Buyer Persona Worksheet
Buyer personas are the foundation of any solid marketing strategy. Use this

1 888-607-0669
worksheet to fully develop the image of your ideal client—and work through
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it again for each separate ideal client you have. You will come back to these
profiles again and again for each of your marketing activities.
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Personal:
Name
Age
Educational background
Gender
Clothing style
Description of family / marital status
Where he/she lives
Values
Internet use
Where he/she socializes
Hobbies, pastimes, personal interests
Purchasing patterns / habits
At Work
Job title
Salary
Number of employees
Goals
Strengths
Weaknesses
Responsibilities
How he/she measures success
How did he/she get to this job/position?
Tools at his/her disposition
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Save
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Not sure what to do next?
Give us a call for a FREE consultation. We’ll give you advice and concrete action items for the next step in
the buyer persona process.
Happy marketing!
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1 888-607-0669
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webrunnermedia.com
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