Industry: Interactive Agency A premier interactive agency engaged Diaspark for social media integration and UI/UX enhancement of their website. The Client The client is full service and an idea-driven agency, specializing in marketing programs across the digital landscape. The Business Challenges Digital marketers incorporate advanced social media integration on Facebook, twitter, LinkedIn and rich UI/UX into their reciprocal communications for Advertising Effectiveness. Client engaged Diaspark for to overcome following challenges: • Essential technology skills were needed to launch new social networking campaign • No tracking and monitoring system for user insights on social platforms • Quality and Usability with Essential User Interface Enhancements were required • No support for social media platform integration Diaspark’s Solution Diaspark team carried out a detailed study of the client’s requirement for enhancement to surmount their challenges. The solution was enhanced with dominant features including: • Technical support for launching social media campaigns • Rich quality of UI/ UX enhancement • Leveraged social media Integration on to build connection with users • Reward point mechanism for campaign page on social media platforms to engage customers • Real-time tracking and monitoring system for user insights on social platforms Business Benefits to client: • Branding and advertisement of new product launched by customer • Campaign were launched as per the timeliness on Facebook and own website • Monitoring and tracking of users accessing the campaign and their likes and dislikes • Better and improved UI/UX About Diaspark Diaspark, Inc. was founded in 1995 and is headquartered in Edison, New Jersey. With a team of 700 plus software professionals and a process maturity of CMMI Level 5 certification, it is recognized as a software firm that brings extensive experience of implementing and engineering enterprise grade mission critical software solutions across mobile, web and cloud technologies. Diaspark focuses on developing domain specific software solutions for businesses ranging from mid-sized to global fortune 500 enterprises.