SALES REFERENCE GUIDE all-new 2014 GMC SIERRA 1500 DESIGNED AND ENGINEERED LIKE NO OTHER GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Product information is preliminary. Production models may vary. 2014 GMC SIERRA 1500 DESIGNED AND ENGINEERED LIKE NO OTHER With a higher level of standard content, greater use of premium materials and remarkable overall craftsmanship, the 2014 GMC Sierra will redefine Professional Grade. It was designed to meet the expectations of customers with the highest standards, who want products that go above and beyond. From the DURALIFE™ brake rotors to cargo box innovations and the more powerful, more fuel efficient EcoTec3 engines, Sierra will raise the bar in terms of performance, ingenious functionality and craftsmanship. The 2014 GMC Sierra is the ultimate expression of advanced design and engineering. Expect trucks in showrooms early summer 2013. Available Sierra 1500 Models: • Sierra • SLE • SLT GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 2 SIERRA Target customer: • Age: 35-55 • Median household income: $95K (30% over $100K) • Educated and intelligent • Self-starters • Successful entrepreneurs • Experts in their field • Progressive thinkers • Ingenious problem solvers How they live: • They believe things worth doing are worth doing well • They show a passion for details • They are willing to pay more for quality • They favor skill and finesse over strength and stamina • They perform at a high level • They don’t brag or showboat • They leave nothing to chance 2014 GMC SIERRA 1500 THE FULL-SIZE PICKUP SEGMENT The full-size pickup segment is extremely competitive with many brands planning major refreshes in the coming model years. The all-new Sierra is poised to demonstrate a new standard in the field with better-than-ever power, fuel efficiency, comfort, connectivity and functionality. What they want: • Premium, modern brands • Products that go above and beyond • Advanced design and best quality The all-new Sierra offers: • All-new EcoTec3 engines with advanced engine technologies that deliver power and efficiency • Premium high-quality materials that will stand the test of time • Design that is both functional and visually appealing • Superior craftsmanship and smart solutions for everyday situations Primary competitors: • Ford F-150 • Toyota Tundra Other competitors: • RAM 1500 • Nissan Titan GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 3 2014 GMC SIERRA 1500 KEY MESSAGES Sierra is a cut above its competitors and takes refinement, performance and ingenuity to a whole new level. Here are some key features you can discuss with your customers. WITHOUT COMPROMISE ADVANCED INGENIOUS Unyielding attention to detail, craftsmanship and refinement make the difference between mediocrity and greatness. Sierra raises the bar for pickup expectations. Sierra offers purposeful solutions and technologies. ALL-NEW EcoTec3 ENGINES: • Innovative engine technologies deliver more power and better fuel economy –– Direct Injection –– Active Fuel Management™ –– Variable Valve Timing Chassis: • DURALIFE™ brake rotors • Enhancements for a more comfortable ride • Stronger and larger axles on V8 models Exterior: • Extensive aerodynamic improvements Functionality: • Moveable cargo box upper tie-down hooks • LED cargo box lights • CornerStep rear bumper • EZ Lift & Lower locking tailgate • Large buttons and knobs Safety: • Front and Rear Park Assist • Rear Vision Camera • Forward Collision Alert • Lane Departure Warning • Safety Alert Seat Infotainment/connectivity: • 8-inch Color-Touch Radio with the next-generation of IntelliLink with enhanced functionality • Multiple USB ports and 110V power outlet Interior: • The new standard in pickup truck interiors • Exceptionally quiet • Comfortable, durable seating that’s easy to clean • Real aluminum interior trim • More storage in reconfigureable console and doors • Soft-touch IP and trim with contrasting stitching Exterior: • Bold styling with attention to detail • Projector-beam headlamps with LED signatures • Wheel arch moldings • Chrome bumpers, grille surround and belt moldings • Unique All-Terrain cues Quality, reliability and durability: • Quiet interior demonstrates quality • Excellent fit and finish throughout Accessories lineup: • Box side step, bed liner, running boards, grille and 22-inch wheels GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 4 Redesigned outside rearview mirrors with chrome or body-color mirror caps 2014 GMC SIERRA 1500 Exterior Styling Projector-beam headlamps with available LED signatures DRAMATICALLY ENHANCED FORM AND FUNCTION Sierra was designed to make a statement with a bold look that is as functional as it is appealing. A new aero spat and integrated tailgate spoiler contribute to worldclass aerodynamics, while new door designs contribute to an