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The Official Publication of the Hawaii Automobile Dealers Association
2012 Fourth Quarter
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Started selling cars at age 16, now owns
multiple dealerships with 340 employees.
See story on pg. 6
Other Stories in this Edition:
rket
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10,000
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It was a special convention on Kauai. pg. 14
2006
2007
48,500
44,500
42,804
2008
33,639
2009
34,019
2010
37,086
2011
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d Auto Auto Outlook sees 19.9%
Aloha Kia’s owner Bill van den Hurk provides use 2011, anHawaii
of a Kia Optima to the Teacher of the Year. pg. 10
increase for 2012. pg. 29
t
8 in 10
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PRINT | MOBILE | WEB | APP
Hawaii Automobile Dealers Association
1100 Alakea Street, Suite 2601
Honolulu, HI 96813
(808)593-0031 • Fax (808)593-0569
2012-2013 HADA
Officers & DirectOrs
President
Mike Niethammer
President
resident-e
-Elect
lect
P
Bill van
van den
den Hurk
Hurk
Bill
Vice
ice President
President
V
Eric Fukunaga
Fukunaga
Eric
Secretary
secretary
Joe Nicolai
Joe Nicolai
Treasurer
treasurer
John
Uekawa
John Uekawa
NADA Director
nada
director
Joe Hanley
Joe Hanley
Hawaii Director
Brian
H
awaii Kitagawa
director
Wayne De Luz
Maui Director
Damien
Farias
Maui director
Damien Farias
Oahu Director
Stan
oaHuMasamitsu
director
Stan Masamitsu
Oahu Director
Morrie Stoebner
oaHu director
Morrie
Stoebner
Oahu D
irector
Jack Jackson
oaHu director
Jack
O
ahu Jackson
Director
Dan Keppel
oaHu director
KDan
auai D
irector
Keppel
Dan Mackey
Kauai director
At Dan
Large
Director
Mackey
Keoni Hansen
at large director
AtKeoni
LargeHansen
Director
Wayne De Luz
iMMediate Past President
Immediate Past President
Nick Cutter
Nick Cutter
HADA STAFF
HADA
STAFF
E
xecutive D
irector
Executive
Director
Dave
Rolf
Dave Rolf
Dealer Services Manager
Dealer Services Manager
George Cochard
George Cochard
Dear HADA Members,
I
t is my pleasure to
serve as your HADA
President
for
2013-
2014. I would like to thank
Nick Cutter for serving in
this capacity the past 2
years.
As
a
so-called
“Next
Generation” Dealer, I am
charged with bringing a
“youthful energy” to the
organization. I’m going
to need this energy, along
with all of your personal
and
financial
support
for the 2013 Legislative
Session. It is imperative that we continue to be at the forefront of issues
which affect our industry, our jobs and our State. Our industry is rapidly
changing with new technology, more factory involvement and ever
expanding government regulations.
Here are some key dates to put on your calendars.
1)
Dealer Day at the State Capital-- 11:30 a.m. to 1 p.m. Thursday, Jan.
17, 2013, 3rd Floor State Capital Building.
2)
VIP Preview Night at the 2013 First Hawaiian International Auto
Show 6:30-8:30 p.m. Thursday, March 21, 2013, at the Hawaii
Convention Center
3)
2013 First Hawaiian International Auto Show March 22-24, 2013.
Here’s to a great 2013.
Mike Niethammer
2013 – 2014 HADA President
HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.®
800.246.1637 • www.MyCompanyMagazine.com. To advertise in an upcoming
issue contact Twinka Tison, 904.242.8586 or e-mail [email protected].
HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813
Phone: 808 593-0031 Fax: 808 593-0569 Email: [email protected]
4
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5
Hawaii’s 2013 Dealer of the Year
M
arc Cutter, Hawaii’s 2013 State Dealer of the Year,
sits behind his perfectly manicured desk on a Monday
morning with a filled-in long yellow pad “to-do” list.
the time. Over those early years in California, Marc said, he
lived in Palos Verdes, Woodland Hills, Sherman Oaks, Studio
City, and Beverly Hills.
I arrived at 10 a.m. for the interview, noting the long list on the
desk with a smile and began by commenting on the size of the
beautiful mahogany and leather desk. Marc explained that it
was his father’s original desk and it had been used for a time by
his brother Nick.
He started selling used cars at age 16 at his father’s Ford store
in North Hollywood.
Marc grew up in the car business.
Marc’s a second generation auto dealer. He said his dad,
returning from the Korean War, decided to take a job as a car
salesman because he was offered a demo use and “he needed
a car.”
His father soon owned a small used car dealership in St. Louis,
Missouri, where Marc was born in 1958. Marc said, though, that
the cold Missouri winters soon led the family to strike out for
sunshine and California.
“One day, when I was three, we all piled in the car—dad and
mom, Nick, me, Sara, Mike and our German Shepherd Jetta—
and headed out.”
“We lived in a motel for a month in Los Angeles, while dad
looked for work. He landed a job as a general manager of a
Ford store.”
In 1966, his father bought his first new car dealership, a Ford
store in Hermosa Beach; the family lived in Woodland Hills at
6
“I’ve always loved cars,” said Marc, explaining that even as a
teenager was tearing cars down and building them back from
the frame up, with customized interiors, and the finest wood
trim, “the works.”
He graduated in 1976 from Cal Prep in Encino, California, a
school, which at the time, also had in attendance, Michael,
Marlin and Janet Jackson (of the Jackson 5), Chris Brando, son
of Marlon Brando, Christy Bono, daughter of Sonny Bono,
Danny Bonaduce, of the Partridge Family TV show fame, and
many others.
That year, the Cutter dealerships in Van Nuys included Ford, Rolls
Royce, Fiat, and Lotus. Over the years, there were numerous
Cutter dealerships in Southern California.
Marc said he started fulltime in sales at the dealerships “the day
I graduated from Cal Prep.”
Brother Nick is six years older, but Marc jokes that “I actually
brought Nick into the business.” “Nick, had graduated from law
school and was working for a law firm at $1660 a month, and I
said c’mon work at the dealership and you earn twice that and
you’ll get a new car to drive.”
In 1976, his father bought a high line store on the corner
of Sahara and Decatur in Las Vegas that carried Rolls Royce,
Bentley, BMW, Jaguar, Volkswagen and Land Rover. At age
20, Marc moved to the desert city to take a position at the
dealership as sales manager and F&I manager.
Marc fondly recalls the “great times in Vegas.” Frequent patrons
of the store included Liberace, Wayne Newton, and many of
the other famed entertainers and casino owners. “One casino
owner eventually bought ten Rolls from us…it seemed like a
different color for each of her many different colored outfits.”
The Las Vegas dealership was sold in 1980 but purchased back
a year later after the new owner needed to rescue some of this
other operations.
The Las Vegas dealership was sold again in 1985 along with the
dealerships in Los Angeles. “but I decided to stay in Las Vegas,
so I went out on my own and developed a new car brokering
business, that featured a 10,000 square-foot warehouse for
operations, and also included a Harley-Davidson motorcycle
customizing business.
“We customized a Harley for Sam Kennison—the comedian. We
even had one of our customized bikes featured on the cover of
Easy Rider magazine.”
Cutter Custom Cycles operated from 1985-1990—selling as many
as 30 bikes a month. “Casinos bought many of the tricked-out
bikes to feature as jackpot prizes for slot machines.”
Marc met his wife Paulina in Las Vegas and they married in
1990. They have a son, Gerald, 12. Marc has a daughter, Ashley,
from an earlier marriage and two grandchildren.
“Gerald was named after your father?” I asked.
“He was named after my father… and named after my mother,”
Marc replied, with a smile.
“How’s that?” I said.
“Well my father is Gerald and my mother is Geraldine,” he said
with smile growing broader.
“It’s interesting too that Paulina’s parents also had similar
names—Norman and Norma,“ he said.
When asked about the background of the name “Cutter” Marc
explained that it “was an Ellis Island thing.” He said that his
great grandfather and great grandmother were of Russian and
Polish background. The complicated Russian name with its many
syllables led the immigration official at Ellis Island in New York,
to create the name “Cutter” because his great grandfather’s
trade was a tailor.
In the early 1990s, Marc said that his brother Nick discovered an
opportunity to buy a big dealership in Santa Barbara, California
that was in bankruptcy. “It was kinda like what we had in Las
Vegas,” Marc said.
It was on 6 acres, with a 100,000-sqaure-foot building, an acre
of underground parking and rooftop storage for 150 cars. We
were told it cost $28 million to build in 1987. The showroom
had 30-foot ceilings, South African black granite floors, a spiral
staircase made of the same granite, 9 employee kitchens, 4
shower rooms, the owner’s desk was also of South African black
granite and set against suede-covered walls.
A story in the Santa Barbara News Press reported that “Cutter
Management Corp. purchased Gregg Motors for $7.5 million
through the U.S. Bankruptcy Court. At that time, Gregg Motors
had 42 employees.”
7
In 1992 it was opened as Cutter
Motors—featuring Mercedes, BMW,
Porsche, Audi, Jaguar, Land Rover,
Cadillac, Dodge and Oldsmobile. It was
at the intersection of Highway 101 and
Hope Street. The previous owner had
built a $1 million off-ramp from the
freeway to the dealership.
