Goodwill Message – Sample 1 (Congratulations – Business) McBurger Restaurants 8570 Burger Lane Lincoln, AL 96853 April 26, 20xx Modified Block Format with indented first lines Emily Makahi 3460 Salt Lake Blvd. Honolulu, HI 96818 Dear Ms. Makahi, Congratulations on a productive year! Your fellow workers and management team have selected you as Team Member of the Year. You are the recipient of this years coveted Ace Award. To be awarded the Ace Award you must meet the following conditions:      Work a minimum of 20 hours a week Show dedication in your work Provide outstanding customer service Continuously strive to learn more and become more efficient Have a positive attitude Your fellow teammates and management see all of these qualities in you. Your persistence in learning and growing along with your hardworking attitude are essential to our team. Our customers are always #1, and your work helps us achieve our goals. Congratulations! Although this message is internal, a letter format works better than a memo. A memo is more for work – to report, to give orders, to reprimand; a letter is more personal and best for goodwill messages like this one. Sincerely, Joan Hensley CEO Goodwill Message – Sample 2 (Congratulations – Personal) Word Art Hawai'i 1586 Ala Moana Blvd. #200 Honolulu, HI 96814 April 23, 20xx Brian Paikai 322 13th Avenue Honolulu, HI 93024 Modified Block Format Dear Brian: Congratulations on the new addition to your family. Thank you for taking the time to stop by the office and show him off. He is an adorable healthy and happy baby boy with a bright future. Best wishes to you and Gracie on a job well done! Having a child changes your entire life for the better. Your tireless efforts and success at Word Art Hawaii proves you will be a wonderful father. If there is anything I can do to make your job easier, now that you’re taking on family responsibilities, please give me a call. Sincerely yours, Michele M. Miller President Goodwill Message – Sample 3 (Sympathy) LAW FIRM OF HAWAII 20-4100 Hawaii Place August 31, 20xx Tiffany Smith Accounts Manager Longs Drugs Inc. 32-1090 Alii Drive Honolulu, Hawaii 23818 Dear Tiffany: Honolulu, Hawaii 28308 Block Letter Format Using the reader's first name only works if the writer knows him/her personally. If not, the last name should be used. We normally avoid starting letters with "I" and talking about feelings. But in a sympathy letter, we ARE expressing our emotions, so it's acceptable to begin with "I." All of us here at the Law Firm of Hawaii would like to express our deepest sympathies over the death of your husband. We learned about John’s death last Monday, and we were deeply saddened by the news. Your husband was highly respected and admired by all of us, and we will miss his cheerful personality and positive attitude. John was a thoughtful, generous, and kind-hearted man who worked very hard at our firm. As a top-lawyer, he developed a deep relationship with every client that he had, and his clients not only respected him, but had faith and trust in him, too. He would always come in the office with a warm sense of humor and would always be seen smiling and laughing. He brightened up everyone’s day in the office and made a positive difference in our firm. He will always be remembered with admiration and love by not only our firm, but his clients, too. In your time of sorrow, please know that our thoughts and prayers are always with you and your family. Please call us at 349-1929 if there is anything we can do for you in your time of need. Sincerely yours, Holly Okiyama President A sympathy message offers comfort to the deceased person's loved ones. The best way to do this is to show the impact the person made with his/her co-workers. The loved one may not know how the co-workers feel, so hearing these good things is comforting and better than any purchased card Goodwill Message – Sample 4 (Appreciation to Customer) North Hawai‘i Community Federal Credit Union P.O. Box 249 Honoka‘a, Hawai‘i 96727 Tel: (808) 775-7251 FAX (808) 7759753 November 20, 20xx Modified Block Letter Format Ms. Cindy Yokomizo Honoka‘a Elementary School P.O. Box 279 Honoka‘a, Hawaii 96727 Dear Ms. Yokomizo, Key to the appreciation letter is the reference to the specific contribution or activity Your 6th grade Gifted and Talented class was an absolute delight to work with. They were attentive, asked varied and intelligent questions, and exhibited great insight. Please pass my great pleasure at having the opportunity to work with them. Your effort to explore and record the history of Honoka’a is a very admirable one, and I want to commend you and your students for a wonderful project, effectively executed. The illustrations were delightful, and there was quite a diversity of information. Very well done. It is wonderful to see students become more involved in the history and current day activities of their