exceptionally quiet cabin. LED lights under bed rail Chrome or body-color door handles Chrome or body-color grille surround Movable upper tie-down hooks Sliding rear window with available rear defogger Wheel arch moldings GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Redesigned doors, including forward-hinged Extended Cab doors and larger Crew Cab rear doors Aero spats Corner steps on rear bumper Spoiler integrated into the tailgate for better aerodynamics EZ Lift and Lower locking tailgate PAGE 5 Available heated steering wheel 2014 GMC SIERRA 1500 4.2-inch color display in cluster Large, easy-to-read controls and displays High-quality, soft-touch IP pad and door trim with accent stitching Interior Styling The new standard in truck interiors Fro m t h e S i e r r a m o d e l t o t h e t o p - o f- t h e - l i n e t r i m l e v e l s , each new Sierra interior delivers exceptional storage, attention to detail and superior craftsmanship. The SLE and SLT trims add premium materials such as real aluminum trim, a soft-touch instrument panel and upper door trim. 8-inch Color-Touch Radio with IntelliLink Contrasting stitching USB ports Auxiliary power outlets 110V outlet GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Upper and lower door storage Reconfigurable center console storage with hanging file capabilities Red ambient lighting accented with white function feature lights Real aluminum trim on SLE and SLT Rubber liners in all storage compartments Lockable upper glove box with large lower glove box PAGE 6 2014 GMC SIERRA 1500 All-Terrain All-Terrain is equipped to take on the most challenging of trails. Unique All-Terrain exterior features: • 18-inch chrome aluminum wheels Unique All-Terrain interior features: • Auto-dimming inside rearview mirror Z71 off-road suspension and the addition of Hill Descent Control, off-road jounce jumpers, a high-capacity air cleaner, underbody shield and Rancho® Tenneco® shocks further enhance its ability to face whatever terrain your customers may encounter. • Available 20-inch wheels (shown above) • Bose® premium audio system (SLT) • Chrome full-feature outside rearview mirrors with powerfold • Carpeted floor mats • Body-color grille surround and bumpers • Heated cloth bucket seats (SLE) • Fog lamps • Leather-appointed heated front bucket seats (SLT) All-Terrain is available on SLE and SLT models. • Halogen projector-beam headlamps with LED signatures • Ultrasonic Rear Park Assist • Locking rear differential • Off-Road Suspension Package with monotube Rancho® Tenneco® shocks • Underbody shield • Trailering equipment GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 7 2014 GMC SIERRA 1500 The three ALL-NEW EcoTec3 SIERRA ENGINES feature the latest engine technologies from GMC that deliver power when it’s needed and optimal efficiency at cruising speeds. ALL-NEW EcoTec3 engines 1. Direct Injection (DI) — delivers fuel more precisely into the combustion chamber for a higher compression ratio that means more torque, better overall power and improved fuel efficiency. 2. Active Fuel Management™ (AFM) — improves fuel economy by deactivating cylinders under certain low-demand driving situations, reducing the engine’s work and translating into real-world fuel economy improvements. deliver more power and fuel efficiency 3. Variable Valve Timing (VVT) — helps optimize the camshaft timing to provide improved low-rpm torque and high-rpm horsepower. All-New EcoTec3 ENGINES: 4.3L V6: (Standard on Sierra and SLE) • More powerful and better fuel economy • Expected best-in-class base V6 torque • Expected best-in-class base V6 trailering 5.3L V8: (Standard on SLT; available on Sierra and SLE) • More powerful and better fuel economy • Better value than EcoBoost 6.2L V8: (Available on SLT) • Expected to be the most powerful light-duty pickup • More powerful and better fuel economy DI AFM GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. VVT PAGE 8 2014 GMC SIERRA 1500 A NATURAL CONNECTION Infotainment in the 2014 Sierra is truly an extension of the driver’s connected lifestyle. Sierra is the first vehicle in the GMC lineup to offer the next-generation IntelliLink system, which allows your customers to keep their hands on the wheel and their eyes on the road while accessing their music, contacts and more. Color-Touch Radio with Next-generation IntelliLink Cluster Display The available, vibrant 8-inch Color-Touch Radio with next-generation IntelliLink allows the driver to pair a smartphone and initiate a phone call, select a song, browse Pandora® stations and more through voice or touch controls. The 8-inch Color-Touch Radio with IntelliLink is integrated with a 4.2-inch color cluster display to help minimize distractions. Steering wheel-mounted controls allow drivers to browse select information, including music and contacts in the