1. shopping
2. classifieds

Social Media Campaign
Social Media Features
Social media opens new opportunities for online communication, search
engine optimization, link building, and more. As a result of social media’s
influence on online marketing, and its ability to grow one's business, it’s
becoming a crucial component to every dealers marketing strategy. Links
are one of the most important parts to rankings—that is why the SEO benefits of an active social media presence are incredible, and social media
can help attract additional inbound links to your website.
Your customers are using it – Even the most non-tech savvy car buyers are
becoming increasingly comfortable with web research when it comes to
buying a new or used car. In general, these users are also becoming more
social online, via websites such as Twitter or Facebook.
• Post Directly To Facebook
• Post Directly To Twitter
• Create Coupons
• Facebook Inventory Application
• Post Promotional/Events
• Create A Sense Of Community
• Establish An Online Presence
• Inform Buyers Of Sales
• Expose Inventory To More People
Post Directly To Facebook And Twitter
Facebook can greatly grow your fan base, being one of the most visited
sites on the web, you can post aged inventory on fan pages, notify customers of events and specials. Use our dedicated inventory tab that lists all your
inventory and allows customers to shop within facebook.
Twitter is the hottest social media channel right now, Autopilot allows you
to control your social media presence—In just a few clicks you’ll be able
to send any vehicle directly to Twitter.
Create Coupons And Broadcast Events
Create facebook coupons with our ad generator or upload your own.
Coupons are great for service specials, managers specials and more. You
can post aged inventory on fan pages, tweet or notify customers of events
and specials. This is a great way of getting your specials out in front of your
customers while keeping your social presence fresh.
Facebook Application
Gives you a dedicated inventory tab that lists all your inventory and allows
customers to shop your inventory while surfing facebook.
Our Social Media solution has been designed from the ground up to help
you attract friends, build a following and gain loyalty.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Classified Marketplace
Classified Features
• Post Directly To Craigslist
• Post To Backpage
• Post Promotional/Events
• Call Tracking With SMS Abilities
• Expose Inventory To More People
• Tap Markets Not Easily Available
Classifieds Marketplace
Classified Conduits like Craigslist and Backpage have created an entirely
new mindset on marketing. Craigslist and Backpage are powerful sites that
can be used to drive traffic back to your own site, improve search engine
ranking of your site, and of course sell more cars. Post professional, compliant Craigslist dealer inventory listings in seconds.
• Live Support
• Track Your ROI
• No Contracts
AutoPilot has an intuitive, feature-rich automotive classified marketing
application designed to get inventory online fast and makes posting your
vehicles to Craigslist and Backpage a breeze.
Our ground-breaking utility that helps you post and monitor your vehicle
ads across multiple marketplaces. You will be dominating Craigslist and
Backpage in no time with awesome looking ads, but more importantly,
these ads have been proven to generate real qualified leads.
Monitor, Manage & Track
When using AutoPilot you can post to Craigslist and Backpage easily while
understanding how they are performing with our simple to use dash-board.
The local marketing power of Craigslist and Backpage is an absolute must
in today’s competitive marketplace.
Call Tracking
Our system posts to classified sites using FREE tracking numbers and Caller
ID that captures name and phone number of all calls generated from the
classified ads. Our advanced call tracking system will record each call for
later review.
Text Messaging
Our call tracking numbers are SMS ready and can be routed to any cell
phone sending leads via a text message immediately to a mobile device so
your sales force can follow-up with the prospects in real time. This tool is
designed to help turn hot leads into real clients.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Online Identity
Monitored Sites
• Google Places
• Google Plus
• LinkedIN
• City Search (for your metro area)
• Pinterest
• Yellow Pages.com
• Facebook
• Local.Yahoo.com
• Edmunds.com
• Twitter
• Super Pages.com
• Yelp (review)
• Bing Local
• Map Quest
• Ask City
• Local.com
• Aol Local
Identity Management
Business Listings Identity Management is an ongoing process of authoritatively updating and verifying your dealership listing information for "Local
Searches". This is not SEO, this is entirely about giving search engines and
directories the best information possible about your business keeping the
profile updated and active, enabling them to match queries with the best
results and making sure your customers find the right information about
your business by updating your hours, address, contact information and
photos.
How It Works
More people search for businesses online than anywhere else, most consumers search by entering unstructured, “top of mind” (key) words to locate
local businesses. Search terms that include "what" they are looking for and
"Where" they are looking (e.g. "Ford Dealers in Chicago, IL” ), for locationrelevant businesses these types of searches are the most important queries
that you can hope to win. These queries aren't you trying to beat out your
nationwide or global position for search engine rankings, but are instead
highly local-based and often immediate in their conversion from a query to
a phone call or physical customer at your location.
