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Compare and Contrast Poster
Planning and Body Paragraph
Name: ________________________
Two ads chosen:
Ad #1: ___________________________
Ad #2: ___________________________
Print or Non-Print (Circle one)
Print or Non-Print (Circle one)
Methods used: (Circle those that apply)
Methods used: (Circle those that apply)
 fact
 fact
 humor
 humor
 story
 story
 celebrity-appeal
 celebrity-appeal
 character-appeal
 character-appeal
Value used: (Circle one)
Value used: (Circle one)
 branding
 branding
 messaging
 messaging
 badge
 badge
So, do you plan to compare the ads, contrast the ads, or compare and contrast the ads?
Explain your decision based on your answers above.
Compare and Contrast Essay/Poster
Planning and Body Paragraph EXAMPLE
Directions: Use this example as a guide while writing your own!
Two ads chosen:
Ad #1: Nike ID
Ad #2: Burger King Breakfast
Print or Non-Print (Circle one)
Print or Non-Print (Circle one)
Methods used: Circle those that apply
Methods used: Circle those that apply
 fact
 fact
 humor
 humor
 story
 story
 celebrity-appeal
 celebrity-appeal
 character-appeal
 character-appeal
Value used: Circle one
Value used: Circle one
 branding
 branding
 messaging
 messaging
 badge
 badge
So, do you plan to compare, contrast, or compare and contrast? Explain your decision based on your
answers above.
Because both the methods used to hook the audience and the perceived values used are different,
I plan to contrast the ads.
Compare and Contrast Essay/Poster
Extended argument planning EXAMPLE
Ad #1: Nike ID
Methods used:
• Fact
• Celebrity-appeal
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
1. The facts presented in the ad come in the form of the phrase, “You design it. We built it”.
2. The celebrity appeal is the Michael Jordan symbol on the tongue of the shoe.
3. Additional celebrity appeal is the reference to Michael Jordan in the name of the brand “Air Jordan”.
Value used:
• Badge
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
1. The Nike logo on the side of the shoe is part of the badge value.
2. The Air Jordan symbol on the tongue of the shoe is also badge value.
3. Having the brand name “Air Jordan” written on the advertisement is another example of badge
value.
Compare and Contrast Poster
Extended argument planning
Name: ________________________
Ad #1: ___________________________
Methods used:
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
(You should quotes specific words from the advertisement or describe specific images that appear in
the advertisement as evidence.)
1. _________________________________________________________________________
___________________________________________________________________________
2. _________________________________________________________________________
___________________________________________________________________________
3. _________________________________________________________________________
___________________________________________________________________________
Value used:
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
(You should quotes specific words from the advertisement or describe specific images that appear in
the advertisement as evidence.)
1. _________________________________________________________________________
___________________________________________________________________________
2. _________________________________________________________________________
___________________________________________________________________________
3. _________________________________________________________________________
___________________________________________________________________________
Compare and Contrast Poster
Extended argument planning
Name: ________________________
Ad #2: ___________________________
Methods used:
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
(You should quotes specific words from the advertisement or describe specific images that appear in
the advertisement as evidence.)
1. _________________________________________________________________________
___________________________________________________________________________
2. _________________________________________________________________________
___________________________________________________________________________
3. _________________________________________________________________________
___________________________________________________________________________
Value used:
How do you know? Use 3 pieces of evidence from the advertisement to support your argument.
(You should quotes specific words from the advertisement or describe specific images that appear in
the advertisement as evidence.)
1. _________________________________________________________________________
___________________________________________________________________________
2. _________________________________________________________________________
___________________________________________________________________________
3. _________________________________________________________________________
___________________________________________________________________________