SALES REFERENCE GUIDE
all-new 2014
GMC SIERRA 1500
DESIGNED AND ENGINEERED LIKE NO OTHER
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Product information is preliminary. Production models may vary.
2014 GMC SIERRA 1500
DESIGNED AND
ENGINEERED
LIKE NO OTHER
With a higher level of standard content, greater use of
premium materials and remarkable overall craftsmanship,
the 2014 GMC Sierra will redefine Professional Grade.
It was designed to meet the expectations of customers with
the highest standards, who want products that go above
and beyond. From the DURALIFE™ brake rotors to cargo
box innovations and the more powerful, more fuel efficient
EcoTec3 engines, Sierra will raise the bar in terms of
performance, ingenious functionality and craftsmanship.
The 2014 GMC Sierra is the ultimate expression of advanced
design and engineering. Expect trucks in showrooms early
summer 2013.
Available Sierra 1500 Models:
• Sierra
• SLE
• SLT
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 2
SIERRA Target customer:
• Age: 35-55
• Median household income: $95K
(30% over $100K)
• Educated and intelligent
• Self-starters
• Successful entrepreneurs
• Experts in their field
• Progressive thinkers
• Ingenious problem solvers
How they live:
• They believe things worth doing are
worth doing well
• They show a passion for details
• They are willing to pay more for quality
• They favor skill and finesse over
strength and stamina
• They perform at a high level
• They don’t brag or showboat
• They leave nothing to chance
2014 GMC SIERRA 1500
THE FULL-SIZE PICKUP SEGMENT
The full-size pickup segment is extremely competitive with many brands
planning major refreshes in the coming model years. The all-new Sierra is
poised to demonstrate a new standard in the field with better-than-ever
power, fuel efficiency, comfort, connectivity and functionality.
What they want:
• Premium, modern brands
• Products that go above and beyond
• Advanced design and best quality
The all-new Sierra offers:
• All-new EcoTec3 engines with
advanced engine technologies that
deliver power and efficiency
• Premium high-quality materials that
will stand the test of time
• Design that is both functional and
visually appealing
• Superior craftsmanship and smart
solutions for everyday situations
Primary competitors:
• Ford F-150
• Toyota Tundra
Other competitors:
• RAM 1500
• Nissan Titan
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 3
2014 GMC SIERRA 1500
KEY MESSAGES
Sierra is a cut above its competitors and takes refinement,
performance and ingenuity to a whole new level. Here are
some key features you can discuss with your customers.
WITHOUT COMPROMISE
ADVANCED
INGENIOUS
Unyielding attention to detail, craftsmanship and refinement
make the difference between mediocrity and greatness.
Sierra raises the bar for pickup expectations.
Sierra offers purposeful solutions and technologies.
ALL-NEW EcoTec3 ENGINES:
• Innovative engine technologies deliver more power and
better fuel economy
–– Direct Injection
–– Active Fuel Management™
–– Variable Valve Timing
Chassis:
• DURALIFE™ brake rotors
• Enhancements for a more comfortable ride
• Stronger and larger axles on V8 models
Exterior:
• Extensive aerodynamic improvements
Functionality:
• Moveable cargo box upper tie-down hooks
• LED cargo box lights
• CornerStep rear bumper
• EZ Lift & Lower locking tailgate
• Large buttons and knobs
Safety:
• Front and Rear Park Assist
• Rear Vision Camera
• Forward Collision Alert
• Lane Departure Warning
• Safety Alert Seat
Infotainment/connectivity:
• 8-inch Color-Touch Radio with the next-generation
of IntelliLink with enhanced functionality
• Multiple USB ports and 110V power outlet
Interior:
• The new standard in
pickup truck interiors
• Exceptionally quiet
• Comfortable, durable
seating that’s easy to clean
• Real aluminum
interior trim
• More storage in
reconfigureable console
and doors
• Soft-touch IP
and trim with
contrasting stitching
Exterior:
• Bold styling with
attention to detail
• Projector-beam headlamps
with LED signatures
• Wheel arch moldings
• Chrome bumpers, grille
surround and belt moldings
• Unique All-Terrain cues
Quality, reliability
and durability:
• Quiet interior
demonstrates quality
• Excellent fit and
finish throughout
Accessories lineup:
• Box side step, bed liner,
running boards, grille and
22-inch wheels
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 4
Redesigned outside rearview mirrors
with chrome or body-color mirror caps
2014 GMC SIERRA 1500
Exterior
Styling
Projector-beam
headlamps with
available LED signatures
DRAMATICALLY
ENHANCED FORM
AND FUNCTION
Sierra was designed to make a
statement with a bold look that is
as functional as it is appealing.
