MEDIA KIT 2015–16 - Hawthorn Publications

M E DI A
KI T
20 1 5–1 6
KEYSTONE
m
SKIERS WILL VISIT
KEYSTONE
RESORT
OVER 1 MILLION
TIMES THIS WINTER.
Be sure to advertise
your business in the only
magazine that effectively
reaches this audience.
a
g
a
z
i
n
e
Keystone Magazine
Keystone Magazine is the exclusive publication of Keystone Resort,
providing guests with everything they need know to enjoy their visit
both on and off the hill. From mountain stashes to après hot spots,
great shopping, and off-mountain entertainment, Keystone Magazine
is the go-to guide for every outdoor enthusiast. And what’s even better,
Keystone Magazine reaches skiers and riders both in print and online.
Print Magazine
With a circulation of 15,000, this magazine engages day-trippers,
weekend warriors, and destination travelers all looking for the resources
they need to enjoy their stay. Place your ad directly in front of your
targeted consumer at the most opportune time.
eMagazine
DINING GUIDE
2015–16 issue includes
special Dining Guide
section and is
read by more than
45,000 guests.
DINING SECTION
TEMPLATE ADVERTISEMENTS
Template ads include photos, description, hours,
and menu.
MAGAZINE INCLUDES SUMMER
AND WINTER COVERS
The eMagazine will extend your advertising reach online. The cover
will be posted and linked on Keystone Resort's website and blasted
out via e-mail to thousands of skiers and riders. All web and e-mail
links are active, allowing readers to click directly from the eMagazine
to your website. Keystone Resort's eMagazine places your business in
front of readers just before they plan their trip.
Distribution
15,000 MAGAZINES WILL REACH MORE THAN
45,000 GUESTS (3 readers per copy)




I
n room at all rental units, including The Lodge & Inn
Village kiosks in River Run and Lakeside Village
Mountain Guest Service Center and Mountain Concierge
Distributed though Colorado Activity Centers in the airport
eMAGAZINE REACHING THOUSANDS
MORE ONLINE
 Posted online at Keystoneresort.com
 Blasted via e-mail to all Keystone guests in their pre-stay e-mail
and to all group meeting planners
Click image to
view the eMagazine.
33 Jewell Court / Portsmouth, NH 03801
P 603.610.0533 / F 603.610.0532 / H A W T H O R N C R E A T I V E . C O M
M A G A Z I N E
rates
&
deadlines
display ad rates
1/8 PAGE
advertisement rates dimensions
Two-page spread $2,895 17" W x 11.125" H (includes 1/8" bleed)
Full page $1,895
8.5" W x 11.125" H (includes 1/8" bleed)
1/2 page horizontal
$1,295 7.375" W x 4.875" H
1/4 page
$895 3.5625” x 4.875”
1/8 page
$625
3.5625” x 2.2813”
premium positions
rates
Inside front cover
$2,595
Inside front cover spread (if available)
$4,495
Page 3 (right of inside front cover)
$2,695
Inside back cover
$2,395
Back cover
$3,000
1/4 PAGE
1/2 PAGE
HORIZONTAL
FULL
PAGE
dining guide rates
Dining Section ads are available to restaurants only and are in template format. To view dining ad samples, click here.
advertisement Full-page template menu
rates*
$1,225
*Receive 20% discount off your Dining Section ad with purchase of display ad.
deadlines 10% Discount: May 7, 2015
Artwork due: 2 weeks from contract date
Final ad deadline: June 25, 2015
Press: November 2015
specifications
CAMERA-READY ADVERTISEMENTS
LET US DESIGN YOUR AD FOR FREE!
Resolution: 300 dpi for all ads, images, and logos.
Simply supply your text, photos, and contact information, and
Hawthorn Creative will create a powerful advertisement for your
company at no cost, which includes two rounds of revisions and
three proofs. Additional revisions will be billed at $25 per proof.
Any advertisement designed by Hawthorn Creative is owned by
Hawthorn Creative. Copyright may be purchased for $100.
Color: CMYK or grayscale. For best color accuracy, please provide
a color-accurate proof for verification.
Preferred file format: Flattened TIF or JPG.
Other acceptable formats: PDF, PSD, INDD, EPS, AI. Package
all photos, links, and fonts with any unflattened files. Microsoft
Publisher files will not be accepted.
Full-bleed advertisements: Text, logos, and all live matter must be
0.25" from trim on all sides.
Content verification: For content verification, please provide a tear
sheet or printout. Camera-ready ads will not receive a proof prior
to press. If a printout is not submitted, Hawthorn Creative is not
responsible for any errors, omissions, or font conversions.
