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DYOB 2015
DYOB 2015 EQUIPPING WOMEN ENTREPRENEURS &
INFLUENCERS TO BELIEVE BIGGER
SPONSOR DECK
What is DYOB?
Branding. Beauty. Business.
DYOB is NOT a
Conference. DYOB is an
EXPERIENCE.
After attending countless entrepreneurial and
women’s conferences, but walking away with little
more than a bunch of untested ideas, business
cards, and a long list of to-do’s, DYOB answers the
question:
“What if attendees could walk away with MORE?
Something real…? Something useful?
What if instead of to-do’s, things
were actually DONE?
Scroll to take a tour
The answer to this question is the magic behind DYOB!
DYOB: Design Your Own Brand, is the only, full-scale,
branding makeover, event in the country!
Every attendee walks away with an impressive package of
done-for-you resources that minimize barriers, increase
confidence, accelerate growth, and maximize their return on
investment . Attendees walk away FULLY EQUIPPED to take a
quantum leap forward in their next business endeavor.
DYOB’s Creator: Dr. Shante Bishop
Dr. Shante is a nationally recognized
brand strategist that helps
entrepreneurs, thought leaders, and
influencers turn their creative ideas
into a profitable, platform.
Her work and ideas have been
featured on:
What Makes DYOB So Unique?
O B 0 O D 5 S Y 2 G O 1 I E Complete
Beauty
Makeover
At DYOB Our Glam Squad works round the clock to elevate the look of each a;endee to a standard worthy of their pla?orm. All a;endees are assigned a personal wardrobe stylist for their photo shoot, and works to achieve a look that is consistent with the message and image they want to portray.
Professional
Headshot
At DYOB we want our a;endees’ brands to look like the level of money they want to a;ract. Selfies and Camera Phone pictures will not do. At DYOB, every a;endee walks away with a powerful headshot to use on their social media, website, and media requests. Each a;endee also receives a branded bio to help secure speaking engagements and public appearances.
Social Media
Strategy
Pin it! Like it! Share It! The Social media maze can be difficult to navigate which is why every a;endee parPcipates in a Social Media Mastermind that cuts right through the fat, and gives each a;endee a strategy to grow their audience, increase their visibility, and turn followers into customers! SEO Support
A wise woman once said, “Never spend Dollar Time on Penny Tasks.” Entrepreneurs have enough on their plates; hence so many struggle with overwhelm as they try to juggle too many tasks. That’s why every a;endee at DYOB is walking away with 2 weeks of virtual support from an assistant who will help them maximize their visibility with social media, blogs, newsle;ers, and more! Event Space
Although DYOB a;racts a;endees from all over the country, Chicago is a world class city that boasts more than 2,000 major events per year. Because Chicago is rapidly gaining a reputaPon as the startup capital, each a;endee will be given an event space to host a public or social gathering. From book launches to power summits, each a;endee will have a ready made stage to host their event. DYOB Demographics
DYOB accepted applications in its first year from women in 12 countries and 27 states. This year,
because of the popularity of the speakers on our roster, including talent from HGTV (14 million
viewers), DIY Network (7 million viewers), Better Homes & Gardens (7 million subscribers), JET
Magazine (7 million readers), and NBC’s The Biggest Loser (7 million viewers) we expect to reach a
potential audience of 42,000,000 .
42,000,000
Expanded Reach
14 Million
7 Million
7 Million
Who Does DYOB Attract?
80% J New York
J Texas
J Illinois
J Indiana
J Alabama
J New Jersey
J African
American
J Moms
J College
Educated
J Social
J Sharers
$ J Average
J Household
J Income: $90K
J African American Power J Buying 2015: $1.1 Trillion J Age Range
25-54
DYOB’s Key
Demographic
Diverse
Media
Social Sharers
Influencers
Diverse, women entrepreneurs are the fast growing leadership group in America. No longer tethered by the demands of corporate culture or limited by glass ceilings, these women have taken their future into their own hands, and making their dreams happen. During the inaugural launch of DYOB, media producers and on air talent from WCIU, the Chicago Sun Times, and JET Magazine were present to share what it takes to produce quality content for your audience. This year’s event will have expanded media coverage both local and naPonal channels.
DYOB a;racts bloggers, entrepreneurs, and thought leaders with large social pla?orms, and high value content that they consistently share with their followers. Last year’s DYOB event garnered more than 75,000 impressions. Women purchase 80% of all products and services in America. The buying power of women, is palpable. That’s why DYOB targets this key group of decision makers and influencers. Each a;endee at DYOB has culPvated a following as from the thousands to the millions. Their sphere of influence can sway purchasing decisions and help increase sales and brand exposure. 01 02 03 04
Makeover
Portfolio
AMAZING TRANSFORMATIONS
“ I don’t even know where to
begin! DYOB changed my life.
It gave us EVERYTHING we
needed to get unstuck and
move forward!” Kristen
Harris, CEO Pizzazzed Plus
After receiving the royal treatment from our wardrobe,
hair, and makeup stylists, each attendee received a
new headshot for use in their websites, social media,
and bios.
“ DYOB far exceeded my
expectations! I walked away
abundantly blessed!” Myrina
Dunn, CAFÉ Enterprises
After receiving the royal treatment from our wardrobe,
hair, and makeup stylists, each attendee received a
new headshot for use in their websites, social media,
and bios.
