URBAN ACTIVATION COMPETITION This is an opportunity for a student or emerging artist to showcase their work on an international platform. A Light Installation will be the central feature of the 2015 YGAP Polished Man Launch Event. After a phenomenal first year of the Polished Man campaign - we are excited for our 2015 launch! COMPETITION DETAILS Applications are currently open All entries should include a and will close on: brief proposal or outline and be sent to our Campaign July 20 2015 Coordinator: [email protected] Entries will be assessed on four criteria: Branding and existing Polished Man collateral will be made available to all students and emerging artists. 1. Interactive component 2. After Suitability for venue first year of the Polished Man a phenomenal 3. campaign Engagement the 2015 meantime please see: - wewith areCampaign excited forInour launch! branding and collateral www.polishedman.com.au 4. Originality THINK BIG. GET CREATIVE. ABOUT YGAP At YGAP we are are entrepreneurs that change lives. We find and support local impact entrepreneurs in emerging countries to create local solutions to poverty. We run social enterprise businesses and two creative fundraising Campaigns, 5cent and Polished Man. All our projects at YGAP measurably impact the lives of people living in extreme poverty. Every $5.74 19,770 1,904 are now accessing quality education are now earning a fair wage 15,353 15,412 are living in better homes have a greater chance of being free from violence and preventable disease To date, YGAP have changed the lives of 63,470 people* *as of May 2016 changes someone's life POLISHED MAN CAMPAIGN WHAT IS POLISHED MAN? Polished Man is an innovative fundraising campaign that challenges men to paint one nail, to represent the 1 in 5 children that experience violence globally. WHY MEN? Over 90% of sexual violence against children is perpetrated by men. At YGAP we believe that men have a leading role in ending this violence against children. 2014 POLISHED MAN CAMPAIGN QUICK STATS FROM LAST YEAR $233,298 Raised in total 16,000+ Polished Men (and Women) 13,951 Stories created on Facebook $924,321 Worth of media coverage Online reach of 58M+ POLISHED MAN LAUNCH EVENT CREATIVE BREIF WHERE WHEN Ellis Street Studios 16 Ellis Street, South Yarra 3141 6th or 13th August, dependent on availability. 6.30 – 8PM WHAT WHO An interactive light installation within and/or on the external wall of the event space to increase urban engagement. It will engage our brand collateral and Ambassadors. Our target market will be all attendees at the Launch Event including: Media, Sponsors, Polished Man Ambassadors and, YGAP Volunteers. WHY This will be an amazing opportunity to engage your skill set in the non-profit sector. Violence against children is a very real issue in Australia and globally, with the 2015 Polished Man Campaign we aim to measurably impact positive change in this space. This Launch Event will be publicised in national and international media avenues. A few of our Australian partners from last year were Fairfax Media, News Limited, Mama Mia and, Pedestrian TV. We will assign credit to the successful student in all print and digital media from event (at journalists discretion). We will provide high resolution imagery from the event for your folio and a written reference from YGAP’s CEO Elliot Costello and, Campaign Manager Kylie Wallace. You will also be invited the event to network with high level Sponsors, Ambassadors and Media Representatives. THE EVENT Last year was our pilot year for the Polished Man Campaign and media launch at Miss Fox, Melbourne. ① Arrival – Interaction with your Light Installation. ② Welcome Drinks, Canapés and Music. ③ Formal Speeches and Videos. The Light Installation for our 2015 Polished Man Launch Event will be the central focus off all attendees for the first 30-40 minutes upon arrival. Final applicants will be guided through the venue space with the YGAP Polished Man Events Team and will have access to support from creative agencies involved in this years Campaign. ELLIS STREET STUDIOS FACILITIES • • • • 205 sqm space In-house PA and lighting system trussing and ambient lights Integrated stereo with iPod cradle cordless microphone • Access via main door or roller shutter door • 3 phase power up to 32 amps EXISTING COLLATERAL Developed Branding Website Ambassadors WE LOOK FORWARD TO WORKING TOGETHER David Jeffery Campaign Coordinator – Polished Man +61 430 725 150 [email protected]
© Copyright 2024