MOBILE ACCORDION INITIAL STATE DESKTOP TABLET MOBILE TAP TO REVEAL NAVIGATE BETWEEN FRAMES Position: 320x50 > 300x250 Action: Frames of content are navigated vertically with an accordion-style animation Creative: Text, image and video assets MOBILE ACCORDION - SPECS DESCRIPTION 1. 2. 3. 4. 5. 6. Unit loads in the leaderboard position User-initiated tap expands overlay Frames of content transitions in one by one Up to 3 frames of content can be used in this format Once user clicks on "See More" button, frames transition over to reveal content Upon "Close" the unit and the unexpanded view close ! REQUIRED ASSETS • Main Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length • Key Messaging and Branding: Any copy or branding assets appropriate to the campaign. • 3rd Party Tracking: Click and impression tags accepted. ! OPTIONAL ASSETS • 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, 1 per frame, same specs as Main Video above. • States 1-3 Mocks: Mockups of how unit should look in the 3 states, based on VICE-provided PSD templates. MOBILE ACCORDION - SPECS TARGETING & BEHAVIOR • Frequency Cap: None. • Pre-Roll: On load, Accordion cycles frames. • User Initiated: Frames auto cycle stops after user initiated tap/click. Navigation buttons control cycling of frames. MOBILE ACCORDION - SPECS STATE #1 - LEADERBOARD • Unit loads in the leaderboard position MAIN VIDEO 300x250 MOBILE ACCORDION - SPECS STATE #2 - EXPANDED • • • • • User-initiated tap expands overlay Frames of content transitions in one by one Up to 3 frames of content can be used in this format Once user clicks on "See More" button, frames transition over to reveal content Upon "Close" the unit and the unexpanded view close. SEE MORE SEE MORE SEE MORE MAIN VIDEO MAIN VIDEO MAIN VIDEO 300x250 300x250 SEE MORE SEE MORE SEE MORE