Two years later, another 6 acres
became available across the street, so
the company purchased the property
and sold 3 acres to Dick Graham who
built a Chevrolet dealership. The
Cutter Company also built a Cadillac,
Oldsmobile, Dodge dealership in the
same Spanish motif on the remaining
3 acres. I was the vice president and
general manager of the operation.
It was tough at first. Over the years
in California and Las Vegas I had
developed
many
acquaintances
Gary Scheuring conducts training in the new Cutter Automotive Training Center.
and friendships in the sports and
entertainment fields, including Ray Leonard, Marcus Allen, training “good people in the skills of good customer relations.”
Kenny Loggins, Dennis Miller, Rob Lowe, and we had been high- “We’re focused on people; you’re only as good as your people.”
end dealers in other parts of California, so the business slowly “And that’s why we created the Cutter Automotive Training
and steadily began to develop.
Center. It trains everyone who has direct contact with customers.
A Santa Barbara News Press story, at the time of the Cutter
California sale, reported that the Cutter company was based in
Honolulu and was “one of the largest business in Hawaii.”
The story continued, “In the (Hawaii Business magazine
2003) annual list of the top 250 businesses in Hawaii, Cutter
Management ranked No. 11, with $472 million in gross sales
last year and 941 employees spread out among numerous
subsidiaries and divisions, including Cutter Motors in Santa
Barbara.”
The Santa Barbara dealership was sold in 2004, and I thought I’d
like to retire and become a professional poker player, said Marc,
“but I decided to come to Hawaii.”
I came as vice president of sales and marketing for Cutter
Management’s dealerships.
When the car business around the world was in the trough
following the year-earlier global financial crisis, at age 51,
after working mostly in the family car business most of his
life, Marc said he felt the timing right to purchase his own
dealerships. So, with bank loans backed by home equity and
personal guarantees, he, along with brother Jarrett, purchased
a Cutter Buick dealership, a Cutter GMC dealership, 2 Cutter
Mazda dealerships, and 2 Cutter Chrysler, Jeep, Dodge, and Ram
dealerships. The group of dealerships employs 340.
“It was a tough time.” GM and Chrysler were going through
bankruptcies and there were a lot of uncertainties.”
“But I had seen hard times before, like back when interest rates
were at 19% in the 70s, and gas in ’73 was rationed every other
day to the cars with odd and even license plates.”
Marc and Jarrett soon decided to focus their dealerships, which
now include FIAT, on developing customer relationships by
8
“The standardized training program is designed to promote
career advancement of personnel internally,” he said.
Marc has continued the Cutter Family dealerships’ focus on
charitable giving which includes regular support of the Hawaii
Foodbank, Easter Seals, MADD, and Mid Pacific Institute (the
school son Gerald attends).
The news release from Time Magazine and Ally Financial,
reported that “Cutter is one of a select group of dealer nominees
from across the country who will be honored at the 96th annual
National Automobile Dealers Association (NADA) Convention &
Exposition in Orlando, Florida, on February 9, 2013.
In its second year as exclusive sponsor Ally will recognize dealer
nominees and their community efforts by contributing $1,000
to each nominee’s charity of choice. Marc has selected Hawaii
FoodBank for the donation. Nominees will also be recognized
on the recently launched website, AllyDealerHeroes.com, which
highlights the philanthropic contributions and achievements of
auto dealers across the U.S.
The TIME Dealer of the Year award is one of the automobile
industry’s most prestigious and highly coveted honors. Recipients
are among the nation’s most successful auto dealers who also
demonstrate a long-standing commitment to community service.
Cutter, 54, was chosen to represent the Hawaii Automobile
Dealers Association in the national competition—one of only 57
auto dealers from 17,000 nationwide—nominated for the 44th
annual award. The award is sponsored by TIME in association
with Ally Financial, and in cooperation with NADA. A panel
of faculty members from the Ross School of Business at the
University of Michigan will select one finalist from each of the
four NADA regions and one national Dealer of the Year.
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9
Hawaii’s 2013 State Teacher of the Year Received
Use of a KIA Optima Hybrid from Aloha KIA
The 7 District Teachers of the Year
each received a $200 gas card from Aloha Petroleum, Ltd.
H
ADA president-elect Bill van den Hurk provided a fuel-efficient 40 mpg (highway) KIA Optima Hybrid to
the Hawaii State Teacher of the Year to use for a year
and HADA associate member Aloha Petroleum, Ltd. provided
$200 free gas cards to all seven Hawaii District Teachers of
the Year. The association notes that the developing category of efficient gasoline cars will make a major contribution to achieving the goals of the Hawaii Clean Energy Initiative—which specifies that 30% of the HCEI’s goal for 2030 be
achieved through “efficiency” that is, in the ground personal
transportation sector, the more efficient use of petroleum
through higher mile per gallon vehicles.
HADA members recently calculated that if the nation
followed Hawaii’s example of the HCEI, and if the nation
10
achieved the same goal by 2030, that more than 40 billion
gallons of gasoline would be saved.
Karen Kutsunai, a teacher at Kailua Intermediate, received a
2012 KIA Optima Hybrid, use for a year, compliments of Aloha
Kia during Hawaii State Teacher of the Year Ceremonies
hosted by State Department of Education officials at
Washington Place, in Honolulu.
Aloha Petroleum, Ltd. awarded each of the 7 District Teachers
of the Year a $200 gas card.
Casie Gatan, marketing communications manager, made
the presentation noting that Aloha Petroleum has been
at the forefront of supporting fuel efficiency in private
transportation and was one of the first gas station chains in
The newly-named 2013 Hawaii State Teacher of the Year, Karen Kutsunai, Kailua
Intermediate, shown with KIA key, receives use for a year of a new KIA Optima
Hybrid presented by Aloha KIA owner Bill van den Hurk following the Hawaii
State Department of Education Teacher of the Year ceremonies held October
26, 2012 at Washington Place in Honolulu. Accompanying the car presentation,
coordinated by the Hawaii Automobile Dealers Association, are 2013 Miss
Hawaii Teen USA, Samantha Neyland, far left, and Brianna Acosta, 2013 Miss
Hawaii USA, far right.
the country to install electric vehicle charging stations at 3
of its locations across Oahu: Aloha Island Mart Kahala, Aloha
Island Mart Waipio-Gentry, and Kailua Shell.
Van den Hurk noted that the gas-electric KIA Optima Hybrid
model, which uses its gasoline engine to generate electric
power to propel the car at times on electric power and at
higher speeds, and certain situations, on gasoline only, won
the Guinness World Record for lowest fuel consumption in a
hybrid gasoline vehicle while driving through all “Lower 48
U.S. States” achieving, through “hypermiling”
techniques, a record 64.55 miles per gallon,
using only five and a half tanks of gas to
cover every one of the Lower 48 states. That
record was 61% better than the car’s EPA gas
mileage rating.
“We all know that top teachers will help
students to go a long way with a good
education,” said Van den Hurk.
The State Teacher of the Year is selected from seven District
Teachers of the Year.
The Polynesian Cultural Center, the Teacher of the Year
program’s corporate sponsor for 27 years, awarded $500 to
each District Teacher of the Year, and an additional $1,000 to
the State Teacher of the Year. Gifts of instructional software
for each District Teacher of the Year and other classroom
technology for the State Teacher of the Year were presented
by SMART Technologies.
The Seven 2013 District Teachers of the Year received $200 Aloha Petroleum, Ltd. gas cards during the State Department of Education’s
Teacher of the Year Ceremonies. Shown l-r are Karen Kutsunai, 2013 State Teacher of the Year, Windward Oahu District, Victoria Coffin,
Leeward Oahu District, Tracie Higashi, Central Oahu District, Paul Holwegner, Kauai District, Aaron Loque, Maui District, Amoreena Nestman,
Hawaii District, and Marcus Pottenger, Honolulu District. Casie Gatan, Aloha Petroleum Ltd. marketing communications manager, presented
the cards at ceremony.
11
Hawaii Retail Automotive Market
New Vehicle Registrations by Year
70,268
70000
65,882
65000
60000
55000
50000
45000
67,224
62,712
57,526
57,456
54,544
51,500 51,388
53,314
48,500
(est.)
47,783
44,865
45,249
45,054
44,175
41,083 41,480
40000
42,487
44,500
42,804
40,673
35000
33,639
34,019
35,531
2013
30000
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brokerdealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured • May Lose Value • Are Not Bank
Guaranteed. ©2012 Bank of America Corporation | ARW0N392 | DFS-103-AD
12
The Official Publication of the Hawaii Automobile Dealers Association
The Official Publication of the Hawaii Automobile Dealers Association
The Official Publication of the Hawaii Automobile Dealers Association
2012 First Quarter Edition
2011 Fourth Quarter Edition
Congratulations
to Tom Griffin
Hawaii Reaching Out
2012 State Dealer
of the Year
...offering the islands as a test bed for smart grid development
with a component focus on renewable energy in cars.
2012 Summer Edition
The Official Publication of the Hawaii Automobile Dealers Association
2012 Convention Edition
Come to the
To China, Japan, and Korea
53rd HADA
CONVENTION
October 11-14 • Kauai Marriott Resort
See story on page 16
A “Perfect Storm” for Gifting
© Fayme Harper 2012
March 30
– april 1
HADA Convention
Page 6
State Teacher of the Year receives electric
car (use for a year)
Page 23
Rep Jerry Chang (L) and Joe Hanley at
Dealer Day at the State Capitol
HADA’s message that was proposed for
APEC
Page 28
Page 6
2012 First Hawaiian International Auto Show
is provided
new logo, compliments
of First
Title Sponsor
Media Sponsor
Hawaiian Bank
Page 17
Sponsored By
it affects dealers, page 6. L-R, Brad Nicolai, Alan Karbowsky.