• Facebook Pages
• WhitePages.com
• Google Local
• Merchant Circle
• Insider Pages
• Manta
• Main Street Market
• Wikipedia
• Aol City Guide
• 43% of all Google searches are local or location based
• Over 50% of mobile searches are local or location based
Your Name, Address and Phone Number accuracy is vital to local business
listing attributes used by search engines and improving rankings. Our
Social Media Department will make your listing really shine with photos
and videos; custom categories like your service area, brands you sell and
coupons to encourage customers to make a first-time or repeat purchase.
• And Many More
Best of all, our team will keep you current every month so that you will show
up in these type searches on all the major search platforms.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Inventory Management
Features
• Multi-Image Uploader
• Drag-n-Drop Photo Arranger
• Vin Decoder
• Lead Reporting
• Custom Comment Builder
• Auction Tools For Car Dealers
• One Stop Portal For Inventory
Easy To Use Interface
Having accurate, up-to-the-minute inventory listings on the internet is crucial to selling more vehicles online. Our Management console makes it
easy to add and update your inventory at any time. And our system lets you
add your entire inventory easily and efficiently. AutoPilot has a suite of tools
that will get your inventory in front of the masses with a few clicks of the
mouse.
• Feed Inventory To Other Vendors
• Dealership Webpage
• Window Stickers
• Secure Credit Application
Vin Decoding
A Vehicle Identification Number (VIN) has the ability to communicate a
complete vehicle story. From a VIN, you can determine not only a vehicle's
year, make and model, but also many other detailed features including
trim, style, vehicle type and more. Through our partnerships, we utilize one
of the largest and most comprehensive automotive databases available.
• Data Importing
• Tracking Numbers
• Link To Your Dealership Website
Batch Photos
With Autopilot, we simplify the process of taking and uploading photos.
Upload up to 60 photos using our batch photo functionality and Quickly
update, rearrange and distribute multiple photos for your inventory.
• Up To 60 Photos Per Vehicle
Inventory Management
Whether you require a feed from a 3rd-party dealer service vendor, or you
enter your vehicles manually, we made the process as painless and intuitive
as possible. Your vehicles can now be distributed to all of the major vehicle
sites, including, AutoShopper.com, Cars.com, Autotrader.com, AOL Autos,
OVE.com, Google, Vast, and Craigslist, Ebay and Backpage enabling your
inventory to reach the largest number of customers.
CRM Integration
Autopilot can send email Leads as ADF format for any CRM system
Auction Tools
EBAY—Our web-based software was designed with eBay Motors in mind.
No need to login to eBay to manage and list your vehicles, you can now
do this from one location.
OVE—AutoPilot users now have a quick and seamless way to wholesale
aged, pre-owned inventory on OVE’s Auction with just a few clicks, saving
time and money and providing maximum exposure for vehicles for sale.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Lead Activity
Features
• Web Based
• Tracking Numbers
• Fully Traceable
• Lead Reporting
• Call Routing To Multiple Salepeople
• Call Review
Quick Response
Generating leads is only half the battle. If you aren’t able to convert your
leads to sales, then what’s the point of collecting leads in the first place?
That’s why AutoPilot is loaded up with a robust set of lead management
tools.
• CRM Integration
Each lead generated through AutoPilot is fully traceable, providing a measurable ROI every month.
• ADF Lead Emails
Call Tracking
• Identifies Advertising Portal
Tracking telephone numbers are assigned to your Classified Ads, allowing
you to track phone conversions across advertising portals. Calls to these
numbers are routed through our call-tracking system and ring to any existing phone line, without any changes to your existing phone system or service.
• SMS Leads
Our system uses these tracking numbers in each ad posted to classified
sites and logs each caller using Caller ID which then captures name and
phone number of all calls generated from the classified ads while simultaneously matching it up with the vehicle in your inventory and identifies the
advertising portal.
.
Call Review
Proper handling of the phone calls is an important part of any successful
sale. Our advanced call tracking system will record each call which your
sales team can use to catch key information they might have missed during
the live conversation. The recordings also can be used as an effective tool
for reviewing and training your sales force or review by management to
ensure each lead is handled thoroughly.
CRM Integration
Already have a CRM? AutoPilot can send all email leads with customer
and vehicle details to your CRM system in the industry stardard ADF format.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
AutoShopper.com
Features
Buyers Use AutoShopper.com
• Large Audience
• Mobile Ready
• Effective And Affordable
• Up To 60 Photos Per Vehicle
On the web or on the move, buyers use AutoShopper.com! Visited by millions of car shoppers each month, AutoShopper.com is a growing destination for online car buyers. With over a million new and used cars in inventory, we put car buyers in control of their shopping process with the information they need to make an informed buying decision.
