Branding Guideline
For Users
The Jeﬀrey Wilde Builder Identity is grounded in the strategic
design that serves as both the proof and promise of their
superior experience, quality, creativity, and professionalism in
the custom home building industry. Use of the Jeﬀrey Wilde
Builder Identity necessitates acceptance of its representation of
Jeﬀrey Wilde Builder, Inc. Considering its connection to the
image of the company, the Jeﬀrey Wilde Builder Identity is only
accessible to users speciﬁcally authorized by Jeﬀrey Wilde
Builder, Inc. Any use of the Jeﬀrey Wilde Builder Identity must be
dictated by this brand guideline.
Brand Positioning
To establish Jeﬀrey Wilde Builder, Inc. as the leading custom
luxury home builder in North Central Florida.
To enable marketing and promotional activities to captivate
more potential customers.
To propel Jeﬀrey Wilde Builder, Inc. forward in the industry with
a unique, distinguished, prominent image.
To solidify the reputation of Jeﬀrey Wilde Builder, Inc. as a
superior luxury custom builder demonstrating exceptional
professionalism and reﬁned diligence.
Primary Logo
The primary logo is recommended to be used on
most Jeﬀrey Wilde Builder, Inc. communication.
Whenever it is possible, use the full color version on
an acceptable colored background or photographs.
The best use of the primary logo is on a solid white
background.
ICON
WORDMARK
EXAMPLE USES
Clearspace and Sizing
To ensure the legibility and the integrity of the
brand’s identity, please use the following
guidelines. When the logo is to be resized, always
resize the logo proportionally.
CLEARSPACE
Leaving appropriate space surrounding the logo will
protect the integrity of the brand.
*The safe area here is deﬁned by the width of the letter “W”
in the wordmark.
0.625”
MINIMUM SIZE
To ensure legibility, the logo should never be presented
at a width smaller than .625”.
Primary color
Scheme
PANTONE
648C
647C
Cool Grey 4C
96, 54, 5, 27
12, 8, 9, 23
35, 97, 146
187, 188, 188
Beyond our logo, color is the most recognizable
aspect of our brand identity. Colors have been
selected that reﬂect our professionalism and
stability. Using color appropriately is essential to
making sure our materials reﬂect a cohesive Jeﬀrey
Wilde Builder, Inc. brand.
CMYK
100, 71, 9, 56
RGB
0, 46, 93
Monochromatic Logo
In black and white applications, use the following
monochromatic logo versions.
typography
Jeﬀrey Wilde Builder, Inc. typography is designed to contribute to the integrity and legibility of the brand. The three type
faces used in communication are Cinzel, Open Sans, and Alex Brush.
THE PRIMARY TYPEFACE
The primary typefaces are Cinzel and Alex Brush. They are mandatory on headlines or headers. To protect the consistency,
avoid using a combination of the two.
Cinzel Regular
Alex Brush
THE SECONDARY TYPEFACE
The secondary typeface is Open Sans. This typeface is required for body copy and legal copy. To protect the legibility, the
minimun font size is 8pt.
Open Sans Light 300
Open Sans Light 300 Italic
Open Sans Normal 400
Open Sans Normal 400 Italic
Open Sans Semi-Bold 600
Open Sans Semi-Bold 600 Italic
do’s and don’ts
DONT’S
This section lists some examples of inappropriate
uses of the logo. When you use the logo, remember to
stick to this guideline and avoid alterations to the logo.
DO NOT only scale
part of the logo
DO NOT modify colors
within the logo
DO NOT place the
logo on a background
color that is too
similar to the logo’s
color scheme
DO’S
Use the logo
without any
alterations
Use the
approved
monochromatic
versions
Place the logo
on a neutral
color
background
Place the logo on a
simple background
image that won’t
compete with it
Scale it
proportionally
DO NOT place the
logo on a background
color that makes the
wordmark illegible
DO NOT place the
logo on a complicated
background image
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