VIP Preview Night at the First Hawaiian International Auto Show... p. 6
Other Stories in this Edition:
Ph
oto
2012
2012
Convention
Edition
Fi
le
vip preview
See story on Alan Karbowsky’s remarks on gift tax and how
Other stories in this edition:
Other stories in this edition:
HADA Membership
Contact Information
pages 14-19
Metallic balloons in the wires.
Page 14
Gov. Linda Lingle
Gov. Ben Cayetano
Lt. Gov. Brian Schatz
Mayor Peter Carlisle
Produced By
Sen. Daniel Inouye speaks at Aug. 13, 2012 kickoff
event on Maui in the Japan-U.S. Smart Grid Project. pg. 12
HADA Membership as “Q” file photo from 2009 50th
Anniversary. pg. 10
Advertise In The HawaiiDealer
Established under HADA president Charlie King in 2002, the HawaiiDealer is a quarterly magazine that provides
information on the activities of HADA members to a wide audience, including the membership of the Association, key
employees at the dealerships, legislators, city council members, Hawaii media, the Congressional Delegation, and many
Hawaii sister organizations.
For more information on how to advertise call Twinka Tison at 904-242-8586
Also see the HADAYOUNG
website
at www.hawaiiautodealer.com
BROTHERS: 7.75”W x 3.187”H CMYK
Young Brothers Supports Hawai‘i’s Automobile Industry with
12 Weekly Sailings from O‘ahu
Our friendly and courteous Young Brothers staff
on each island are ready to make your reservation
to ship your vehicle on time and safely.
KAUA‘I–2 times a week
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For your interisland shipping needs,
call 808-543-9311
Neighbor Islands toll-free 800-572-2743
www.youngbrothershawaii.com
Toll Free Neighbor Island 1-877-791-9049.
Questions? Contact Linh DePledge, Chief Marketing Officer
(c) 808-228-3608 (e) [email protected]
Some restrictions apply. DTRIC reserves the right to change and/or cancel the offer without notice.
13
53rd HADA Convention
uai October 12,
g ceremonies on Ka
rin
du
in
n
or
sw
re
ectors we
e Hanley, NADA
DA officers and dir
at-large director; Jo
,
en
ns
Ha
i
on
The 2012-2013 HA
Ke
r;
ui directo
a, Big Island
Damien Farias, Ma
ector; Brian Kitagaw
dir
i
ua
Ka
,
ey
ck
2012. Left to right
Ma
r; Dan
vice president;
Luz, at-large directo
er; Eric Fukunaga,
ur
as
tre
,
wa
director; Wayne De
ka
Ue
te past
r; John
mitsu Oahu directo
Nick Cutter, immedia
director; Stan Masa
mer, president; and
am
eth
Oahu
Ni
n,
so
ke
ck
Mi
Ja
t;
ec
ck
director; Ja
president-el
Bill van den Hurk,
rrie Stoebner, Oahu
Mo
y;
tar
cre
se
,
lai
n, Joe Nico
president. Not show
r.
ppel, Oahu directo
Ke
n
director; and Da
2012 Golf Tournament Chair
Bob Gardiner
2012 Convention Chair
Dan McKay
2012-2013 HADA President
Mike Niethammer
Held on Kauai
Outgoing HADA
president Nick Cutte
r,
left, presents a gave
l
to incoming preside
nt
Mike Niethammer.
Outgoing treasurer
Ron
Hansen, left, receiv
ed a
gift of appreciation
from
the association pres
ented
by Mike Niethamme
r
NADA Vice Chair
David Wescott
Hawaii NADA director
Joe Hanley
Left to Right: Scott Hogle, Richard Doyle, Sharron Brown, and Derrick Hatami.
Front row from left: Kathy Kobayashi, David Westcott, Debbi Westcott.
Back row from left: Ted Kobayashi, Pat Thiel, Jack Thiel.
Front row from left: Susii Hearst, James Avis.
Back row from left: Gregg Mueller, Kate Hogle, Scott Hogle, Mike Kelly.
Front row from left: Brad Keiller, Maureen Martin, Jeff Martin.
Back row from left: John Miwa, Chris Garnett.
Front row from left: Morrie Stoebner, Alexis Stoebner, Michael Stoebner, Camille Stoebner.
Back row from left: Michael Stoebner, Jennifer Stoebner, Mark Wheeler, Becky Fisher.
Front row from left: Mary Benson, Byron Hansen, Dolores Hansen, Nancy Yoshioka, Damien Farias. Back
row from left: Sam Celly, Mark Benson, David Whitney, Emma Whitney.
Front row from left: Linda Anderson, Walter Lawson.
Back row from left: Ryan Hamilton, Michelle Malbranche, Marco Tosoni.
Left to Right: Rolf Sorenson, Michele Vanags, Einar Vanags, and Cliff Hall.
Left to right: Walter Lawson, David Perry,
Bernie Remigio, Carla Matsushima, Mike Leary.
Front row from left: David DeLuz, Josephine DeLuz, Grace Tsunezumi,
Francis Tsunezumi. Back row from left: Richard Meyer,
Jacquelen Watanabe, David Bonn, Donna Leopoldino, Wayne DeLuz.
Front row from left: Lisa Good, Troy Good, Jeannie Starness, Stan Starness, Linda Fisher. Back
row from left: Stan Masamitsu, Jay Sharpnack, Derrick Hatami.
Front row from left: Robyn Polk, Jim Polk, Ron Hansen, Liz Hansen. Back row from left: Robert
Gardiner, Bun Gardiner, Mike Niethammer, Keoni Hansen, Jamie Hansen
Front row from left: Fred Lwee, Rick Ching, Mary Beth Ching, Keiko Inouye. Back row
from left: Derek Wolfe, Dennis Tengan, Kevin Okawa, Glenn Inouye,
Front row from left: Terry Dortch, Cheryl Dortch, David Fino.
Back row from left: Rick Perez, Robert Stewart.
Front row from left: Colleen Shibano, Sandy Nakamura, Stuart Shibano, and Eddie Ponciano.
Back row from left: Keith Nakamura, Todd Nitta, Cliff Hall, and Mika Gagnon.
Front row from left: Peter Burns, Paula Trask, Dewayne Kong.
Back row from left: Beryl Parrilla, Harding Parrilla, Dean Mastsuoka.
Front row from left: Lori Shimabuku, Dane Shimabuku, Clayton Nakamura.
Back row from left: Michael Waring, Jim Wheeler, Edson Toma, Chong Nakamura.
Front row from left: Clarisse Mau, Lorena Pojas, Johnnalle Keliikipi.
Back row from left: Gary Scheuring, Vic “Poki” Pojas.
Front row from left: Mark Uekawa, Sally Uekawa, and John Uekawa.
Back row from left: James Moniz, Melissa Moniz, and David Adams.
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19
s
n
h
u
i
s
n
e
n
o
’
n
i
s
i
u
Cr
Solar power from your roof
can help fill the “tank” of your
electric vehicle at lower cost
Electric vehicle (EV) owners say their EVs are
a lot of fun to drive. EVs have a lot of torque
so all the power of the electric motor is
available the moment you step on the pedal.
And a big part of the joy, EV owners say, is
breezing by gas stations. By fueling their
vehicles with electricity, not gasoline, they
save money mile for mile and they keep the
environment cleaner – with lower carbon
emissions than drivers who still must stop at
the corner gas station for an expensive fill up.
Now, drivers with an electric vehicle in the
garage and solar photovoltaic (PV) panels
on the roof can enjoy a bigger benefit by
signing up for Hawaiian Electric’s discounted
electric vehicle time-of-use (TOU) rates and
net energy metering (NEM).
20
The utility’s EV TOU rates for charging at
night after 9 p.m. are lower than the typical
residential rate. Further, NEM customers
get full retail credit for excess renewable
energy sent to the grid to offset the cost of
electricity from the grid when not enough
renewable energy is available.
The combination can lower your overall bill
and may help manage your electricity needs
with a slightly smaller PV system.
EV Pilot Time-of-Use Rates*
Discount EV time-of-use rates
encourage charging “off-peak”
(9 p.m. to 7 a.m.) to make the
smallest impact on island electrical
systems. Off-peak electric rates are
about six cents per kilowatt hour
(kWh) below the typical rate, while
peak rates are up to six cents higher
per kWh. Most EVs have on-board
timers, so it’s easy to start charging
during the off-peak period.
“With solar on the roof and an EV in the garage you
will have the best of both worlds: renewable energy
for your home and transportation needs at a great
(low) cost. That is a hard combination to beat.”
Net Energy Metering
NEM gives roof-top solar panel
owners credit at the full retail rate for
excess electricity generated by their
photovoltaic systems and sent to the
utility during the day. With both EV
rates and NEM, electricity from a PV
system sent to the grid during the day
is credited at a higher rate than the
electricity taken from the grid at night at
the lower off-peak price, increasing the
overall saving.
