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INTRODUCING
EXCHANGE API (XAPI)
The Challenge:
Sophisticated media sellers seek to optimize revenue holistically across all
advertising inventory and all sales channels.
But if their ad servers are not directly connected to an auction-based advertising
exchange, these sellers still aren’t achieving the maximum value for their
advertising inventory.
Facts:
•
•
•
Every seller has under-monetized ad inventory
Demand for every impression exists, but “lives” in disparate systems
This fragmented landscape causes sub-optimal inventory allocation between
demand sources
XAPI is a conduit for ad servers,
ad rendering SDKs and sellers
that have built their own ad
server to directly connect to
Rubicon Project’s Advertising
Automation Cloud exchange
technology.
XAPI
Auctions-Both
Real-Time Bids
(RTB) and
Static Bids
Sellers
The Solution:
Ad Server Providers & Sellers
With Custom Ad Servers
To optimize revenue, sellers
need an ad serving solution
that is fully integrated with a
mature exchange, ensuring
that inventory is optimally
allocated between direct and
indirect demand.
www.rubiconproject.com | @rubiconproject
Los Angeles | New York | Seattle | San Francisco | Chicago | London | Paris | Hamburg | Sydney | Tokyo
Corporate Headquarters: +1.310.207.0272
North America Sales: +1.212.243.2769
UK: +44.20.3206.2400
France: +33.1.80.96.36.73
Europe: +44.20.3206.2400
Asia-Pacific: +61.2.947.54461
EXCHANGE API (XAPI)
Benefits of Integration:
Features Include:
•
Single point of integration that provides access to all major
global sources of demand across mobile web, mobile app,
display and video
•
Connection to a mature exchange with established critical mass
of buyers globally
•
None of the development, engineering and ongoing
infrastructure costs associated with building a proprietary
exchange
•
Increased revenue and yield through optimal allocation of
direct and indirect demand
•
Ability to execute automated deals that compete with direct
sales, providing holistic yield management
•
Reduced operational overhead associated with trafficking and
managing exchange tags
•
Significant reduction in passbacks, reducing latency,
discrepancies and data loss
1. Tag or SDK
calls Adserver
2. Ad server
assesses
campaigns and
available CPM
3. Ad server calls Rubicon
Project including a floor
price for the impression &
user information
•
Access to Rubicon Project’s
Seller Cloud’s full suite of
features, including Brand
Protection and Security,
Reporting and Data Insights,
Real-Time Bidding controls
and Deal Management
applications
•
Support for mobile app,
mobile web, display and video
•
Easy integration leveraging
the OpenRTB 2.2 protocol
with many shared elements
4. Rubicon Project runs
the auction, including
all global buyers
Seller’s Property
Ad Server
Buyer
Ad server
tag or SDK
on property
Campaign
Buyer
Campaign
Advertising Automation Cloud
Buyer
Campaign
Buyer
6. Ad server
serves the ad
5. If the auction clears above
the floor, Rubicon Project will
pass on the ad tag. Otherwise,
no-ad response.
Rubicon Project is a leading technology company automating the buying and selling of advertising.
Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time
cloud and Big Data computing systems, processing trillions of transactions within milliseconds each
month. To learn more, visit www.RubiconProject.com.