A new aero spat and integrated
tailgate spoiler contribute to worldclass aerodynamics, while new
door designs contribute to an
exceptionally quiet cabin.
LED lights
under bed rail
Chrome or
body-color
door handles
Chrome or
body-color
grille surround
Movable upper
tie-down hooks
Sliding rear window with
available rear defogger
Wheel arch moldings
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
Redesigned doors,
including forward-hinged
Extended Cab doors and
larger Crew Cab rear doors
Aero spats
Corner steps on
rear bumper
Spoiler integrated
into the tailgate for
better aerodynamics
EZ Lift and Lower
locking tailgate
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Available heated
steering wheel
2014 GMC SIERRA 1500
4.2-inch color
display in cluster
Large, easy-to-read
controls and displays
High-quality, soft-touch IP pad and
door trim with accent stitching
Interior
Styling
The new standard
in truck interiors
Fro m t h e S i e r r a m o d e l t o t h e
t o p - o f- t h e - l i n e t r i m l e v e l s ,
each new Sierra interior delivers
exceptional storage, attention to
detail and superior craftsmanship.
The SLE and SLT trims add premium
materials such as real aluminum trim,
a soft-touch instrument panel and
upper door trim.
8-inch Color-Touch
Radio with IntelliLink
Contrasting
stitching
USB
ports
Auxiliary
power
outlets
110V
outlet
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
Upper and lower
door storage
Reconfigurable center
console storage with
hanging file capabilities
Red ambient lighting
accented with white
function feature lights
Real aluminum trim
on SLE and SLT
Rubber liners
in all storage
compartments
Lockable upper
glove box with large
lower glove box
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2014 GMC SIERRA 1500
All-Terrain
All-Terrain is equipped to take on the
most challenging of trails.
Unique All-Terrain exterior features:
• 18-inch chrome aluminum wheels
Unique All-Terrain interior features:
• Auto-dimming inside rearview mirror
Z71 off-road suspension and the addition of Hill Descent
Control, off-road jounce jumpers, a high-capacity air cleaner,
underbody shield and Rancho® Tenneco® shocks further
enhance its ability to face whatever terrain your customers
may encounter.
• Available 20-inch wheels (shown above)
• Bose® premium audio system (SLT)
• Chrome full-feature outside rearview mirrors with powerfold
• Carpeted floor mats
• Body-color grille surround and bumpers
• Heated cloth bucket seats (SLE)
• Fog lamps
• Leather-appointed heated front bucket seats (SLT)
All-Terrain is available on SLE and SLT models.
• Halogen projector-beam headlamps with LED signatures
• Ultrasonic Rear Park Assist
• Locking rear differential
• Off-Road Suspension Package with monotube Rancho® Tenneco® shocks
• Underbody shield
• Trailering equipment
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 7
2014 GMC SIERRA 1500
The three ALL-NEW EcoTec3 SIERRA
ENGINES feature the latest engine
technologies from GMC that deliver power
when it’s needed and optimal efficiency
at cruising speeds.
