R E AT M E N T B A B Y U N W E L L
COLICA OFFER COLIC CONDITION COLIC
M E D I C AT I O N B A B Y C RY I N G C O L I C A B U Y
COLIC SYMPTOMS COLIC GRANULES WHO ARE CAPTIFY?
FOUNDED
OFFICES IN
LONDON
IN 2011
HAMBURG
AND KIEV
1000s OF THE WORLD’S
PROCESSING
LARGEST
BRANDS
ACROSS ALL VERTICALS
BILLIONS OF
SEARCH KEYWORDS
A MONTH
WE ARE
THE LARGEST
SEARCH
RETARGETER
IN EUROPE
WE ARE
VC BACKED
THANK YOU
ANY QUESTIONS?