Corrections: Ads must be built to the correct size and resolution.
Advertiser will be asked to resubmit any ad that does not fit
all requirements.
Image and logo resolution: 300 dpi or greater. Images taken
from websites are low resolution and are not acceptable for
print purposes.
Text and contact information: Supply all text and contact information
in an e-mail, Word document, or text file.
DINING SECTION TEMPLATE MENUS
Featured menu ads are in template format and designed by
Hawthorn Creative. Client will receive two opportunities to
make edits. Additional proofs will be billed at $25 per proof.
Click here to submit your Dining Section advertisement.
33 Jewell Court / Portsmouth, NH 03801
P 603.610.0533 / F 603.610.0532 / H A W T H O R N C R E A T I V E . C O M
ADVERTISER AGREEMENT
KEYSTONE RESORT
magazine:________________________________________________________________________________________________________________________________
advertiser:_________________________________________________ contact:__________________________________________________________________________
address:__________________________________________________________________________________________________________________________________
phone:___________________________________________________fax:______________________________________________________________________________
e-mail:_ __________________________________________________website:___________________________________________________________________________
advertisement rates
o
o
o
o
o
Two-page spread Full page
1/2 page horizontal
1/4 page
1/8 page
advertisement submission
$2,895
$1,895
$1,295
$895
$625
* Camera-ready ads will not receive a proof. PDF proof may be requested and is billable at $25 per proof.
premium positions
o
o
o
o
o
Inside front cover
Inside front cover spread (if available)
Page 3 (right of inside front cover)
Inside back cover
Back cover
$2,595
$3,895
$2,595
$2,395
$3,000
dining guide rates
o Full-page template
o Hawthorn Creative will design my ad at no cost (includes two rounds of revisions and
three proofs. Additional proofs will be billed at $25 per proof.)
o I will supply a camera-ready ad.*
o Please repeat my ad from a previous magazine:**
$1,225
** Repeat ads will receive one PDF proof via e-mail. If no response is received within 72 hours, Hawthorn Creative is not responsible for
errors or omissions in the ad.
advertisement materials
Please submit ad materials to:
Ski Magazines - Jen Legacy
Hawthorn Creative - 33 Jewell Court - Portsmouth, NH 03801
603.610.0533 ext. 112 - f 603.966.3130
[email protected]
payment method
Please choose one: o Check* o Credit card (MC, VISA, AMEX)
* Contracts must be submitted with credit card number, even if paying by check. A $25 fee will be charged to all companies who do not submit credit card number on contract.
card holder’s name:______________________________________ credit card
expiration date:_______________________________ billing address:
#: __________________________________________________________________
____________________________________________________________________________
Deposit: One half of total cost is due upon submission of contract. Remaining balance
will be due upon approval of advertisement or within 30 days, whichever comes first. If
payment is not received within 30 days, credit card will be processed.
CONTRACT: This contract is subject to all provisions of the Hawthorn Creative rate card. The publisher
reserves the right to reject any advertising, which he/she feels is not in keeping with publication standards.
No portion of the publication may be reproduced in any form without written consent.
A. PUBLISHER LIABILITY: Publisher will use caution to protect printing materials, but will not be liable for loss
or damage. Film and materials will only be returned upon written request prior to press. Advertisers and
advertising agencies assume liability for all content of advertisements printed and for any subsequent claims
against the publisher, and further agree to indemnify publisher for any damages incurred resulting from such
claims. It is agreed that no other liability shall arise between the advertiser and the publisher by reason of
this advertising contract.
B. AD SUBMISSION: If advertiser does not approve advertisement within 14 days from submission of proof,
or prior to press (whichever comes first), Hawthorn Creative will print advertisement as is, and advertiser
releases Hawthorn Creative from any liability for omissions or errors. Any outstanding balance will be
automatically applied to the credit card on file. If advertiser fails to submit any artwork prior press, Hawthorn
reserves the right to design and print an advertisement to publisher specifications. Any associated design
fees will be charged to advertiser and applied to credit card on file.
C. COLOR ACCURACY AND CAMERA-READY AD CONTENT VERIFICATION: Hawthorn Creative
cannot guarantee exact color accuracy on press. To provide best color simulation, please provide a tear
sheet. Camera-ready ads will not receive a proof prior to press. To verify advertisement content, a print or
tear sheet must be provided. If a tear sheet is not submitted, Hawthorn Creative is not responsible for any
errors, omissions, or font conversions.
