1. finance
2. personal finance
3. insurance
4. health insurance

Wichita Falls, Texas Community Profile
Wichita Falls, Texas
Community Profile
Prepared by the
Wichita Falls Chamber of Commerce and Industry
900 8th Street, Suite 218
Wichita Falls, Texas 76307-1860
Phone 940.723.2741 / Fax 940.723.8773
www.wichitafallscommerce.com
Page 1
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Table of Contents
Introduction
- Geography & Climate
- History
Page
1
Economy
- Overview
 Wichita Falls MSA
 Regional Trade Area
3
Demographics
- Historical and Projected Population Growth
- Labor Force and Employment
- Largest Employers
- Sheppard Air Force Base
- Manufacturing
- Regional Health Care
4
Education
- Primary & Secondary
- Higher Education & Technical Training
19
Transportation
19
Business Climate
- Government
- Infrastructure
- Taxes and Fees
- Local Tax Incentives
- Unemployment Insurance
25
Economic Development Services & Incentives
29
Quality of Life
- Culture
- Local Events
- Recreation
31
Page 2
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
INTRODUCTION
As the community's economic development service provider, the Wichita Falls Chamber of
Commerce and Industry is committed to providing accurate and current information about the
Wichita Falls community. This profile is designed to acquaint you with the Wichita Falls, Texas,
region in an Executive Summary format. Additional details are available on any of the topics
addressed in this profile by contacting the Wichita Falls Chamber of Commerce and Industry.
Geography & Climate
Located in the south-central United States in north-central Texas, Wichita Falls is linked to
major southwestern, western, and mid-western cities by Interstate 44, US Highways 82, 281,
277, 287 and Texas State Route 79. Wichita Falls is approximately an hour and thirty minutes
northwest of the Dallas/Fort Worth Metroplex, 15 miles from the Red River that marks the
Texas-Oklahoma border, and an hour and forty-five minutes south of Oklahoma City. The city is
located in the cross-timbers area of the gently rolling north-central plains and is dissected by
the Wichita River. Due to Wichita Falls' geographic location, the city serves as a regional
economic hub for north Texas and south central Oklahoma.1
The area’s climate is
classified as continental.
The mean number of clear
days is 151; 93 days are
partly cloudy; and 120 days
are cloudy per year.
General precipitation of .01
inch or more falls on 72
days while annual snowfall
is less than 6 inches.
Temperatures reach 90
degrees or above on 104
days while temperatures
fall to 32 degrees or less on
65 days per year. Normal
rainfall for the year is 28.93
inches, with the greatest
part in the form of
showers. Over 75% of the
annual moisture occurs
during the period of late
March to mid-November.
Dry periods of three to four weeks can be expected during this time of year.
1
Wichita Falls Chamber of Commerce and Industry
Page 3
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
History
Wichita Falls has a proud history dating back to the early 1700’s when the Wichita Indians
migrated to the Red River area. The name Wichita is derived from the Choctaw word, “wia
chitoh,” which means “big arbor,” a description of the grass-thatched arbors in the Wichita’s
village. During the late 1700’s, Comanches and Apaches also lived in the area. All three tribes
remained in the area until the 1830’s.
The city gained its name from a
Wichita Indian encampment near a
small waterfall along the Wichita
River. Anglo-American settlers
were drawn to the area during the
1860’s with the lure of vast, grassrich prairies making the area home
to the infamous North Texas cattle
barons. In need of money, the
Texas Republic sold land
certificates for fifty cents per acre.
The original 640 acres that were to
become the city were rumored to
have been won by John A. Scott in
a poker game. In 1882 the city
became the county seat and was
accessed by the Fort Worth & Denver City railroad that would prove to be the first of several
systems to serve Wichita Falls. Oats, wheat, and cotton crops were plentiful and drove the city’s
economy during the early 1900’s. World War I brought with it a drought, an Army aviation
training facility, and “black gold.” The Fowler No. 1 well in Burkburnett became the area’s first
deep-well strike, and in 1919 the 4,000 feet wide and three-mile long pool produced 3.3 million
barrels of oil. With 40% of the state’s petroleum production coming from Wichita County, the
population had grown to 40,079 by 1940. In 1945 Sheppard Field training center had 46,650
men and was the largest concentration of air troops in the world. Nicknamed the “Factory City,”
Wichita Falls had over 100 manufacturing companies in the 1950’s.
With 101,724 people in 1960, the self-proclaimed “Shiniest Buckle in the Sun Belt” was at an alltime high. The economy continued on a strong track until the 1985 downturn in domestic oil
production. Throughout much of its very colorful history, the oil and gas industry reigned as
king in North Texas.
Today, Wichita Falls has a more diversified economy. While agriculture and the oil and gas
industry remain cornerstones of the regional economy, Wichita Falls has emerged as a regional
hub for all forms of commerce ranging from the strong presence of manufacturing to regional
health care services and regional retail centers.2
2
Wichita Falls Chamber of Commerce and Industry.
Page 4
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
ECONOMY
Overview
Wichita Falls is a Metropolitan Core-Based Statistical Area (CBSA) as designated by the United
States Census Bureau. Wichita Falls is also the hub of the regional economic trade area. Over
the past three decades, Wichita Falls has successfully diversified its economy to include new
manufacturing, government, medical services, retail, and service related commerce. This
diversification is in addition to the more typical north Texas industries of agriculture and oil and
gas production. This diversification has allowed for an enhanced quality of life with many more
services than are generally found in communities of its size and in similar geographic regions. A
primary goal of the Wichita Falls Chamber of Commerce and Industry is the continued
diversification of the economy to protect against the negative economic impacts that an
economic downturn can have especially in a specific industry sector (i.e. technology).
Wichita Falls CBSA
The City of Wichita Falls is the population center of the Wichita Falls Metropolitan Core-Based
Statistical Area that includes Wichita, Clay, and Archer counties in Texas. Key economic
indicators for Wichita Falls MSA represent positive growth in population and economic output
during the past decade. This fact is representative of the centralization of commerce with
Wichita Falls as the economic hub. The Chamber also believes that this trend should continue
and will positively impact Wichita Falls relative to growth and development in the years to
come. Below are key economic indicators.
Quick Facts
Land Area 2,674.69 square miles
Population Density 56.6 people per square mile
Counties Archer, Clay, and Wichita (MSA)
Area Cities and Towns Archer City, Burkburnett, Dundee, Electra, Holliday, Henrietta,
Iowa Park, Jolly, Mankins, Megargel, Scotland, and Wichita
Falls
Sources: Real Estate Center at Texas A&M University.
Page 5
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Regional Trade Area
The City of Wichita Falls is the economic hub of a 60-mile radius trade area, populated by an
estimated 379,404 people. Of that population, an estimated 240,000 are currently in the
workforce, and look to Wichita Falls for their employment, shopping, entertainment,
educational, cultural, and healthcare needs. Being the largest community within 100 miles,
Wichita Falls boasts a larger retail trade than a community of its size would normally enjoy.
