1. business and industrial
2. advertising and marketing
3. marketing

CONNECT with peers,
LEARN about the industry and
GROW as a professional.
Join 8,000 of your colleagues for the largest, most innovative event
designed for multifamily housing professionals!
REGISTER TODAY!
June 24–27, 2015 • Mandalay Bay Resort & Convention Center • Las Vegas
www.naahq.org/educonf
2015 NAA EDUCATION CONFERENCE & EXPOSITION
The multifamily housing industry’s premier event is once again slated
to be the most powerful and empowering of its kind. Plan now to take
advantage of all of the conference activities this year in Las Vegas.
TABLE OF CONTENTS:
3
WHAT’S NEW FOR 2015
Every year brings something new and different—innovative
new ideas that can help amplify your business.
4–5WORLD-CLASS KEYNOTE SPEAKERS
AND GAME CHANGERS
Share a laugh with Jay Leno, learn Giada De Laurentiis’
recipe for success and get inspired from our panel of six
Game Changers.
6–7 SCHEDULE-AT-A-GLANCE
Choose from more than 65 education sessions and start
planning your schedule today.
8
EDUCATION SESSIONS
Be inspired by a variety of targeted education sessions,
created specifically for multifamily housing professionals,
on the topics and issues that matter.
16 NAA EXPOSITION
17 NETWORKING EVENTS
18 REGISTRATION FEES AND PACKAGES
19 myNAA PLANNER APP
19 HOTEL AND TRAVEL
Connect with more than 400 exhibitors and explore the
latest products, services and technologies being introduced
to the industry in our most expansive NAA Exposition yet!
Meet, greet, mix and mingle with your colleagues. Make
valuable connections and gain insights on industry trends.
Register early and save. Bring your team and save even more!
Use this app to meet, greet and connect! Plan your time,
search for exhibitors, view the live floor plan and explore
programming and speakers.
Viva Las Vegas! Book your trip today and take advantage of
special offers available only to conference attendees.
GOLD
PLATINUM
DIAMOND
THANK YOU TO OUR SPONSORS
TM
2
2015 NAA EDUCATION CONFERENCE & EXPOSITION
WHAT’S NEW FOR 2015
Our best keeps getting better.
WEDNESDAY CONFERENCE
KICKSTARTER SESSIONS
Kick off your learning and networking with these quick-paced,
interactive sessions that will energize you with practical
takeaways. Choose from one of the six sessions that focus on the
topics you need most to kick your career into gear and gain the
momentum you need to move forward.
ƒƒ Operations
ƒƒ Marketing
ƒƒ Leadership/Professional
Development
ƒƒ Technology
ƒƒ Legal Issues
ƒƒ Leasing
MORE CHANCES TO LEARN
Get ready to learn! With 20 additional education sessions in 2015
covering a comprehensive array of learning areas, you’ll learn
tactical ideas you can start using right away and get the inspiration
to reach your goals while growing your business and career.
SHORTER SESSIONS
We heard your feedback loud and clear and breakout session time
lengths have been shortened so you can get the most out of your
Conference experience and attend even more sessions each day.
EXCLUSIVE EVENT! POKER
TOURNAMENT—GAMBLE FOR
A CAUSE
Wednesday, June 24, 10 p.m.
NAAPAC Casino Night
This exclusive event is limited to the first
50 people to register for the No Limit Texas Hold’em Tournament
on Wednesday, June 24, at 10 p.m. in the Mandalay Bay Poker
Room, benefiting the NAAPAC. $300 buy-in and a $2,000 cash
prize for first place, $1,000 cash prize for second and $500 cash
prize for third.
WWW.NAAHQ.ORG/EDUCONF
3
KEYNOTE SPEAKERS
THURSDAY, JUNE 25
12:45 p.m. – 2:15 p.m.
JAY LENO
Author, Comedian, Producer
Hear from acclaimed late night TV host, admired stand-up comedian, bestselling children’s book author, Emmy-Award winner, pioneering car builder and
philanthropist Jay Leno. An indefatigable performer, Leno loves to test his humor
and characteristic wit on live audiences. He will take you through his inspiring
journey from an unknown comedian to late-night dominance.
