HELLO, WE’RE WHAT IS CAPTIFY’S SEARCH RETARGETING? HOW IT WORKS CAPTIFY’S SEARCH RETARGETING SERVES DISPLAY ADVERTISING TO USERS AT SCALE BY FOCUSING ON SEARCH DATA AS THE KEY INDICATOR OF INTENT. EAR EG NGL SI _ KE R BI BIKE D A R RO GEA EA LE G SING LE SING 01. 02. 03. 04. 05. Users search online Data is collected and processed Audience is created using Captify’s proprietary semantic matching engine Users are targeted at the right time/ right place with an ad relevant to their search(es) Users enter the conversion funnel and convert HOW IT WORKS SEARCH RETARGETING COMBINES ACCURACY OF SEARCH WITH IMPACT & SCALE OF DISPLAY HOW IT WORKS IT WORKS AT ALL STAGES OF THE FUNNEL AWARENESS PROSPECTORS BRAND SEARCH RETARGETING CASTS A WIDER NET INTEREST INTENT DIRECT RESPONSE SEARCH RETARGETING SEARCH PURCHASE SITE RETARGETERS HOW IT WORKS N E W C A_ N E W C AR S N E W C AR P L A N TOP GEAR SERIES 11 COMPETITOR/BRAND COMPARISONS SELL CAR AUTOTRADER CAR REVIEW CAR SHOWROOMS IN CHELSEA COMPARETHEMARKET CAR FINANCE DEALS COMPARE CAR PRICES CAR TYPE/SHAPE SPECIFIC BRAND, PRICE, LOCATION HOW DOES CAPTIFY’S TECHNOLOGY WORK? TECHNOLOGY TECHNOLOGY FLOW LOG DATA 01NETWORK ACTIVE DATA 02 SEMANTIC TECHNOLOGY ALGORITHMIC EXPANSION 03 ENGINE DECISIONING TECHNOLOGY 2ND TIER SEARCH ENGINES REFERRALS 2ND TIER SEARCH ENGINES E-COMMERCE SITES PRICE COMPARISON SITES 01NETWORK ACTIVE DATA 02 SEMANTIC TECHNOLOGY BILLIONS OF SEARCH KEYWORDS PER MONTH ACTIVE DATA NETWORK 03 ENGINE NETWORK COVERING ALL VERTICALS DECISIONING SEARCH TERMS EXCLUSIVE 1ST PARTY COMING FROM 200+ DIFFERENT DATA NETWORK COUNTRIES DIVERSITY OF SOURCES MEANS DIVERSITY OF DATA TECHNOLOGY UNDERSTANDING USER INTENT THROUGH SEARCH KEYWORDS PROPRIETARY SEMANTIC TOOLS 01NETWORK ACTIVE DATA 02 SEMANTIC KEYWORD PERMUTATIONS GENERATOR MULTI CATEGORY INDEX & DICTIONARY THESAURUS KEYWORD MANAGER ROOTING & GROUPING EXPANSIVE KEYWORD TARGETING CONSIDERING: TECHNOLOGY MATCH TYPE 03 ENGINE DECISIONING (EXACT, BROAD, CONTAINS) AUDIENCE HQ MULTI-LINGUAL COMPUTATION SIMILARITIES MISSPELLINGS CONTRADICTIONS NEGATIVE PHRASES AMBIGUITIES NON-INTUITIVE ASSOCIATED KEYWORD CLUSTERS ENTAILMENT ENTRY NORMALIZATION STEMMING SYNONYM MATCHING TECHNOLOGY COMBINING SEMANTIC AUDIENCE MATCHING WITH MEDIA BUYING SCALE & OPTIMISATION 03. DECISIONING ENGINE KEY DATA PARAMETERS & CONTROLS 01NETWORK ACTIVE DATA 02 SEMANTIC TECHNOLOGY 01. ACTIVE DATA NETWORK 02. SEMANTIC TECHNOLOGY PAGE CONTEXT LOCATION AT POSTCODE LEVEL SINGLE GEAR _ SINGLE GEAR BIKE 03 ENGINE WHITE LIST / BLACK LIST SINGLE GEAR ROAD BIKE DECISIONING PREMIUM PUBLISHERS EXCHANGES SEARCH RECENCY FREQUENCY INVENTORY TYPE PROGRAMMATIC DIRECT CREATIVE A/B TESTING PMPS ALGORITHMS PROCESS ACCESS TO CALCULATIONS IMPRESSIONS FAST MATCHING 55 MILLION PER SECOND 66 BILLION PER MONTH 04. SERVE AD TECHNOLOGY FLOW_ FLOWER DE LIVE RY FLOWERS FO R HO ME 7 MIN CONSIDERATION TIME TECHNOLOGY HOLI D_ HOLIDAY FOR TWO HOLIDAY BEACH 21 3 WEEKS CONSIDERATION TIME TECHNOLOGY FERR A_ FERR AR I FERR AR I RE D NO INTENT TO PURCHASE OPTIMISATION & SCALING OPTIMISATION CAR NON-INTUITIVE FA M I