Slide 1 – Shepparton Region Presentation
Slide 2 – Shepparton Region
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The Shepparton region is a Statistical Area Level 4 (SA4).
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It is comprised of three smaller Statistical Area 3s: Campaspe, Shepparton and Moira.
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Includes the provincial city of the same name, Shepparton.
The Shepparton SA4 is the boundary being used when discussing the Shepparton region in this
presentation.
Slide 3 – Shepparton: regional snapshot

High unemployment rate

High rates of income support
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Low median household incomes
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Low education levels
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Rising youth unemployment
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Low participation rate
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Low employment growth
Slide 4 – Population profile
Sources: ABS, Estimated Resident Population, 2013; ABS Census of Population and Housing,
2011
The adult population (persons aged 15 years and over) in Shepparton region was 102,700 in
2013.
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Shepparton SA3: 49,500
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Campaspe SA3: 29,900
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Moira SA3: 23,300
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Victoria: 4,688,100
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Australia: 18,763,200
The Shepparton region has seen lower population growth (4 per cent) in recent years when
compared with Victoria (10 per cent).
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Shepparton SA3: 6 per cent
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Campaspe SA3: 2 per cent
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Moira SA3: 3 per cent
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Australia: 9 per cent
The Shepparton region median age was 40 in 2011.
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Shepparton SA3: 38
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Campaspe SA3: 42
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Moira SA3: 44
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Victoria: 37
The Shepparton region has seen lower youth (15-24 years) population growth (1 per cent) in
recent years when compared with Victoria (4 per cent).
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Shepparton SA3: 4%
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Campaspe SA3: 0%
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Moira SA3: -3%
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Australia: 5%
Slide 5 – The unemployment rate remains high
Region
Dec-10
Dec-14
Shepparton
8.3%
8.7%
Shepparton region
7.5%
7.8%
Victoria
4.9%*
6.2%*
Source: Department of Employment, Small Area Labour Markets, December Quarter 2014; ABS,
Labour Force Survey, March 2015 (12 month averages); *ABS, Labour Force Survey, April 2015
(Seasonally Adjusted)
The unemployment rate for the Shepparton region has largely remained above the State
unemployment rate since December 2010. However, the unemployment rate fell below the
State unemployment rate in 2013, only to rise again in 2014.
Unemployment rates for the Campaspe SA3 (6.9 per cent) and Moira SA3 (6.9 per cent) at
December 2014 were lower than the Shepparton regions’.
Slide 6 – …while the participation rate remains low
Source: ABS, Labour Force Survey, March 2015 (12 month averages); ABS, Labour Force Survey,
April 2015 (Seasonally Adjusted)
The adult population participation rate for the Shepparton region has consistently remained
below the Victorian participation rate.
In March 2015 the participation rate in Shepparton was 65.2 per cent compared with 60.1 per
cent (seasonally adjusted) for Victoria.
Slide 7 – Where are the jobs in the region?
Slide 8 – Employment by industry
Source: ABS, Labour Force Survey, February 2015 (4 quarter averages)
The largest employing industries in the Shepparton region are the Agriculture, Forestry and
Fishing (13 per cent), Manufacturing (12 per cent), Health Care and Social Assistance (12 per
cent), and Retail Trade (10 per cent) industries.
Slide 9 – Some large industries in decline: Shepparton region – 2010-2015
Source: ABS, Labour Force Survey, February 2015 (4 quarter averages)
Overall, the number of employed persons in the Shepparton region has declined by 2 per cent
since 2013.
Over the past 5 years, employment has increased in industries such as:
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Transport, Postal and Warehousing (up 3,200 persons / growth of 159 per cent),
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Construction (up 2,400 persons / growth of 85 per cent) – Construction declined by 580
employed persons in the past 12 months,
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Heath Care and Social Assistance (up 530 persons / growth of 8 per cent), and
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Accommodation and Food Services (up 260 persons / growth of 7 per cent).
Over the past 5 years, employment has decreased industries such as:
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Agriculture, Forestry and Fishing (down 3,100 persons / decline of 29 per cent),
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Retail Trade (down 1,170 persons / decline of 17 per cent),
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Education and Training (down 930 persons / decline of 24 per cent), and
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Manufacturing (down 670 persons / decline of 9 per cent).
Slide 10 – Older workforce in some large employing industries
Source: ABS, Census of Population and Housing, 2011
In 2011, there were a number of large employing industries in the Shepparton region with a
workforce aged predominately 45 years and over.
Nearly two thirds (64 per cent) of people employed in the Transport, Postal and Warehousing
industry were aged 45 years or older. This was followed by Agriculture, Forestry and Fishing (62
per cent) and Health Care and Social Assistance (53 per cent).