To learn more about solar energy and
NEM, visit nem.heco.com and
Goingsolar.heco.com.
To learn more about EV TOU rates,
visit goev.heco.com or contact Hawaiian
Electric at 808-543-GOEV (4638).
How to take advantage
of the EV TOU rates/NEM
combination:
If you own or lease an electric vehicle
(EV), or plan to do so, consider these
simple steps:
1. Talk to your EV dealer and your
PV or electrical contractor about
charging options.
For some, a simple 120-volt plug
and cord set using a standard outlet
(called Level I) may meet your needs.
Others may want a faster Level II
charge. Either way, you can take
advantage of discount EV TOU rates.
Many PV contractors can also install
Level II charge stations.
2. If you choose Level II, you must
install a charge station.
The contractor will visit your home
to provide an estimate for installing
the charge station and completing
any necessary wiring changes or
upgrades. If electrical upgrades
are needed, the county building
department must approve plans
and sign off when the installation is
complete.
3. If you install a PV system, plan to
participate in net metering.
Start by adding solar water heating and
making your home electricity as efficient
as possible with Energy Star appliance,
CFL or LED bulbs and other energy saving
techniques. (Visit www.heco.com to
learn more.)
Your PV contractor will recommend a
roof-top panel system based upon your
annual household energy use and EV
miles driven. Be sure your PV contractor
knows you have or plan to buy an electric
vehicle and plan to enroll in the EV TOU
rate.
Your PV contractor will work with you to
submit the required NEM agreement or
addendum (for existing NEM customers).
4. When you buy an EV, select a
charging rate.
• Present Rate — EV charging on your
current rate day or night.
• Residential TOU-EV — A single,
whole-house TOU meter with three
rates: Off-Peak (lowest cost), MidPeak (higher), Priority Peak (highest).*
With PV, this option gives you higher
daytime NEM credits to offset less
expensive over-night charging rates.
• Residential EV-R — A second
dedicated TOU meter must be
installed for EV charging only. Home
electricity use is billed through the
existing meter at typical rates. EV
charging has Off-Peak and On-Peak
rates.* NEM credits from your home
meter cannot apply to the EV meter.
• Commercial EV-C—A separate TOU
meter for EV charging only at OffPeak and On-Peak rates.*
To enroll, complete and submit the
EV enrollment form available at
http://goev.heco.com.
With solar on the roof and an EV in the
garage you will have the best of both
worlds: renewable energy for your home
and transportation needs at a great (low)
cost. That is a hard combination to beat.
*Hawaiian Electric will provide and install a TOU meter at no cost, with only a nominal
monthly metering charge to the customer. If you select the two-meter option for Schedule
EV-R or EV-C, you must provide a new service connection and meter socket.
Fast Chargers offer new
way to top-off Electric
Vehicles
In June, Aloha Petroleum
unveiled the first fullaccess electric vehicle
fast chargers at three
convenient Aloha and
Shell gas stations on
Oahu. The 10-foot tall
fast charters are hard
to miss at Aloha Island
Mart Kahala (4339
Waialae), Aloha Island
Mart Waipio-Gentry
(94-826 Ukee Street) and Kailua
Shell (434 Kuulei Road). In fact, they glow at
night.
An EV can be fully charged in less than 30
minutes at a high-powered fast charger and a
partial charge or topping off takes even less time.
“Use of electric vehicles is steadily increasing
across Oahu,” noted Richard Parry, Aloha
Petroleum’s president and CEO. “As our
customers’ driving habits evolve, we’re proud to
provide innovative, clean and reliable ways to fuel
their vehicles, whether it’s gasoline-powered or
electric.”
The fast chargers are supplied by AeroVironment
Inc. under the Hawaii EV Ready Grant Program
which received American Recovery and
Reinvestment Act funds to accelerate the
adoption of electric vehicles and reduce Hawaii’s
dependence on petroleum.
As part of this program, the Hawaii Department
of Business, Economic Development & Tourism
Energy Office is managing installation of 200 new
EV charging stations at more than 80 locations
statewide.
Electric vehicles must be equipped with a
CHAdeMO (short for “CHArge de Move” or
“charge for moving”) fast-charging outlet. For
now, EVs can be charged for free at all three
Aloha stations.
“We are proud to partner with Aloha Petroleum
and AeroVironment to make Hawaii a national
leader for Electric Vehicle adoption,” said Scott
Seu, Hawaiian Electric vice president for energy
resources. “Now, more Hawaii residents and
visitors driving electric vehicles from Kaena Point
on Oahu’s north shore to Sandy Beach on the
island’s south shore can motor with confidence
knowing a fast charger is along the route to and
from home or scenic locations.”
Volta, a local EV charger start-up, has free Level II
charge spots around Honolulu, including Kahala
Mall and Pearlridge Shopping Center. Better Place
and AeroVironment have Level II chargers in many
parking structures and lots around Honolulu.
21
Hawai‘i,
The CleanTech Paradise
Hawai‘i, blessed with abundant natural energy sources,
is the center of rapid cleantech development and
is positioned as a global leader in cleantech and
renewable energy. All the rich indigenous resources will
allow our state to quickly break free from its dependence
on imported oil and create an expansive economy
that will advance 21st century power generation,
distribution, energy consumption and conservation.
Freedom From Fossil Fuel
AN AGGRESSIVE TRANSFORMATION
The Kū‘oko‘a Plan frees Hawai‘i from its
dependence on fossil fuels, creates a
sustainable green economy and establishes
a globally recognized cleantech industry.
The world’s economy is becoming increasingly
vulnerable to the price of oil. It was severely
impacted in 2008 when the price of oil rose
to nearly $150 a barrel. Hawai‘i was similarly
affected as it imports nearly 53 million barrels
of oil annually. With peak oil on the horizon,
Hawai‘i has begun its energy transformation.
In line with the Hawai‘i Clean Energy Initiative
(HCEI), the Kū‘oko‘a Plan will take an even more
aggressive approach to utilizing its robust
renewable resources to ensure 100% energy
security within 10 years.
FREEDOM FROM FOSSIL FUEL
The Kū‘oko‘a Plan frees Hawai‘i’s economy
from fossil fuel within a decade, relying on
indigenous, renewable energy sources like
geothermal, wind, solar, biofuels, and ocean
thermal conversion, while enabling air and
ground transportation to move more quickly
away from fossil fuel.
The plan also embraces an innovative power
distribution network, establishing a reliable
statewide power grid system. In conjunction
with a portfolio of renewable technologies,
there is more than enough geothermal energy
available on the islands of Hawai‘i and Maui to
provide firm power for the entire state.
CREATING ECONOMIC STABILITY
The Kū‘oko‘a Plan will decrease and stabilize
the cost of electricity statewide by using
geothermal energy as its core base load.
Besides retaining the billions of dollars
that is spent on importing fossil fuels, the
Kū‘oko‘a Plan will also grow the economy
by generating and exporting energy
worldwide. In doing so, the Kū‘oko‘a Plan
creates new jobs, generates new revenue
and adds significantly to the state’s tax base
while enabling the development of many
renewable energy projects.
CREATING CLEANTECH INDUSTRY
The Kū‘oko‘a Plan will create a cleantech
sector which will provide sustainable 21st
century jobs. Additionally, the Kū‘oko‘a
Plan supports STEAM (Science, Technology,
Engineering, Arts and Math) education
and research in high schools and higher
education institutions, which will in turn
create a workforce of the future and
stimulate the creation of new businesses
in the renewable and clean energy sectors.
Inspired and informed by the cultural and
community values of Hawai‘i and its people,
the Kū‘oko‘a Plan will free the Hawaiian
economy from its dependence on fossil fuel
and position the state as a global leader in
cleantech and renewable energy.
Learn more about the CleanTech Paradise at kuokoa.com.
1001 Ahua St. Honolulu, HI 96819 • (808) 840-8900
Now and for the foreseeable future, the key to your
success is used vehicle inventory management.
Every Wednesday, 300 vehicles run through the
lanes, 140 in lane buyers inspect, bid and buy, while
another 100+ view and bid on Simulcast.
Your task, turn aged inventory and sleds into cash
Your reward, fresh inventory to profit from….
Manheim Hawaii Is Hawaii’s
Used Vehicle Market Place
24
The 53rd HADA
Convention
Mahalo Sponsors
Platinum Sponsors
Bank of Hawaii
Dealer Assurance Group
Hawaii Association of Broadcasters
Honolulu Star-Advertiser
JM&A Group
Manheim Hawaii
Matson Navigation
Gold Sponsors
Bank of America
HawaiiUSA FCU
Kobayashi & Company
Silver Sponsors
Automotive Compliant Services
Cavanah Associates, Inc.
First Hawaiian Bank
PASHA Hawaii
Bronze Sponsors
ALSCO
DealerTrack
G&A Marketing
MPi
Reynolds & Reynolds
Siegel Distributing Co.
Young Brothers, Limited
Special Events Sponsor
Dealer Assurance Group
Golf Hole Sponsors
ADP Dealer Services
Central Pacific Bank
CUDL
Enterprise Rent-A-Car
Farmers Insurance Hawaii
KARBIZ
Santander Consumer USA, Inc.