Many national retailers and restaurants have found Wichita Falls to be a superb location. The
following is a demographic snapshot of the Wichita Falls Regional Trade Area.
DEMOGRAPHICS
Households and Population - Wichita Falls MSA
The population in the study area in 2000 was 151,524 and in 2011 it was 152,540. The
projection for 2016 is 157,662. The number of households in the study area in 2000 was 62,167
and changed to 64,739 in 2011, representing a change of 4.1%. Currently, the average
household size in this area is 2.3 persons.
Page 6
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Source: Demographics Now
Educational Attainment – Wichita Falls MSA
Due to Wichita Falls’ strong educational institutions, over 84% of the MSA population has at
least a high school diploma or the equivalent, and at over 50% of the MSA population has at
least some college education. The following chart details educational attainment for the MSA
population aged 25 plus.
Page 7
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Population by Age - Wichita Falls MSA
In 2000 the median age of the total population in the study area was 34.1, and in 2011, it was
34.4. The median age is predicted to be 34.8 years by 2016. In 2011, females represented 49.5%
of the population. In 2011, the most prominent age groups in this geography are 5 to 14, 25 to
34 years, and 45 to 54. The age group least represented in this geography 85+ years.
Source: Demographics Now
Source: Demographics Now
Page 8
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Population by Racial Category - Wichita Falls MSA
In 2013, the predominant race/ethnicity category in this study area is White. The race &
ethnicity category least represented in this geography is American Indian or Alaska Native.
Page 9
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Household Income - Wichita Falls MSA
In 2010 the predominant household income category in this study area is $50K - $75K, and the
income group that is least represented in this geography is $150K to 200K.
Source: Census 2010
Source: Demographics Now
Page 10
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Wichita Falls MSA Demographic Characteristics
Population by Age Group
Population by Age Group
0 to 4
5 to 14
15 to 19
20 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85+
2000
Total
% Distribution by Age Group
0 to 4
5 to 14
15 to 19
20 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85+
Median Age
Sex, Race, and Ethnicity
White
Black
American Indian or Alaska Native
Asian or Pacific Islander
Some Other Race
Two or More Races
Estimate
2016
10,383
21,255
13,607
12,446
19,914
23,553
18,097
12,550
10,815
6,529
2,375
151,524
11,039
19,969
11,452
13,351
21,625
18,673
19,808
15,826
10,762
7,305
2,730
152,540
11,843
21,270
9,677
11,310
25,284
18,649
19,007
17,737
12,066
7,661
3,158
157,662
6.9%
14.0%
9.0%
8.2%
13.1%
15.5%
11.9%
8.3%
7.1%
4.3%
1.6%
34.1
7.2%
13.1%
7.5%
8.7%
14.2%
12.2%
13.0%
10.4%
7.1%
4.8%
1.8%
34.4
2011
79.3%
9.2%
1.0%
1.9%
5.4%
3.2%
7.5%
13.5%
6.1%
7.2%
16.0%
11.8%
12.1%
11.2%
7.7%
4.9%
2.0%
34.8
Hispanic Ethnicity
Not Hispanic or Latino
15.9%
84.1%
Male
Female
Households
Number of Households
Median Household Income
2011
2000
62,167
$34,330
50.5%
49.5%
2011
64,739
$46,215
2016
64,387
$50,326
Page 11
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Household % Income Distribution:
$0 - $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 +
Percentage Educational Attainment
Grade K - 8
Grade 9 - 12
High School Graduate
Some College, No Degree
Associates Degree
Bachelor's Degree
Graduate Degree
No Schooling Completed
18.7%
15.9%
16.5%
18.6%
17.9%
6.7%
3.7%
2.1%
2000
5.8%
13.2%
31.0%
24.2%
5.6%
13.9%
5.4%
1.0%
14.1%
11.3%
11.6%
17.5%
19.7%
12.3%
8.8%
4.8%
2011
5.2%
10.1%
34.8%
22.9%
6.1%
14.3%
6.7%
12.8%
9.9%
10.0%
16.9%
20.2%
14.2%
10.4%
5.6%
2016
4.6%
9.0%
36.1%
22.2%
6.3%
14.5%
7.4%
Largest Employers
The diversity of the Wichita Falls trade area is reflected through the following table that depicts
many area employers with at least 100 employees. Many of these employers selected the
Wichita Falls community as their location during the 1970's and into 2011. Employers on the list
that located to Wichita Falls in recent years include the Latex International, Armor Controls, and
WDS Global. Others on the list have gone through substantial expansions during this time frame
as well. These employers include United Regional Healthcare System, Pratt & Whitney
Components Repair, Cyovac, Wichita Clutch, and MagicAire.
The Wichita Falls Chamber of Commerce and Industry is proud to have facilitated virtually all of
these location and expansion efforts in the Wichita Falls community and continues its activities
to retain and expand the community's existing industry while at the same time pursuing the
location of new industry and primary jobs in Wichita Falls. Further employer testimonials and
references are available upon request.
Major employers here have continued to experience significant, steady growth with new
employers added each year. The area is home to a very diverse employment base, including
healthcare, education, manufacturing, and professional and retail services.
Of the employers on the list, a few deserve special consideration as true economic drivers in
our area. Sheppard Air Force Base is considered a primary economic driver in the Wichita Falls
region, as is United Regional Health Care Systems due to its position as a catalyst for continued
economic growth in regional health care services. And finally, Wichita Falls’ stellar educational
institutions (Midwestern State University, Vernon College, and the Wichita Falls Independent
Page 12
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
School District) deserve recognition as primary economic drivers. These institutions are not only
large employers, but also help develop our highly educated work force for the future.
Wichita Falls' Largest Employers
Employer
Sheppard Air Force Base
Wichita Falls ISD
North Texas State Hospital-2 locations
United Regional Healthcare System
City of Wichita Falls
Midwestern State University
Howmet Corp WF Casting Division
James V Allred Unit
Cryovac Division-Sealed Air Corp-2 locations
Work Services Corp
AT&T & AT&T Wireless
Burkburnett ISD
Wichita County
Wal-Mart Lawrence Road
DynCorp. Int.
United Market Street
Blue Cross/Blue Shield
Wal-Mart Southwest Pkwy.
Wal-Mart I-44
Texhoma Christian Care Center
PPG Industries
Vernon College
Helen Farabee
Ameron Fiberglass Pipe
Patterson Auto Center
Clinics of North Texas
Presbyterian Manor
Tranter Inc Texas-Division
HealthSouth Rehabilitation Hospital of WF
Kell West Regional Hospital
Lowe’s Home Improvement
Wichita Falls Refurbishment-Pratt Whitney
US Postal Service
City View Independent School District
American National Bank
NATCO
United Supermarkets-Jacksboro Hwy.
Covercraft Industries Inc
Sharp Iron
United Supermarkets-Iowa Park Rd.
