1. style and fashion
2. clothing
3. pants
4. jeans

Press release
27 & 28 May 2015
DENIM PREMIÈRE VISION
CONNECTS PLAYERS IN GLOBAL
PREMIUM DENIM
On 27th and 28th May, in Hall 8 of the Fira Montjuïc in Barcelona, be among the
first to discover the best in premium denim in the spot where the jeanswear stars
converge, connect and venture one step beyond to shape the future of denim.
Get ready for a journey through the Denim Première Vision galaxy and let yourself
be guided by the trends and creative innovations of Autumn-Winter 2016-17.
For its 16th edition – the third in Barcelona after 13 sessions in Paris - Denim Première
Vision asserts more than ever its role as leader of the international upstream jeanswear
sector. An essential meeting point and source of inspiration for denim industry players,
the salon favours one-of-a-kind opportunities to make productive connections in the
international denim community, with all its specific codes and values.
This season, Denim Première Vision – which has simplified its name and dropped the
‘by’ for the occasion – is aligning itself with premium design through a constellation of
specialties, know-how and professionals whose offers are linked by a shared passion
for denim fabric.
IN KEEPING WITH ITS ORIGINAL CONCEPT
AND VALUES, DENIM PREMIÈRE VISION BRINGS
TOGETHER IN ONE PLACE A UNIQUE, CREATIVE AND
RIGOROUSLY SELECTIVE OFFER, A REFLECTION OF THE
INTERNATIONAL PREMIUM DENIM MARKET.
RR 1 selective, high-end, and seasonally-updated offer, on the cutting edge
of creativity and innovation, responding to the needs of a specific market –
premium denim;
RR 97 exhibitors - Weavers (45%), manufacturers/launderers/finishers (24%),
accessory makers (21%), fibre producers and spinners (3%), technology
developers and promotional organisations (7%)… - among the most
influential in the sector, constituting
RR 10 new exhibitor companies that have been rigorously selected (see annex
for details): 6 manufacturers/finishers/launderers – Italy (2), Turkey (1),
Morocco (1), United Arab Emirates (1) and Tunisia (1) -, 2 weavers – Italy
and Turkey -, 1 accessories manufacturer from the UK and 1 technology
developer from Spain;
RR 3 companies returning after several seasons, proving the interest and
attraction of the show : The weavers Vicunha Textil (Brazil) and Kurabo
Industries (Japan), and Italian launderer Martelli ;
RR Know-how, technologies and developments from 20 countries with high
added-value production and manufacturing, numbering among the most
important in the jeanswear industry - Turkey (29% of exhibitors), Italy
(18%), Spain (9%), Morocco (9%) as well as Japan, India, Pakistan, Hong
Kong, France, Tunisia, Germany and Brazil;
RR 4,000 international visitors – premium and high-end fashion and jeanswear
brands; designers, and major luxury brands. Looking for exclusivity and
ever more elaborate and sophisticated products, they come to discover in
preview the cream of the denim industry:
RR 1 unique gathering, rich in inspiration, meetings and events.
RR 1 common goal: Bringing together, in a pertinent manner, the elite of the
specialised international offer, and creating a global platform to serve a
global industry.
TOP 10 DENIM PREMIÈRE VISION EXHIBITORS
producers
spinners
3
28
17
9
Weavers
44
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Among the jeans specialists at the show:
•
•
•
EXHIBITORS BY ACTIVITY SECTOR
Technology
developers
and promotional
organisations
7
Fibre producers
and spinners
3
28
17
Accessory
manufacturers
20
9
Weavers
44
Manufacturers/
launderers/ finishers
23
8
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4
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2
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Denim makers : Albiate (IT), Artistic Fabrics Mills (PK), Arvind (IN), Blue Farm (HK),
Bossa (TR), Calik (TR), Cappio Tessuti (IT), Cone Denim (US), Isko (TR), Kipas (TR),
Kuroki (JP), Orta (TR), Montebello (IT), Realteks (TR), Swift (FR), Tavex (MA), Soorty
(PK), Tejidos Royo (ES)…
Manufacturers/ launderers/ finishers : A14 Denim (TR), Crossing (MA), Fashion
Point (TR), Itaclab (IT), Lefaxx (TR), Pizzaro (PT), Realkom (TR), Sartex (TN)…
Accessory manufacturers : Berning (DE), Cadica (IT), Deridesen (TR), Dienpi
(IT), Dorlet (FR), Metalbottoni (IT), Panama Trimmings (IT), Prym Fashion (IT), Red
Button (TR), YKK (IT)…
Fibre producers and spinners : Industria Morera (ES), Lenzing (AT), Rhodia (BR)…
Technology developers: Archroma (CH), Iberlaser (ES), Jeanologia (ES), Mactec
(IT)…
Promotional organisations: Maroc Export (MA), ULUDAG (TR)…
Tu
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•
DENIM PREMIÈRE VISION EXPLORES INSPIRATIONS
FOR AUTUMN-WINTER 2016-17
In an atmosphere that is simultaneously futuristic and vintage, galactic and offbeat,
explore fashion directions and discover the latest developments for an AutumnWinter 2016-17 season where almost-cosmic connections between design and
innovation cast infinite light on denim’s creativity, mixing futuristic propositions
with jeanswear’s eternal roots and DNA.