FRIDAY, JUNE 26
10:45 a.m. – 11:15 a.m. Cooking Demonstration
11:15 a.m. – 11:45 a.m. Keynote Address
GIADA DE LAURENTIIS
Chef/Restauranteur, Television Personality, Author
Beloved Emmy-Award winning television personality, bestselling author, chef
and famed restauranteur Giada De Laurentiis’s inspiring vision has helped to
revolutionize the culinary industry since she was first discovered by the Food
Network. Known for her personable charm, enthusiastic presentation and
delicious creations, De Laurentiis will share her recipe for success and how she
was able to expand her culinary career to become a multi-industry powerhouse.
Sponsored by:
4
2015 NAA EDUCATION CONFERENCE & EXPOSITION
GAME CHANGERS
KEN SCHMIDT
Wednesday, June 24, 4:30 p.m. – 5:30 p.m.
LUKE WILLIAMS
Thursday, June 25, 11:30 a.m. – 12:30 p.m.
Former Director of Communications Strategy,
Harley-Davidson Motor Company
Author, Disrupt: Think the Unthinkable to
Spark Transformation in Your Business
Topics: Make Some Noise—Open the Throttle and
Dominate Your Marketplace
Topics: Innovation Leadership; Transforming
Organizational Processes & Behaviors
Ken Schmidt will share his stories and insights on
the road to building a fanatically vocal customer base, creating a
passionately loyal corporate culture and developing leaders who
inspire and motivate.
At some time, someone somewhere is going to
disrupt your entire industry. Shouldn’t it be you? Join Luke Williams for
this insightful session as he reveals a new way of thinking that has the
power to transform your business and keep you ahead of the game.
Sponsored by:
Sponsored by:
ROBIN CHASE
JIM KNIGHT
Thursday, June 25, 9 a.m. – 10 a.m.
Friday, June 26, 9 a.m. – 10 a.m.
Founder and CEO, Buzzcar and GoLoco;
Founder and Former CEO, ZipCar
Former Director of Training, Hard Rock Café
Topics: Corporate Culture, Branding and Customer
Service
Topics: Entrepreneurship, Innovation and Technology
Innovation is in Robin Chase’s DNA having founded
Zipcar, the largest carsharing company in the world;
Buzzcar, a service that brings together car owners and drivers in
France; and GoLoco, an online ridesharing community. Chase truly is a
transportation entrepreneur.
RICHARD KARLGAARD
Thursday, June 25, 10:15 a.m. – 11:15 a.m.
Publisher, Forbes Magazine, Business
Journalist
Topics: Economic Growth Forecast for the U.S.;
Trends for Stocks, Municipal Bonds and Real Estate
Known for his witty assessment of business and
technology, Richard Karlgaard will share what he has identified
as the five most powerful variables that you develop to accelerate
strategy and execution while fueling innovation and growth.
Sponsored by:
Jim Knight is a highly sought speaker and a training
and development expert with over 30 years of
experience. He is perhaps best known for becoming the head of the
School of Hard Rocks, where he was responsible for all training and
development functions at Hard Rock International. Join Knight for
this highly engaging and entertaining session where he will help you
attain “rock star” status. He will equip you with the tools, passion and
energy you need to provide excellent service to your customers and
start a revolution in your organization.
OLIVIA FOX CABANE
Friday, June 26, 2:15 p.m. – 3:15 p.m.
Charisma and Leadership Expert
Topics: The Science of Influence, Trust and Persuasion
An expert in the fields of charisma and leadership,
Olivia Fox Cabane has lectured at Stanford, Yale,
Harvard, MIT and the United Nations. As a frequent
keynote speaker and executive coach to leaders of Fortune 500
companies, she helps people increase their ability to influence, persuade
and inspire others. Join her for this high-energy and engaging session
as she discusses how to become the best leader you can be.
Sponsored by:
WWW.NAAHQ.ORG/EDUCONF
5
2015 NAA EDUCATION CONFERENCE & EXPOSITION
SCHEDULE-AT-A-GLANCE*
TUESDAY, JUNE 23
8 a.m. – 5 p.m.
8 a.m. – 5:30 p.m
11 a.m. – 5 p.m.
6:30 p.m. – 8:30 p.m.
