Design Discipline
PDPM Indian Institute of Information Technology, Design & Manufacturing Jabalpur
Master of Design (M.Des) Curriculum Outline
(Updated May 2015)
Semester - I (Total Credits - 18)
1. DS 531 Elements and Principles of Design (Compulsory)
Credits
4
Elements of Design - point, line, shape, space, form, value, color and texture. Principles of Design balance, scale, proportion, contrast, emphasis, pattern, movement, rhythm, harmony and unity on the
basis of Elements of Design. Elements and Principles examined theoretically along with studio
exercises and evaluated through consumer products (2D & 3D). Development of design aptitude
thorough understanding of the elements and principles of design and their co-relationship.
2. DS 532 Ergonomics for Industrial Design (Compulsory)
4
Anthropometry: Percentile concept, Variation of body dimension in design. Biomechanics: Principle
of biomechanics in product design. Hand tools and hand held products. Body Posture and design.
Workplace design. Ergonomics in Space. Ergonomics in consumer product, furniture and transport
design. Man-machine system design.
3.
DS 541 Product Design-I (Compulsory)
4
The course intends to develop understanding on the issues related to generic product design and
development process. The course intends to develop the feel of design and development of a real
product, by understanding the market, the client, the technology, and the perceived constraints on
the problem. The course focuses strongly on concept generation, selection and testing, embodiment
design, detailed design and prototyping. Students are expected to develop knowledge and practical
skill through theoretical and practical training. Students are required to develop products, evaluate
and refine the prototypes, give seminars and implement the new concept for commercialization.
4. DS 576 Design Workshop-I (Compulsory)
4
The course mainly emphasizes on the skill of workshop methods. Students experience the basic
drawings and hands on techniques to manipulate the basic materials according their understanding.
Different aspects of drawing mainly attempt to train the eyes and hand coordination.
The idea of the course is to give exposure to the students on some of the software on Product Design
and Visual Design. The focus of the course is teaching the students about design intent and how
software can be utilized for the maximum benefit of the designer. The student project involves
making products out of concepts in virtual environment.
5. HS501 Professional Communication Skills (Compulsory)
Semester - II (Total Credits - 18)
1. DS 533 Art & Aesthetics in Design (Compulsory)
2
Credits
4
The theoretical and practical assignments target to develop an overall Understanding of Origin of Art,
Aesthetic characteristics and Design progress. The fundamentals issues of Visual and Analytical skills,
scientific implementation in Design and Critical thinking about various art and craft forms and close
observation of different Design movements are the key factors to know in the subject.
1/5
2. DS 577 Design Workshop II (Compulsory)
4
The idea of the course is to give exposure and hands on training to the students on 3D product
modeling using introduction to the geometry of platonic solids and study of their interrelationships.
The course includes familiarizing a wide variety of concepts, materials, tools, and fabrication
techniques vital to product design. Materials like Wood, Polyurethane foam (PUF), fiber
reinforced plastic (FRP), Scrap metals are explored. Student projects will be based on conceptual
problems and solutions incorporating these materials. The course focus would be on developing
the skill and ability to innovatively use the materials, processes and digital tools in developing
solutions.
3. Any one of the following three (a/b/c):
a.
4
DS 542 Product Design II (Elective)
Product expressions and Form exploration in Product Design. Design solution to problems
related to the individual and social application of the product, its form, production variables and
technological process along with step by step analysis of the product design and development
process. Problem solving using a System-based approach – Using knowledge and creativity to
develop Product service system (PSS) based solutions to problems that we’re currently facing in
our society.
b. DS 559 Visual Design (Elective)
4
Introduction to Visual Perception, Visual Language, Exploration of elements and principles of
visual design, Understanding visual structure and visual interest, Visual abstraction, Information
Graphics. Visual Hierarchy: Visual Focus, Visual Order, Gestalt Laws of Grouping, Information
Chunking. Visual Identity: Identity Design / Branding / Rebranding, Visual Identity elements and
guidelines. Typography Design: History, classification, anatomy and usage of various letterforms.
Theoretical and applicable principles of letterforms. Interactive Experience Design: Study of
man-machine relationships, Exploration of digital media for communication, New Media Design,
Basics of Virtual / Augmented / Mixed Reality and their applications, virtual communities and
web based media, Future of visual communication media.
c.
EMFs (Electives in Modular Form) (Elective)
(i)
EMF 593b Visual Design
1
Historical View of the Relation between Art, Science and Technology, Relation between Art
and Today’s Industry; Human Vision System and Visualization; Technological and
Mathematical Background of the Visualization; The Basic of Image Processing and Its
Application for Visual Design; The Principle of Computer Graphics and Its Application for
Visual Design; Advanced Visualization System and Visual Design
(ii)
EMF 592j 3D Form and Abstraction
1
Basic elements of 3D form: Fillet, Chamfer, Edges, Parting lines, Proportion, Abstraction
from nature, Inspiration from nature and form generation.
(iii) EMF 592k Product Design in Electronics
1
Introduction to electrical fundamentals, Introduction to electronics, Electrical and
electronics materials, Case studies.