Unitek Solvent Svc. Inc
Western Insurance
25
Contact us:
Text ‘JMA’ to 90901
(800) 553-7146
JM Family is a diversified automotive company ranked on the FORTUNE®
100 Best Companies to Work For® list, its fourteenth consecutive year.
A division of
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With CUDL, it’s a simple equation:
SALES
OPPORTUNITIES
+
BETTER
FINANCING
CUDL has the credit union network and technology necessary to drive
qualified buyers to your dealership to help increase sales. CUDL is the
nation’s leader in point-of-purchase and indirect lending for the credit
union industry. Participating CUDL dealerships enjoy the benefits of:
• Quick and consistent loan decisions even when
the credit unions are closed.
• Protection and increase of backend products sold
to credit union members.
• Expedited ACH funding, with customizable reporting
to help track payments.
• Flat fee income on low interest rate loans with no chargeback.
• An easy to use, fully functional website to submit
credit applications.
• Increase dealership visibility by advertising inventory to millions
of credit union members with the CUDL AutoSMART program.
= MORE
SALES!
ALOHA PACIFIC FEDERAL CREDIT UNION
HAWAI’I CENTRAL FEDERAL CREDIT UNION
HAWAI’I COMMUNITY FEDERAL CREDIT UNION (AUTOSMART)
HAWAI’I STATE FEDERAL CREDIT UNION
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HICKAM FEDERAL CREDIT UNION
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HONOLULU FIRE DEPARTMENT FEDERAL CREDIT UNION
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Give your credit union customers the auto financing they need to HELE on down the road with ALOHA!
For more information about the CUDL program, call Andrea Hussey-Leong at 808.782.4960 or visit our website at www.cudl.com.
KOBAYASHI & COMPANY
With more than 30 years of accounting experience in the automotive field, Kobayashi & Co.
offers specialized services to dealers and individuals including:
Accounting and
Auditing Services
KOBAYASHI & COMPANY
Certified Public Accountants
With more than
30 years of
Management
Consultants
accounting experience in the
automotive field, Kobayashi & Co.
offers specialized services to dealers
and individuals including:
Accounting and Auditing Services
• Audits, Reviews and Compilations
• Buy/Sell Agreements
• Budgets, Forecasts and Projections
• Monthly Financial Statement Preparation
• Payroll Services
• Cash Management Consulting
• Accounting System Design
• LIFO Consultation
Tax Services
• Audits, Reviews and
Compilations
• Buy/Sell Agreements
• Budgets, Forecasts and
Projections
• Cash Management
Consulting
• Accounting System Design
• LIFO Consultation
Tax Services
• Business and Individual Tax
Planning
• Corporate, Partnership &
Individual Tax Return
Preparation
• Business Valuations
• Financial, Retirement and
Estate Planning
• Client Representation Before
the IRS and Franchise Tax
Board
• Estate, Fiduciary and Gift Tax
Return Preparation
Business Consulting
Services
• Business Continuation &
Succession Planning
• Executive Compensation &
Incentive Planning
• Management Audits
Other Services
• Bankruptcy & Receivership
Accounting & Tax Services
• Structuring Purchase or Sale of
a Business
• Assistance in Obtaining &
Evaluating Personnel
• Fraud Investigation
• Litigation Support
• Computer Systems
Consulting
3871 East Colorado Boulevard • 2nd Floor • Pasadena, CA 91107
(626) 683-5757 • Fax (626) 683-5767 • (800) 683-4342 • E-mail: [email protected]
• Business and Individual Tax Planning
• Corporate, Partnership & Individual Tax
Return Preparation
• Business Valuations
• Financial, Retirement and Estate Planning
• Client Representation Before the IRS and
27
No Matter Where You Go
We Are Right Behind You
For Information Contact:
Linda R. Fisher, President
(714) 612-6176
Email: [email protected]
CoveringData
Data
thru
September
2012
Covering
thru
September
2012
Hawaii
Auto Outlook
Outlook
Hawaii Auto
Volume
11,
Number
Volume
11,
Number44
TM
™
Sponsored
Sponsored by:
by: Hawaii
Hawaii Automobile
Automobile Dealers
Dealers Association
Association
FORECAST
FORECAST
State Market to Improve for Third Consecutive Year in 2012
State
Market to Improve for Third Consecutive Year in 2012
Predicted increase for this year is 19.9%; another increase likely in 2013
Predicted increase for this year is 19.9%; another increase likely in 2013
Information overload is hard to avoid these days.
Forecast determinants point to slower growth
Toyota, Honda, Nissan, Ford, and Chevrolet
Information
overloadtois cut
hard
to avoid
Here’s our attempt
through
the these
clutter.
days.
Here’s
our
attempt
to
cut
through
the
Below is a concise summary of key trends and
clutter. Below is a concise summary of key
developments in the Hawaii new vehicle market.
trends and developments in the Hawaii new
vehicle market.
Toyota,
Honda,
Nissan,
Ford, and Chevrolet
are
leaders
in state
market
New vehicle market picks up steam in Third
Forecast
determinants
to slower
in new vehicle
sales duringpoint
next several
years
growth
in
new
vehicle
sales
during
next sevThe likelihood of sluggish economic growth, the
eral years
slowly recovering labor market, economically
The likelihood of sluggish economic growth,
restrictive
policy from
the Euro
the
slowlyfiscal
recovering
laborWashington,
market, economiZone restrictive
debt crisis,fiscal
and apolicy
slowing
global
economy
cally
from
Washington,
the
debt
crisis,damper
and a slowing
are Euro
likelyZone
to put
a mild
on the global
rate of
economy
are
likely
to
put
a
mild
damper
growth in new vehicle sales. Pent up demand,on
an
the
rate of growth in new vehicle sales. Pent
improving housing market, low interest rates, and
up demand, an improving housing market, low
gradually improving household debt levels should
interest rates, and gradually improving houseensuredebt
saleslevels
will continue
to headsales
higher,
at a
hold
should ensure
willbutconslightlytoslower
tinue
head pace.
higher, but at a slightly slower
pace.
Fourth consecutive annual increase likely in
Car market
Cars
grab ashare
largerincreased
share offrom
state49.9%
marketduring
Car
market
increased
49.9%
the first
nineshare
months
of 2011 from
to 51.7%
thisduryear.
ing
the
first
nine
months
of
2011
to
51.7%
Primary factors were higher fuel prices and a bevy
this year. Primary factors were higher fuel pricof new product introductions.
es and a bevy of new product introductions.
State market posts solid gains during first
three market
quarters
of solid
2012;gains
increase
exceeds
State
posts
during
first
Nation
three quarters of 2012; increase exceeds
State new retail light vehicle registrations were
Nation
State
new retail
lightSeptember
vehicle registrations
up 22.3%
through
of this year were
versus
up
22.3%
through
September
of
this
year
ver-the
a year earlier, well above the 13% uptick in
sus a year earlier, well above the 13% uptick
National market.
in the National market.
New vehicle market picks up steam in Third
Quarter of this year
Quarter of this year
The Third
ThirdQuarter
Quarterincrease
increasewas
was28%,
28%,stronger
stronger
The
than in the
andand
Second
Quarters
(see page
than
theFirst
First
Second
Quarters
(see2).
page 2).
2013 consecutive annual increase likely in
Fourth
2013
State new retail light vehicle registrations are
State
newtoretail
light9%
vehicle
predicted
increase
from registrations
2012 to 2013.are
This
predicted to increase 9% from 2012 to 2013.
year’s annual increase is pegged at 19.9%
This year’s annual increase is pegged at 19.9%
Cars grab a larger share of state market
Alternative powertrain vehicle sales are up
Alternative powertrain vehicle sales are up
sharply in 2012
sharply in 2012
State sales
andand
electric
cars cars
and trucks
State
salesofofhybrid
hybrid
electric
and
were upwere
78%upso78%
far this
Market
has
trucks
so year.
far this
year.share
Market
share
risen
to 6.1% in 2012.
risen tohas
6.1%
in 2012.
New light vehicle registrations
Annual Trend in Hawaii New Vehicle Market
60,000 67,224
50,000
40,000
Market is predicted to improve
19.9% in 2012 and 9% in 2013.
57,526
30,000
42,804
20,000
37,086
33,639 34,019
44,500
48,500
10,000
0
2006
2007
2008
2009
2010
2011
smart,
Acura,
Land
Rover,
and
smart,Chrysler,
Chrysler,Jeep,
Jeep,
Acura,
Land
Rover,
Volkswagen
gaingain
a lotaof
in 2012
and Volkswagen
lotground
of ground
in 2012
New
these six
six
New retail
retail registrations
registrations for each of these
brandswere
wereup
upmore
morethan
than50%
50%sosofarfarinin2012.
2012.
brands
Toyota Corolla/Matrix
Corolla/Matrix
best-selling
carstate
in
Toyota
best-selling
car in
state market;
lightleader
truck leader
market;
TacomaTacoma
is lightistruck
Honda Civic and Toyota Prius were ranked second and third behind Corolla/Matrix in the car
and third behind Corolla/Matrix in the car market,
market, while Honda CRV and Nissan Frontier
while
CRV and Nissan Frontier trailed the
trailedHonda
the Tacoma.
Honda Civic and Toyota Prius were ranked second
Tacoma.