United Electric-Magicaire
Times Publishing
Product
Military
Public School System
MHMR Hospital
Med/Surg Hospital
City Government
Degree + University
Gas Turbines/Engine Components
State Maximum Security Prison
Flexible Packaging
Paper Clips, Wood Products, Sub-cont labor
Communications/Customer Service
Public School System
County Government
Department Store
Aircraft Maintenance
Supermarket-Grocery
Customer Service/Claims Processing
Department Store
Department Store
Independent living, Alzheimers Care, Geriatric Rehab
Flat Glass Products
Degree, Certificate and Cont Education Programs
MHRC Outpatient Clinics
Fiberglass Piping Systems
New/Used Automobile Dealer & Service Center
Med/Surg/MH Clinics
Senior Care
Plate & Frame Heat Exchangers &Transfer Units
Rehabilitation Hospital
Med/Surg Hospital
Building & Home Improvement
Refurbish Jet Engine Parts
Postal Service
Public School System
Banking
Pressure Vessels-Oil Field Petrochemical Indus
Supermarket-Grocery
Fabric covers for Cars & OEM Auto Accessories
Metal Fabrication & Machining
Supermarket-Grocery
AC Coils, Air Handling Products
Newspaper/Publishing
Employees
10,015
2,574
1,987
1,668
1,499
1,309
1,084
980
780
695
575
518
501
475
430
351
330
330
326
325
320
315
261
237
235
233
221
219
211
190
190
190
153
153
149
147
142
135
125
125
114
110
Page 13
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Sheppard Air Force Base (SAFB)
Sheppard Air Force Base (SAFB) is the largest employer in the area. Active Duty Military,
Military Dependantds, Appropriated Fund Civilian, and Non-Appropriated Fund Civilians brings
the base’s total employment to 14,807. At any time SAFB averages over 5,000 student
personnel on base. Total SAFB annual payroll almost $500 million. The annual estimated
combined economic impact of the base on the community is $803 million.
TABLE IV MILITARY BASE & INSTALLATIONS
Wichita Falls, Texas
Base/Installation
Sheppard Air Force Base
Personnel Category
Active Duty Military
Trainees/Cadets
Permanent Party
Reserve/Air National Guard
Active Duty Military Dependents
Appropriated Fund Civilian
Non-Appropriated Fund Civilian
Total Base Population
Branch of
Service
Air Force
Total
Description of
City
Operations
Technical
Training
Wichita Falls
County
Status:
Wichita
Expanding
4,292
2,056
75
4,792
1,294
2,298
14,807
Sheppard AFB provides training for Army, Navy, Marine and Air Force personnel in areas such
as aircraft maintenance, civil engineering, bio-medical equipment maintenance, dental
technician, combat medicine and communications.
Sheppard has always enjoyed an outstanding relationship with the Wichita Falls community. By
actively participating in area events and programs, SAFB helps to create a diversified region.
Likewise, by participating in SAFB activities, the community demonstrates its support for our
men and women in uniform.
Regional Health Care
Due to Wichita Falls geographic location, the community has emerged as a regional hub for
health care services. Since the early 1990s health care services in Wichita Falls have expanded
at a pace that exceeds all other industry sectors. With over 1,600 employees including 379
physicians and staff and an economic impact in the community of over $354 million, United
Regional is the anchor of Wichita Falls’ regional health care system offering state-of-the-art
technologies and facilities, a broad spectrum of health care services normally associated with
larger metropolitan cities and a level of quality care unmatched in the region, United Regional
Health Care System is much more than a 370-bed hospital.
United Regional services include Lead Level III Trauma Center, Cancer Treatment Center,
technologically advanced cardiac and surgical services, dedicated pediatric and Level II nursery
Page 14
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
which is funded by the Children’s Miracle Network fundraising efforts and a wide array of
ancillary services including PET/CT. 3
In addition to United Regional, numerous other medical facilities sustain the medical demands
of the trade area, as well as to provide support services to United Regional. Kell West Regional
Hospital, the Clinics of North Texas, the Wichita Falls Endoscopy Center, and Texoma Cancer
Center offer world-class medical services and help make Wichita Falls the regional medical
services hub that it is.
Manufacturing
The Wichita Falls MSA houses a robust manufacturing sector, with many of these companies
having employment in excess of 100 persons. Large durable goods manufacturing represents a
major portion of the area’s employment base including metal fabrication, industrial and
commercial equipment, and assorted plastic, glass, and fiberglass producers. This sector of the
economy generates almost $261 million in annual payroll, includes over 9% of the area's total
employment, and accounts for more than $933 million in gross sales annually.
Wichita Falls is also a nexus of international investment. Four area manufacturing facilities are
foreign-owned, representing France, Sweden, Canada, and Germany. Existing industry
expansions are the greatest asset and testimonial to the business-friendly environment found
in Wichita County. Expansions among all the large manufacturing employers resulted from
corporate consolidations in other parts of the country choosing Wichita Falls as the best
location for growing their operations. Recent consolidations include Wichita Clutch, Pratt &
Whitney, and PPG Industries.
Small business manufacturing represents the fastest growing sector in terms of the number of
new businesses. With many area manufacturers having less than 50 employees, small
manufacturers represent a vital link in the economy. Companies in Food and Beverage and
Clothing are flourishing in Wichita County.4
3
4
United Regional Health Care System
Texas Comptroller of Public Accounts
Page 15
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Gross Retail Sales Comparison
2011 4th Qtr v. 2010 4th Qtr
Gross Sales 4th Qtr
Retail Trade
2010
Building Materials
$
General Merchandise
$ 128,135,356
Food and Beverage
$
Motor Vehicles
2011
31,900,465 $
% Change 1011
30,195,289
-5.3%
$
129,617,286
1.2%
$
51,115,453
6.2%
$ 85,214,077
$
87,515,420
2.7%
Clothing
$
16,428,958
$
17,776,724
8.2%
Home Furnishings
$
9,322,473
$
8,470,876
-9.1%
Health and Personal
$
35,048,531
$
35,659,414
1.7&
Miscellaneous Retail
$
34,882,100
$
35,133,128
0.7%
48,118,911
Source: Texas Comptroller of Public Accounts
Wichita Falls MSA - Labor Force and Employment
Decisions to expand business and to locate new projects in a region are largely based upon the
availability of quality labor for that industry classification. For purpose of labor supply, Wichita
Falls is located just outside the Dallas/Fort Worth Metroplex region with an immediate labor
shed (based upon a 60-mile radius) of approximately 310,000 people ages 16 and older. Last
year there were approximately 26,000 people registered with the Wichita Falls Texas
Workforce Commission looking for or looking to upgrade their employment. While some areas
have seen a dramatic reduction in available workforce, the Wichita Falls MSA has remained
steady relative to labor force and employment.
Wichita Falls MSA - Industry Composition
As of May 2012, the MSA industry composition remains stable and reflects the diversity of
employment in the area. Since 1990, the service and trade sectors have experienced the
greatest increase in employment. Furthermore, manufacturing employment remains consistent
around 10% and in large part represents the strong work ethic and productivity of the
workforce.
