Wholesale Catalog 2012

Wholesale Catalog
2012
Our Story
Why choose the Boppy brand?
There once was a time that moms and babies didn’t
have the Boppy® Feeding and Infant Support Pillow.
From feeding, propping, tummy time and
sitting, to just discovering little fingers and
toes, moms and babies had to make do.
But something was missing; the perfect
“something” that would add support for
all the special moments with baby.
Then one day, along came a simple and
brilliant idea, an idea that would
change the world (well, maybe not
the entire world, but the world of baby
products). It redefined what mom cannot live
without and is truly the #1 product every mom
must have. That “something” is the Boppy® Feeding
and Infant Support Pillow and moms have been
cheering ever since. We’re certain that babies
everywhere would be cheering too, if they could.
The Boppy® Pillow is incredibly versatile with strong brand recognition. In fact, The Boppy Company created and
dominates the feeding pillow category with 98% of Boppy® Pillow owners saying it’s the best functioning pillow
available. As the category leader, we are committed to supporting you through national consumer print and
online advertising. Our national advertising campaign has resulted in strong brand awareness and connects with
more than 85% of pregnant and new moms. Surely, the other 15% were too busy to pick up a magazine or look at
a computer!
Contents
1
Boppy® ®Bare Naked® Pillow – page 3
Boppy® ®Pillow with Slipcover – page 3
Boppy® Slipcovers – page 4
Protective Cover – page 4
Newborn Lounger – page 5
NEW – Travel Collection – pages 6, 7, 8
SlideLine Play Collection – pages 9, 10
Prenatal Collection – page 11
More Great Boppy Products – page 12
Pillow Prints – page 13
Slipcover Prints – page 14
Ordering Information – back page
0m Nursing and Bottle Feeding
The perfect support for mom and baby,
whether nursing or bottle feeding.
2m Propping
Crawling? It’ll come.
But for now, baby is
content to lounge after
feedings.
4m Tummy Time
See that kicking and head lifting?
It’s quite a workout getting all those
muscles ready for rolling and sitting.
Go baby go.
6m Sitting
Topples happen.
So while baby
works out the wobbles,
the Boppy Pillow is there
for balance and support.
2
boppy bare naked  ® pillow
boppy Slipcovers
With so many uses, it’s no wonder our Boppy® Feeding and Infant
Support Pillow is always the belle of the baby shower. This pillow not only
lifts babies to put mom in a more ergonomic position for comfortable
feedings, it also transitions to support babies as they grow. Start with
the Boppy® Bare Naked® Pillow and let mom personalize the look with
her choice of fashion slipcover. With so many slipcovers available, one
won’t be enough.
We offer a variety of fashionable Boppy® Slipcovers, perfect
to complete any nursery or complement mom’s personal style.
From classic to whimsical to contemporary, there is a perfect choice
for every mom at any price point.
Bare Naked Pillow
2100133K
2PK
NEW
Boppy® Slipcovers are easily removed for washing. Since one will
likely be in the laundry rotation, mom needs at least two slipcovers
to guarantee that the Boppy Pillow is never out of commission or
(gasp) naked.
Jungle Patch Slipcover
3100453K
6PK
Ladybug Lane Slipcover
3100451K
6PK
Truffles Slipcover
3100452K
6PK
Protective Cover
boppy pillow with slipcover

Whether for mom or the gift-giver, the Boppy® Feeding and Infant
Support Pillow with Slipcover is the ideal choice. Voted America’s
favorite baby product a record nine times by the readers of
American Baby magazine, it truly is the #1 baby product moms
cannot live without.
3
Owls Pillow
2200442K
2PK
The Protective Cover keeps the pillow safe from spills and unexpected messes
so it’s always fresh. This hypoallergenic, water-resistant pillow protector fits snugly
between the Boppy® Bare Naked® Pillow and the fashion slipcover. It’s not surprising that
the Protective Cover is quickly becoming one of the best-selling Boppy items available.
Protective Cover
(shown under Letterset Slipcover)
3130120K
6PK
the
protective
cover is the
perfect add-on
to any boppy®
pillow sale!
4
Boppy® Newborn Lounger
Boppy® way to go travel collection
All you need is love...and a few other accessories.
All of the products in the new Boppy® Way To GoTM Travel Collection are specifically designed to make trips
with baby – whether across the country or just across town – simple and comfortable. The Way To GoTM Travel
Collection offers maximum comfort and support along with compact sizing.
tm
The Newborn Lounger is uniquely designed with a recessed interior perfect for a
newborn’s bottom. It features soft, wipeable fashion, because accidents happen.