LY S P E C I F I C AT I O N C O M PA R I S O N L U X U RY P E R F O R M A N C E C E N T R E C E N T R E C A R S A L O O N L U X U RY C A R VIDER CHANGE TV PROVIDER NEW TV PRO I LY C A R C O M PA R E O F F E R P R E M I U M V I D E R L O C A L C O U N C I L TA X S E T U P C O U N C I L TA X G E T C O U N C I L TA X C H A N G E C O U N C I L C E S S O R I E S B U Y E X C L U S I V E R A N G E H A S H TA G TA X N E W C O U N C I L TA X L O C A L I N T E R N E T SETUP INTERNET GET INTERNET CHANGE C O M PA R E FA M I LY S P E C I F I C AT I O N C O M PA R I N T E R N E T N E W I N T E R N E T L O C A L WAT E R USING THE DIVERSITY OF OUR SOURCE DATA S E T U P WAT E R G E T WAT E R C H A N G E WAT E R I S O N L U X U RY P E R F O R M A N C E C E N T R E S A N E W WAT E R L O C A L G A S S E T U P G A S G E T AND OUR EXTENSIVE CAMPAIGN KNOWLEDGE, GAS CHANGE GAS NEW GAS LOCAL ELEC L O O N C A R H AT C H B A C K L U X U RY C A R TRICITY SETUP ELECTRICITY GET ELECTRICI WE HAVE A UNIQUE ABILITY TO IDENTIFY NON TY CHANGE ELECTRICITY NEW ELECTRICITY INTUITIVE KEYWORDS AND ASSOCIATED KEYFA M I LY C A R C O M PA R E O F F E R P R E M I U M A C LOCAL ADDRESS SETUP ADDRESS GET ADDRESS CHANGE ADDRESS NEW ADDRESS WORD CLUSTERS. CESSORIES BUY EXCLUSIVE RANGE LOCAL POST CODE SETUP POST CODE GET POST CODE CHANGE POST CODE TA G C O M PA R E FA M I LY S P E C I F I C AT I O N C O M PA R I S O N L U X U RY P E R F O R M A N C E B A B Y I L L C O L I C A D E A L C O L I C P R E V EC N TEI O N T R E S A L O O N C A R H AT C H B A C K C A L C U L AT O R L O N D O N R O L E S C A R E E R S N C O L I C T R E AT M E N T B A B Y U N W E L L C O L I C A LONDON NEW JOB JOB HUNT JOB SEARCH KEYWORD CONNECTIONS S A L A RY C A L C U L AT O R L O N D O N R O L E S CAREERS LONDON NEW JOB JOB HUNT J O B S E A R C H S A L A RY C A L C U L AT O R L O N D O N ROLES CAREERS LONDON NEW JOB JOB H U N T J O B S E A R C H S A L A RY C A L C U L AT O R LONDON ROLES CAREERS LONDON NEW J O B H U N T J O B S E A R C H S A L A RY C A L C U L AT O R L O N D O N R O L E S C A R E E R S L O N DON NEW JOB JOB HUNT JOB SEARCH S A L A RY C A L C U L AT O R L O N D O N R O L E S C A REERS LONDON NEW JOB JOB HUNT S E A R C H S A L A RY C A L C U L AT O R L O N D O N OFFER COLIC CONDITION COLIC MEDICA T I O N B A B Y C RY I N G C O L I C A B U Y C O L I C SYMPTOMS COLIC GRANULES BABY REST LESS COLICA PURCHASE COLIC CURE COLIC G R I P E WAT E R B A B Y I N D I G E S T I O N C O L I C A O R D E R C O L I C S I G N S C O L I C TA B L E T S GRIPE COLICA REVIEW COLIC RELIEF COLIC DROPS BABY ILL COLICA DEAL COLIC PRE V E N T I O N C O L I C T R E AT M E N T B A B Y U N W E L L COLICA OFFER COLIC CONDITION COLIC M E D I C AT I O N B A B Y C RY I N G C O L I C A B U Y COLIC SYMPTOMS COLIC GRANULES WHO ARE CAPTIFY? FOUNDED OFFICES IN LONDON IN 2011 HAMBURG AND KIEV 1000s OF THE WORLD’S PROCESSING LARGEST BRANDS ACROSS ALL VERTICALS BILLIONS OF SEARCH KEYWORDS A MONTH WE ARE THE LARGEST SEARCH RETARGETER IN EUROPE WE ARE VC BACKED THANK YOU ANY QUESTIONS?
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