Page 16
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Source: Texas Labor Market Information, 2012
Wichita Falls MSA and State of Texas - Entry Level Wages
In surveys taken of existing area employers, as well as new arrivals, workforce continues to rank
as the number one reason companies choose to expand or locate in the Wichita Falls area.
Manufacturing and teleservice industry employers boast of the high work ethic of their
employees, emphasizing productivity, low turnover, and low absenteeism rates. A quality
workforce is mandatory and the Wichita Falls Chamber of Commerce and Industry will arrange
for visits with existing employers as requested.
In addition to the quality nature of the workforce, the Wichita Falls area has a cost competitive
advantage over most other metropolitan areas (both in Texas and especially as compared to
metropolitan areas in other states) when it comes to wages. Below you will find a chart that
highlights various occupations and their average entry-level wages, as well as their hourly mean
and median wages.
Page 17
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
TABLE XIII AVERAGE SALERY BY SELECTED OCCUPATION
Wichita Falls MSA
Community Salary Information
Occupation
Professional
Management Occupations
Accountant/Auditors
Computer Programmer
Computer Analyst
Industrial Engineer
Retail
Retail Salespersons
Stock Clerks & Order Fillers
Hotel, Motel & Resort Desk Clerks
Clerical
Office Clerks, General
Data Entry Keyers
Executive Secretary/Admin. Assistant
Bookkeeping, Accounting, Auditing Clerk
Customer Service Representatives
Unskilled
Truck Driver, Heavy
Laborers Freight/Stock/Material Movers
Truck Drivers, Light or Delivery Services
Packers and Packagers, Hand
Structural Metal Fabricators and Fitters
Team Assemblers
Assemblers and Fabricators, All Other
Skilled
Industrial Machinery Mechanics
Cutting, Punching, and Press Machine Setters, Operators, and
Tenders, Metal and Plastic
Machinist
Welders, Cutters, Solderers & Brazers
Technical
Computer-Controlled Machine Tool Operator
Architecture and Engineering Occupations
Medical & Clinical Laboratory Techncians
Network & Computer Sys. Administrators
Number
Employed
Avg.
Entry
Hourly
Wage
Median
Hourly
Wage
Mean
Hourly
Wage
2,100
340
40
60
40
20.26
18.03
17.02
17.67
28.75
32.49
23.80
28.53
22.92
37.76
38.13
28.35
26.64
24.21
37.57
79,320
58,960
55,410
50,360
78,140
2370
670
170
7.86
7.88
7.91
9.28
9.92
8.47
11.18
10.94
8.32
23,260
22,750
17,300
1,650
70
1030
860
1480
8.36
9.10
13.01
9.14
9.78
10.23
10.28
12.22
14.63
11.14
11.40
11.20
12.50
14.99
12.50
23,720
23,290
26,000
31,170
26,010
500
670
320
290
90
N/A
110
13.31
8.18
10.76
8.01
10.65
8.10
8.13
16.63
9.92
15.32
8.64
11.60
10.16
8.78
16.96
10.94
16.33
9.51
12.78
10.46
9.69
35,270
22,750
33,970
19,790
26,590
21,760
20,150
280
14.11
20.16
19.23
39,990
90
270
330
8.57
13.20
11.35
11.60
16.94
16.53
12.78
17.07
17.03
26,590
35,510
35,430
90
490
80
60
9.20
15.37
11.33
16.35
16.41
25.1
16.56
22.92
15.96
30.03
17.81
24.21
33,210
62,470
37,050
50,360
Sources: Bureau of Labor Statistics, 2012; *TRACER-Texas Labor
Market Information, 2012
Page 18
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Mean
Annual
Salary
Wichita Falls, Texas Community Profile
EDUCATION
The quality of a workforce is measured by factors such as education, trainability, productivity,
absenteeism, and turnover. To gauge workforce quality, it is necessary to look at the region's
educational system. Primary, secondary, post-secondary, and vocational education and training
are all high priorities in Wichita Falls.
Higher Education and Technical Training
Four institutions of higher education offer Associates, Baccalaureate and Professional degrees
in the Wichita Falls region.
Midwestern State University (MSU)
Midwestern State University (MSU) has been preparing students for successful careers since
1922. The campus, located just two hours from the Dallas-Ft. Worth Metroplex, is the pride of
Wichita Falls and home to approximately 6,500 students each year representing 41 states and
47 foreign countries. In addition to the economic impact MSU makes to the community,
approximately $355 million per year, it provides quality of life benefits to all residents in the
region.
The majority of MSU students (63 %) are traditional age (18-24). They participate in a number
of on-campus activities and bring a spirit of competition to athletics. Females make up 60
percent of the student body. More than 95 percent of classes are taught by professors, not
graduate assistants, in classes which average fewer than 30 students each. The student-tofaculty ratio is 18:1.
From the Wichita Falls Museum of Art at MSU to an athletics program that offers 13 men’s and
women’s NCAA Division II sports, MSU provides a backdrop of culture and entertainment. The
Artist-Lecture Series brings noted lecturers and quality programs in the performing arts to
campus each year. Notable guests have included Bob Dole, the Harlem Gospel Choir, the late
Benazir Bhutto and Salman Rushdie.
Academically, Midwestern State University is a member of the Council of Public Liberal Arts
Colleges and puts special emphasis on the values offered through liberal arts education. The
university consists of six academic colleges that offer a total of 45 bachelor’s and 28 master’s
degree programs. Study abroad opportunities include a summer program in London, central
America, France, and Spain as well as participating in The Magellan Exchange.
Finally, Midwestern State recently received the esteemed honor of being ranked #1 Best Value
among public universities in the nation by Consumer Digest Magazine. The university provides a
quality education and offers tuition and fee rates that are among the lowest in the state. In
addition, approximately 70 percent of students receive financial aid to help defray the costs of
attaining their educational goals. For additional information about Midwestern State University,
please visit the college’s website at www.mwsu.edu or call 940-397-4000.
Page 19
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
MSU Graduates by Degree
Institution
Name of Institution
Location
City
County
Midwestern
Wichita Falls Wichita
State University
Total
6,182
Enrollment
Under Grad Graduate
Full-Time Part-Time Full-Time Full-Time
4,210
1,972
4,076
117
Total Annual Graduates
Colleges/
Under Graduate
Programs
Graduate
College of Business
Administration
College of Health
Science & Human
Services
College of Science
& Mathematics
Fain College of
Fine Arts
Prothro-Yeager
College of
Humanities & Social
Sciences
West College of
Education
McCoy School of
Engineering
MSU Total
Graduates
Total
238
38
276
409
63
472
64
15
79
38
0
38
213
20
233
129
68
197
14
0
14
1,105
204
1,309
Vernon College
Vernon College is a comprehensive state-supported community college that integrates
education with opportunity through instructional programs and student services. Vernon
College promotes a culture of success for students through learner-centered quality
instructional programs and exemplary services. The mission of Vernon College is teaching,
learning, and leading. The college provides technical programs up to two years in length leading
to associate degrees or certificates; freshman and sophomore courses in arts and sciences,
including the core and field of study curricula leading to associate of arts or science and
baccalaureate degrees; continuing education programs for occupational skills upgrading or
personal enrichment; and a continuing program of counseling and guidance designed to assist
students in achieving their individual educational goals.
