HERBALIFE BRAND
HERBALIFE INDEPENDENT DISTRIBUTOR
STYLE GUIDE
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
1
1
2
Circle Leaf Logos and Assets Transportation Assets Introduction
3
General Guidelines 4
Usage Guidelines
5
5
5
Corporate Use Guidelines Active Use Guidelines Herbalife Independent Distributor Corporate Use Logo Lockup
Horizontal Use Stacked Use 6
6
6
Usage Principles – Corporate Horizontal Lockup
Transparency One-Color Options 7
7
7
Corporate Horizontal Use – Proper Usage
8
Corporate Stacked Use – Proper Usage
9
Herbalife Independent Distributor Active Use Logo Lockup
Horizontal Use Stacked Use 10
10
10
Active Lockup Horizontal Use – Proper Usage
11
Active Lockup Stacked Use – Proper Usage
12
Font Usage
13
14
15
15
Helvetica Neue Trade Gothic Arial Color Palettes – Product Categories
16
16
16
16
17
17
Core Program, Business Opportunity and Science Weight Management Targeted Nutrition Energy & Fitness i
Personal Care | Outer Nutrition TA B L E O F C O N T E N T S
Rules of Authorization
© 2008 Herbalife International, Inc. All rights reser ved.
# 63284-UN-00
03/08
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Rules of Authorization
Circle Leaf Logos and Assets
As independent businesspersons, you cannot use the
company’s logos, including the circle leaf logos, without
also identifying yourselves as Herbalife Independent
Distributors. Failure to properly identify yourselves
causes confusion in the marketplace.
Traditionally, the company has required that its Independent
Distributors seek permission, in writing and in advance,
to use any Herbalife names or logos. In the case of the
assets provided at MyHerbalife.com and through Distributor
Relations, you do not need to seek permission; it is granted
to you automatically, subject to the following conditions:
• You may obtain the logos by download or in hard copy from the
company, but you may not obtain them from any other source.
• You must always use the logos in a manner that is compliant with
the law and all Herbalife Rules (including the Rules of Conduct and
Distributor Policies, the Supplemental Rules of Conduct, and the
Nutrition Club Rules).
• You are permitted to personalize assets that include a designated white
space for you to insert your name, phone number, e-mail and/or web
address. No other information, slogans, taglines or text can be added.
R U L E S O F A U T H O R I Z AT I O N
• You may not alter the logos in any way, except to resize them
as necessary to fit the specific tools and materials you create.
Removal of the “Independent Distributor” wording is absolutely
prohibited–no exceptions!
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Rules of Authorization ( continued )
Transportation Assets
Transportation assets include vehicle wraps, door panels
and back window decals. Each is a specific application of
the “Herbalife Independent Distributor”, horizontal use or
stacked use logos. The same general conditions apply (as
set forth on p. 1), as well as the following:
• You may not use a wrapped vehicle as a billboard or any other form of
non-mobile signage (for example, by parking it in your driveway or on
the street for extended periods of time).
• You may not use a wrapped vehicle as a retail store (for example, by
placing a large number of products on the inside and clearly visible to
pedestrians and motorists).
• You are permitted to personalize transportation assets that include a
designated white space for you to insert your name, phone number,
e-mail and/or web address. No other information, slogans, taglines or
text can be added.
R U L E S O F A U T H O R I Z AT I O N ( C O N T I N U E D )
• Because the wraps cover vehicles in their entirety and no alterations
are permitted, you may not co-brand by featuring other logos on your
vehicle, whether or not they are related to Herbalife (of course, this
excludes the logos belonging to the vehicle’s manufacturer).
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Introduction
Herbalife is a multi-billion dollar company with Herbalife
Independent Distributors all around the world. As a
Distributor, you are a brand ambassador, and you have
the advantage of putting the power of our global brand
behind your marketing efforts.
The benefits of following these style guidelines are threefold:
• You are drawing on the power of this respected global brand to
make your marketing efforts more impactful and relevant.
• You are helping to establish a level of credibility through
consistent brand messaging.
• You are helping to support the brand and contribute to its stature as
a highly regarded, international brand through the world-class graphic
appeal of your marketing material.
This guide provides:
• Style parameters for the logos, fonts, colors and image usage
• General rules and direction you will need to create your own materials
that leverage the Herbalife brand for your independent business and
ensure Herbalife brand consistency
INTRODUCTION
Please take the time to look through the entire guide, and refer to it
whenever you develop branded materials.
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
General Guidelines
Our logo is the symbol which most readily identifies the
Herbalife brand. The Herbalife Independent Distributor logo
is the primary way we provide to you to communicate your
identity as an Independent Distributor to the public.