Detroit Three gain share in 2012, as Japa-
Detroit
Three halt
gainlosses
share in 2012, as Japanese
nese brands
brands
Detroit halt
Threelosses
accounted for a slightly larger
chunk of
the accounted
Hawaii market
far this larger
year,
Detroit
Three
for aso slightly
with share
fromso19.4%
the
chunk
of theincreasing
Hawaii market
far thisduring
year, with
first nine months of 2011 to 19.9% in 2012.
share increasing from 19.4% during the first nine
months of 2011 to 19.9% in 2012.
Market Summary
YTD '11
thru Sept.
YTD '12
thru Sept.
% Chg.
'11 to '12
TOTAL
27,708
33,884
22.3%
Car
Light Truck
13,828
13,880
17,534
16,350
26.8%
17.8%
51.7%
48.3%
Detroit Three
European
Japanese
Korean
5,380
3,253
16,881
2,194
6,726
3,932
20,639
2,587
25.0%
20.9%
22.3%
17.9%
19.9%
11.6%
60.9%
7.6%
80,000
70,000
are leaders in state market
Toyota was the best selling brand during the
three quarters of this year, with a 27% share.
first three quarters of this year, with a 27%
Honda’s
share was
13%.was 13%.
share. Honda’s
share
Toyota was the best selling brand during the first
2012 2013
Forecast Forecast
The graph shows new retail light vehicle registrations in the state from 2006 thru
2011, and Auto Outlook’s projections for 2012 and 2013.
Mkt. Share
YTD '12
Detroit Three consists of vehicles sold by GM, Ford, and Chrysler.
Historical data Source: AutoCount data from Experian Automotive.
29
Page 2
Page 2
Page 22
Page
MARKET
TRACKER:
QUARTERLY
RESULTS
MARKET
TRACKER:
QUARTERLY
RESULTS
MARKET TRACKER:
TRACKER: QUARTERLY
QUARTERLY RESULTS
RESULTS
MARKET
Hawaii Auto Outlook
Hawaii Auto Outlook
Hawaii Auto
Auto Outlook
Outlook
Hawaii
State Market Up 28% in 3rd Quarter of 2012
State
State
Market Up
Up 28%
28% in
in 3rd
3rd Quarter
Quarter of
of 2012
2012
State Market
Market
Up
28%
in
3rd
Quarter
of
2012
QUARTERLY
QUARTERLYTREND
TREND
QUARTERLY
TREND
QUARTERLY
QUARTERLYPERSPECTIVE
PERSPECTIVE
QUARTERLY
PERSPECTIVE
Percent Change in New Vehicle Market
Percent Change
Change inin New
New Vehicle
Vehicle Market
Market
Percent
State and U.S.
State and
and U.S.
U.S.
State
30.0%
30.0%
30.0%
State
State
State
U.S.
U.S.
U.S.
10000
10000
10000
change versus
year earlier
%%%
change
changeversus
versusyear
yearearlier
earlier
25.0%
25.0%
25.0%
20.0%
20.0%
20.0%
15.0%
15.0%
15.0%
10.0%
10.0%
10.0%
5.0%
5.0%
5.0%
0.0%
0.0%
0.0%
State
State
State
U.S.
U.S.
U.S.
12000
12000
12000
New retail
light vehicle
registrations
New
Newretail
retaillight
lightvehicle
vehicleregistrations
registrations
On a percentage change basis,
Onaapercentage
percentagechange
changebasis,
basis,
On
the
state market out-performed
thestate
statemarket
marketout-performed
out-performed
the
the U.S. for four consecutive
theU.S.
U.S.for
forfour
fourconsecutive
consecutive
the
quarters.
quarters.
quarters.
14000
14000
14000
Five Years of Third Quarter Results
Five Years
Years of
of Third
Third Quarter
Quarter Results
Five
in State
Market Results
State Market
Market
inin State
The market was up
Themarket
marketwas
wasup
up
The
by
over 2,500
units
byover
over2,500
2,500units
units
by
in the Third Quarter
inthe
theThird
ThirdQuarter
Quarter
ofinthis
year versus
ofthis
thisyear
yearversus
versus
of
2011.
2011.
2011.
8000
8000
8000
6000
6000
6000
4000
4000
4000
2000
2000
2000
Q4 '11
Q4'11
'11
Q4
15.2%
15.2%
15.2%
8.0%
8.0%
8.0%
Q1 '12
Q1'12
'12
Q1
21.5%
21.5%
21.5%
5.8%
5.8%
5.8%
Q2 '12
Q2'12
'12
Q2
17.6%
17.6%
17.6%
13.4%
13.4%
13.4%
0
00
Regs.
Regs.
Regs.
Q3 '12
Q3'12
'12
Q3
28.0%
28.0%
28.0%
19.5%
19.5%
19.5%
Q3 '08 Q3 '09 Q3 '10
Q3 '11 Q3 '12
Q3'08
'08 Q3
Q3'09
'09 Q3
Q3'10
'10 Q3
Q3'11
'11 Q3
Q3'12
'12
Q3
11156
9416
9318
9198
11774
11156
9416
9318
9198
11774
11156
9416
9318
9198
11774
Third quarter registrations during past five years
Thirdquarter
quarterregistrations
registrationsduring
duringpast
pastfive
fiveyears
years
Third
MARKET TRACKER: BRAND MARKET SHARE
MARKET TRACKER:
TRACKER: BRAND
BRAND MARKET
MARKET SHARE
SHARE
MARKET
Market Tracker:
BRAND MARKET
SHARE
Detroit
Brands
Gain
Share
Detroit Three
Three
Gain
Share
Detroit
ThreeBrands
Brands
Gain
Share
Detroit
Three
Brands
Gain
Share
Change in Market Share-YTD 2012 thru Sept. vs. YTD 2011
Change in
in Market
Market Share-YTD
Share-YTD 2012
2012 thru
thru Sept.
Sept. vs.
vs. YTD
YTD 2011
2011
Change
Detroit Three
DetroitThree
Three
Detroit
Japanese
Japanese
Japanese
European
European
European
Detroit Three
DetroitThree
Three
Detroit
brand
share
brandshare
share
brand
has increased
hasincreased
increased
has
0.5
points so
0.5points
pointsso
so
0.5
far this year.
far
this
year.
far this year.
0.5
0.5
0.5
0.0
0.0
0.0
-0.1
-0.1
-0.1
ANSWERS
ANSWERSDRIVE
DRIVERESULTS.
RESULTS.
ANSWERS
DRIVE
RESULTS.
You need insights into your marketplace to make the best
Youneed
needinsights
insightsinto
intoyour
yourmarketplace
marketplaceto
tomake
makethe
thebest
best
You
decisions
to maximize
profits. The AutoCount®
Dealer
decisions to
to maximize
maximize profits.
profits. The
The AutoCount®
AutoCount® Dealer
Dealer
decisions
Report analyzes full details on new and used competitive
Reportanalyzes
analyzesfull
fulldetails
detailson
on newand
andused
usedcompetitive
competitive
Report
dealer
market share,
down to new
specific areas
you define.
dealer market
market share,
share, down
down to
to specific
specific areas
areas you
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define.
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You bring the questions. We’ll bring the answers.
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You
Korean -0.3
-0.3
Korean -0.3
Korean
-0.4 -0.3 -0.2 -0.1 0.0 0.1 0.2 0.3 0.4 0.5 0.6
-0.4 -0.3
-0.3 -0.2
-0.2 -0.1
-0.1 0.0
0.0 0.1
0.1 0.2
0.2 0.3
0.3 0.4
0.4 0.5
0.5 0.6
0.6
-0.4
Change in market share
Changeininmarket
marketshare
share
Change
The graph above shows the change in year-to-date market share for four primary brand
The graph
graph above
above shows
shows the
the change
change inin year-to-date
year-to-date market
market share
share for
for four
four primary
primary brand
brand
The
segments.
segments.
segments.
30
Experian Automotive is the data provider for Auto Outlook.
ExperianAutomotive
Automotiveisisthe
thedata
dataprovider
providerfor
forAuto
AutoOutlook.
Outlook.
Experian
Explanation of Data
Explanation
of
Data
Explanation
Data
Data
presented inof
Auto
Outlook measures new vehicle registrations in HaDatapresented
presentedininAuto
AutoOutlook
Outlookmeasures
measuresnew
newvehicle
vehicleregistrations
registrationsininHaHaData
waii.
Monthly recording
of registrations
occurs when
the title is processed.
waii.
Monthly
recording
registrationsoccurs
occurswhen
whenthe
thetitle
titleisisprocessed.
processed.
waii. Monthly recording ofofregistrations
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Page 3
Covering Data thru September 2012
Covering Data thru September 2012
MARKET
MARKETTRACKER:
TRACKER:HYBRID
HYBRIDAND
ANDELECTRIC
ELECTRICVEHICLES
VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hawaii Auto Outlook
Page 3
Page 3
Hybrid & Electric
Share Declines
Slightly in Thirdin
Quarter Quarter
Hybrid
Hybrid &
& Electric
Electric Share
Share Declines
Declines Slightly
Slightly in Third
Third Quarter
Quarterly Alternative Powertrain Market Share
Quarterly
Alternative
Powertrain
(includes
hybrid and
electric Market
vehicles)Share
(includes hybrid and electric vehicles)
8.0
8.0
7.0
7.0
6.0
6.0
5.0
5.0
4.0
4.0
3.0
3.0
2.0
2.0
1.0
1.0
0.0
0.0
Trendline
Trendline
Alternative powertrain market share has
Alternative
powertrain
market
trended
higher
during the
past share
three has
years,
trended
higher
during
the pasttothree
years,
but
declined
from
the Second
the Third
but declined
Quarter
of thisfrom
year.the Second to the Third
Quarter of this year.
