TRANSFORMING AN INDUSTRY WITH A CONNECTED PRODUCT: STREETSCOOTER Fleet car engineering without IoT? Not worth to think about it! Those who don’t place emphasis on electric mobility in the automotive industry, will not be competitive in the future. German Federal Minister for the Environment, Dr. Norbert Röttgen, 2010 E-MOBILITY IS UNSTOPPABLE SMART PHONE CELLPHONE CONVENTIONAL POWER TRAIN Tipping Point Tipping Point Optimization of „old technology“ Start/ stop Direct injection Share in profits 100% Turbo charger … 75% 50% 25% Others 0% 2007 2008 2009 2010 2011 ELECTRIC CAR Market share Tesla is market leader in the US luxury class segment CONQUERING THE MARKET STARTS IN NICHES FLEET MARKET LUXURY CLASS DELIVERY Range < 50km < 100km < 150km < 80km/h < 100km/h 2+2 4 Velocity < 60km/h Number of seats NURSING SERVICE 2 Load capacity 300kg 600kg 1000kg rear lateral/rear Accessibility hold lateral MARKETS FOR ELECTRIC CARS Sales volume USA, 2013 17.650 13.303 10.932 Loading length CITY CARS 2m 3m 4m 4000l 8000l 10.727 Loading volume 1000l 6.300 5.421 Chassis clearance 2m 3m 4m Model S S-Class Model S S-Klasse 7er 7er LS LS A8 A8 Panamera Panamera 3.5 YEARS FROM FOUNDING TO START OF PRODUCTION Bo dy (-ex ter ior) Bod y (-struktu r ) Bo d y (-int er ior) Batter ie -S ystem He iz un g / Klim at isi er u ng Ch as sis un d S icher h eitssy stem e Pow ertrain Bord netz un d E lek tro n ik Establishment of the StreetScooter network Q2 `10 StreetScooter founded in 2010 Q4 `10 1. Functional Prototype @ IAA 2011 Q2 `11 Development 1. derivate (Compact) Q4 `11 2. Functional Prototype @ IAA 2012 Q2 `12 Development 2. derivate (Work) Q4 `12 SOP Q2 `13 Set up small series production Q3 `14 How to approach the complexity of variance? THE ANSWER TO COMPLEXITY: “RETURN ON ENGINEERING“ Disruptive Network Approach Few restrictive product specifications and open communication within a network of equal partners key for optimal utilization of know-how and innovative strengths Value Engineering all activities are directed towards creating value for customers; proactive prevention of overengineering by defining purpose and value-oriented specifications Return on Engineering Technology Platform Integrated product and process development as well as parallel development of product-process-kit FOCUS ON CUSTOMER VALUE, HETERARCHICAL NETWORKS AND A FLEXIBLE PLATFORM The specific customer value and expectation is the focus of every design task Don’t hide your knowledge. Share it and learn! Remember: “Innovation occurs at the point between mind sets.” Degrees of freedom and reduction of complexity allow for product variation STREETSCOOTER: A SMART CONNECTED CAR • 30 installed sensors • connected via Car2Cloud (C2C) box • Real time connection • WLAN, UMTS or GPRS • bidirectional transmission via XMPP • Current signals • more than 100 signals car to cloud • about 20 signals cloud to car THINKING IN CLOSED LOOPS CONNECTED REQUIREMENTS Monitor & compare actual performance vs. design requirements CONNECTED SERVICE Utilization & warning codes are fed into service management to enable predictive maintenance CONNECTED SOFTWARE Real-time reporting of software versions and configurations compared with currently supported versions to prompt alerts for required updates or automatically deliver updates CONNECTED SERVICE KNOWLEDGE Real-time data integration into Service Knowledge Mgmt. system automatically locates likely solutions and auto-creates support ticket CONNECTIVITY POWERED BY THINGWORX Interaction with the data from the vehicle THE DEVELOPMENT ROADMAP Release 0.2 Extended Fleet Location Management Extended Fleet Management Extended Analyse Extended Monitor Extended Report Tech info Prototype Release 0.1 Fleet Location Management Fleet Management Analyse Monitor Analyse Monitor • • current car information see prompt issue messages • • show data progress across a timeline counter the signals Report Report • write and read comments to data, the car and its behavior Control • set remote settings and send them to the car STREETSCOOTER APPROACH TO SUCCESS CLOSING THE ENGINEERING LOOP • StreetScooter is addressing niche markets with a high variety of customer requirements • Communicating with customer and development partners at “eye level” is the key enabler for successful and rapid development • Analyze, analyze, analyze: Data helps us to gain the understanding of our customer and our product • Stay flexible: Agile adaption of tools and methods is our reaction on changing environment and requirements