Driver Information Center. Next-Generation IntelliLink enhanced features and functionality For 2014, the GMC IntelliLink system has been enhanced with features that mimic those of a smartphone. • Cluster/Centerstack integration makes several functions on the touch-screen available within the cluster as well • Natural language voice recognition allows for conversational commands, such as “I want to listen to 88.7” • Customizable favorites allow the driver to store up to 60 radio presets, songs, genres, albums, artists, destinations and playlists • Gesture recognition allows drivers to navigate the system by flinging, clicking and dragging or swiping • My Media aggregates the music of multiple USB-connected media devices into one playlist for easy access • App Tray customization provides easier access to functions the driver uses most often • HD Radio™ provides digital sound quality from AM and FM broadcasts GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Color-Touch Radio With Navigation and Nextgeneration IntelliLink The available 8-inch Color-Touch Radio with Navigation and IntelliLink adds mapping capabilities to the system for a complete and connected infotainment experience. PAGE 9 2014 GMC SIERRA 1500 CONVENIENCE, CONFIDENCE AND SAFETY Feature: Benefit: CONVENIENCE CornerStep rear bumper Makes it easy to get in and out of the truck bed, even with the tailgate down Front-hinged rear door (Extended Cab) Offers easier entry and exit in tight parking spaces Larger rear door (Crew Cab) Offers easier entry and exit Truck bed movable upper tie-downs Accommodate oversized or tall cargo EZ Lift & Lower locking tailgate Opens and closes smoothly and quietly CONFIDENCE DURALIFE™ brake rotors Extend brake life and protect against corrosion StabiliTrak® Electronic Stability Control System with Trailer Sway Control Provide better command of the road Coil-over-shock front suspension Provides a confident driving experience and smooth ride Shear body mounts Deliver more comfortable ride SAFETY Forward Collision Alert Warns the driver with visual and audible or seat vibration warnings when the vehicle approaches another vehicle too quickly Lane Departure Warning Warns the driver with visual and audible or seat vibration warnings when the vehicle drifts out of its lane Rear Vision Camera Displays a live image of the area behind the vehicle to assist in backing up (displays on radio screen) Hill Descent Control Provides a smooth and controlled descent in rough terrain without the need for the driver to touch the brake pedal Ultrasonic Front and Rear Park Assist Helps the driver park by issuing warnings when the vehicle gets too close to an object GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 10 Sierra color PALETTE EXTERIOR COLORS: Bronze Alloy Metallic (New)1 Cobalt Blue Metallic1 Fire Red1 Iridium Metallic (New) Onyx Black Quicksilver Metallic Sonoma Jewel Metallic Stealth Gray Metallic INTERIOR COLORS2: • Jet Black • Jet Black/Dark Ash • Cocoa Dune Summit White White Diamond Tricoat 1 Not available with All-Terrain Package. 2 Not available on all models. GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 11 2014 GMC SIERRA 1500 standard content The 2014 Sierra features a higher level of standard equipment than the current work truck model. SLT model shown Mechanical: Interior: Exterior: • New 4.3L V6 EcoTec3 engine with Direct Injection, Active Fuel Management™ and Variable Valve Timing • 6-speaker audio system (Extended and Crew Cab only) • 17-inch painted steel wheels • Chrome grille surround • 6-speed automatic transmission, electronically controlled with overdrive and Tow/Haul mode • Air bags: dual-stage frontal and sideimpact, driver and front passenger and head-curtain and seat-mounted sideimpact, front and rear outboard seating positions with Passenger Sensing System • 4-wheel antilock disc brakes • Air conditioning, single-zone • Full-size spare tire • Cruise Grade Braking and Powertrain Grade Braking • Audio system: AM/FM stereo with 4.2-inch color display, USB port, auxiliary jack and SD card slot • Halogen projector-beam headlamps • DURALIFE™ brake rotors • Electronic Trailer Sway Control • Center fold-down armrest with storage • Hill Start Assist • Cloth seating • StabiliTrak® Electronic Stability Control System with Proactive Roll Avoidance and Traction Control • Cruise control • Driver Information Center (DIC) with monochromatic 3.5-inch display • Graphite-colored, rubberized-vinyl floor covering • Manual tilt-wheel steering column • Power door locks • Power windows with Express-Down and driver Express-Up (Extended and Crew Cab only) BOLD = New standard feature for this model in 2014. • Bed rail protectors • CornerStep rear bumper • Front frame-mounted recovery hooks (4WD only) • Movable cargo upper tie-downs (4) Sierra Optional Equipment: • 5.3L