And with a convenient handle, this portable little pillow is easier to manage
than a swing or a bouncer, making it easy to grab and go. While baby is
lounging safely, mom has her hands free to snap photos of her future
rock star, graduate or CEO.
new
Boppy Nursing Cover
tm
The new BoppyTM Nursing Cover features our unique SlideLineTM ring to track which side mom fed baby from last.
The full coverage design allows for discreet nursing anytime. The BoppyTM Nursing Cover folds into a mini pouch
for easy portability and is machine washable.
Olivia Floral
Nursing Cover
5600124K
6PK
“BEST THING EVER FOR A NEWBORN!”
“ Could not have survived the first few weeks
without this. As a first time mom, you don’t
really know what you need...but you need this.”
★★★★★
”New Mom”, Birmingham AL
Daisy Basket
Newborn Lounger
4300103K
2PK
5
fun fact:
boppy receives
zillions of
thank-you notes
from moms who
love their newborn
loungers. it’s a
shower gift
favorite.
Seed Row
Newborn Lounger
4300104K
2PK
Lupine
Nursing Cover
5600108K
6PK
6
boppy travel pillow
Boppy Shopping Cart cover
The #1 product request we receive from moms – please design a Boppy® Travel
Pillow. Moms asked, we answered! The award-winning Boppy® Feeding and Infant
Support Pillow is now available for travel! The new Boppy® Travel Pillow is designed
so mom can feed baby comfortably anytime, anywhere. The innovative design zips
open and closed in a snap. When zipped closed, it’s an easy-to-carry bag with a
shoulder strap and stroller straps for on-the-go. When opened, it’s a Boppy®
Pillow that’s ready for mom to use for feeding or for comfortably propping
baby. It’s machine washable for easy cleaning.
The Boppy® Shopping Cart Cover offers complete cart coverage for
360º of germ protection. It features the SlideLine® System so the fun
crinkle toy book (included) stays within reach . . . and off the ground. And
remember, the cover also fits most restaurant high chairs.
new
Flying Circus
Play Gym
7230501K - 3PK
Rose Ruffle
Shopping Cart Cover
7300423K
3PK
Deco Stripe
Shopping Cart Cover
7300111K
3PK
new
boppy ® infant seat handle cushion
tm
Anyone carrying baby deserves a little comfort when baby is on-the-go.
This padded arm cushion relieves sore arms, fits securely around handles
and features a unique cut-out that provides access to the handle.
Gray/Basket Green
Infant Seat Handle Cushion
8500425K
6PK
boppy® head and neck support
7
Mama Dot/Basket Green
Travel Pillow
2300105K
2PK
crash
test
approved
This 2-in-1 head and neck support is crash tested and approved. With three ways
to use, it provides perfect support as baby grows from infant to toddler. Plus, the
reversible design features cozy minky for winter and cool cotton for summer. It is
perfect for car seats, joggers and strollers, providing on-the-go comfort and support.
new
Gray/Rings Gray
Head & Neck Support
4150424K
6PK
8
slideline  ® play collection
boppy tummy play pad
The Boppy® SlideLine® Play Collection is designed to support baby’s natural development in a number of
different ways, making playtime comfortable and colorful for baby. Each product features the unique, patent
pending SlideLine® System which creates a customized environment for baby by allowing toys to be perfectly
placed (and moved). So much fun. Who will be happier, mom or baby?
Pediatricians recommend supervised daily tummy time. Make doctors’ orders comfy and colorful with the Boppy®
Tummy Play® Pads. They are generously oversized at 29” x 32” and feature the SlideLine® System to perfectly
position toys. Tummy Play® Pads are available in both girl and neutral themes and come with a mini Boppy® Pillow
and three adorable toys.
boppy® play gym
Flying Circus
Play Gym
7230502K
3PK
Our Play Gyms come loaded with toys designed to engage baby throughout his
phases of development. The unique open arches allow for easier access to baby
and the generously oversized 41” x 40” pad gives plenty of
room to stretch, scooch and roll. And with a mini
Boppy® Pillow included, playtime has never
been so comfy!
Garden Patch
The Flying Circus Gym has 10 adorable
circus-themed toys. The open arches
include twinkling lights and music to
captivate and delight the little ringmaster.
9
The Garden Patch Gym has 7 “garden fresh” toys.
It features a reversible open arch that keeps the
scenery changing. And the musical bee with lightup wings is sure to harvest a fun time with baby.
Daisy Dot
Tummy Play Pad
7100420K
3PK
Stripe A’ Dot
Tummy Play Pad
7100419K
3PK
Play Gym
7200462K
3PK
All Boppy® SlideLine® toys are
interchangeable between all
Boppy® SlideLine® products!