Two in five (40 per cent) of employed persons across Australia were aged 45 years and over in
2011.
Slide 11 – The challenges…..
Slide 12 – What’s happening with youth unemployment?: Shepparton region
Source: ABS, Labour Force Survey, March 2015 (12 month averages), *ABS, Labour Force Survey,
April 2015 (Seasonally Adjusted)
Since February 2008, the youth unemployment (15-24 year olds) in the Shepparton region
increased by 11.3 percentage points to 18.2 per cent.
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The youth unemployment rate for Victoria increased by 5.1 percentage points to 15.1 per
cent over the same period of time.
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The youth unemployment rate for Australia increased by 5.5 percentage points to 13.6 per
cent (seasonally adjusted).
At March 2015, the number of unemployed aged 15-24 years in the Shepparton region was
2,500, which is 53 per cent of all unemployed persons (4,700 overall).
Slide 13 – High levels of disengagement among young adults (20-24 year olds)
Source: ABS, Census of Population and Housing, 2011; Department of Employment,
administrative data, December 2013; ABS Estimated Resident Population, 2012
At the time of the 2011 Census, 19 per cent of young adults (persons aged 20 to 24 years) in the
Shepparton region were neither working nor studying. This figure was notably higher when
compared with Victoria (11 per cent).
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For young adult males in the Shepparton region, 8 per cent were not in the labour force and
not studying and a further 7 per cent were unemployed and not studying.
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For young adult females in the Shepparton region, 19 per cent were not in the labour force
and not studying and a further 5 per cent were unemployed and not studying.
12 per cent of females aged 20-24 in the Shepparton region are on PPS compared with 4 per
cent for Victoria
Slide 14 – Low Year 12 completion: Persons aged 25-34 years
Source: ABS, Census of Population and Housing, 2011
Job seekers who have not completed Year 12 and have limited experience in the workforce are
likely to lack many basic employability skills that employers value and look for in applicants,
particularly for lower skilled vacancies and entry level positions such as apprenticeships and
traineeships.
At the time of the 2011 Census, the proportion of 25 to 34 year olds in the Shepparton region
who had completed Year 12 or equivalent was 59 per cent. This was considerably lower than
for Victoria (79 per cent).
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The lowest levels of Year 12 attainment level were in the Moira SA3 (56 per cent).
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The Shepparton SA3 had the highest level of Year 12 attainment in the Shepparton region
(63 per cent).
At the time of the 2011 Census, the proportion of 25 to 34 year olds who had attained an
Advanced Diploma, Diploma or Certificate level III or IV in the Shepparton region (36 per cent)
was larger than the state average (29 per cent). While the proportion of those who had
attained a Bachelor Degree or higher (20 per cent) was far lower than the state average (40 per
cent).
Slide 15 – Education and training is vital…: Shepparton region, 25-34 years
Source: ABS, Census of Population and Housing, 2011
There is a strong relationship between educational attainment and employment outcomes. For
those aged 25 to 34 years in the Shepparton region, there were high unemployment rates for
those who had completed Certificate I & II, but had not completed Year 12 (8.1 per cent), and
those who had not completed Year 12 or a post school qualification (16.0 per cent).
Unemployment rates are considerably lower for those who have completed a tertiary
education at the Bachelor Degree, Advanced Diploma and Diploma Level. It should also be
noted that employment outcomes are better for those who have attained Certificate Levels III
or IV. This emphasises the importance of post school education in gaining employment.
Slide 16 – Continuing high rate of income support
Proportion of the WAP
receiving a benefit
Proportion of the WAP
receiving an
unemployment benefit
Shepparton LGA
23%
7%
Campaspe LGA
20%
6%
Moira LGA
21%
6%
Shepparton region
22%
7%
Victoria
16%
5%
Region
Source: Department of Employment, administrative data, March 2015; ABS, Estimated Resident
Population, 2013
In March 2015, 22 per cent of the working age population in the Shepparton region were in
receipt of income support. This was larger when compared with state level (16 per cent).
Some 7 per cent of the Shepparton region’s working age population were in receipt of an
unemployment benefit, slightly above the state level (5 per cent).
The Greater Shepparton LGA reported the highest proportion of the working age population on
unemployment benefits (7 per cent).
Slide 17 – Many children grow up in jobless families: Families with children under
the age of 15 – Shepparton region
Source: ABS, Census of Population and Housing, 2011
At the time of the 2011 Census:
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18 per cent of families with children under the age of 15 (2,200 families) in the region were
jobless.
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49 per cent of one parent families with children under the age of 15 (1,500 families) in the
region were jobless.
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There were around 4,300 children in jobless families.
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The median weekly household income in Shepparton ($914) was lower compared with
Victoria ($1216).