Our rules for usage are very specific:
• No adaptations or versions of the Herbalife Independent Distributor
logos other than what the company has provided to you may be used.
This includes any and all previous versions of the Herbalife logo.
• You must follow the usage guidelines exactly in order to maintain
the integrity of the Herbalife brand.
• A logo is a unit, and all elements within a logo must be scaled or
resized, proportionately as a group. This applies to all logos.
GENERAL GUIDELINES
When a logo and one or more additional design elements (e.g., a tagline,
a graphic, etc.) are teamed together to make up a single design element
or unit, the grouping is known as a logo “lockup.”
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Usage Guidelines
• Knowing how to use the Herbalife Independent Distributor logos
is fundamental to developing consistency within our Independent
Distributor identity system.
• There are two (2) logo categories for the Herbalife
Independent Distributor logos: Corporate use and Active use.
-These are the only logos approved for your use.
-Each of these logo categories have two approved configurations
of the logo elements: horizontal and stacked
• A logo is a unit, and all elements within a logo must be scaled or
resized, proportionately as a group. This applies to all logos.
Corporate Use Guidelines
• The background behind the logo on the Corporate use logo must be
transparent, showing through to the background color or image (see p.7).
• The Herbalife Independent Distributor logo is only to appear in
two (2) colors (PMS 364/CMYK or RGB conversions, and black)
(see p. 6), or in one (1) of the approved one-color versions (see p. 7) .
Active Use Guidelines
On the following pages you will see examples of proper usage.
USAGE GUIDELINES
• The Herbalife Independent Distributor logo is only to appear in
three (3) colors, plus a tint/percentage (PMS 375, 70% of PMS 375,
white and black) (see p. 10) .
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Herbalife Independent Distributor
Corporate Use Logo Lockup
Our logo consists of three basic elements: 1) the circle leaf;
2) the Herbalife name; and 3) the Independent Distributor text.
Herbalife name
Circle leaf
PMS 364
Process:
65c,0m,100y,42k
Web 387C2B
RGB: 56r,124g,43b
Independent Distributor text
Black
Process:
0c,0m,0y,100k
Web 000000
RGB: 0r,0g,0b
There are two approved configurations of the logo elements.
Horizontal Use
In this use, the logo is in a stacked configuration. It is used when the
piece being designed has square proportions and/or does not allow
for horizontal use.
Stacked Use
C O R P O R AT E U S E L O G O L O C K U P
This is the preferred use to represent the brand.
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Usage Principles – Co r p o r a t e H o r i z o n t a l L o c k u p
Transparency
The area inside the circle leaf and behind the Herbalife name must
be transparent so any background behind the logo shows through.
One-Color Options
PMS 375 logo on a white/clear background
Black logo on a white/clear background
White logo on PMS 364 background
PMS 375 logo on a black background
PMS 375
Process:
41c,0m,78y,0k
Web A0CE67
RGB: 160r,206g,103b
Black logo on PMS 375 background
Black
Process:
0c,0m,0y,100k
Web 000000
RGB: 0r,0g,0b
White logo on black background
White
Process:
0c,0m,0y,0k
Web FFFFFF
RGB: 255r,255g,255b
PMS 364 logo on a white/clear background
PMS 364
Process:
65c,0m,100y,42k
Web 387C2B
RGB: 56r,124g,43b
U S A G E P R I N C I P L E S - C O R P O R AT E H O R I Z O N TA L L O C K U P
When printing the logo in one color, the only permissible colors
to select from are below:
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Corporate Horizontal U s e – P ro p e r U s a g e
DO
Herbalife logo and
registration mark no longer in use
Circle leaf at an angle
Circle leaf omitted
Circle leaf line too thick
Independent Distributor on top
Stretched logo
Circle leaf and letters
not scaled as a unit
Logo in unacceptable color
Ring around Circle leaf and
Logo letters in an wrong color
Visual transparency
behind leaves omitted
Visual transparency
behind leaves omitted
Circle leaf and name
facing different directions
Herbalife International logo
for Corporate use only
C O R P O R AT E H O R I Z O N TA L U S E - P R O P E R U S A G E
DON’T
HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Corporate Stacked Us e – P ro p e r U s a g e
DO
DON’T
Herbalife International logo
for Corporate use only
Visual transparency
behind leaves omitted
Independent Distributor
Independent Distributor
Circle leaf at an angle,
circle line too thick;
“Independent Distributor”
name in wrong location
Circle leaf missing
Independent Distributor
Circle leaf and letters
not scaled as a unit
Stacked components
in wrong order
Independent Distributor
Logo in unacceptable color
Independent Distributor
Ring around circle leaf and
logo letters in an wrong color
Visual transparency
behind leaves omitted
Independent Distributor
Stretched logo
C O R P O R AT E S TA C K E D U S E - P R O P E R U S A G E
Independent Distributor
ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Herbalife Independent Distributor Active Use Logo Lockup
The Active lockup of the Herbalife Independent Distributor logo consists of
five elements: 1) the Herbalife name; 2) the Independent Distributor name;
3) the circle leaf; 4) the ellipse; and 5) the swerves.
