JUNE 16-17, 2015 digitalsummitdenver.com #DSD15 Sample Schedule • Digital Strategy Are you tasked with the overall digital strategy for your company or organization? There’s a lot of content on the Digital Summit Denver program that will sharpen your skill. We’ve mapped out one possible two-day sample schedule, just for you.. Day One • Tuesday, June 16 Pre-Conference Workshop - Dive deep and pick your favorite from these choices: • Content Marketing Strategies • Advanced Search & SEO • Human Experience Design 1:20pm Opening Keynote • Rohit Bhargava (Influential Marketing Group) 2:40pm Lean UX Secrets: How to Engage & Delight • Sarah Weiss (Booz Allen Hamilton) 3:25pm The First Rule of Marketing Analytics: Forget the Customer • Matt Hertig (Alight Analytics) 4:10pm Content Marketing Performance: A Framework to Measure Real Business Impact • Daphne Fink (Gyro) 4:55pm Consumer First – From Digital Advertising through Sales and Back Again • Arnold Sandoval and Michael Behrens (Revana) Day Two • Wednesday, June 17 8:30am Customers Trump Analytics: Why Your Email Marketing Is About People Not Metrics • Michael Barber (barber&hewitt) 9:15am Refinining or Creating the Right Mobile Strategy • Cathy Farr (CNN) 10:00am Strategy & Campaign Assessment: Re-upping Your Marketing Game • Jodi Wearn (Silverpop) 11:00am What is it Good For? Absolutely Something! Remote, Unmoderated Usability Studies • Lisa Seaman (Autodesk) 11:45am Making Business Cases for SEO • Michael King (iPullRank) 12:35pm Keynote • Chris Brogan (Author, Journalist, CEO - Owner Media Group) 1:55pm Building Multi-channel Demand Generation From the Ground Up: the Good, the Bad and the Ugly • Leela Srinivisan (Open Table) 2:40pm Humanizing our Story: Social Conversations about Sustainability • Ashley Vanderpoel (The Coca-Cola Company) 3:25pm Facebook's Rule of Three: The Tools No Advertiser Should be Without • Nick Hoppe (The Movement Strategy) 4:05pm Choose Your Own Adventure: Pick Your Favorite Session Here! 4:45pm Closing Keynote • Matt Wallaert (Microsoft)