Q4
Q4
'09
'09
Q1
Q1
'10
'10
Q2
Q2
'10
'10
Q3
Q3
'10
'10
Q4
Q4
'10
'10
Q1
Q1
'11
'11
Q2
Q2
'11
'11
Q3
Q3
'11
'11
COUNTY SCOREBOARD
COUNTY
COUNTYSCOREBOARD
SCOREBOARD
Q4
Q4
'11
'11
Q1
Q1
'12
'12
Q2
Q2
'12
'12
Q3
Q3
'12
'12
Hawaii Hybrid and Electric Vehicle
Hawaii
Electric Vehicle
NewHybrid
Retailand
Registrations
New
Retail
Registrations
2005 thru 2011, and 2012 ytd thru Sept.
and 2012
ytd thru Sept.
Year2005 thru 2011,
Hybrids
Electrics
Total
Year
Hybrids
Electrics
Total
2005
1388
0
1388
2005
1388
0
1388
2006
1749
0
1749
2006
1749
1749
2007
1495
00
1495
2007
1495
1495
2008
1477
00
1477
2008
1477
0
1477
2009
960
0
960
2009
960
0
960
2010
1075
0
1075
2010
1075
0
1075
2011
1342
307
1649
2011
1342
307
1649
2012 ytd
1882
179
2061
2012 ytd
1882
179
2061
New registrations of hybrid and electric vehicles
New registrations
of hybrid
electric
vehicles
have
already exceeded
the and
highest
yearly
total
have already
exceeded
theof highest
during
the fist nine
months
this year.yearly
A totaltotal
of
duringhybrids
the fistand
nineelectrics
monthswere
of this
year. A total
of
2,061
registered
during
2,061
and electrics
wereabove
registered
during
the
fist hybrids
nine months
of this year,
the record
the fist
nine months
of this year, above the record
high
of 1,749
in 2006.
high of 1,749 in 2006.
Source: AutoCount data from Experian Automotive.
Source: AutoCount data from Experian Automotive.
All
Markets
Post
increases
All Island
Island Markets
Post
Big Big
Increases
All
Island
Markets
Post
Big
increases
Maui new vehicle registrations were up 29.8%
Maui new
new vehicle
vehicle registrations
were
up 29.8%
Maui
registrations
were
up 29.8%
The table on the right provides a
The table ofoneach
the of
right
provides
summary
Hawaii’s
foura
summary
of
each
of
Hawaii’s
four
retail light vehicle markets. The
retail
light
vehicle
markets.
The
table is divided into four sections.
table
is
divided
into
four
sections.
Market Summary shows total new
Market
Summary
shows total durnew
retail
light
vehicle registrations
retail
light
vehicle
registrations
during the first nine months of 2011
ing 2012
the first
2011
and
andnine
the months
percent of
change.
and
2012
and
the
percent
change.
The second and third sections show
The second
and Detroit
third sections
show
Light
Truck and
Three marLight
Truck
and
Detroit
Three
market share. The fourth section shows
ket
share.
The
fourth
section
shows
market share figures for the top
market
share
the top
10
selling
lightfigures
vehicleforbrands
in
10
selling
light
vehicle
brands
the state. The top rated county inin
the state.
The istop
rated The
county
each
category
shaded.
Mauiin
each
category
is
shaded.
The
market had the largest increase,Maui
up
market had
theThree
largestmarket
increase,
up
29.8%.
Detroit
share
29.8%.
Detroit
Three
market
share
was highest in Kauai (24.1%) and
was highest
in Kauai
(24.1%) and
lowest
in Hawaii
(18.6%).
lowest in Hawaii (18.6%).
Source: AutoCount data from Experian
Source: AutoCount data from Experian
Automotive.
Automotive.
New Vehicle Markets Summary
New Vehicle Markets
Summary
Local
Markets
Local
Hawaii
KauaiMarkets Maui
Hawaii
Kauai
Maui
Oahu
Oahu
Statewide
Statewide
Total
Total
2,696
2,696
3,500
3,500
29.8%
29.8%
21,294
21,294
25,640
25,640
20.4%
20.4%
27,708
27,708
33,884
33,884
22.3%
22.3%
56.8%
56.8%
55.1%
55.1%
-1.7
-1.7
47.5%
47.5%
45.6%
45.6%
-1.9
-1.9
50.1%
50.1%
48.3%
48.3%
-1.8
-1.8
20.5%
20.5%
20.2%
20.2%
-0.3
-0.3
18.9%
18.9%
19.7%
19.7%
0.8
0.8
19.4%
19.4%
19.9%
19.9%
0.5
0.5
26.6%
26.6%
12.7%
12.7%
15.2%
15.2%
12.7%
12.7%
3.9%
3.9%
4.2%
4.2%
1.9%
1.9%
3.9%
3.9%
2.6%
2.6%
0.5%
0.5%
25.2%
25.2%
12.1%
12.1%
8.8%
8.8%
6.7%
6.7%
4.7%
4.7%
4.3%
4.3%
3.8%
3.8%
3.3%
3.3%
3.8%
3.8%
3.1%
3.1%
26.5%
26.5%
13.0%
13.0%
9.8%
9.8%
7.5%
7.5%
4.6%
4.6%
4.4%
4.4%
3.5%
3.5%
3.3%
3.3%
3.2%
3.2%
2.5%
2.5%
Market Summary
Market
Summary
YTD
'11 thru
Sept.
2,636
1,082
YTD
'11
thru Sept.
Sept.
2,636
1,082
YTD '12 thru
3,409
1,335
YTD
'12
thru
Sept.
3,409
1,335
Percent change
29.3%
23.4%
Percent
change
29.3%
23.4%
Light Truck Market Share
Light
YTD
'11Truck
thru Market
Sept. Share
57.2%
66.9%
YTD
'11
thru
Sept.
57.2%
66.9%
YTD '12 thru Sept.
54.3%
65.3%
YTD
'12
thru
Sept.
54.3%
65.3%
Change (share points)
-2.9
-1.6
Change
(share
points)
-2.9
-1.6
Detroit Three Market Share
Detroit
Three
Market
Share
YTD '11 thru Sept.
20.0%
25.9%
YTD '12
'11 thru
thru Sept.
Sept.
20.0%
25.9%
YTD
18.6%
24.1%
YTD
'12
thru
Sept.
18.6%
24.1%
Change (share points)
-1.4
-1.8
Change
(share
points)
-1.4
-1.8
Market Share for Top 10 Selling Brands in State - YTD '12 thru
Sept.
Market
Share
for
Top
10
Selling
Brands
in
State
YTD
'12
thru
Toyota/Scion
32.6%
34.2%Sept.