70% PMS 375
Process:
29c,0m,55y,0k
RGB: 188r, 219g,147b
Web BCDB93
Herbalife name
PMS 375
Process:
41c,0m,78y,0k
RGB: 160r,206g,103b
Web A0CE67
Circle leaf
Swerves
Independent
Distributor name
Black
Process:
0c, 0m,0y,100k
RGB: 0r,0g,0b
Web 000000
There are two approved configurations of the logo elements.
Horizontal Use
The Active stacked use includes a stacked
Herbalife Independent Distributor logo within the
double-green and black swerves at the top and
bottom with green gradient glow background.
The Active stacked use works best when the piece
being designed has square proportions and/or
does not allow for horizontal use.
10
Stacked Use
ACTIVE USE LOGO LOCKUP
The Active horizontal use is preferred to represent the brand.
ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Active Lockup Horizon t a l U s e – P ro p e r U s a g e
DON’T
Herbalife International logo
for Corporate use only
Typeface in wrong color
Ellipse line is too thick
Swerves and leaves in wrong color
for Active use
A C T I V E H O R I Z O N TA L U S E - P R O P E R U S A G E
Leaves in wrong color for Active use
11
DO
ACTIVE INDEPENDENT DISTRIBUTOR STYLE GUIDE
Active Lockup Stacked U s e – P ro p e r U s a g e
Herbalife International logo
for Corporate use only
Typeface and leaves
in wrong color
Swerves are too thick
Swerves and leaves in
wrong color green
Black in swerves omitted
Leaves in wrong color
for Active use
A C T I V E S TA C K E D U S E - P R O P E R U S A G E
DON’T
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DO
G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S
Font Usage
Two fonts (typefaces) are primarily used when creating Herbalife materials:
Helvetica Neue and Trade Gothic. These are sans serif typefaces (do not
have the small features called “serifs” at the end of strokes).
Helvetica Neue
Helvetica Neue is a clean, modern font that offers an exceptionally wide range of weights and styles.
It should be used for corporate materials and catalogs.
Trade Gothic
Trade Gothic has impactful bold and condensed variations. Trade Gothic is primarily used for Active and
sporting event materials and packaging.
If your language is not available in these fonts, choose a similar, simple yet informal font.
Font Used for Web/PC:
The Arial font is primarily used when creating Herbalife materials for the
Internet or when using a PC that does not have the fonts stated above.
This is a sans serif typeface.
Arial
Arial is a very versatile, contemporary font with a softer and fuller treatment of curves than is found
in most industrial-style sans serif faces, giving it a less mechanical appearance.
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FONT USAGE
If your language is not available in these fonts, choose a similar, simple yet informal font.
