D N FI O ST CU S ER M Find the customers who haven’t found you What is display prospecting? Three words: profitable customer acquisition. Our lookalike modelling will enable you to tap in to a huge potential consumer base with relevant, personalised offers – dynamically, and in real time. Go beyond retargeting and reach consumers who are in market but haven’t yet visited your website or engaged with your brand. We offer display prospecting as an option with our managed CPA retargeting service. How does it work? We map the behavioural patterns of your existing customers over time across over 200 dimensions – automatically & in real-time. For each customer, an anonymous ‘behavioural signature’ is derived. By aggregating and analysing these behavioural signatures, Merchenta can identify new prospective customers across the web who exhibit similar behaviour. Behaviour classification is performed across a range of factors, including: Browsing activities (both general & product-centric) Temporal factors (eg time of day, day of weak, seasonal) Device traits (eg desktop vs mobile vs tablet) First party datasets (eg your own website or app) (And, optionally) third party datasets What emerges is a picture of consumer preferences and interests which informs Merchenta’s intent optimisation technology.  |  Identify new, high-lifetime value consumers Engage consumers with dynamic, personalised Intelliads Drive incremental sales – at scale, globally D N FI O ST CU S ER M How is prospecting different from retargeting? Display retargeting is an effective technique for stimulating sales from consumers who visit your website, but – for some reason – don’t convert. Display prospecting expands the number of prospective customers by focussing on similar types of consumers as your existing visitors. But only those consumers who haven’t previously visited your website. Insight drives results Discover new customers with display prospecting Generate fresh revenues from consumers who share behavioural affinities with your existing customer base. Compelling Results, Month After Month We’re trusted by brands large and small. From global brands such as Mazda, to multichannel retailers and specialist e-tailers. Re-engage ‘lost prospects’ & ‘lapsed customers’ Maximise campaign effectiveness with PageDNA Connect with consumers & maximise online revenues using personalised Merchenta IntelliAds. Merchenta PageDNA ensures brand safety & campaign effectiveness through real-time understanding of advertising context. The results speak for themselves By using our proprietary consumer profiling algorithms, we’re able to focus on consumers with a higher propensity to purchase. This leads to noticeable increases in conversion rate when compared to baseline activity across other online marketing channels (eg paid search, SEO, email marketing etc). Merchenta actively applies up-sell and cross-sell methodologies to in-market consumers to drive higher average order value. Best of all We work in partnership with our clients & are paid for performance. Talk to us about locating your hidden customers. LONDON. SAN FRANCISCO. KRAKÓW. Telephone: +44 (020) 3239 2324 [UK] +1 347.329.3250 [US] Online: [email protected] http://www.merchenta.com