Fabrics, accessories, finishings, washes, colours and shapes…. the moment you enter
the show, under a starry sky, follow the path to the Denim Trends Area and embark on
a journey to the heart of seasonal influences.
Autumn Winter 2016-17 traces out constellations that connect people, link knowhows and encourage explosive close encounters of a third kind.
These imaginary lines explore alternative realities where the imagination encourages
research and personalisation. Sensitive or visionary products - where the energy of light
mingles with the manipulation of elements, reinventing the past and looking ahead to
an unexplored future.
DISCOVER THE 3 CONSTELLATIONS THAT COME TOGETHER
IN A STRONG-MINDED AND CONFIDENT SEASON,
# ORION
EXPLORERS
This constellation shows its face to
travellers on the hunt for unknown
treasure, new promises, renewal,
and unexpected discoveries.
Vintage and the past are updated
with new experiments, new
processes, and natural, warm and
innovative materials.
# GALACTIC
DREAM
In the sidereal darkness, attracted
by the glowing orbs and colourful
stars of the Milky Way, experience
a dream full of unexpected
emotions and artistic energy.
With suppleness, fantasy and
plays on light and shine, this
universe proposes denim with
the most poetic allure, where
mixes of materials, structures and
techniques create unexpected
creative developments.
©Daan Roosegaarde
# ANOTHER
MOON
Embark on a quest for the future
and indigo 3.0 and discover an
alternative reality in today’s denim.
Technical blues and metallics play
on performance, variations in
lengths create disproportion in
silhouettes, like an extension to
infinity. The influences of sport
and technology make themselves
strongly felt in denim. Surprising
and innovative new materials and
cutting-edge techniques multiply.
©Pangenerator
TO LEARN MORE ABOUT SEASONAL FASHION DIRECTIONS AND
BETTER UNDERSTAND AUTUMN-WINTER 2016-17, DON’T MISS
THE NEW FASHION SEMINAR:
DENIM TREND
TASTING
Wednesday
27th May at 12:30pm
Sala Principe
Organised by the show for the first time as a complement to the fashion information
in the Denim Trends Area, this seminar offers a unique occasion to benefit from the
Denim Première Vision team’s expertise. Here, they will share with you the season’s key
points, its societal, artistic and aesthetic influences and also an analysis of the season’s
offer, from fabrics to finishings, including fits and accessories.
Please note: space is limited. Reserve your seat by signing up in advance on the
following address: [email protected]
FOLLOW THE DENIM PREMIÈRE VISION CONSTELLATION
AND JOIN UP WITH THE DENIM COMMUNITY
Business, synergies, discussions… more than a show, Denim Premiere Vision is also
a lively space where events within the event mix with festive happenings and an
always surprising and offbeat display!
APPOINTMENTS AND EVENTS NOT TO MISS
IN OUR GALAXY
ISKO I-SKOOL™ presents its second edition and launches
the Promising Talent Award by Denim Première Vision
A regular exhibitor at Denim Première Vision, the leading denim
manufacturer ISKO™ this season launches the 2nd edition of
I-SKOOL™ , the young talent competition it created in collaboration
with its Italian research division specialised in style and design, the
Creative Room™ , and with the support of the world’s leading fashion
and design schools.
Many jeans industry players are involved in this project. Whether
manufacturers, launderers, finishers, or jeanswear and accessory,
they are all participating in helping develop the collections by the
nominated students, collections that are made from ISKO™ fabric.
They will also participate in the award ceremony presented in Milan
in July.
Thus to the two already existing prizes – the Denim Design Award,
for young designers, and the Denim Marketing Award, for marketing
students – is now added this year a third prize: the Promising Talent
Award by Denim Première Vision.
Already a partner in the first edition of this competition, the leading
denim show is now even more closely associated with ISKO I-SKOOL™
by giving this new prize to award the student who is the most innovative
and promising for the jeans industry. This is also an occasion for Denim
Premiere Vision to support and follow young designers. This is of
utmost
•
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Join us at the ISKO I-SKOOL™ (A1) stand to learn more about
this operation
Press conference – the launch of the Promising Talent Award
by Denim Première Vision28th May – 11am / Stand A1
Orta Anadolu & Garmon Chemicals: Let’s be part of the solution!
Turkish weaver Orta Anadolu and chemical product maker Garmon Chemicals are
joining forces in their environmental approaches, becoming the first to apply the
GreenScreen® methodology on denim fabric.
They have selected Denim Première Vision to present, over the course of two seminars,
innovations and ecological solutions they are proposing to reduce the environmental
impact of the chemicals used in the jeans industry.
GreenScreen® For Safer Chemicals is a publicly available and transparent screening
method to help our society move quickly and effectively towards a more systematic use
of greener and safer chemicals.