ALL-NEW
EcoTec3 engines
1. Direct Injection (DI) — delivers fuel
more precisely into the combustion
chamber for a higher compression
ratio that means more torque,
better overall power and improved
fuel efficiency.
2. Active Fuel Management™
(AFM) — improves fuel economy by
deactivating cylinders under certain
low-demand driving situations,
reducing the engine’s work and
translating into real-world fuel
economy improvements.
deliver more power and fuel efficiency
3. Variable Valve Timing (VVT) —
helps optimize the camshaft timing to
provide improved low-rpm torque and
high-rpm horsepower.
All-New EcoTec3 ENGINES:
4.3L V6:
(Standard on Sierra and SLE)
• More powerful and better fuel economy
• Expected best-in-class base V6 torque
• Expected best-in-class base
V6 trailering
5.3L V8:
(Standard on SLT; available on Sierra and SLE)
• More powerful and better fuel economy
• Better value than EcoBoost
6.2L V8:
(Available on SLT)
• Expected to be the most powerful
light-duty pickup
• More powerful and better fuel economy
DI
AFM
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
VVT
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2014 GMC SIERRA 1500
A NATURAL
CONNECTION
Infotainment in the 2014 Sierra is truly
an extension of the driver’s connected
lifestyle. Sierra is the first vehicle in the
GMC lineup to offer the next-generation
IntelliLink system, which allows your
customers to keep their hands on the
wheel and their eyes on the road while
accessing their music, contacts and more.
Color-Touch Radio with Next-generation IntelliLink
Cluster Display
The available, vibrant 8-inch Color-Touch Radio with next-generation IntelliLink allows the driver to pair a
smartphone and initiate a phone call, select a song, browse Pandora® stations and more through voice
or touch controls.
The 8-inch Color-Touch Radio with
IntelliLink is integrated with a
4.2-inch color cluster display to
help minimize distractions. Steering
wheel-mounted controls allow
drivers to browse select information,
including music and contacts in the
Driver Information Center.
Next-Generation IntelliLink enhanced features and functionality
For 2014, the GMC IntelliLink system has been
enhanced with features that mimic those of
a smartphone.
• Cluster/Centerstack integration
makes several functions on the touch-screen
available within the cluster as well
• Natural language voice recognition
allows for conversational commands, such as
“I want to listen to 88.7”
• Customizable favorites allow the driver
to store up to 60 radio presets, songs, genres,
albums, artists, destinations and playlists
• Gesture recognition allows drivers to
navigate the system by flinging, clicking and
dragging or swiping
• My Media aggregates the music of multiple
USB-connected media devices into one
playlist for easy access
• App Tray customization provides easier
access to functions the driver uses most often
• HD Radio™ provides digital sound quality
from AM and FM broadcasts
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
Color-Touch Radio With
Navigation and Nextgeneration IntelliLink
The available 8-inch Color-Touch
Radio with Navigation and IntelliLink
adds mapping capabilities to the
system for a complete and connected
infotainment experience.