V8 EcoTec3 engine • Audio system: AM/FM/SiriusXM/HD Radio™ with 4.2-inch color display, Bluetooth®, USB ports and auxiliary input jack • Rear-window electric defogger • Camper mirrors • All-terrain blackwall tires • All-season blackwall tires • Locking tailgate • Color-keyed carpeting with rubberized vinyl floor mats • Solar-absorbing tinted glass • Heavy-duty locking rear differential • Tire carrier lock • OnStar® Directions & Connections® Plan (6-month trial) • Wheel arch moldings • Trailering equipment • Vinyl seat covering Packages: Convenience Package • 110V power outlet/Heated, power-adjustable OSRV mirrors/LED cargo box lighting/Remote Keyless Entry Appearance Package • 17-inch stainless steel-clad wheels/Deep-tinted glass • Tire Pressure Monitoring System GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 12 PACKAGING INFO For 2014, GMC has introduced a simplified packaging strategy with a higher level of standard equipment that will make it easier to order, stock and sell Sierra. SLE SLT All-Terrain Package (4WD SLE or SLT) includes all Sierra content, plus: includes all SLE content, plus: includes: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 4.2-inch multi-color Driver Information Center (DIC) display 8-inch Color-Touch Radio with IntelliLink (Extended and Crew Cab only) 17-inch bright machined-aluminum wheels Bluetooth® wireless technology for phone Body-color mirror caps, door handles and bodyside molding EZ Lift & Lower locking tailgate Heavy-duty locking rear differential (4WD models) LED cargo box lighting Real aluminum interior trim Rear Vision Camera Rear wheelhouse liners Soft-touch IP Carpeted floor covering with rubberized vinyl mats Deep-tinted glass Heated, power-adjustable OSRV mirrors Illuminated driver and front passenger vanity mirrors Leather-wrapped steering wheel with audio and cruise controls OnStar® Directions & Connections® Plan (6-month trial) Remote Keyless Entry Single-slot CD/MP3 player SiriusXM and HD Radio™ • • • • • • • • • • 110V power outlet Chrome bodyside molding, mirror caps and door handles Halogen projector-beam headlamps with LED signatures Leather-appointed heated front split-bench seat with driver seat memory Manual tilt and telescopic steering column Power-adjustable pedals 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with AFM, DI and VVT (included on Extended Cab) 18-inch polished aluminum wheels Auto-dimming inside rearview mirror Dual-zone air conditioning with automatic climate control Full-feature OSRV mirrors Halogen fog lamps Locking rear differential Rear-window electric defogger Remote vehicle starter system Trailering equipment Universal Home Remote optional Equipment: optional Equipment: • • • • • • • • • • 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch ultra bright machined-aluminum wheels Color-Touch Radio with Navigation and IntelliLink Dual-zone air conditioning with automatic climate control Trailering equipment Packages: • SLE Convenience Package: Power-adjustable pedals/Sliding power rear-window with electric defogger/Ultrasonic Rear Park Assist • SLE Preferred Package: 6-way power driver seat adjuster (bench seats)/ 110V power outlet/Dual-zone air conditioning with automatic climate control/Halogen front fog lamps/Manual tilt and telescopic steering wheel/ Rear-window electric defogger/Remote vehicle starter system/Universal Home Remote • Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho® Tenneco® shocks/Underbody Shield Package 18-inch chrome aluminum wheels Auto-dimming inside rearview mirror Body-color grille and bumpers Bose premium audio system (SLT) Carpeted floor mats Chrome full-feature OSRV mirrors Fog lamps Halogen projector-beam headlamps with LED signatures Heated cloth bucket seats (SLE) Leather-appointed heated front bucket seats (SLT) Off-Road Suspension Package with monotube Rancho Tenneco shocks • Trailering equipment • Ultrasonic Rear Park Assist • Underbody shield 6.2L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch chrome aluminum wheels Bose® 6-speaker system Color-Touch Radio with Navigation and IntelliLink Power sunroof (Crew only) Packages: • SLT Preferred Package: Heated, leather-wrapped steering wheel/ Sliding power rear-window with electric defogger/Ultrasonic Front and Rear Park Assist • Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho Tenneco shocks/Underbody Shield Package • Driver Alert Package: Forward Collision Alert/Heated and cooled front seats/Lane Departure Warning/Safety alert seat/Ultrasonic Front and Rear Park Assist • Entertainment Package: Two (2) sets of wireless headphones/9.2-inch LCD display/AV remote control/Rear-seat DVD/Blu-ray player BOLD = New standard feature for this model in 2014. GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. PAGE 13
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