Submission: Please mail or fax this form and payment to: Hawthorn Creative
Attn: Elizabeth Hines • 33 Jewell Court, Portsmouth, NH 03801
P 603.610.4335 • F 415.869.9942 • [email protected]
D. COPYRIGHT: Any advertisements designed by Hawthorn Creative are owned by Hawthorn Creative.
Copyright may be purchased for $100.
E. PAYMENT: All invoices are due and payable in two segments: One half of total advertising cost is due
as a deposit payment upon submission of this agreement; second half of cost is due upon approval of
advertisement or 30 days from contract date, whichever comes first. If payment is not received within 30
days, credit card will be processed. Installment plans may be prearranged with the first installment due upon
submission of contract and all other installments due every 30 days. If any advertisement is not camera ready,
Hawthorn Creative will design an ad for no charge, which includes two rounds of revisions and 3 proofs.
Additional proofs are billed at $25 per proof. If an advertiser requests to pull the advertisement prior to
press, deposit payments are due and nonrefundable. Hawthorn Creative will, however, refund all payments
if unable to complete the publication.
F. SERVICE FEES: A service charge of $25 will be applied for all returned checks. A service charge of $10
will be applied for all declined credit cards. Interest will be charged at a rate of 1.5% per month on past
due balances (annual percentage rate 18%). Should it be necessary to have an attorney or agency make
demand for payment, or if suit is instituted to collect on this contract, or any part thereof, the advertiser agrees
to pay these fees and all other costs incurred. Jurisdiction lies in the State of New Hampshire.
G. E-MAIL PREFERENCES: As a customer, you will receive communication about special offers, promos, and
wedding industry insights to help you grow your business. We will never distribute your information to third
parties, and you may unsubscribe at any time.
I HAVE READ THE ABOVE INFORMATION AND AGREE TO THE TERMS AND CONDITIONS SET FORTH BY HAWTHORN CREATIVE.
signature:_____________________________________________________________ _ date:________________________________________________________________
print name:_____________________________________________________________ _ title:________________________________________________________________
33 Jewell Court / Portsmouth, NH 03801
P 603.610.0533 / F 603.610.0532 / H A W T H O R N C R E A T I V E . C O M
MAGAZINE
ad specs
display ad rates
1/8 PAGE
advertisement dimensions
Two-page spread 17" W x 11.125" H (includes 1/8" bleed)
Full page 8.5" W x 11.125" H (includes 1/8" bleed)
1/2 page horizontal
7.375" W x 4.875" H
1/4 page
3.5625” x 4.875”
1/8 page
3.5625” x 2.2813”
1/4 PAGE
1/2 PAGE
HORIZONTAL
dining
Includes a menu, photo, logo, and contact information. Click here to submit your Dining Section
advertisement.
specifications
CAMERA-READY ADVERTISEMENTS
LET US DESIGN YOUR AD FOR FREE!
Resolution: 300 dpi for all ads, images, and logos.
Simply supply your text, photos, and contact information, and
Hawthorn Creative will create a powerful advertisement for your
company at no cost, which includes two rounds of revisions and
three proofs. Additional revisions will be billed at $25 per proof.
Any advertisement designed by Hawthorn Creative is owned by
Hawthorn Creative. Copyright may be purchased for $100.
Color: CMYK or grayscale. For best color accuracy, please provide
a color-accurate proof for verification.
Preferred file format: Flattened TIF or JPG.
Other acceptable formats: PDF, PSD, INDD, EPS, AI. Package
all photos, links, and fonts with any unflattened files. Microsoft
Publisher files will not be accepted.
Full-bleed advertisements: Text, logos, and all live matter must be
0.25" from trim on all sides.
Content verification: For content verification, please provide a tear
sheet or printout. Camera-ready ads will not receive a proof prior
to press. If a printout is not submitted, Hawthorn Creative is not
responsible for any errors, omissions, or font conversions.
Corrections: Ads must be built to the correct size and resolution.
Advertiser will be asked to resubmit any ad that does not fit
all requirements.
Image and logo resolution: 300 dpi or greater. Images taken
from websites are low resolution and are not acceptable for
print purposes.
Text and contact information: Supply all text and contact information
in an e-mail, Word document, or text file.
DINING SECTION TEMPLATE MENUS
Featured menu ads are in template format and designed by
Hawthorn Creative. Client will receive two opportunities to
make edits. Additional proofs will be billed at $25 per proof.
Click here to submit your Dining Section advertisement.
advertisement materials
Please submit ad materials to:
Ski Magazines
Hawthorn Creative - 33 Jewell Court - Portsmouth, NH 03801
603.610.0533
[email protected]
33 Jewell Court / Portsmouth, NH 03801
P 603.610.0533 / F 603.610.0532 / H A W T H O R N C R E A T I V E . C O M