town. If I can ever be of assistance again to you or your class please give me a call at the credit union. Unlike good news messages, goodwill messages have no hidden business scheme. Their purpose is to develop a good relationship with the reader – and that's smart business practice Sincerely, Glennan L. Mathews, CEO Goodwill Message – Sample 5 (Appreciation from Customer) even a personal letter should have a letterhead Kalei Mathews 45-3600 Maka'i Street Honoka’a, Hawaii 96727 November 20, 20xx Ruthann S. Yamanaka, Senior Vice President Hawaiian Airlines P.O. Box 30008 Honolulu, Hawaii 96820 Dear Ms. Yamanaka, Block Letter Format an appreciation message from a customer is best sent to the employee's supervisor, who now learns of the employee's good service. Subject: Lani Holt Smith In your job you probably are accustomed to receiving letters of complaint. This is not one of those letters. Instead I want to commend one of your employees, Lani Holt Smith, for a superb job with customer relations. the specific details show the reason for the customer's appreciation Last week I was standing in line in Kona waiting to check in for a flight to Honolulu. The man and woman in front of me were obnoxious before they ever got to the counter. First they cut in line, then they proceeded to make loud comments about the quality of service that they were, or weren’t, receiving. I am quite sure that Ms. Smith was aware of their rude behavior but greeted them with a warm smile and asked them how they were. They proceeded to berate her about having to wait in line, the lack of check in staff, the fact that there weren’t adequate signs warning them about having to go through the ag inspection first, and a few other similar grumbles. Ms. Smith never changed tone but assisted them with the most professional demeanor in spite of their continual abuse. She patiently but efficiently gave very understandable and reasonable explanations for all of their complaints while processing their tickets. Eventually they settled down a bit but were still somewhat insufferable by the time they left with their tickets in hand. When I stepped up to the counter, I made a comment about those difficult patrons. Ms. Smith smiled and said that maybe they were having a difficult day and that she hoped it would improve for them. I was extremely impressed by how well she handled two people who really did not deserve the respect and consideration that Ms. Smith gave them. Please pass on the appreciation I and many other passengers have at being assisted by her. Mahalo, Kalei Matthers When you receive especially good service, let the employee's supervisor know Goodwill Message – Sample 6 (Appreciation to Customer) 867 Kainoa Ave. Waialua, HI 96726 November 22, 20xx Block Letter Format Ms Gail Tamura 92-345 Awawa Street Ewa Beach, HI 96706 Dear Ms. Tamura, Last week when Sheila Rodriguez visited us upon your recommendation, I was very much pleased, both because she came to us and because you trust us for your hair care needs well enough to recommend us to your friends. You will delighted to know that so far five of your friends have come to us to have their hair cut and have become regular customers ever since. All of them mentioned that you had recommended us to them. Thank you, Ms. Tamura, for your confidence in the Hair Port Beauty Salon and the services we offer. As a token of our appreciation, your next hair cut and styling is on us! Sincerely, Tina Robinson Shop Manager Unlike good news messages, goodwill messages have no hidden business scheme. Customers expect bills, so a letter of appreciation comes as a pleasant surprise. Notice how this letter doesn't announce a sale – that's a sales letter! Goodwill messages develop a good relationship with the reader – and that's smart business practice Goodwill - Sample 7 (Appreciation from Community Organization) Hawaii Medical Association 4467 Ala Moana Blvd. Honolulu, HI 96812 808-542-3454 www.hmsa.com October 30, 20xx Simplified Letter Format The Medical Corner 1133 Koa Rd. Pearl City, HI 96701 SENIOR HEALTH FAIR Thank you for allowing your staff to work at the 20xx Senior Health Fair. It was a wonderful success. The senior’s enjoyed getting their free cholesterol and blood pressure testing. The letter spells out specifically how the reader's participation helped the writer accomplish his/her goals Because of your staff’s help, we were able to administer test to 500 seniors. Julie and Sandra were particularly helpful in answering the questions of the seniors had regarding their test results. Please accept the enclosed certificate of appreciation as our thanks. We would not have been able to make this health fair a success without the help of your staff. We look forward to having The Medical Corner join us again next year. BRADLEY HAYES – MARKETING DIRECTOR BH:jj Enclosure typist's notations: writer's and typist's initials