Established in 1970 in Wilbarger County with its campus in Vernon, Texas, Vernon College
expanded its services to include three major campuses in Wichita Falls: Century City Center,
4105 Maplewood; Skills Training Center, 2813 Central Expressway East; and Sheppard Learning
Center at Sheppard AFB. The college also offers an extensive selection of courses over the
Internet. The College has a combined enrollment of over 2800 with almost half of those
enrollments being in Wichita Falls. Each campus offers academic courses with
technical/occupational skills training programs being offered at various campuses.
At the Century City campus, the major programs are nursing (LVN and RN) along with allied
health programs in surgical technology, health information, nurse aide, pharmacy technician,
phlebotomy, and EMS; protective services including fire and police academies and criminal
justice; Associate of Arts in Teaching; office technology, child development; and cosmetology.
The Skills Training Center (STC) programs focus on industrial and technical occupational skills
training such as aircraft mechanics for FAA A&P licensure; electronics/electricity/robotics;
HVAC; automotive mechanics; computer and information sciences including networking,
computer security and software applications; manual and CNC machining; SMAW, MIG and TIG
Page 20
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
welding; professional truck driving; motorcycle safety; and defensive driving. The STC also
works with area business and industries to provide customized training.
High school students may take Vernon College courses through the dual credit/concurrent
enrollment Early College Start program. Students may take both academic courses as well as
technical courses. At the Skills Training Center, high school students can attend technical
courses in the afternoons during their junior and senior years and graduate from Vernon
College with a certificate of completion at the same time they graduate with their high school
diploma.
Vernon College is accredited by the Commission on Colleges of the Southern Associate of
Colleges and Schools and approved by the Texas Higher Education Coordinating Board.
Financial aid, scholarships, and special services/ADA accommodations are available to
individuals who qualify. For additional information about Vernon College, please visit the
college’s website at www.vernoncollege.edu or call 940-696-8752.
Wayland Baptist University
Wayland Baptist University (WBU) offers a wide variety of degrees at their Wichita Falls campus
. WBU takes into consideration students’ work experience, military service, industry training
programs and other non-traditional experiences. Their class times accommodate working
professionals. Wayland Baptist University’s Wichita Falls campuses are located at Sheppard Air
Force Base and on Callfield Rd. and are open to both military and civilian students.
For additional information about WBU, please visit the college’s website at www.wbu.edu.
Primary and Secondary
Public Schools
The Wichita Falls area has four Independent School Districts that are leaders among Texas
public schools. Wichita Falls ISD is a school district of 15,563 students that offers a wide range
of educational opportunities for families. WFISD schools have been recognized for educational
excellence across the state of Texas with Exemplary and Recognized schools and numerous
Gold Performance Awards for student academic performance. Further, WFISD is proud to boast
numerous National Merit Semifinalist, Commended, Hispanic Scholar and African-American
Scholar honors awarded students each year.
WFISD elementary schools achieved an unprecedented feat in 2009 - every one of the district’s
seventeen elementary schools earned either an Exemplary or Recognized rating, according to
the Texas Education Agency’s 2009 Accountability Ratings. In 2007, WFISD was ranked among
the most outstanding school districts in the U.S., receiving a “blue ribbon”, according to
Expansion Management magazine’s Education Quotient. Expansion Management Magazine
published its’ 16th Annual Education Quotient ranking 2,800 school districts to provide
prospective businesses with a means to compare the type of manufacturing work force they’re
likely to encounter in communities throughout the U.S. More recently, all three Wichita Falls
high schools were ranked among the top 1,300 best schools in the nation according to a study
Page 21
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
conducted by Newsweek magazine. Large numbers of Wichita Falls students who take rigorous
high school coursework propelled all three local high schools onto Newsweek magazine's list of
the top 1,300 U.S. High Schools. The magazine ranked Wichita Falls High School at #317, Rider
High School at #399, and Hirschi High School at #1308. Furthermore, preliminary TAKS test
results for WFISD show district students outperforming state counterparts in some areas by as
much as 10 percentage points. Of the 27 areas tested over 9 grades, WFISD students surpassed
or were equal to state results in 22 areas. Eighth grade math and science results showed WFISD
students performed as much as 10% points higher than the state, with fifth graders performing
7% points higher in math.
A unique feature of Wichita Falls ISD since 1997 is the “School Choice” plan. The district has no
secondary “attendance zones”. Instead, parents have the opportunity to “choose” the schools
they wish their children to attend. Elementary students attend their attendance zone school or
choose an elementary magnet school. Magnet schools feature International Baccalaureate and
Advanced Placement courses, college credit courses, an engineering program, specialty Fine
Arts programs, Montessori learning, and Leadership Academy curriculum. For more information
visit www.wfisd.net.
WFISD Demographics (2010-2011)
Total Enrollment: Approximately 14,569 students in grades K-12
Facilities:
17 Elementary Schools
1 Early Childhood Center
4 Junior High Schools grades 7-8
3 High Schools grades 9-12
3 Alternative Schools
1 Student Adjustment Center
1 Sports Complex
1 Administration Center
1 Support Center
Staff Size: Total – 1,965
Professional Staff - 1,386
Educational Aides/Auxiliary/Paraprofessional Staff - 579
Teacher Experience:
Average Years Experience – 12.5 years
Average Years Experience with WFISD – 9.7 years
25% of WFISD Teachers Have 11-20 or more years experience
Budget:
$101,032,099 - General fund budget
Page 22
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Average SAT Scores:
WFISD 985
State 997
Accreditation:
All school districts – Texas Education Agency
Other Area Schools
In addition to the above mentioned public school systems, Wichita Falls has an excellent
selection of private schools including one for children of German Pilot Instructors at Sheppard
Air Force Base and one that specializes in individualized learning. Additionally, you will find a
large network of home schooling participants.

Notre Dame Catholic School
With 204 students and 28 teachers the school has Montessori (3-4 year olds), Pre-K (4 year
olds), and K-12 grades. Notre Dame embodies high standards of academic and spiritual
development.

Christ Academy
Meeting the needs of parents and students, this 3K - 8th grade program has a total
enrollment of 239 and 27 teachers.

Bible Baptist Christian School
Focusing on the spiritual and academic growth of children grades K-12, the school has 30
students, 3 teachers and 1 administrator. The school places the Bible at the center of their
programs.

Bright Ideas Charter Schools
Founded in 1985 to teach kids to be creative, productive, and critical thinkers, this gifted
program has 150 students grades Pre-K-12 and 17 teachers.

Wichita Christian School
A uniquely Christian perspective offers curriculum for grades 3K - 12th with all 45 teachers
holding degrees in education and a student population of 320 and four administrators.
Page 23
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
TRANSPORTATION
Wichita Falls is strategically located in north central Texas, 115 miles North and West of the
Dallas/Fort Worth Metroplex, and is easily accessibly by air, ground, or rail.