G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S
Helvetica Neue Bold Condensed Oblique
Helvetica Neue Ultra Light Italic
Helvetica Neue Heavy Condensed
Helvetica Neue Thin
Helvetica Neue Heavy Condensed Oblique
Helvetica Neue Thin Italic
Helvetica Neue Black Condensed
Helvetica Neue Light
Helvetica Neue Black Condensed Oblique
Helvetica Neue Light Italic
Helvetica Neue Extra Black Condensed
Helvetica Neue Roman
Helvetica Neue Extra Black Condensed Oblique
Helvetica Neue Italic
Helvetica Neue Ultra Light Extended
Helvetica Neue Medium
Helvetica Neue Ultra Light Extended Oblique
Helvetica Neue Medium Italic
Helvetica Neue Thin Extended
Helvetica Neue Bold
Helvetica Neue Thin Extended Oblique
Helvetica Neue Bold Italic
Helvetica Neue Light Extended
Helvetica Neue Ultra Light Condensed
Helvetica Neue Light Extended Oblique
Helvetica Neue Ultra Light Condensed Oblique
Helvetica Neue Extended
Helvetica Neue Thin Condensed
Helvetica Neue Extended Oblique
Helvetica Neue Light Condensed
Helvetica Neue Medium Extended
Helvetica Neue Thin Condensed Oblique
Helvetica Neue Medium Extended Oblique
Helvetica Neue Light Condensed Oblique
Helvetica Neue Bold Extended
Helvetica Neue Condensed
Helvetica Neue Bold Extended Oblique
Helvetica Neue Condensed Oblique
Helvetica Neue Heavy Extended
Helvetica Neue Medium Condensed
Helvetica Neue Heavy Extended Oblique
Helvetica Neue Medium Condensed
Helvetica Neue Heavy Extended Oblique
Helvetica Neue Medium Condensed Oblique
Helvetica Neue Black Extended
Helvetica Neue Bold Condensed
Helvetica Neue Black Extended Oblique
14
Helvetica Neue Ultra Light
F O N T U S A G E – H E L V E T I C A N E U E F A M I LY
Helveti ca Neue
G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S
Trade Gothic
Arial
Trade Gothic Light
Arial
Trade Gothic Light Oblique
Arial Italic
Trade Gothic Medium
Arial Bold
Trade Gothic Medium Oblique
Arial Bold Italic
Trade Gothic Bold
Arial Black
Trade Gothic Bold Oblique
Arial Narrow
Trade Gothic Bold No. 2
Arial Narrow Italic
Trade Gothic Bold No. 2 Oblique
Arial Narrow Bold
Trade Gothic Condensed
Arial Narrow Bold Italic
Trade Gothic Condensed Oblique
Trade Gothic Bold Condensed No. 20
15
F O N T U S A G E – T R A D E G O T H I C A N D A R I A L FA M I L I E S
Trade Gothic Condensed No. 20 Oblique
G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S
Color Palettes – Produ c t C a t e g o r i e s
The product categories, the products within those categories and the
key elements of the business (Business Opportunity and Science) are
associated with specific color palettes. Use the range of colors within
each of these palettes to design your own materials.
Core Program, Business Opportunity and Science
PMS 360
Process:
58c,0m,80y,0k
Web 73C167
RGB:
115r,193g,167b
PMS 361
Process:
69c,0m,100y,0k
Web 54B948
RGB:
84r,185g,72b
PMS 375
Process:
41c,0m,78y,0k
Web A0CE67
RGB:
160r,206g,103b
PMS 376
Process:
50c,0m,100y,0k
Web 8CC63F
RGB:
140r,198g,64b
PMS 2935
Process:
100c,46m,0y,0k
Web 0076BF
RGB:
0r,118g,191b
PMS 2955
Process:
100c,45m,0y,37k
Web 005288
RGB:
0r,82g,136b
PMS 186
Process:
0c,100m,81y,4k
Web E31836
RGB:
227r,24g,54b
PMS 187
Process:
0c,100m,79y,20k
Web C41230
RGB:
196r,18g,48b
PMS 364
Process:
65c,0m,100y,42k
Web 387C2B
RGB:
56r,124g,43b
PMS 279
Process:
68c,34m,0y,0k
Web 5190CD
RGB:
81r,144g,205b
Targeted Nutrition
PMS 178
Process:
0c,59m,56y,0k
Web F5866B
RGB:
245r,134g,107b
PMS 185
Process:
0c,91m,76y,0k
Web EF3E42
RGB:
239r,62g,66b
16
PMS 278
Process:
39c,14m,0y,0k
Web 96C0E6
RGB:
150r,192g,230b
C O L O R PA L E T T E S – P R O D U C T C AT E G O R I E S
Weight Management
G U I D E F O R D E V E L O P I N G Y O U R M AT E R I A L S
Color Palettes – Produ c t C a t e g o r i e s ( C o n t i n u e d )
Energy & Fitness
PMS 151
Process:
0c,48m,95y,0k
Web F89828
RGB:
248r,152g,40b
PMS 166
Process:
0c,64m,100y,0k
Web F47B20
RGB:
224r,123g,32b
PMS 1665
Process:
0c,68m,100y,0k
Web F37421
RGB:
243r,116g,33b
PMS 167
Process:
0c,60m,100y,17k
Web D06F1A
RGB:
208r,111g,26b
PMS 2705
Process:
40c,30m,0y,0k
PMS 273
Process:
100c,96m,0y,8k
PMS 2725
Process:
77c,68m,0y,0k
Web 7E81BE
Web 98A6D4
Web 27318B
Web 5261AC
RGB:
RGB:
RGB:
RGB:
126r,129g,190b
152r,166g,212b
39r,49g,139b
82r,97g,172b
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PMS 2655
Process:
54c,49m,0y,0k
C O L O R PA L E T T E S – P R O D U C T C AT E G O R I E S ( C O N T I N U E D )
Personal Care | Outer Nutrition