•
Seminar - Be a part of the solution: Pioneering GreenScreen® in denim by Orta
and Garmon 27th & 28th May – 2 pm / Salle Principe
Jeanologia presents : BLUE TECHNOLOGY, a view to the future
Nothing can change without technological innovation, an invisible but crucial
element in the jeans industry. At the heart of the show, in its BLUE TECHNOLOGY
area, Jeanologia, one of the international leaders in terms of finishing technologies
for denim and fabrics, is presenting past, present and future technologies applied to
denim. Those that helped make jeans legendary, but also those that brought about
revolutions, in addition to the sector’s emerging interconnected issues -transparency,
sustainability, innovation and technology.
•
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Discover the exhibit at the space dedicated to Blue Technology
Inauguration on 27th May at 4:30 pm
E-360º by Tavex: discover the power of multidirectional stretch
With its new stretch fabric E-360° by Tavex, the celebrated Moroccan weaver is
revolutionising jeans and putting an end to stiffness! Completely new freedom
of movement and comfort, unparalleled stretch, and maximum flexibility and
resistance are the true powers of the new multidirectional stretch by Tavex.
To showcase the advantages of its latest innovation, Tavex presents live performances
at Denim Premiere Vision.
•
Join us at the Tavex stand (B27)
27th May – 12 pm / 1:30 pm / 3 pm / 4:30 pm 28th May – 11:30 am / 1:30 pm / 3 pm
THE SHOW GOES ON!
Whichever your galaxy, join the denim constellation and celebrate indigo fabric!
Join us for an exclusive private Denim Première Vision party:
Wednesday 27th May from 8:30 pm at the Pacha
Passeig Maritim Barceloneta, 38
(entry upon presentation of show badge)
HAPPY BIRTHDAY MARTELLI !
And also come celebrate the 50ème anniversary of the Italian launderer MARTELLI!
(Stand B2).
An evening in partnership with Sportswear International magazine
DENIM PREMIÈRE VISION THANKS ITS PARTNERS
SPORTSWEAR INTERNATIONAL enlivens the Denim Première Vision
galaxy
SPORTSWEAR INTERNATIONAL is the leading magazine for denim news and fashion
trends. Its print and digital versions are followed by the major industry players in
international fashion, particularly by the denim community. At the show, join the
SPORTSWEAR INTERNATIONAL planet, and strike a pose at the photo call set up
especially by Denim Premiere Vision for the magazine, and pick up a free copy of their
latest issue. Take a break during your visit to learn more about them.
www.sportswearnet.com
DNM TEXTILE and NEW WASH GROUP outfit the show’s hosts and
hostesses
This season, Denim Première Vision brings together Turkish weaver DNM Textile and
Moroccan manufacturer/ launderer/ finisher New Wash Group for hosts and hostess
outfits in a total casual look.
Hostesses have a hooded jacket and a jogjean in washed indigo. Hosts are wearing an
indigo Teddy over a white V-neck T-shirt and a washed jogjeans.
•
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DNM Textile – Stand B44
New Wash Group – Stand B28
ARTISTIC FABRIC MILLS creates the official bag of the denim season!
For Denim Première Vision visitors, Pakistani weaver Artistic Fabric Mills has dreamed
up an oversized tote in a truly innovative fabric. The textile is made using the weaver’s
Zero Wash technology, requires no laundering out, and won’t transfer onto clothing,
•
Artistic Fabric Mills – Stand C12
RED BUTTON AKSESUAR réalise les chaînes porte-badge
Le fabricant d’accessoires turc Red Button Aksesuar offre à chaque visiteur une
chaînette argentée en zamac, agrémentée d’un médaillon représentant la constellation
de Cassiopée, à laquelle chacun pourra suspendre son badge le temps du salon.
•
Red Button Aksesuar – Stand B32
REALKOM offers an exclusive denim pouch for the press and VVIPs!
Designed and created by Turkish manufacturer Realkom, this novel denim pouch has
been specially created for Denim Premiere Vision, and is destined to catch everyone’s
eye !
•
Realkom – Stand B29
Denim Première Vision would especially like to thank the City of Barcelona
as well as its Tourist Office for their support and their warm welcome.
STAY CONNECTED TO
THE DENIM PREMIÈRE VISION GALAXY
Download the new Denim Première Vision app!
To learn all the latest Denim Première Vision news, discover the list and get full
information about our exhibitors, or find your way around the show and keep up with
the program at this new edition, don’t wait a minute more! Download the Denim
Premiere Vision app, available for smartphones and Android.
Share, like, post a comment!
Join us on Facebook, Instagram and Twitter!
Don’t miss any news or information and stay connected to Denim Premiere Vision
before during and after the show.
At the show, get in touch with and follow the denim community thanks to the Tweetwall
sponsored by Pakistanis weaver SOORTY ENTERPRISES (stand B41)!
THE NEXT DENIM PREMIÈRE VISION
18 & 19 November 2015
Hall 8, Fira Barcelona Montjuïc
www.denimpremierevision.com
Contacts :
Denim Première Vision press office
2e Bureau
Igor Robinet-SlanskyMarie-Laure Girardon
T. +33(0)1 70 38 70 30
T. +33(0)1 42 33 93 18
M. +33(0)6 42 06 31 02
[email protected]
[email protected]