Air Transportation
Two airports serve Wichita Falls. The Wichita Falls Municipal Airport is located adjacent to
Sheppard Air Force Base in Wichita Falls. The airport is served by American Airlines with 6-8
flights to and from Dallas/Fort Worth International Airport every day. The municipal airport and
Sheppard Air Force Base share runways, taxiways, and control tower operations allowing for
virtually any type and size aircraft.
Kickapoo Airport, which is owned by the City of Wichita Falls, is located in the southeastern
quadrant of Wichita Falls and provides fixed base operations for both rotary and fixed wing
aircraft. Kickapoo Airport has 4,450 ft. concrete runways. Currently, the City of Wichita Falls has
recently completed a master redevelopment plan for Kickapoo Airport including taxiway
additions and upgrade avionics.
Ground Transportation
Located within ten miles of the East-West centerline of the United States, Wichita Falls has
great geographic advantages for fast, efficient, cost effective motor freight services. Wichita
Falls is accessible by the following network of US, State, and Interstate highways:
Northern Routes: I-44 to Oklahoma City
that intersects I-40 and I-35
Southern Routes: US 281 to
San Antonio, TX, and US 277 to Abilene
Eastern Routes: US-82 & US-287 to
Dallas/Fort Worth and intersect I-20, I-30, I-35,
and I-45
Western Routes: US-287 to Amarillo, TX
Below is a chart that highlights mileage from Wichita Falls to several U.S. and Mexico markets.
U.S. City
Austin, TX
Chicago, IL
Ciudad Juarez, Mexico
Dallas/Ft. Worth, TX
Houston, TX
Kansas City, MO
Matamoros, Mexico
Memphis, TN
Nashville, TN
Mileage
302
936
601
115
379
486
654
567
809
Page 24
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Nuevo Laredo, Mexico
Oklahoma City, OK
San Antonio, TX
St. Louis, MO
549
138
381
635
Public Transportation - Five taxicab companies and a municipal bus service provide public
transportation with 14 buses covering 7 city routes that operate Monday through Saturday.
Shuttle - Daily passenger and courier services are available to and from Dallas/Fort Worth and
Oklahoma City.
Rail Transportation
Both Burlington Northern Santa Fe Railway (BNSF) and Union Pacific (through the Wichita,
Tillman, & Jackson (WTJR) shortline railroad via trackage rights over BNSF) serve the Wichita
Falls area. The WTJR is the shortline service provider for all local freight movements. Freight
handling is facilitated by the use of a rail yard located in downtown Wichita Falls and has an
excellent service record.
BUSINESS CLIMATE
The Wichita Falls community has a business climate that is both progressive and positive.
Wichita Falls is known by its business and industry both locally and at corporate levels as a
business friendly, high quality, cost competitive area to operate. From government oversight
and regulation to taxation and the use of economic development incentives, Wichita Falls has
taken every possible step to be as competitive as possible when it comes to economic
development, retention/expansion and business recruitment.
Government
Federal
Wichita County is located in the 13th Federal Congressional District. The state is well
represented by the Honorable Senator, Kay Bailey Hutchison (R), 512-916-5834, and the
Honorable Senator, John Cornyn (R), 512-469-6034. The Honorable Congressman, William
(Mac) Thornberry (R) has an office in Wichita Falls, (940) 692-0539.
State
The Lone Star State was named after a Caddo Indian word meaning “friends.” The Republic of
Texas was annexed into the United States in 1845 touching off the “War with Mexico.” Texas
emerged a formidable power during the early 1900’s with the discovery of oil. Today, Texas is
the fastest growing state, second only to California in total population and tourism. Governor
Rick Perry (R), (512) 463-1782, convenes the Texas legislature’s 181 members in January of oddnumbered years. The Wichita Falls’ area is served by the Honorable State Senator Craig Estes,
who has an office in Wichita Falls, (940) 689-0191; the Honorable State Representative for
Page 25
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
District 69, Lanham Lyne, who also has an office in Wichita Falls, (940) 689-0534; and the
Honorable State Representative District 68, Rick Hardcastle, who can be contacted at his Austin,
Texas office, (512) 463-0526.
County
All 254 counties in Texas are governed by a Commissioner’s Court that consists of four (4)
Commissioners. Each County Commissioner is elected by precinct and the County Judge (who
presides over the Court) is elected at-large. Wichita Falls is the County Seat. Other cities in
Wichita County include: Burkburnett, Iowa Park, Electra, Kamay, Pleasant Valley, and Cashion
Community.
City
The City of Wichita Falls is a "Home Rule" city under the City's charter that was passed in 1920.
The City operates under the Council-Manager form of local government. Wichita Falls has a
Mayor that is elected at large, six Councilmen, and a City Manager. Three of the City
Councilmen are elected in a rotating sequence every two years, while one councilman is elected
at-large. The City Council conducts their business on the first and third Tuesday of every month.
Police
The Wichita Falls Police Department has 186 officers and 97 civilian employees. The
department includes K-9, narcotics, tactical, Crime Stoppers, DARE/Crime Prevention,
training, traffic patrol and criminal investigation sections.
Fire
Today the department operates out of eight strategically located fire stations and consists
of 147 Operational personnel working from a three-platoon system. The department also
has 9 personnel working in Administration, Training, and Fire Prevention/Inspections. The
department responds annually to more than 8,000 emergency responses divided between
fire emergencies, rescue emergencies, medical emergencies, salvage emergencies, and
hazardous materials emergencies. The average time for emergency responses is 3.7
minutes. The department recently completed the construction of a new Fire Drill Field and
a new Public Safety Training Center and Dispatch Center. In addition, the department
recently converted to a new 800 megahertz digital radio system. The department is
certified with the Texas Commission on Fire Protection as a training facility and, working in
conjunction with Vernon College, conducts its own Fire Training Academies, Hazardous
Materials Technician Academies, and Basic Inspector Academies. Department academies
are routinely recognized by the Texas Commission on Fire Protection.
Infrastructure
Electric
In January 1, 2002, the State of Texas entered a new era in electric service provision with
electric deregulation. Residential, commercial, industrial customers have the power to choose
their energy service provider. For more information on retail electric providers in the Wichita
Page 26
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Falls community, please call the Chamber of Commerce and Industry at 940.723.2741 or visit
www.powertochoose.org.
Natural Gas
Service in the Wichita Falls area is provided by ATMOS Energy. ATMOS Energy Corporation is
the country’s largest natural gas only distributor, which provides full-service gas to
approximately 3.2 million residential, commercial, industrial, agricultural and public-authority
customers. ATMOS Energy will help customers with the most cost-effective service, offering
state-of-the-art billing, technical support, and a complete site selection assistance program.
Industrial customers can take advantage of a special Schedule of Industrial Rates that allows for
the transportation of gas purchased on the spot market. Additionally, ATMOS Energy has ample
reserves of gas in a system of storage facilities.
