Building a More Profitable Car Wash CONTINUING THE FAMILY TRADITION OF SUCCESS RYKO ENHANCES PROFITS AND CUSTOMER SERIVCE FOR JORDAN AUTOMOTIVE GROUP Craig Kapson President, Jordan Automotive Group Location: Mishawaka, IN Segment: Auto Dealer Ryko Solutions, Inc. customer since: 1980 Website: www.jordanauto.com THE JORDAN AUTOMOTIVE GROUP STORY In 1949, Jordan H. Kapson established a small Indiana-based Dodge dealership in a small two-story building on one and a half acres of land with showroom capacity for three cars. That dealership, now called Jordan Automotive Group, has grown through the years, and today is comprised of Jordan Ford, Jordan Volvo, Jordan Toyota, Jordan Scion and Jordan Pre-Owned. In fact, it has been the largest Ford fleet dealer in the United States for 18 of the last 25 years. The company is now run by the late Kapson’s son, Craig, who joined his father’s company in 1972. Craig graduated from Olivet College and had extensive sales training at a large Ford truck operation on the East Coast. He also had training at several Ford marketing institutes and is proud to continue to build the legacy his father created. THE CHALLENGE: STAYING ONE STEP AHEAD OF THE COMPETITION When it comes to superb customer service, the younger Kapson and his nearly 140 employees at Jordan Automotive Group pull out all the stops. Besides offering superior maintenance and service, the company and its family of dealerships offer free manicures and massages to customers who are waiting for their vehicles to be serviced. Customers who purchase a vehicle from Jordan Automotive get the Jordan Way Platinum Member Card, which entitles them to free car washes for life (with the dealership’s state-of-the-art Ryko car wash) and five cents off every gallon of gas at select BP Stations. Jordan Automotive also offers Bingo and other events and activities for its valued customers. “We have always been an innovative dealership,” Kapson says. “What makes this business fun is always trying to think outside the box and look at other things we can do to enhance our presence in the market.” THE RYKO ADVANTAGE In 1980, when Jordan Automotive purchased its first Ryko car wash (a Nova drive-through system), it took about eight minutes to wash a vehicle and the dealership had to use a few employees to help drive the cars through. Now on its third Ryko car wash, a Rocket Conveyer System, Jordan Automotive’s customers can drive their own vehicles through and each wash only takes about four minutes, saving the company both time and money while allowing even more vehicles to pass through. Continued on back... CREATING A CAR CARE OASIS TO DIFFERENTIATE YOURSELF “I have been able to wash more cars more efficiently with fewer people. We’re now washing about 4,000 vehicles a month, and it’s only costing me $2.69 per vehicle as opposed to $10 in 1980,” Kapson says, adding that his customers also can choose to vacuum their vehicles after going through the wash. Now Jordan Automotive has just one employee manning the Ryko Rocket Conveyer car wash, which offers effective and faster load times, superior throughput and wash quality, and ultimate flexibility for both Jordan Automotive and its customers. The Rocket provides maximum chemical coverage and equipment enhancements, which improve cleaning results. Its multistage loading capability allows traffic to flow smoothly through the wash, making customers happy while increasing profit potential for owners like Jordan Automotive. It features Ryko’s industry-leading CleanTouch brush technology, which delivers thorough, safe washing and superior cleaning results. The Rocket has maximum chemical coverage and is ideal for highvolume sites like Jordan Automotive. Jordan Automotive also uses Ryko chemicals, including RainShield and Tire Shine. “RainShield is important in our business,” Kapson says. “It helps dry the car faster. For our inventory, I run the vehicles on the lots though the car wash and it helps protect the vehicles longer.” “ I have been able to wash more cars more efficiently with fewer people. Ryko has a history of dependability, and the service has always been excellent.” — Craig Kapson President, Jordan Automotive Group ABOUT RYKO Ryko Solutions, Inc. creates extraordinary profitability in car wash operations for Before going through the car wash, customers are greeted by a four-byseven-foot video screen that Jordan Automotive uses to promote a variety of services, such as its body shop, paint and repairs. The car wash, Kapson says, provides a conduit to its other profit centers. gas/convenience stores, private investors, land developers and auto dealers by providing an integrated, end-to-end clean vehicle system of equipment, chemicals, “There are all kinds of marketing programs we can do,” he says. “It’s just a matter of how well you think outside the box.” national service and consumer marketing. Founded in 1973, the business has grown RYKO ROI • Enhanced customer service • Increased wash volume • Duability • Superior service and maintenance • Marketing program Before steadily to where it is today the largest manufacturer of rollover vehicle wash systems in the nation. Its product lines include touch and touchless rollovers, After drive-throughs, conveyors, vacuums, dryers, self-service systems, and a wide range of accessories. RYKO SOLUTIONS, INC. 1500 SE 37th St. Grimes, IA USA 50111 800.284.7956 FOR MORE INFORMATION To learn more about how Ryko Solutions, Inc. can help you build a more profitable car wash, call (515) 986-3700, visit www.ryko.com or e-mail [email protected]. Building a More Profitable Car Wash