• Financing Information
• Credit Application
• Unique URL & QR Code
• Dealer Webpage
• Links To Dealership Website
• Map & Driving Directions
• Lead Capture
• Daily Data Feeds
• Available Tracking Numbers
• Integrated Contact Forms
35% of the buying public surf the web
58% of internet users search automotive websites before buying a vehicle
70% of car buyers prefer buying from a dealer
Mobile Ready
Influenced by the phenomenal growth of mobile devices to access the
Internet, tablets and smartphones are being used by one in five new-vehicle
buyers who use the Internet in the automotive shopping process. With
Autoshopper.com users can search for cars, compare vehicles, contact the
dealer—45% of our traffic is from mobile devices, so making the mobile
experience as intuitive as sitting at a desktop was a top priority.
Increased Exposure
Not only will your inventory be listed on AutoShopper.com, we will also
send your inventory to our network of partners such as Facebook, Google,
Vast, AOL Cars, etc. We can also send your inventory to your paid dealer
subscription accounts such as AutoTrader.com, Cars.com, etc. (at your
request) to save you time and maximize your exposure.
• Reach Local & National Buyers
• Carfax Integration
Highly Promoted
• Human Voiceover Video
AutoShopper.com is consistently advertised within each of our 42 FREE
Auto Shopper Magazine publications. We are listed on all the major search
engines (Google, Yahoo, MSN). AutoShopper.com receives an impressive
following of internet viewers with over 28 million hits each month.
Unique URL & QR Code
We provide you with a unique URL and QR Code straight to your web
page. Many of our networked dealerships use these web addresses to
promote themselves in all of their advertising.
Effective And Affordable
AutoShopper.com is an effective and affordable way to reach qualified
local buyers and increase new and used car sales. We specialize in helping
independent and franchise dealers. AutoShopper.com greatly extends your
reach beyond the news stand to the desktop of the automotive buyer.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Email Marketing
Email Features
Email Marketing Service
Email provides you with the most direct line of communication for conversion to sales, over half of all people that use the internet - use and send
email every day. Email marketing can be an economical and highly effective way to get your business on the map. Reach your automotive customers with high-quality, creative content built around your promotional needs.
Email Is Universal
Email is thriving thanks in large part to it's familiarity, flexibility, and versatility. A whole new generation of mobile smartphone and tablet users are also
driving anywhere, anytime email usage.
Email Is Cost Effective
With an ROI of around 4,300% (according to the Direct Marketing
Association), email practically pays for itself. Compared with traditional
marketing methods, such as TV and radio, email marketing costs just pennies per message (or less) and is infinitely more trackable. As an Auto
Dealer, your success relies on maximizing your sales while minimizing your
expenses. Email allows you to do both.
• Cost Effective
• Mobile Ready
• Reach Your Existing Customer Base
• Generate Repeat Sales
• Gain Valuable Feedback
• Increase Your Sales Conversion
• Promote Service Specials
• Track Analytics
• Up-Sell And Cross-Sell Products
• Drive Web Users To Interact
• Direct Channel To Customers
• No Additional Emplayees Needed
• Month To Month, No Contract
Multi Department Emails
Let us send on service, sales, warranty or customer service deals.
Automotive dealers are well aware that the service department generates
80% of the total profits for the business, email marketing is a great way to
keep your service bays busy and generating revenue.
Track Your Success
Track analytics including delivery, open, opt out, and click-through rates.
We can create, send and track your emails for you.
Let us help you keep in contact with your customers with an email marketing package that works for you.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
ZoomPost
ZoomPost Features
• Fully Integrated Into AutoPilot Or Stand Alone
• Block Posting Available
• Easy Setup
• Real People Posting Your Ads
100% Hands Free
• Reaching Your Craigslist Audience
• Month-To-Month With No Contracts
• Call Tracking
• SMS Integration
ZoomPost is a hands free posting solution that will automatically post your
inventory on many different classified and social media sites. The process
is fast and easy, without any effort from you or your sales staff. ZoomPost
also offers block posts to Craigslist in as little as ten ads per block.
Accepted payments include cash, check or credit card. Automatic and
continuous postings to these sites from ZoomPost will generate organic,
targeted leads.
Account Monitoring
You can set it and forget it, but we don’t! We provide constant monitoring
and links to check your live ads. Tracking numbers are included in each
ad to ensure each call is recorded. All ads on Craigslist will stay live for
30 days.