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2014 GMC SIERRA 1500
CONVENIENCE,
CONFIDENCE
AND SAFETY
Feature:
Benefit:
CONVENIENCE
CornerStep rear bumper
Makes it easy to get in and out of the truck bed, even with the tailgate down
Front-hinged rear door (Extended Cab)
Offers easier entry and exit in tight parking spaces
Larger rear door (Crew Cab)
Offers easier entry and exit
Truck bed movable upper tie-downs
Accommodate oversized or tall cargo
EZ Lift & Lower locking tailgate
Opens and closes smoothly and quietly
CONFIDENCE
DURALIFE™ brake rotors
Extend brake life and protect against corrosion
StabiliTrak® Electronic Stability Control
System with Trailer Sway Control
Provide better command of the road
Coil-over-shock front suspension
Provides a confident driving experience and smooth ride
Shear body mounts
Deliver more comfortable ride
SAFETY
Forward Collision Alert
Warns the driver with visual and audible or seat vibration warnings when the vehicle approaches another vehicle
too quickly
Lane Departure Warning
Warns the driver with visual and audible or seat vibration warnings when the vehicle drifts out of its lane
Rear Vision Camera
Displays a live image of the area behind the vehicle to assist in backing up (displays on radio screen)
Hill Descent Control
Provides a smooth and controlled descent in rough terrain without the need for the driver to touch the brake pedal
Ultrasonic Front and Rear Park Assist
Helps the driver park by issuing warnings when the vehicle gets too close to an object
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 10
Sierra color PALETTE
EXTERIOR COLORS:
Bronze Alloy Metallic (New)1
Cobalt Blue Metallic1
Fire Red1
Iridium Metallic (New)
Onyx Black
Quicksilver Metallic
Sonoma Jewel Metallic
Stealth Gray Metallic
INTERIOR COLORS2:
• Jet Black
• Jet Black/Dark Ash
• Cocoa Dune
Summit White
White Diamond Tricoat
1 Not available with All-Terrain Package.
2 Not available on all models.
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 11
2014 GMC SIERRA 1500
standard
content
The 2014 Sierra features a higher
level of standard equipment than the
current work truck model.
SLT model shown
Mechanical:
Interior:
Exterior:
• New 4.3L V6 EcoTec3 engine
with Direct Injection, Active
Fuel Management™ and Variable
Valve Timing
• 6-speaker audio system
(Extended and Crew Cab only)
• 17-inch painted steel wheels
• Chrome grille surround
• 6-speed automatic transmission,
electronically controlled with overdrive
and Tow/Haul mode
• Air bags: dual-stage frontal and sideimpact, driver and front passenger and
head-curtain and seat-mounted sideimpact, front and rear outboard seating
positions with Passenger Sensing System
• 4-wheel antilock disc brakes
• Air conditioning, single-zone
• Full-size spare tire
• Cruise Grade Braking and
Powertrain Grade Braking
• Audio system: AM/FM stereo with
4.2-inch color display, USB port,
auxiliary jack and SD card slot
• Halogen projector-beam headlamps
• DURALIFE™ brake rotors
• Electronic Trailer Sway Control
• Center fold-down armrest with storage
• Hill Start Assist
• Cloth seating
• StabiliTrak® Electronic Stability Control
System with Proactive Roll Avoidance
and Traction Control
• Cruise control
• Driver Information Center (DIC) with
monochromatic 3.5-inch display
• Graphite-colored, rubberized-vinyl floor
covering
• Manual tilt-wheel steering column
• Power door locks
• Power windows with Express-Down and
driver Express-Up (Extended and Crew
Cab only)
BOLD = New standard feature for this model in 2014.
• Bed rail protectors
• CornerStep rear bumper
• Front frame-mounted recovery hooks
(4WD only)
• Movable cargo upper tie-downs (4)
Sierra Optional Equipment:
• 5.3L V8 EcoTec3 engine
• Audio system: AM/FM/SiriusXM/HD Radio™ with
4.2-inch color display, Bluetooth®, USB ports and
auxiliary input jack
• Rear-window electric defogger
• Camper mirrors
• All-terrain blackwall tires
• All-season blackwall tires
• Locking tailgate
• Color-keyed carpeting with rubberized vinyl
floor mats
• Solar-absorbing tinted glass
• Heavy-duty locking rear differential
• Tire carrier lock
• OnStar® Directions & Connections® Plan (6-month trial)
• Wheel arch moldings
• Trailering equipment
• Vinyl seat covering
Packages:
Convenience Package
• 110V power outlet/Heated, power-adjustable OSRV
mirrors/LED cargo box lighting/Remote Keyless Entry
Appearance Package
• 17-inch stainless steel-clad wheels/Deep-tinted glass
• Tire Pressure Monitoring System
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 12
PACKAGING INFO
For 2014, GMC has introduced a simplified packaging strategy with a higher level of standard equipment that will make it easier to order, stock and sell Sierra.