Slide 18 – Many humanitarian migrants, but numbers have declined: 2010-2015,
18 to 64 years
Source: Australian Government, Settlement Reporting - April 2015,
http://www.immi.gov.au/settlement/srf/
The number of immigrant settlements to the Shepparton region in 2014-15 has declined since
2011-12.
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In 2011-12 the number of immigrant settlements was 430 where as in 2014-15 the number
of immigrant settlements was 190.
In the 5 years to April 2015, 1,700 immigrants (aged 18-64 years) settled in the Shepparton
region.
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One quarter (26 per cent) settled under the skilled migration stream, compared with 34 per
cent for Australia.
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One in five (22 per cent) settled under the humanitarian migration stream, compared with 7
per cent for Australia.
Slide 19 – OTMESC much more likely to be unemployed: Shepparton region
Source: ABS, Census of Population and Housing, 2011
Other than main English speaking country (OTMESC) – people born in an other than main
English Speaking Country. Main English speaking country (MESC) – countries included for this
group are Australia, Canada, Ireland, New Zealand, South Africa, United Kingdom and the
United States of America.
At the time of the 2011 Census, the Shepparton region had a lower proportion (8 per cent) of
working age people born in OTMESC countries than Victoria (23 per cent). The Shepparton SA3
had a slightly larger proportion (12 per cent) of its working age population born in an OTMESC
country. (Campaspe SA3: 3 per cent and Moira SA3: 5 per cent)
People born in OTMESC countries have a higher unemployment rate and lower participation
rate when compared with those born in MESC countries.
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In the Shepparton region the unemployment rate for the OTMESC working age population
was high (9.6 per cent) when compared with the MESC population (5.0 per cent).
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The participation rate for the OTMESC working age population in the Shepparton region
(57.5 per cent) was also well below that for with the MESC population (75.8 per cent).
In the Shepparton region, there was a larger proportion of people born in OTMESC countries
with a Bachelor Degree or higher (18 per cent) when compared with those born in MESC
countries (11 per cent).
Slide 20 – OTMESC more likely to be disengaged: Shepparton region – Working
Age Population
Source: ABS, Census of Population and Housing, 2011
At the time of the 2011 Census, OTMESC working age females are less likely to be working than
their MESC counterparts.
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21 per cent of OTMESC working age males in the Shepparton region were not studying and
not in the labour force compared with 13 per cent for their MESC counterparts.
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38 per cent of OTMESC working age females in the Shepparton region were not studying and
not in the labour force (29 per cent for Victoria) compared with 23 per cent for their MESC
counterparts (19 per cent for Victoria).
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5 per cent of OTMESC working age males in the Shepparton region were not studying and
not looking for work compared with 4 per cent for their MESC counterparts.
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3 per cent of OTMESC working age females in the Shepparton region were not studying and
not looking for work compared with 2 per cent for their MESC counterparts.
Slide 21 – Many OTMESC work as labourers: Shepparton region – Working Age
Population
Source: ABS, Census of Population and Housing, 2011
In 2011, nearly one third (29 per cent) of employed OTMESC working age population worked as
labourers.
Slide 22 - …as there are fewer options without English language skills
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Applicants from non-English speaking backgrounds (NESB) face significant barriers to finding
employment.
Slide 23 – Weaker labour market outcomes for Indigenous population:
Shepparton region
Source: ABS, Census of Population and Housing, 2011
At the time of the 2011 Census, the labour market and Year 12 education outcomes for
Indigenous residents were weaker when compared with non-Indigenous residents.
Slide 24 – What did employers tell us
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
The Shepparton region was surveyed in October 2014.
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267 employers were surveyed.
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161 employers recruited.
This region was previously surveyed in October 2013, September 2012, August 2011 and
June 2010.
Results from this survey include:
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60 per cent had recruited in past 12 months,
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36 per cent had difficulty recruiting in the most recent recruitment round,
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37 per cent were planning to recruit the following year.
Slide 25 – Recruitment activity has eased
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2010-2014
The proportion of employers who had recruited in the past 12 months (60 per cent) had eased
since the area was surveyed in 2010 (77 per cent), and was on par with all regions surveyed in
the 12 months to December 2014 (59 per cent).
Slide 26 - …yet over one-third of employers still experienced difficulty recruiting
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Although more than one third of employers (36 per cent) experienced difficulty recruiting in the
most recent recruitment round, this has declined since the region was surveyed in 2011 (46 per
cent).
Slide 27 – Very few suitable job applicants
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
This slide shows the average number of total applicants, average number interviewed, and
average number found suitable in the Shepparton region.
Slide 28 – Reasons applicants did not get an interview
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Employers interviewed 40 per cent of all applicants, higher than all regions surveyed during the
12 months to December 2014 (27 per cent).