“ Being surrounded by so
many amazing women…was
extremely motivating! I can’t
wait to put all of this
knowledge to work” Latasha
Benn, LYB Artistry
After receiving the royal treatment from our wardrobe,
hair, and makeup stylists, each attendee received a
new headshot for use in their websites, social media,
and bios.
Speakers
No Fluff. Make and Take Strategies.
HGTV
Design Star
Tiffany Brooks
With a passion for creativity, charismatic
personality, and her elegant-edgy design
aesthetic, Tiffany Brooks has earned the
distinction of HGTV’s newest Design Star.
The Biggest Loser’s
Tanya Winfield Tanya Winfield
The Biggest Loser
Stacey Ferguson
BLOGALICIOUS
In the 15th Season of NBC’s The Biggest Loser, Tanya won the hearts of millions of viewers when she confronted a lifelong ba;le of unhealthy habits and showed the world that you have to LOSE TO WIN!
Stacey is the Founder and CEO of Blogalicious a community that celebrates digital diversity by serving as a supporJve plaSorm for our members to develop their social media presence, blogs, brands, and businesses while raising awareness within the markeJng industry of our powerful “mulJ-­‐influenJal” demographic. Jocelyn Delk Adams
BETTER HOMES &
GARDEN
Jocelyn created Grandbaby Cakes, a blog inspired by her grandmother, to display classic desserts and modern trends that inspire a new generaJon of bakers. Her creaJve confecJons are regularly featured in BeMer Homes & Garden
Dr. Tiffany Bellamy
CLEAR TO PLAY
Dr. Tiffany Bellamy is a clinical psychologist and CEO of Clear to Play. She uses her pracJce to promote the development of posiJve, healthy idenJJes with her clients. Tosh Patterson
Be Well, Eat Well, Live Well
Tosh helps smart & successful women UNdiet their mind, heart and soul— and unlearn everything they thought they knew about dieJng to begin eaJng & living holisJcally. Sponsor
Opportunities
EXPAND YOUR BRAND
Dedicated Social Suite for Sponsors
Trending
Blog Posts
Our Social Media team is comprised of bloggers and PR professionals who a;ract upwards of 50,000 unique site visitors per week. They will be working before, during, and aeer DYOB to create the buzz necessary to turn this event and your sponsorship into a trending topic! Because our team of social media influencers have culPvated large audiences, they are ideal partners to spread the word about your brand through their blogs. Through blogging they can bring your product or service to LIFE and share your brand story with a larger audience. Media Exposure
Extended Reach
DYOB will be covered on several media channels including local cable, social media, and Chicago news outlets. It is the perfect opportunity to highlight sponsors to more readers, viewers, and social sharers.
Because DYOB has secured talent from HGTV, NBC’s The Biggest Loser, Be;er Homes & Gardens, and JET Magazine, your brand will be affiliated with some of the most popular networks and pla?orms in the country, with an extended reach of millions!
4 Pathways to Partnership
level
level
level
level
1
2
3
4
Marquee Sponsor
Gold Sponsor
Silver Sponsor
•  The highest visibility in all markePng materials
•  Dedicated Sponsor Space at Event
•  10 minutes of Stage Time
•  Personalized Hotel Room Keys with Sponsor Logo
•  10 Instagram Posts
•  15 Tweets on Twi;er •  Dedicated Step & Repeat Red Carpet Banner
•  4 Ads on i-­‐Tunes Podcast, Branding for Believers
•  Concierge Service from our Social Media Team: 5 Dedicated Blog Posts •  Second Tier visibility on all markePng materials including website
•  10 Minutes of Stage Time at Event
•  2 Ads on i-­‐Tunes Podcast, Branding for Believers •  5 Instagram Posts
•  10 Tweets on Tiw;er
•  Concierge Service from our Social Media Team: 2 Blog Posts •  Visibility on all markePng materials including website
•  5 Minutes of Stage Time at Event
•  1 Ad on i-­‐Tunes Podcast, Branding for Believers •  1 Blog Post •  2 Instagram Posts •  5 Tweets on Twi;er
Bronze Sponsor
•  Visibility on all markePng materials including website
•  5 Instagram Product Posts
•  5 Tweets on Twi;er
Success
Stories
DYOB SUCCESS
STORY
This married mom of 6 left DYOB
so inspired that in less than 6
months, she launched her
business as a professional
photographer and has since been
featured in The Knot and
The Bump.
Tara Mister
http://www.ftmphotog.com/
“DYOB is NO JOKE! It
will change your life!”
DYOB Success
Stories
After leaving DYOB, this single
mom TRIPLED HER BUSINESS as
a graphic designer, and will be
back in 2015 to share her amazing
story!
Dara Jackson
www.queensviewcreates.com
“We didn’t just stop at motivation.
We learned the tools to protect
our brand and become SERIOUS
entrepreneurs.”
CONTACT
Dr. Shante’ Says..
DYOB is the answer to a call for
more value from entrepreneurial
and leadership experiences. It’s
my gift to women who deserve
and demand MORE.
EMAIL
[email protected]
Address
PO BOX 8045
Westchester, IL 60154