SLE
SLT
All-Terrain Package (4WD SLE or SLT)
includes all Sierra content, plus:
includes all SLE content, plus:
includes:
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4.2-inch multi-color Driver Information Center (DIC) display
8-inch Color-Touch Radio with IntelliLink (Extended and Crew Cab only)
17-inch bright machined-aluminum wheels
Bluetooth® wireless technology for phone
Body-color mirror caps, door handles and bodyside molding
EZ Lift & Lower locking tailgate
Heavy-duty locking rear differential (4WD models)
LED cargo box lighting
Real aluminum interior trim
Rear Vision Camera
Rear wheelhouse liners
Soft-touch IP
Carpeted floor covering with rubberized vinyl mats
Deep-tinted glass
Heated, power-adjustable OSRV mirrors
Illuminated driver and front passenger vanity mirrors
Leather-wrapped steering wheel with audio and cruise controls
OnStar® Directions & Connections® Plan (6-month trial)
Remote Keyless Entry
Single-slot CD/MP3 player
SiriusXM and HD Radio™
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110V power outlet
Chrome bodyside molding, mirror caps and door handles
Halogen projector-beam headlamps with LED signatures
Leather-appointed heated front split-bench seat with driver seat memory
Manual tilt and telescopic steering column
Power-adjustable pedals
5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with AFM, DI and VVT
(included on Extended Cab)
18-inch polished aluminum wheels
Auto-dimming inside rearview mirror
Dual-zone air conditioning with automatic climate control
Full-feature OSRV mirrors
Halogen fog lamps
Locking rear differential
Rear-window electric defogger
Remote vehicle starter system
Trailering equipment
Universal Home Remote
optional Equipment:
optional Equipment:
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5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT
20-inch ultra bright machined-aluminum wheels
Color-Touch Radio with Navigation and IntelliLink
Dual-zone air conditioning with automatic climate control
Trailering equipment
Packages:
• SLE Convenience Package: Power-adjustable pedals/Sliding power
rear-window with electric defogger/Ultrasonic Rear Park Assist
• SLE Preferred Package: 6-way power driver seat adjuster (bench seats)/
110V power outlet/Dual-zone air conditioning with automatic climate
control/Halogen front fog lamps/Manual tilt and telescopic steering wheel/
Rear-window electric defogger/Remote vehicle starter system/Universal
Home Remote
• Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent
Control/Monotube Rancho® Tenneco® shocks/Underbody Shield Package
18-inch chrome aluminum wheels
Auto-dimming inside rearview mirror
Body-color grille and bumpers
Bose premium audio system (SLT)
Carpeted floor mats
Chrome full-feature OSRV mirrors
Fog lamps
Halogen projector-beam headlamps with LED signatures
Heated cloth bucket seats (SLE)
Leather-appointed heated front bucket seats (SLT)
Off-Road Suspension Package with monotube Rancho
Tenneco shocks
• Trailering equipment
• Ultrasonic Rear Park Assist
• Underbody shield
6.2L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT
20-inch chrome aluminum wheels
Bose® 6-speaker system
Color-Touch Radio with Navigation and IntelliLink
Power sunroof (Crew only)
Packages:
• SLT Preferred Package: Heated, leather-wrapped steering wheel/
Sliding power rear-window with electric defogger/Ultrasonic Front and
Rear Park Assist
• Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent
Control/Monotube Rancho Tenneco shocks/Underbody Shield Package
• Driver Alert Package: Forward Collision Alert/Heated and cooled front
seats/Lane Departure Warning/Safety alert seat/Ultrasonic Front and Rear
Park Assist
• Entertainment Package: Two (2) sets of wireless headphones/9.2-inch LCD
display/AV remote control/Rear-seat DVD/Blu-ray player
BOLD = New standard feature for this model in 2014.
GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
PAGE 13