Slide 29 – the soft skills employers say are essential…
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, all regions
surveyed 12 months to December 2014
There were a range of general employability skills and personality traits that employers
attempting to fill positions commonly viewed as essential for the position.
Slide 30 – Many jobs are not advertised…
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Half of employers in the Shepparton region advertised their available positions through formal
recruitment methods; by way of such methods as the newspaper (32 per cent), internet jobs
sites (25 per cent) or a recruitment agency (4 per cent).
58 per cent of employers advertised jobs by informal methods; employers approached a job
seeker directly or arranged work through word of mouth (39 per cent), and were approached
by the job seeker (18 per cent).
Those employers who advertised formally received on average 8 applicants per vacancy.
Conversely, for jobs advertised informally, employers received an average of 3 applicants per
vacancy.
50 per cent of employers used an informal recruitment method only.
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There was less competition for job seekers who applied for jobs where the employer
recruited through informal methods only (3 applicants per vacancy) compared with formal
methods only (9 applicants per vacancy).
Slide 31 – Recruitment outlook
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Overall, 18 per cent of employers expected to increase staff numbers in the next 12 months
similar to all regions surveyed in the 12 months to December 2014 (19 per cent). 4 per cent of
employers expected to decrease staff numbers, the same as all regions surveyed in the 12
months to December 2014.
Two out of five employers (37 per cent) in the Shepparton region expected to recruit in the
next 12 months.
Slide 32 – Jobs employers are planning to recruit for in Shepparton
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Future recruitment opportunities exist for higher, medium and lower skilled occupations.
Vacancies that employers most commonly expected to recruit for in the Shepparton region in
the 12 months following the survey include:
Higher Skilled
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Registered Nurses
Medium Skilled
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Enrolled Nurses
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Electricians
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Steel Trades
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Mechanics
Lower Skilled
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Baristas
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Bar Staff
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Sales Assistants
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Wait Staff
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Sales Staff
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Cashiers
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Housekeepers
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Kitchenhands
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General Clerks
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Truck Drivers
Slide 33 – Single greatest concern for the future
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, Shepparton
SA4, October 2014
Nearly half of employers (46 per cent) in the Shepparton region reported the economy as the
single greatest concern for the future.
Slide 34 – What are employers looking for in a young person?
Source: Department of Employment, Survey of Employers’ Recruitment Experiences, various
regions, October 2013 to April 2014
Employers are looking for positive attitude, motivation, willingness to learn and to take
direction, punctuality and dependability when recruiting young people.
Young people need to make sure their expectations about the job are realistic, that they
understand the demands of the job, are aware of the level of pay they will receive, and have a
willingness to start from the bottom.
Slide 35 - …and employers tell us that work experience is a good way to start
Source: Department of Employment, ‘Improving the employment prospects of young
Australians’, selected regions surveyed between October 2013 and April 2014
Experience is often suggested by employers as a key to improving young people’s employment
prospects, as it helps build a range of skills, including the employability skills that employers are
looking for. However work experience can be difficult for a young person to acquire.
There are steps that a young person can take to acquire experience.
An individual may be exposed to work experience through school or work in a family business.
They could also participate in volunteer work or apply for/approach an employer directly for a
job that is lower skilled. All these events lead to an individual becoming more experienced, and
developing an understanding of the workplace and employers’ expectations.
Slide 36 - Conclusion
Challenges
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High unemployment and low labour force participation.
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Labour supply – many people in the area are no longer looking for work / disengaged from
work and education / jobless families.
•
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This can make it difficult for employers to fill vacancies.
Migrant arrivals – higher unemployment and underutilisation.
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People with low levels of English proficiency.
Opportunities
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Competition for vacancies is low; suitability is particularly low.
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Growth industries (Health Care and Social Assistance).
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Diverse range of occupations available in the region.
Job seekers need to consider….
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Many jobs are not advertised.
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Education/training and English language skills (migrants).
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Work Experience.
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Focus on developing the skills employers are looking for including employability skills.
Slide 37 – Job search tools
The Department of Employment has many tools to assist people with transitioning into the
workforce or into another job. These include websites such as the Labour Market Information
Portal, Job Outlook, Australian JobSearch and myfuture; publications such as Australian Jobs
2015; phone applications such as the Career Quiz.
Slide 38 – Further Information
More information on labour market conditions and other research on small areas can be found
on these websites:
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www.employment.gov.au/regionalreports
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www.lmip.gov.au
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www.emplyoment.gov.au/SkillShortages
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www.employment.gov.au/australianjobs
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www.joboutlook.gov.au
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www.employment.gov.au/2015-16-budget-employment-overview
Slide 39
If you have any questions about the presentation please contact the Recruitment Analysis and
Employer Surveys sections on 1800 059 439 or email [email protected]
Slide 40