City Utilities
The City of Wichita Falls has done an excellent job of planning for the future to address both
growth and functional obsolescence. Over the past decade, the city has made major
investments in its water and wastewater systems. Furthermore, the City is making a significant
investment in its water supply system that will sustain the City for the next 50 years.
Water – The City of Wichita Falls currently maintains a “SUPERIOR WATER SYSTEM”
classification from the TCEQ, its’ highest classification. Wichita Falls is indeed fortunate
to have five lakes in its system. The City currently pulls from three of these lakes,
Kickapoo, Arrowhead and Kemp. Besides the 42.6 million gallons per day of safe yield,
the City is in the process of developing an additional 37 million gallons per day of raw
water supply. In addition, the City has provided storage capacity for raw water of 110
million gallons. The City is also increasing its current treatment capacity from 62 million
gallons per day to an estimated 72 million gallons per day. The peak demand that the
City sees is approximately 42 million gallons per day.
Wastewater - Served by two treatment plants, the city’s capacity is 19.91 MGD. The
average daily demand is 10 MGD. The state-of-the-art, activated sludge system has had
continuous upgrades and currently meets or exceeds all Texas EPA standards.
Solid Waste - The Wichita Falls area has both municipally and privately owned landfills;
the City’s landfill is a type 1 with 160 years left on its capacity. The City provides a
discount for separated sources of compostable wastes of approximately 36%. The cost
of disposal at the landfill is $30.80 per ton, with outsider user fees being negotiable as
part of a non-annexation agreement. In addition, the City has the opportunity to
negotiate with a disposed fee for any large user.
Taxes and Fees
The State of Texas is continually ranked at the top by corporate executives and site selection
professionals for places to do business. This fact is due in large part, to the state's pro-business
Page 27
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
attitude, measures it has taken to promote manufacturing, and the limited state tax structure
on commerce and its employees.
State Taxation on Business and Employees
The State of Texas does not have a corporate income tax or personal income tax. The State
does however utilize four primary tax revenues to help fund state operations.
Sales and Use Tax - Texas levies a 6.25% tax on all retail sales, leases, and rentals of
taxable items. Local taxing districts are allowed to supplement their operating revenues
by imposition of up to an additional 2.0 percent tax for a maximum of 8.25%. An
equivalent use tax is levied on storage, use, or consumption in Texas of taxable items
that have been purchased outside Texas and upon which the Texas tax has not been
paid. Sales and use tax is exempted in the following circumstances:




Property that will be consumed in the manufacturing process
Property that becomes a component of a manufactured product
Property which will be sold for resale to the end customer
Grocery food products and prescription medication
Note: Any return filed on time is given a discount of .5 of 1% of the tax due. An
additional discount of 1.25% may be awarded to taxpayers who prepay monthly or
quarterly taxes.
Motor Fuel - Consumers pay from $0.18-$0.24 per gallon upon the first sale,
distribution, or use of gasoline and diesel fuel. Sales of liquefied gas and certain sales of
diesel fuel are tax- free when the fuel is used for off-road purposes. Texas is a member
of the multi-state International Fuel Tax Agreement (IFTA).
Motor Vehicle Sales and Use Tax - Texas levies a 6.25% tax on all retail sales of motor
vehicles whether purchased within or outside the states boundaries. Vehicles rented for
30 days or less are subject to a 10 percent tax on the gross rental receipt. Motor
vehicles rented or leased for 31 days or more are subject to 6.25% tax for the gross
receipt or purchase price.
Local Taxes
The State of Texas constitution grants substantial decision making authority to local
governmental entities: cities, counties, and public school districts. Local governmental entities
have the authority to tax property and commercial trade in order to pay for services such as
utilities, road maintenance and improvements, and public education. In Texas, local
jurisdictions use two primary taxing mechanisms to pay for services - ad valorem (property)
taxes and the sales and use tax.
Ad Valorem Taxes - Property Tax in the State of Texas is based upon 100 percent of
market value on all tangible real and personal property as defined by federal and state
Page 28
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
statutes. The 2011 tax rate for property located within the corporate limits of Wichita
Falls is 2.364655 per $100 of assessed value (see table).
Taxing Jurisdiction
City of Wichita Falls
Wichita Falls ISD
Wichita County
Total
Rate per $100 of Value
0.625260
1.205000
0.534395
2.364655
Sales and Use Tax - Local taxing jurisdictions (excluding school districts) can charge a
maximum 2% in addition to the State sales and use tax of %6.25. As of an election held
in 1997, citizens of the City of Wichita Falls voted to add an additional 1% the existing
1% sales and use tax thus bringing the total to 8.25% (state and local combined). This
additional sales and use tax revenue is used by the City of Wichita Falls to reduce
residential property taxes, for community development and quality of life initiatives,
and to promote economic development activities that facilitate the creation of new jobs
and increased tax base. (See Incentives)
ECONOMIC DEVELOPMENT SERVICES & INCENTIVES
The Wichita Falls Chamber of Commerce and Industry is the community's economic
development service provider. Dating back almost 100 years, The Chamber has a long track
record of promoting economic growth in the Wichita Falls community. Through the past
leadership of the organization, Wichita Falls' economic development has experienced
tremendous success in facilitating the economic diversification of the local economy. Today,
The Chamber remains as committed as ever to the objective of economic diversification, to
promoting business expansion, and to the attraction of new primary employers to the Wichita
Falls marketplace.
Economic Development Services
As the community's economic development service provider, The Chamber is looked to as both
a community representative and a private sector advocate for business growth and investment.
The Chamber will make every effort to assist primary employers and their allies looking to
expand and/or locate in the Wichita Falls area. To that end, The Chamber offers the following
economic development services:





local economic information and demographics;
existing facility and site location assistance;
incentives packaging;
development related assistance; and
workforce development support
Economic Development Exemptions and Incentives
Page 29
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
In the State of Texas, local government plays the primary role in economic development.
Economic development incentives in Texas can essentially be divided into two categories: State
incentives and local incentives.
State of Texas Exemptions & Incentives
Sales and Use Tax Exemptions for Manufacturers
Below is a brief summary of the items manufacturers may purchase tax free:
 Tangible personal property that will become an ingredient or component part of tangible
personal property manufactured, processed, or fabricated for ultimate sale.
 Tangible personal property directly used or consumed in or during the actual
manufacturing, processing, or fabrication of tangible personal property for ultimate sale if
the use of the property is necessary or essential to the manufacturing, processing, or
fabrication operation and directly makes or causes a chemical or physical change to the
product being manufactured, processed, or fabricated for ultimate sale or to any
intermediate or preliminary product that will become an ingredient or component part of
the product being manufactured, processed, or fabricated for ultimate sale.
 Services performed directly on the product being manufactured prior to its distribution for
sale to make the product more marketable.
For more information on this valuable state exemption, visit the State of Texas Comptroller of
Public Accounts' web site - http://www.window.state.tx.us/taxinfo/taxpubs/taxpubs.html#sales
Enterprise Zone
The State of Texas designates Enterprise Zones as a way of encouraging new investment and
job creation. Eligible businesses, designated as Enterprise Projects, located or locating within
these zones receive reductions in the following operating costs for up to five years.