Measurable ROI
Maximize your inventory’s online exposure! Take the hassles out of
classified postings. Let our staff get your inventory broadcasted while you
spend your time selling cars! You are not going to find another service
that will help generate more revenue for your dealership than ZoomPost!
Give us a call today and see what it is all about.
• Advanced Lead Reporting
• 100% Hands Free
• No Additional Employees Needed
• Generate More Leads
• Proven Results
• Stay Focused On Sales
• Account Monitoring
Easy Startup
ZoomPost makes it easy to get started without breaking the bank. Pay as
you go for your Craigslist posts and you will get the ultimate flexibility with
no commitment. Our low monthly management fee will help you achieve
the best results without putting your credit card on the line. We buy your
ads in advance and bill you accordingly. You will never be locked into a
contract with ZoomPost. Pay as you go, and switch whenever you choose.
Get on board and be a part of our team! Regardless of which product
you choose, you can cancel at any time without jumping through hoops.
We have real people posting your ads to Craigslist available for contact
at any time. This makes the difference in quality of service and support.
Hands Free Craigslist Postings
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Inventory Video
Video Features
• Human Voiceover
• Completely Automated
• Includes Contact Info & Map
• SEO Optimized
• Graphic Overlays
They say a picture is worth 1000 words, so what are superior quality
videos of your vehicles worth? Since web video immediately engages
your website visitors in a way that simple text and static graphics cannot
do, they are Priceless. The benefits of having video for all your vehicles
posted to YouTube are enormous. Producing optimized videos on a
large scale is how our Video Marketing can help you to saturate the
Internet with your inventory and get traffic back to your dealership.
• Option Overlays
• Professional Transitions
• Video SEO
• Available Custom Wrappers
You Need Video Content
• Video Sent To Your Own Youtube Channel
Inventory Videos for Car Dealers
Forrester Research found that videos were 53 times more likely than
traditional web pages to receive an organic first-page ranking.
Human Voiceovers
Our Human Voiceover Videos (HVO) do the talking about your inventory for you—including automatically generated narration for your vehicles make, model, year, body styles and mileage. All of our videos
feature visual enhancements like information overlays, option overlays, transitions, player controls, Carfax, location map and more.
• Custom Intro & Closing Available
• Direct Traffic To Your Website
• Keyword Rich Titles And Links
• Build Up Your Youtube Channel
• Easily Embed Videos On Other Sites
Posting To Youtube
Let your inventory do the talking—automatically. With the AutoPilot Video marketing feature we will generate eye catching Human Voiceover
Videos (HVO) for every car in your inventory and upload them to AutoShopper.com plus post them to your own YouTube channel in your
behalf—YouTube is the second most popular search engine in the world.
• Hands Free Posting To Youtube
• No Additional Employees Needed
• Month-To-Month With No Contracts
Custom Video Intro & Ending
Custom video wrappers can be created to your specifications to speak
loud and clear about what your dealership has to offer. With AutoPilot
these optional custom wrappers can deliver opening introductions for
your dealership as well as closing remarks that can include directions to
your store or specific calls to action.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Automotive Websites
Website Features
First Impressions
First impressions mean a lot. This is never truer than with a car
dealer's website. Your website is important because it helps show car
buyers a little about the auto dealership they are going to do business with—your website should be every bit as beautiful, exciting,
and welcoming as the physical rooftop.
Responsive Design For Mobile Visitors
No need for a seperate mobile site, AutoPilot will build your dealership a leading edge mobile ready dealer website that will become
your virtual showroom. Your website will professionally display your
inventory with multiple photos of each vehicle and include eye catching videos that include Human Voice Over (HVO), information overlays, option overlays, transitions, player controls, map, and more.
Inventory Management
Managing your websites inventory from our intuitive dealer management console (AutoPilot) is a breeze—add, edit and delete vehicles
on the fly or sync up with one of our data feed partners to populate
your inventory daily.
• Responsive Design For Mobile Visitors
• Advanced Inventory Search
• Featured Vehicles
• Finance Calculator
• SEO Optimized Pages
• Social Integration
• Integrated Contact Form
• Lead Capture & Reporting
• Financing Page
• Video Enabled
• Professionally Designed Templates
• Mapping & Directions
• Carfax Integration
• Secure Credit Application
• Effective Call To Actions
• Inventory Management Access
• Tracking Numbers
Lead Funnel
Our car dealer websites do much more than just display your inventory. They act as a landing pad for buyers to easily submit leads
directly to your sales force. Your new website will become your online
showroom and act as the first impression to potential car buyers.