Toyota/Scion
32.6%
34.2%
Honda
18.9%
15.5%
Honda
18.9%
15.5%
Nissan
11.4%
11.8%
Nissan
11.4%
11.8%
Ford
7.9%
10.3%
Ford
7.9%
10.3%
Chevrolet
4.0%
6.2%
Chevrolet
4.0%
6.2%
Hyundai
4.1%
5.6%
Hyundai
4.1%
5.6%
Mazda
3.2%
3.0%
Mazda
3.2%
3.0%
Kia
3.7%
1.0%
Kia
3.7%
1.0%
Lexus
0.4%
0.8%
Lexus
0.4%
0.8%
Volkswagen
0.5%
0.4%
Volkswagen
0.5%
0.4%
35
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37
Page 4
Page 4
Page 4
Brand Registrations Report
Hawaii New Retail
and Light Truck
Registrations
BrandCarRegistrations
Report
Third Quarter
YTD thru September
Hawaii New Retail Car and Light Truck Registrations
Registrations
Market
Share
(%)
Registrations
Market Share (%)
Third Quarter
YTD thru September
3Q 2011 Registrations
3Q 2012 % change 3Q 2011Market
3Q 2012
YTD '12 % change YTD '11Market
YTDShare
'12 (%)Change
Share (%)Change YTD '11 Registrations
TOTAL
9,198 11,774
28.0
27,708 33,884
22.3
3Q 2011 3Q 2012 % change 3Q 2011 3Q 2012 Change YTD '11 YTD '12 % change YTD '11 YTD '12 Change
Cars
4,528
36.0
49.2
52.3
3.1 13,828
26.8
49.9
51.7
1.8
TOTAL
9,198 6,156
11,774
28.0
27,708 17,534
33,884
22.3
Light Trucks
4,670
5,618
20.3
50.8
47.7
-3.1 13,880 16,350
17.8
50.1
48.3
-1.8
Cars
4,528
6,156
36.0
49.2
52.3
3.1 13,828 17,534
26.8
49.9
51.7
1.8
Domestic
Brands
1,981
19.2
21.5
20.1
-1.4
25.0
19.4
19.9
0.5
Light Trucks
4,670 2,361
5,618
20.3
50.8
47.7
-3.1 5,380
13,880 6,726
16,350
17.8
50.1
48.3
-1.8
European Brands
1,181
1,432
21.3
12.8
12.2
-0.6
3,253
3,932
20.9
11.7
11.6
-0.1
Domestic Brands
1,981
2,361
19.2
21.5
20.1
-1.4
5,380
6,726
25.0
19.4
19.9
0.5
Japanese Brands
5,305
7,095
33.7
57.7
60.3
2.6 16,881 20,639
22.3
60.9
60.9
0.0
European Brands
1,181
1,432
21.3
12.8
12.2
-0.6
3,253
3,932
20.9
11.7
11.6
-0.1
Korean Brands
731
886
21.2
7.9
7.5
-0.4
2,194
2,587
17.9
7.9
7.6
-0.3
Japanese Brands
5,305
7,095
33.7
57.7
60.3
2.6 16,881 20,639
22.3
60.9
60.9
0.0
Acura
114
221
93.9
1.2
1.9
0.7
388
604
55.7
1.4
1.8
0.4
Korean Brands
731
886
21.2
7.9
7.5
-0.4
2,194
2,587
17.9
7.9
7.6
-0.3
Audi
84
128
52.4
0.9
1.1
0.2
260
349
34.2
0.9
1.0
0.1
Acura
114
221
93.9
1.2
1.9
0.7
388
604
55.7
1.4
1.8
0.4
BMW
339
333
-1.8
3.7
2.8
-0.9
852
806
-5.4
3.1
2.4
-0.7
Audi
84
128
52.4
0.9
1.1
0.2
260
349
34.2
0.9
1.0
0.1
Buick
21
24
14.3
0.2
0.2
0.0
72
85
18.1
0.3
0.3
0.0
BMW
339
333
-1.8
3.7
2.8
-0.9
852
806
-5.4
3.1
2.4
-0.7
Cadillac
27
38
40.7
0.3
0.3
0.0
106
121
14.2
0.4
0.4
0.0
Buick
21
24
14.3
0.2
0.2
0.0
72
85
18.1
0.3
0.3
0.0
Chevrolet
461
538
16.7
5.0
4.6
-0.4
1,240
1,564
26.1
4.5
4.6
0.1
Cadillac
27
38
40.7
0.3
0.3
0.0
106
121
14.2
0.4
0.4
0.0
Chrysler
55
100
81.8
0.6
0.8
0.2
116
262
125.9
0.4
0.8
0.4
Chevrolet
461
538
16.7
5.0
4.6
-0.4
1,240
1,564
26.1
4.5
4.6
0.1
Dodge
170
217
27.6
1.8
1.8
0.0
457
645
41.1
1.6
1.9
0.3
Chrysler
55
100
81.8
0.6
0.8
0.2
116
262
125.9
0.4
0.8
0.4
Fiat
24
41
0.3
0.3
0.0
50
132
0.2
0.4
0.2
Dodge
170
217
27.6
1.8
1.8
0.0
457
645
41.1
1.6
1.9
0.3
Ford
834
902
8.2
9.1
7.7
-1.4
2,303
2,557
11.0
8.3
7.5
-0.8
Fiat
24
41
0.3
0.3
0.0
50
132
0.2
0.4
0.2
GMC
128
109
-14.8
1.4
0.9
-0.5
335
374
11.6
1.2
1.1
-0.1
Ford
834
902
8.2
9.1
7.7
-1.4
2,303
2,557
11.0
8.3
7.5
-0.8
Honda
908
1,515
66.9
9.9
12.9
3.0
3,693
4,406
19.3
13.3
13.0
-0.3
GMC
128
109
-14.8
1.4
0.9
-0.5
335
374
11.6
1.2
1.1
-0.1
Hyundai
443
521
17.6
4.8
4.4
-0.4
1,238
1,474
19.1
4.5
4.4
-0.1
Honda
908
1,515
66.9
9.9
12.9
3.0
3,693
4,406
19.3
13.3
13.0
-0.3
Infiniti
79
96
21.5
0.9
0.8
-0.1
252
260
3.2
0.9
0.8
-0.1
Hyundai
443
521
17.6
4.8
4.4
-0.4
1,238
1,474
19.1
4.5
4.4
-0.1
Jaguar
15
7
-53.3
0.2
0.1
-0.1
51
42
-17.6
0.2
0.1
-0.1
Infiniti
79
96
21.5
0.9
0.8
-0.1
252
260
3.2
0.9
0.8
-0.1
Jeep
206
315
52.9
2.2
2.7
0.5
480
786
63.8
1.7
2.3
0.6
Jaguar
15
7
-53.3
0.2
0.1
-0.1
51
42
-17.6
0.2
0.1
-0.1
Kia
288
365
26.7
3.1
3.1
0.0
956
1,113
16.4
3.5
3.3
-0.2
Jeep
206
315
52.9
2.2
2.7
0.5
480
786
63.8
1.7
2.3
0.6
Land Rover
24
33
37.5
0.3
0.3
0.0
61
93
52.5
0.2
0.3
0.1
Kia
288
365
26.7
3.1
3.1
0.0
956
1,113
16.4
3.5
3.3
-0.2
Lexus
271
365
34.7
2.9
3.1
0.2
873
1,088
24.6
3.2
3.2
0.0
Land Rover
24
33
37.5
0.3
0.3
0.0
61
93
52.5
0.2
0.3
0.1
Lincoln
11
19
72.7
0.1
0.2
0.1
44
48
9.1
0.2
0.1
-0.1
Lexus
271
365
34.7
2.9
3.1
0.2
873
1,088
24.6
3.2
3.2
0.0
Mazda
364
418
14.8
4.0
3.6
-0.4
984
1,191
21.0
3.6
3.5
-0.1
Lincoln
11
19
72.7
0.1
0.2
0.1
44
48
9.1
0.2
0.1
-0.1
Mercedes
261
249
-4.6
2.8
2.1
-0.7
699
803
14.9
2.5
2.4
-0.1
Mazda
364
418
14.8
4.0
3.6
-0.4
984
1,191
21.0
3.6
3.5
-0.1
MINI
107
162
51.4
1.2
1.4
0.2
376
455
21.0
1.4
1.3
-0.1
Mercedes
261
249
-4.6
2.8
2.1
-0.7
699
803
14.9
2.5
2.4
-0.1
Mitsubishi
72
36
-50.0
0.8
0.3
-0.5
145
149
2.8
0.5
0.4
-0.1
MINI
107
162
51.4
1.2
1.4
0.2
376
455
21.0
1.4
1.3
-0.1
Nissan
1,089
1,099
0.9
11.8
9.3
-2.5
3,096
3,323
7.3
11.2
9.8
-1.4
Mitsubishi
72
36
-50.0
0.8
0.3
-0.5
145
149
2.8
0.5
0.4
-0.1
Porsche
46
40
-13.0
0.5
0.3
-0.2
101
113
11.9
0.4
0.3
-0.1
Nissan
1,089
1,099
0.9
11.8
9.3
-2.5
3,096
3,323
7.3
11.2
9.8
-1.4
Ram
68
98
44.1
0.7
0.8
0.1
225
281
24.9
0.8
0.8
0.0
Porsche
46
40
-13.0
0.5
0.3
-0.2
101
113
11.9
0.4
0.3
-0.1
smart
9
35
288.9
0.1
0.3
0.2
35
93
165.7
0.1
0.3
0.2
Ram
68
98
44.1
0.7
0.8
0.1
225
281
24.9
0.8
0.8
0.0
Subaru
127
217
70.9
1.4
1.8
0.4
397
531
33.8
1.4
1.6
0.2
smart
9
35
288.9
0.1
0.3
0.2
35
93
165.7
0.1
0.3
0.2
Suzuki
57
49
-14.0
0.6
0.4
-0.2
184
122
-33.7
0.7
0.4
-0.3
Subaru
127
217
70.9
1.4
1.8
0.4
397
531
33.8
1.4
1.6
0.2
Toyota/Scion
2,224
3,079
38.4
24.2
26.2
2.0
6,869
8,965
30.5
24.8
26.5
1.7
Suzuki
57
49
-14.0
0.6
0.4
-0.2
184
122
-33.7
0.7
0.4
-0.3
Volkswagen
201
315
56.7
2.2
2.7
0.5
552
840
52.2
2.0
2.5
0.5
Toyota/Scion
2,224
3,079
38.4
24.2
26.2
2.0
6,869
8,965
30.5
24.8
26.5
1.7
Volvo
63
73
15.9
0.7
0.6
-0.1
182
166
-8.8
0.7
0.5
-0.2
Volkswagen
201
315
56.7
2.2
2.7
0.5
552
840
52.2
2.0
2.5
0.5
Other
8
17
112.5
0.1
0.1
0.0
36
43
19.4
0.1
0.1
0.0
Volvo
63
73
15.9
0.7
0.6
-0.1
182
166
-8.8
0.7
0.5
-0.2
Source:
Automotive
Other AutoCount data from Experian
8
17
112.5
0.1
0.1
0.0
36
43
19.4
0.1
0.1
0.0
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In a word, we’re driven.
For decades, Matson has supported Hawaii’s auto
dealers as both a friend and partner. We have more
sailings, more often, to and from Hawaii than any
other carrier. The Hawaii Auto Dealers Association
can rely on Matson to continue its proud tradition of
providing regular, reliable delivery of automobiles and
outstanding service, including up-to-date technology
for vehicle status reporting and tracking. And after 130
years of service to the islands, members can continue
to count on Matson to deliver.
For more information, call our Customer Support Center at (800) 4-MATSON or visit matson.com.
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