2/5
(iv)
EMF 592l Industrial Design: Concept to Prototype
1
On field exposure to research techniques like survey, photo-ethnography, cue cards,
Qualitative and quantitative analysis of data, Macro view on materials and manufacturing
techniques, Exploring prototyping methods like FRP, RPD, Engineering design and
detailing sensitization.
4. DS 598 Seminar I (Compulsory)
2
5. DS 699 MDes Thesis (Compulsory)
4
Semester - III (Total Credits - 18)
1. DS 571 Interactive Design (Compulsory)
Credits
4
Introduction to interaction design, Principles, Usability , Neilson and Schneiderman principles.
Universal design, Interactive products, Role of color, form and graphics, Emotional issues.
Methodology: persona, scenario, walkthrough.
Any two of the following four Electives:
2.
(i)
DS 566 Applied Ergonomics (Elective)
(ii)
Sector specific approach of ergonomics, Ergonomics for special needs, Ergonomics in
display and control design, Ergonomics in designing pleasurable products, Ergonomics in
medical science.
OR
DS 558 Visual Ergonomics (Elective)
4
Characteristics of the human eye, Information design in space and devices, Ergonomics of
icon, text legibility and color usage, Scanning and detection of the eye, Ergonomic issues in
packaging, way-finding and icon design, Typography ergonomics, Ergonomics in print and
digital media, Ergonomic issues in cartography.
3. DS 557 Video and Animation Design (Elective)
4
Theory: History of moving pictures, film theory, narrative theory, visual narrative, storytelling
techniques, linear and nonlinear narratives, film as communication medium. Filmmaking and video
design process. Animation principles, theory and techniques. Films and shorts screening, viewing,
appreciation, criticism and discussion.
Lab - Video design: Concept development, script writing, storyboarding, production, digital videos,
cinematography, motion graphics & visual effects, sound recording, editing, post production
techniques. Lab - Animation design: Concept development, character design, background design,
storyboarding, animation process and method depending on the animation technique, animating to
sounds, music or dialogues, sound recording, editing, post production techniques.
4. DS 534 Culture and Design (Elective)
4
Introduction to culture, global and Indian culture and its relation with design, cultural probes in
analyzing design problems, influence of culture on color, form and texture of products, culture in the
design of spaces, products and communication system.
3/5
5. DS 582 Sustainable Design (Elective)
4
Understanding the domain of needs, wants and its morphology. Independence, dependence and inter
dependence, Symbiosis in nature. Understanding Design Complexity in Nature. Explore government
programs, legislation, NGO initiatives and Explore industry initiatives. Life-cycle analysis, cradle-tocradle production, unfolding wholeness, Material / Process / Design trends and Assessment Tools &
Techniques. Using case studies, it is explored how others are creating communities, solving economic
problems, and developing new solutions to design. Class involves lectures, discussions, and student
presentations exploring these ideas.
6. DS 596 Summer Internship (Compulsory)
2
7. DS 699 MDes Thesis (Compulsory)
4
Semester - IV (Total Credits - 18)
Credits
1. Any four of the following eight EMFs:
(i)
EMF 592h Medical Equipment Design
1
Design of medical equipment, hospital layout and furniture design, design of control and
display elements in the medical domain, design issues in diagnostic equipment’s.
(ii)
EMF 592i Product Styling and Visualization
1
Understanding client and design brief, Stages of design brief, Basic user research,
Generating concepts, Visualization of products, Concept presentation.
(iii) EMF 592j 3D Form and Abstraction
1
Basic elements of 3D form: Fillet, Chamfer, Edges, Parting lines, Proportion, Abstraction
from nature, Inspiration from nature and form generation.
(iv)
EMF 592k Product Design in Electronics
1
Introduction to electrical fundamentals, Introduction to electronics, Electrical and
electronics materials, Case studies.
(v)
EMF 592l Industrial Design: Concept to Prototype
1
On field exposure to research techniques like survey, photo-ethnography, cue cards,
Qualitative and quantitative analysis of data, Macro view on materials and manufacturing
techniques, Exploring prototyping methods like FRP, RPD, Engineering design and
detailing sensitization.
(vi)
EMF 593b Visual Design II
1
Historical View of the Relation between Art, Science and Technology, Relation between Art
and Today’s Industry; Human Vision System and Visualization; Technological and
Mathematical Background of the Visualization; The Basic of Image Processing and Its
Application for Visual Design; The Principle of Computer Graphics and Its Application for
Visual Design; Advanced Visualization System and Visual Design.
4/5
(vii) EMF 593h Aerospace Display/Control
1
Systems perspective of display and control, Allocation of function, Design principles for
display and controls, Existing standards, Advances in aerospace display and control design,
Human error at display and controls.
(viii) EMF 595c UX and UI Design
1
Introduction to UX Design, User’s, products and experience, UX Design process: generative
and evaluative, 4th Dimension in design, Persona, scenario, UX tools for data collection.
2. DS 599 Seminar II (Compulsory)
2
3. DS 699 MDes Thesis (Compulsory)
12
Total credits required for Master of Design Course:
72
5/5