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Blue Moon Belgian-Style Wheat Ale
5.4% | 16oz | $$ | Blue Moon Brewing Co., Golden, CO
Blue Moon Belgian-Style Wheat Ale
5.4% | 16oz | $$ | Blue Moon Brewing Co., Golden, CO
Brewed traditionally with coriander, citrus, wheat,
and oats for a creamy, bright, and refreshing beer.
The Blue Moon Story
®
After studying brewing in Belgium and earning his Ph.D. from the University of
Brussels, brewmaster Keith Villa returned to Colorado to craft ales inspired by
classic styles, but with a twist. He brewed Belgian White, a Belgian-Style Wit, with
coriander and Valencia
orange peel versus
the traditional tart
Curaçao orange.
This gave the beer
a subtle sweetness
instead of bitterness.
Then he added oats
to create a smooth,
creamy finish that’s inviting
to the palate. As a final touch,
he garnished his beer with
an orange slice to heighten
the citrus aroma and unique,
unfiltered color of the beer.
Once the first batches were
brewed, Keith held an informal
tasting at the brewery. After a
couple sips, as luck would have it, an
administrative assistant exclaimed,
“You know, a beer that tastes this
good comes around only once in a
blue moon.” And with that, the Blue
Moon Brewing Company was
officially born.
Blue Moon Belgian-Style Wheat Ale
5.4% | 16oz | $$ | Blue Moon Brewing Co., Golden, CO
First brewed in 1995, it has grown to be America’s
best selling craft beer. Made with coriander and
Valencia orange peel for spicy, citrus brightness
with wheat and oats to add a creamy mouthfeel,
this is a complex and refreshing beer. Style and Brand Characteristics
Style: Belgian Witbier
History: The witbier dates back over 400 years, but
the style died out in the 1950s. Pierre Celis is credited
with reviving the style. Due to the success of Blue
Moon Belgian White, Belgian Witbiers are increasing
in popularity worldwide.
Overall Impression: Bright and refreshing as the
biscuity flavors of pale malt and unmalted wheat are
elevated with elegant spices, most notably, coriander
and orange peel. The end result is an unfiltered
beer that is both light and complex, with a creamy
mouthfeel.
Food Pairing: The beer’s rich, zesty taste pairs well
with seafood.
SRM:
2-4
Color: Opaque golden orange
IBUs:
9
Perceived bitterness: Low
ABV:
5.4%
Alcohol content: Normal
Brand Facts
u Blue Moon Belgian White is the #1 craft beer in
the U.S.1
u Blue Moon Belgian White was originally called
“Bellyslide Wit”.
u Keith Villa hand-delivered oranges to bars so they
would serve the beer with an orange garnish to
accentuate the orange peel in the beer.
u Traditional Belgian Wits use Curaçao orange peel;
Blue Moon’s twist was to use a Valencia orange
peel for a subtle sweetness.
u The brewmaster of Blue Moon, Keith Villa, got his
Ph.D. at the University of Brussels, where he fell in
love with Belgian-Style Beers.
u Blue Moon Brewing Company started in the
Sandlot Brewery in Coors Field.
u The name of Blue Moon came when an
administrative assistant at the brewery told Keith,
“You know, a beer that tastes this good comes
around only once in a blue moon.”
Nielsen US Food L52 WKS thru NOV 2014
1
©2014 BLUE MOON BREWING COMPANY, GOLDEN, CO BELGIAN WHITE, BELGIAN-STYLE WHEAT ALE