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SERVICE OFFERING:
DATA CENTER REAL ESTATE
& SITE SELECTION SERVICES
Data Center Expertise Delivered with Integrity
Whether owning or leasing data center space,
Discerning Analytics can expertly walk with you
through the process, from creating a vision and
strategy, to funding and execution. Because every
data center strategy varies, our services are custom
designed for each client.
“Discerning Analytics delivers critical expertise during important
crossroads throughout our growth phases and continuing transition.”
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REAL ESTATE ADVISORY SERVICES
Our real estate advisory services are benefitted by those wishing to build, own,
and operate a data center facility.
We can assist you from identifying
appropriate land, contract negotiation and throughout the entitlement, and
due diligence process.
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Geographic site selection
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Type of structure, location, weather resistance, power supply, fiber/carrier
availability
Greenfield
Re-purposed facilities
Expansions
New facilities
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Master Planning
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Entitlement
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Re-zoning & municipality advocacy
Community relations
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Contract Negotiation
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“Discrete, accessible, on point, ethical …”
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REAL ESTATE RESEARCH & PRO FORMA
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Geographic Market Analysis
Competitive Landscape
Buy vs. Build
Cost-Benefit Analysis
Expansion & Contraction Analysis
Capital Expenditure (CAPEX)
Operational Expenditure (OPEX)
Total Cost of Ownership (TCO)
Return on Investment (ROI)
Lease-backs
Feasibility Studies
“Sound, independent advice…”
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SITE SELECTION SERVICES
Planning, designing and building a data center can take up to 18 months, by
comparison to outsourcing, which may be a three to six month process, to
define the need, solicit proposals and make a selection.
There are many
considerations when choosing to lease within a data center.
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Data Center Variables
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Tiered facilities
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Tier1 (least redundant) to Tier IV (most robust and highly redundant in the
industry)
Certifications
Security
Geographic benefits/risks/incentives/availability
High-availability, high density colocation
Disaster Recovery
Containerized data centers (often referred to as modular)
“Discrete, accessible, on point, ethical …”
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SITE SELECTION SERVICES
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Data Center Variables (continued)
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Co-location
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Colocation is the general term used to describe "ready for lease" or
"rack ready" data center space, including power, cooling, connectivity,
bandwidth and security.
Wholesale colocation, is custom-made for tenants whose needs are
much larger than those served in a retail environment. Wholesale data
center providers physically divide facilities into pods of typically
beginning at 5,000 square feet. Within typical pod architecture, tenants
benefit from their own dedicated power distribution, cooling, carrier
services, and physical security.
Retail co-location firms lease space and power down to the rack-level in
some instances.
Managed Services
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In co-location, the client manages their space and equipment, while
with managed services, the data center provider does this for them.
Many co-location providers today are hybrids of all three types.
“Sound, independent advice…”
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COMMON SITE SELECTION CRITERIA
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Location
Pricing
Fiber Connectivity
Power/Cooling
Operations
Scalability
Reliability
Disaster Recovery
Redundancy
Powered Shells
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High Performance
Computing (HPC)
Capability
Cloud Computing
Strategy
Sustainability
Concurrent
Maintainability
Site Accessibility
Smart/Remote Hands
“Unbiased expert analysis”
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SITE SELECTION RESEARCH SUPPORT
Effectively implementing any plan for data, securing it, keeping it compliant,
available and redundant, requires solid planning. Research, analysis and
reporting is key to effective implementation. These are some of the most
common areas of research and reporting.
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Data Center Strategy
Co-location site comparison modeling
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Cloud Strategic Planning
Geographic Analysis
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Data Center Marketplace (comparable)
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Lease renewals
SLA, Lease & Contract Negotiation/Renegotiation
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Cost Analysis
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“Discrete, accessible, on point, ethical …”
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OTHER DATA CENTER SERVICES
Data center real estate and site selection represent a portion of our services. We
also provide in-depth expertise in order to provide the following data center
network services.
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Assessments
Network Audits & Planning
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Best Practices
Training
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Case Studies
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Network Equipment/Component Market Research and Analysis
Custom Research and Analysis
“Discrete, accessible, on point, ethical …”
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TRENDS FOR 2015/2016
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“Headquartered” site with smaller buys, geographically spread
Attractive new markets
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Stabilization in larger wholesale market pricing
Greater focus on sustainability
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Managed hardware and cloud-based service options
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Wave of migration for enterprises to secured cloud environment
Smoother migrations
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Software-defined networking (SDN)
Network functions virtualization (NFV)
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Server virtualization
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Migration from copper to optical networks inside the data center
Optical trends between data centers (WDM, Ethernet, OTN)
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A trend towards “leaving the land lording to landlords”
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“Sound, independent advice…”
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Be In Touch
www.discerninganalytics.com
Twitter:
https://twitter.com/DCAnalysis
LinkedIn:
www.discerninganalytics.com
Check-out our most recent independently researched
report on the emergence of Optics in data centers.
http://www.discerninganalytics.com/inside-data-centeroptics.html
“Unparalleled expertise in data center analysis and insight”
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protected by copyright laws. Distribution outside the company of receipt,
including to the computers of independent contractors, is prohibited by U.S.
and international law. Federal copyright law (Title 17 of the U.S. Code) makes it
illegal to reproduce part or all of Discerning Analytics, LLC publications without
written permission.
If you would like to distribute copies of this publication, please obey the law
and contact Discerning Analytics for the appropriate permission.
Discerning Analytics LLC
+1 717.620.9984
[email protected]
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