Call To Action
A call to action is a clear statement, instructing your visitors what to
do or how to reach a goal. Carefully placed "Call To Actions" can
funnel web traffic to aged inventory, credit applications, social media
sites and more. By using calls to action in a purposeful way, you’ll
greatly increase your repeat visitors and generate more leads.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
OVE Auctions
Features
• Enhanced Support Designed For Dealers
• Nationwide Audience
• 24/7 Wholesale Marketplace
• Easily Send Vehicles To OVE.com
Manheim Access 24/7
OVE.com is Manheim Auction's 24/7 online wholesale vehicle mar- ketplace with the largest selection of inventory in the industry.
AutoPilot dealers can publish selected used vehicle inventory on
OVE’s Open Auction to sell their available wholesale vehicles to a
nationwide audience of more than 25,000 franchise and independent dealers on a 24hour basis, seven days a week. • Affordable Participation
• List Cars At The Click Of A Button
• Sell Vehicles Without Attending The Auctions
Easily Send Vehicles To Auction
No more cumbersome uploads to OVE.com. We make posting to
OVE.com fast and easy. AutoPilot users now have a quick and seamless way to wholesale aged, pre-owned inventory on OVE’s Auction
with just a few clicks, saving time and money and providing maxi
mum exposure for vehicles for sale.
List Cars At The Click Of A Button
• Sell Excess Inventory
• Market Retail And Wholesale Simultaneously
• Ove Handles The Sales From End-To-End
Partnering with OVE provides AutoPilot dealers an efficient way to list
their wholesale vehicles, at any time, without pulling them from the
lot.
OVE Handles The Sale
In addition, OVE handles the sales from end-to-end including all
payments, title transfers, and arbitration, making the process effortless.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Google Adwords
Features
• Google Certified Representatives
• Call Tracking Numbers In The Ads
• Comprehensive Reporting Through Google
• Ads Link To Your Inventory On Your Website
Big Business Advertising At Small Business Price
For more than 36 years, Showcase Media has been a trusted marketing advisor to small to large-sized dealerships. Our consultants meet with management and owners to plan the best combination of online,
mobile, social, and print marketing solutions to drive additional customers to their companies. We help our dealership manage their Google AdWords account as well as Bing/Yahoo, Facebook, Twitter,
and YouTube. As a Google AdWords partner, Showcase Media has
helped dealers plan, create and optimize their online advertising
campaigns through effective campaign management, transparent reporting and excellent customer service. Showcase Media manages
marketing plans based on a structured budget, so that dealerships
can spend more time on what they do best – serving their customers. Delivering Guaranteed Levels Of Clicks To Your
Business— Pay Per Click (PPC) programs have never been easier. Campaigns: We use your website and the information you provide
to select a variety of keyword and category combinations for PPC
advertising that’s right for your dealership. We use a combination of
an automated platform and certified campaign managers for optimal
campaign, ad, keyword and bid management.
• Set Your Own Budget
• Dedicated Management
• Low Monthly Fee
• Increased Performance / Advanced Strategies
• No Long Term Contracts
• One Stop Portal For All Campaign Results
Reports: you’ll receive a monthly email report of the clicks you’ve
received, and you can access performance data at any time via your
Online AutoPilot account.
Budget based advertising: choose the level of clicks you want to
receive and we guarantee to deliver.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com
Live Chat Service
Chat Features
• Make Your Website Conversational
• Increase Website Lead Conversion
• Greet All Visitors To Your Website
• Convenient For Customers
Increase Leads Without Spending More
Every year, dealers spend millions driving traffic to their websites.
Smart dealers are beginning to realize that more emphasis should be
placed on converting these valuable visitors into leads and sales. The
average conversion rate for most dealer websites is less than 2%. The
remaining 98% represents a huge missed opportunity, especially since
leads generated from a dealers own website have the highest closing
ratio.
Our Live Chat service changes your static website
from informational to conversational
We have developed a cost effective way to convert more of your existing website traffic into leads. Why spend more to increase traffic when
you can convert a higher percentage of the thousands of visitors you already have.
We have a proven way to convert visitors into quality leads
• Live Chat Increases Sales
• Interacts In Real Time
• Increases Responsiveness
• Develop Deeper Customer Relationships
• No Long Term Contracts
• Stand Out Amongst Competitors
Our approach is very similar to your car dealership’s approach. You
can promptly greet and welcome all visitors, build rapport, and
answer product specification queries while getting the important information needed for your staff to close the sale. Sales process and
correct execution are important aspects for your dealership to sell
cars. The same is true with your online visitors. The correct live chat
process and execution is the key to increasing lead conversion from
your website.
Media
A SHOWCASE PUBLICATIONS, INC COMPANY
Florida 1-800-367-1723 • New Jersey 1-800-433-9712 • www.e-autopilot.com