Stovetop to Storefront | April 22, 2015 Tentative Agenda 10:00am Welcome and Introductions 10:30am Food Safety & Sanitation Creating a Viable Product 11:00am Marketing your Product 11:30am Creating an Effective Label 12:00pm Lunch 12:30pm Choosing a Container 12:45am Nutrition Labeling 1:00pm Product Distribution 1:15pm Product Development, Creating an Effective Business Plan, Product Tasting & Viewing 2:00pm Dismissal St vetop For more information, contact Kristi Cranwell, Director of Nelson Farms (315) 655-8831 x2 [email protected] to T N O R F E R STO Introductory Food Processing Workshop April 22, 2015 | 10:00am - 2:00pm 3261 Route 20 | Cazenovia, NY 13035 | 315-655-3301 www.nelsonfarms.org | /NelsonFarmsCountryStore 3261 Route 20 | Cazenovia, NY 13035 | 315-655-3301 www.nelsonfarms.org | /NelsonFarmsCountryStore Welcome to Nelson Farms, an FDA inspected Food Processing Incubator and Pride of New York Retail Country Store. For twelve years we have been committed to providing product development opportunities to those desiring to bring a product from the Stovetop to the Storefront. Our Country Store sells Pride of New York products, many of which became a possibility though our product incubator. With the anticipation of an FDA inspected Shared Use Facility, Nelson Farms can provide Kristi Cranwell, many services to help you get your Director of Nelson Farms product from a thoughtful idea to the dinner table of homes throughout New York and the U.S. Denise Szarek, Owner, “Old Goat Salsa” This Introductory Food Processing Workshop, Stovetop to Storefront, will cover topics such as: navigating food regulations, appropriate packaging, designing a label for aesthetics and legality, purchasing the correct insurance, developing an effective business plan, the how & why of safety and sanitation of food production, building a viable commercial product from your recipe, nutrition labeling for the consumer, and product development for your product. We ask that you bring a small sample of the food product(s) you wish to develop and the recipe with any brand-specific information (this will not be shared with the class unless you request it). We are excited about your interest in this class and hope that we can help get you on your way to SUCCESS in the food industry! Space is limited, so don't delay! See you on April 22! - Kristi Amanda Hewitt, Food Product Development Specialist Speaker: Denise A. Szarek Registration is the owner of Szarek Farms, LLC, which produces a line of salsas (Old Goat Salsa) using hydroponic tomatoes that she and husband Bernie grow, among other products. Together they operate a 65 member CSA (Community Supported Agriculture) program called Three Goat Farm-CSA in Clinton, NY. Denise is VP of the Mohawk Valley Farmers Market Managers Alliance and serves on the Agricultural Advisory Committee of the Oneida County Farmland Protection Board. She and Bernie are also the Market Managers for the Westmoreland Farmers Market and are active members of Slow Food Mohawk Valley and NOFA-NY. Each attendee must complete a registration form, a processor information sheet, and read & sign Nelson Farms' Confidentiality Agreement. We ask that you also bring a small (one cup) sample of the food product(s) you wish to develop and the recipe with any brand-specific information. All registration fees are due at time of registration. Speaker: Amanda Taranto is the Marketing Manager at the Morrisville Auxiliary Corporation. She has a Bachelors degree in Visual Communications from Cazenovia College and has years of experience designing aesthetically appropriate and effective product labels. Registration Fee: $150 Deadline: April 15, 2015 Submit Forms & Payment to: Nelson Farms ATTN: Stovetop to Storefront 3261 US Route 20 Cazenovia, NY 13035 Name: _______________________________ Business Name:_______________________________ Address: _______________________________ _______________________________ Phone:______________________________________ Email:______________________________________ Type of Product:_______________________________ Please indicate any dietary restrictions or allergies: _____________________________________________ _____________________________________________ Amanda Taranto, Marketing Manager Select Payment: Speaker: Amanda Hewitt Speaker: Claudia Ynsuela has been involved with Nelson Farms’ mission of NY Quality Food Product Development since its inception in 2003. Amanda holds a degree in Dietetics from Morrisville State College and has worked with clients to develop viable food products for twelve years. Her Cooperative Extension experience coupled with her 25+ years in the restaurant industry make Amanda an obvious asset in developing quality foods. is the Sales Manager at Nelson Farms. For years she has developed relationships with customers, local vendors, retail establishments and clientele while working closely with the NY Department of Agriculture and Markets and Pride of New York program to promote NYS products. ☐ Cash/Check Amount Enclosed: $________ Checks made payable to Morrisville Auxiliary Corporation. ☐ Credit Card:□ Visa□ MasterCard □ Discover□ American Express Name (as it apears on card): __________________________ Card No: ____________________________________ Exp. Date: _____ / _____ CVV (3-digit security code): ______________ Signature: ____________________________________ Claudia Ynsuela, Sales Manager Signature authorizes Nelson Farms/Morrisville Auxiliary Corporation (MAC) to charge your card for registration fees.
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