View Case Study

Deck of Cards - Vampires
Parameters: The goal of this project was to create a
system of playing cards based around a theme that
worked together as a system.
Audience: Teenagers and young adults.
Don’t be too friendly with
people who don’t like garlic.
Playing Card | 2.5" x 3.5"
Story: The suites of the card system are used to tell the
story of how to kill a vampire through iconic representations of crosses, garlic, wood spikes and sunlight.
Concept Development: Different levels of symbols
are used to give the card variety while still maintaining
the integrity of the card system. Hierarchy is stressed
throughout the system to give it structure. The subject
matter of the cards, the size of elements and the variation in card layout, show clear indications of hierarchy
in the system.
2
Ace
King
10 10 King
King
King
King
KingKing
King
King
KingKing
King
King
KingKing
King
King
KingKing
King
King
King
King
King
King
King
King
King
King
King
King
JackKingKingKingKing
9
10
7
7
7
8
8
8
8
9
9
9
9
10 10 10 10
7
7
7
7
8
8
8
8
9
9
9
9
10 10 10 10
10 10 10 10
Queen
10 10 10 10
4
9
9
9
9
9
4
9
9
9
9
4
8
8
8
8
8
8
2
7
7
7
7
7
2
7
7
Ace Ace
7
7
Ace Ace Ace Ace
2
2
2
2
3
3
3
3
4
4
4
4
Ace Ace Ace Ace
2
2
2
2
3
3
3
3
4
4
4
4
2 Joker
Joker
3
3
3
4
4
3
3
3
3
2
2
2
2
2
2
2
2
Ace Ace Ace Ace
Ace Ace Ace Ace
Joker
Joker
Joker
Joker
3
Queen
Queen
Queen
Queen
4
JackJackJackJack
4
Ace Queen
Queen
Joker
3
Queen
4
Jack
Form Matrix
Creating a matrix of form
elements aided in the
construction of the visual
language of the system.
4
8
8
3
3
4
3
8
Joker
Joker2
Ace
Queen
Queen
Jack
10
7
King
King
King
King
7
4
4
4
King
King
King
King
4
Jack
7
8
King
King
KingKing
8
King
King
King
King
King
King
KingKing
3
King
King
King
King
Jack
King8
3
Queen
9
2 7
Joker
Queen
n
King9
ckJack
10
2
ce Ace
2
Ace
King
King
KingKing
9
King
King
KingKing
9
Ace
King
King10
8
Deck of Cards - Vampires
King
8
7
JackJack