 Sales Tax Credit - A credit of the state’s 6.25% sales and use tax can be granted on
purchases of building materials, machinery, and equipment. A refund of $2,500 per new
full-time job created up to $250,000 per year is possible, with a maximum refund of
$1.25 million.
Workforce Training Assistance
The Chamber and Vernon College will form a local taskforce to assist an existing employer or a
new location with the evaluation and packaging of state and federal training programs. The
State’s Skills Development Grant program has been remarkably successful in Wichita Falls with
several very creative grants having been received.
Local Tax incentives
Freeport Exemption
This local incentive exempts 100% of the ad Valorem taxes (County, City and School) on all
tangible property other than oil, natural gas, or other petroleum products that is imported or
acquired in Texas for the purpose of assembly, storage, manufacturing, processing, or
fabrication if the property is transported outside Texas within 175 days of its acquisition.
Page 30
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
Property Tax Abatement
The City of Wichita Falls and Wichita County typically negotiate to abate 100% of their
respective portions of increased Ad Valorem tax during the first year that improvements are in
place. The abatements are then reduced by 10% each year until the abatements cease during
the 10th year. These decisions are made independently and are based upon a project’s capital
investment and the number of jobs created as a result of an expansion or new project location.
Terms of these abatements are negotiated on a case-by-case basis and apply only to primary
employers.
Non-Annexation Agreements
Businesses outside the city’s limits but wishing to have city services may agree to pay an
amount equal to 25% of the city’s Ad Valorem taxes and pay one and one-half times the usual
rate for services instead of agreeing to be annexed into the city. Additionally, this agreement
may offer discounts on outside-user landfill charges. Agreements are generally for seven years
and renewable on a case-by-case basis.
Cash for Jobs
In 1997, the citizens of Wichita Falls voted to increase the local sales tax by $0.0025. This
additional money is used to assist companies in reducing their cost of expansion and to
facilitate the location of new companies to the community. The annual revenue from this
incentive is approximately $3.0 million. The city encourages companies to contact The Chamber
to discuss the details.
QUALITY OF LIFE
Most people want all of the convenience of a large city, but also want the advantages of living
in a small town. Wichita Falls combines the best of both types of community. Wichita Falls
offers a great quality of life. Wichitans are friendly and helpful and the crime rate is low advantages often found in a small town. But, because of the regional nature of Wichita Falls,
cultural and recreational activities are abundant, offering many of the advantages of the big
city!
Culture
The list of cultural opportunities in Wichita Falls includes a professional symphony orchestra
and ballet troupe, two community theater groups, two theaters for the performing arts, an
opera house with live performances, and museums. These venues are sprinkled throughout the
city and provide a year-round selection of concerts, plays, and family entertainment.
The students at Midwestern State University present a wide variety of events showcasing their
talents and visual artistry. Continuing education classes offered by MSU and the Parks and
Recreation Department allow adults to experiment with their talents in painting, writing, dance,
martial arts, photography, sculpture, and various crafts. The Wichita Falls Public Library houses
over 193,064 books, tapes, and CDs and is located in downtown Wichita Falls.
Page 31
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
The Kemp Center for the Arts is the headquarters for the area arts community. Built in 1917,
the Kemp Center is a popular location for weddings, cultural performances and other
gatherings, and has a complete catering kitchen, a serving pantry, and a photography
darkroom. Downstairs, a gift shop offers works from local artists, while children and adults
enjoy a wide variety of art classes year-round in two spacious classrooms. The NorthLight
Gallery, the West End Studio, and What’s Up Downstairs, present ever-changing visual art
exhibits promoting local and regional art. The Great Hall is the setting for film, musical dance
and theater performances. On the elegantly landscaped grounds, a Sculpture Garden, pond,
and gazebo bring the arts outdoors. The Arts Council and the Wichita Falls Symphony Orchestra
house their offices in the Kemp Center. The Kemp Center for the Arts is a 501 ( c ) 3 non-profit
organization supported by memberships, fundraising events, grants and contributions.
Local Events
Wichita Falls is the home of the 150,000 square foot MPEC (multi-purpose event center), which
includes Ray Clymer Exhibit Hall, and the 50,000 square foot J.S. Bridwell Agricultural Center. In
addition to those facilities, the Kay Yeager Coliseum opened its doors in early 2003. The Kay
Yeager Coliseum, a 10,000 seat venue, is the home of the Wichita Falls Wildcats hockey team.
The Wildcats hockey team is a member of the North American Hockey League. For more
information on the Wichita Falls Wildcats visit their web site at www.wfwildcatshockey.com or
call them at 940-716-5587. Beyond high octane hockey, the Kay Yeager Coliseum is the venue
for numerous other events and concerts. For upcoming events and ticket information, call 940716-5555.
The following is a partial list of the top annual events held in Wichita Falls.
Top Annual Events
Texas-Oklahoma Fair
Hotter'N'Hell Hundred
FallsFest
Oil Bowl
University Kiwanis
Pancake Festival
Home & Garden Show
Ranch Roundup
St. Patrick's Day Festival
Cajun Festival
Event
Carnival-Home, ranch, livestock
Largest sanctioned U.S. bike race (100-mi.)
Texoma's premier outdoor festival
Football Game-Area High Schools
All you can eat pancakes
Dates
September
August
September
June
January
Attendance
100,000
25,000-30,000
15,000-20,000
12,500
over 12,000
Home decorator showcase
Largest TX ranch competition
Street festival celebrating St. Patrick's Day
Cajun style street festival
February
August
March
May
11,000-12,000
7,500
7,000
6,500
Recreation
Wichita Falls has a large number of sports centers, youth centers, YMCAs, city parks and more.
For the golf enthusiast, there is two private and five public 18-hole courses ranging from 6,156
up to 7,277 yards with ratings of 71 up to a challenging 133. Two public tennis centers complete
with pro-shops offer programs for the beginner to advanced player. The Plex family
entertainment center offers miniature golf, go-carts, batting cage, skating and exciting water
Page 32
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com
Wichita Falls, Texas Community Profile
games. Castaway Cover Water Park, has six exciting water elements, concerts, sand volleyball,
shaded pavilions and more. For more information about Castaway Cove visit
www.castawaycovewaterpark.com.
A list of youth centers include several Boys & Girls Clubs, Girl Scouts, Camp Fire, 4-H clubs, Boy
Scout programs, church camps, and student centers. The YMCA has three facilities in town and
there are 29 other health, fitness, and dance centers. Several jogging, walking, bike trails, and
disc golf courses round out the recreational picture. In addition, the new multi-picture
Cinemark Theater is one of two movie theaters in town. For the racing fans, Red River
Speedway and dirt track racing at Texoma Motor Speedway offer an entertainment venue for
the local spectator.
Page 33
Wichita Falls Chamber of Commerce & Industry  www.wichitafallscommerce.com