Animal Playground
Luxe Pillow
2700575K
2PK
10
Prenatal collection
more great boppy ® products
Sometimes sleep doesn’t come easily for mom - both before and after baby comes. We know a good night’s
sleep is important to mom and baby. In fact, research shows that inadequate sleep during pregnancy may result
in prolonged labor. So give mom options to choose her perfect sleep solution. She’ll be grateful for the support.
There are even more great Boppy® products designed to support mom and baby. Stock up on these favorites
from a brand moms know and trust.
Boppy Total Body Pillow
Arbor
Total Body Pillow
5400201K
2PK
noggin nest ® head support
Our Total Body Pillow is designed to provide complete head-to-toe comfort. Its unique
contoured design follows the body line to support and properly align neck,
belly, back and hips.
Circe
Boppy Cuddle Pillow
Mosaic
Pregnancy Wedge
5200100K
6PK
Our Noggin Nest® Head Support provides comfortable support for
baby’s head. The generous padding in a fashionable print cradles
baby’s head to provide all over comfort. Not intended for sleeping.
Flower
Noggin Nest
4100102K
6PK
Cuddle Pillow
5100204K
2PK
Our smaller-sized Cuddle Pillow features a kidney-shaped
design that focuses support on belly, hips and legs.
It offers the comfort mom needs without taking
over the bed.
Boppy ® Pregnancy WedgE

11
Cogwheel
Noggin Nest
4100103K
6PK
The Pregnancy Wedge is a firm, versatile cushion for back and
belly support. Its compact and portable design means mom
can put it where she wants it.
changing pad set
A 2-piece set includes a luxurious fabric pad cover and an innovative waterproof liner (color-coordinated,
of course). Liner is easily removed because accidents happen. 3-pack waterproof liners are sold separately.
Sage
Changing Pad Set
1360719K
6PK
Pink
Changing Pad Set
1360717K
6PK
Blue
Changing Pad Set
1360715K
6PK
3-pack
Waterproof Liners
1360534K
6PK
12
boppy® pillows
boppy ® slipcovers
cottony cute
cottony cute
Ladybug Lane
3100451K - 6PK
Sunny Day
2200419K - 2PK
Miss Cherry*
2200415K - 2PK
Ribbon Stripe*
2200439K - 2PK
Owls
2200442K - 2PK
Park Hill
2200414K - 2PK
simply stylish
Polka Stripe Pink
3200572K - 6PK
Lots O’ Dots
2200114K - 2PK
Sweet Pea*
2200112K - 2PK
Busy Bee*
2200417K - 2PK
Sports Star
2200443K - 2PK
Truffles
3100452K - 6PK
Polka Stripe Sage
3200571K - 6PK
Rainforest Stripe
3100181K - 6PK
Confetti & Stripes
3120400K - 6PK
Letterset*
3100426K - 6PK
Crazy Cars*
3120187K - 6PK
Jungle Patch
3100453K - 6PK
blissfully soft
organic
Elephant Parade*
3400103K - 6PK
Organic Forest*
3140123K - 6PK
Pussywillow
3400560K - 6PK
Dots & Lines*
3400518K - 6PK
Boxy Dots
3400561K - 6PK
Stamp Collector
3140454K - 6PK
Choo Choo
3140468K - 6PK
Organic Peapod
3140122K - 6PK
Dino Derby*
3120402K - 6PK
Pink/Pink Boa
3220511K - 6PK
Pink Boa*
3200545K - 6PK
Blue/Green Boa*
3220512K - 6PK
signature style
luxe
Soft Stripe Pink*
3400536K - 6PK
Cookie Cutters
3400574K - 6PK
Team Stripe
3400573K - 6PK
comfy jersey
Butterfly Collection
2700570K - 2PK
My Little Lamb*
2700528K - 2PK
13 *Indicates items not sold in mass retail stores
Animal Playground*
2700575K - 2PK
Monkey Around
2700569K - 2PK
Tweetheart
3140455K - 6PK
Flutterby*
3140193K - 6PK
*Indicates items not sold in mass retail stores
14
The Boppy Company, LLC
560 Golden Ridge Road
Suite 150
Golden, Colorado 80401
voted
America’s #1 baby
product a record
9 times.*
join our conversation
on facebook and twitter.
for easy ordering
of boppy  products,
please visit
www.boppy.com/oes
*American Baby magazine
New moms will buy Boppy® products.
Make sure they buy them from you.
For more information call 720.746.3837