Branding Guideline
Branding Guideline For Users The Jeffrey Wilde Builder Identity is grounded in the strategic design that serves as both the proof and promise of their superior experience, quality, creativity, and professionalism in the custom home building industry. Use of the Jeffrey Wilde Builder Identity necessitates acceptance of its representation of Jeffrey Wilde Builder, Inc. Considering its connection to the image of the company, the Jeffrey Wilde Builder Identity is only accessible to users specifically authorized by Jeffrey Wilde Builder, Inc. Any use of the Jeffrey Wilde Builder Identity must be dictated by this brand guideline. Brand Positioning To establish Jeffrey Wilde Builder, Inc. as the leading custom luxury home builder in North Central Florida. To enable marketing and promotional activities to captivate more potential customers. To propel Jeffrey Wilde Builder, Inc. forward in the industry with a unique, distinguished, prominent image. To solidify the reputation of Jeffrey Wilde Builder, Inc. as a superior luxury custom builder demonstrating exceptional professionalism and refined diligence. Primary Logo The primary logo is recommended to be used on most Jeffrey Wilde Builder, Inc. communication. Whenever it is possible, use the full color version on an acceptable colored background or photographs. The best use of the primary logo is on a solid white background. ICON WORDMARK EXAMPLE USES Clearspace and Sizing To ensure the legibility and the integrity of the brand’s identity, please use the following guidelines. When the logo is to be resized, always resize the logo proportionally. CLEARSPACE Leaving appropriate space surrounding the logo will protect the integrity of the brand. *The safe area here is defined by the width of the letter “W” in the wordmark. 0.625” MINIMUM SIZE To ensure legibility, the logo should never be presented at a width smaller than .625”. Primary color Scheme PANTONE 648C 647C Cool Grey 4C 96, 54, 5, 27 12, 8, 9, 23 35, 97, 146 187, 188, 188 Beyond our logo, color is the most recognizable aspect of our brand identity. Colors have been selected that reflect our professionalism and stability. Using color appropriately is essential to making sure our materials reflect a cohesive Jeffrey Wilde Builder, Inc. brand. CMYK 100, 71, 9, 56 RGB 0, 46, 93 Monochromatic Logo In black and white applications, use the following monochromatic logo versions. typography Jeffrey Wilde Builder, Inc. typography is designed to contribute to the integrity and legibility of the brand. The three type faces used in communication are Cinzel, Open Sans, and Alex Brush. THE PRIMARY TYPEFACE The primary typefaces are Cinzel and Alex Brush. They are mandatory on headlines or headers. To protect the consistency, avoid using a combination of the two. Cinzel Regular Alex Brush THE SECONDARY TYPEFACE The secondary typeface is Open Sans. This typeface is required for body copy and legal copy. To protect the legibility, the minimun font size is 8pt. Open Sans Light 300 Open Sans Light 300 Italic Open Sans Normal 400 Open Sans Normal 400 Italic Open Sans Semi-Bold 600 Open Sans Semi-Bold 600 Italic do’s and don’ts DONT’S This section lists some examples of inappropriate uses of the logo. When you use the logo, remember to stick to this guideline and avoid alterations to the logo. DO NOT only scale part of the logo DO NOT modify colors within the logo DO NOT place the logo on a background color that is too similar to the logo’s color scheme DO’S Use the logo without any alterations Use the approved monochromatic versions Place the logo on a neutral color background Place the logo on a simple background image that won’t compete with it Scale it proportionally DO NOT place the logo on a background color that makes the wordmark illegible DO NOT place the logo on a complicated background image WWW.GAINESVILLEBUILDER.COM
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