Exhibitor Move-in
Committee Meetings
NAA Attendee Registration Open
NAA Board of Directors Reception (Invitation Only)
WEDNESDAY, JUNE 24
8 a.m. – 5:30 p.m.
8 a.m. – 5:30 p.m.
8 a.m. – 9:30 a.m.
9:45 a.m. – 10:45 a.m.
11 a.m. – 12:30 p.m.
11 a.m. – 4 p.m.
3:15 p.m. – 4:15 p.m.
4:30 p.m. – 5:30 p.m.
5:30 p.m. – 6:30 p.m.
10 p.m.
NAA Attendee and Exhibitor Registration Open
Exhibitor Move-in
Committee Meetings
Region Meetings
Board of Directors/Assembly of Delegates
Supplier Success Course (Ticketed Event)
Conference Kickstarter Sessions
Game Changer (Ken Schmidt)
Conference Welcome Reception
PAC/BGF Poker Tournament (Ticketed Event)
THURSDAY, JUNE 25
7 a.m. – 6 p.m.
7:30 a.m. – Noon
7:30 a.m. – 6:15 p.m.
9 a.m. – 10 a.m.
10:15 a.m. – 11:15 a.m.
11:30 a.m. – 12:30 p.m.
12:45 p.m. – 2:15 p.m.
2:15 p.m. – 6:15 p.m.
7 p.m. – 10 p.m.
NAA Attendee Registration Open
Exhibitor Move-in
Exhibitor Registration Open
Game Changer (Robin Chase)/Breakout Sessions
Game Changer (Richard Karlgaard)/Breakout Sessions
Game Changer (Luke Williams)/Breakout Sessions with Lunch
Opening General Session with Jay Leno
NAA Exposition Grand Opening
NAA Thursday Night Party—Mandalay Bay Beach and Pools
FRIDAY, JUNE 26
7 a.m. – 5 p.m.
9 a.m. – 10 a.m.
10:15 a.m. – 11:45 a.m.
10:45 a.m. – 11:45 a.m.
11:45 a.m. – 4:30 p.m.
12:45 p.m. – 2:15 p.m.
2:15 p.m. – 3:15 p.m.
3:30 p.m. – 4:30 p.m.
4:30 p.m. – 10 p.m.
NAA Attendee and Exhibitor Registration Open
Game Changer (Jim Knight)/Breakout Sessions
General Session
Keynote Speaker Giada De Laurentiis
NAA Exposition Open (with Lunch)
Maintenance Mania National Championship
Game Changer (Olivia Fox Cabane)/Breakout Sessions
Breakout Sessions
Exhibitor Move-out
8 a.m. – 8 p.m.
8:30 a.m. – 11 a.m.
8:45 a.m. – 11:30 a.m.
11:30 a.m.
Exhibitor Move-out
NAA Attendee Registration Open
NAA Awards Celebration Breakfast with Guest Speaker
Conference Concludes
SATURDAY, JUNE 27
*View the complete schedule at www.naahq.org/educonf. Schedule is subject to change.
6
2015 NAA EDUCATION CONFERENCE & EXPOSITION
2015 NAA EDUCATION CONFERENCE & EXPOSITION
SCHEDULE-AT-A-GLANCE*
Learning Areas
Technology
WEDNESDAY
JUNE 24
3:15 p.m. –
4:15 p.m.
ƒ Cloud-Based
Technology
Tools That Drive
Performance and
Efficiency
ƒ Twitternomics:
Using Twitter to
Generate Leads,
Revenue and
Reputation
Marketing
ƒ Speed to the
Lead—Ease to the
Lease!
9 a.m. –
10 a.m.
ƒ The Paperless
Office: The Journey
from Theory to
Reality
ƒ Master the
Prospect-toResident Journey
with Predictive
Analytics
ƒ Grudge Match!
Deconstructing
Five Raw Online
Reviews
ƒ Adding Value to
Assets with the
NAA Click & Lease
Leasing
Legal/Fair
Housing
Leadership
THURSDAY
JUNE 25
10:15 a.m. –
11:15 a.m.
ƒ Data-Driven Don
Draper
11:30 a.m. –
12:30 p.m.
ƒ Sustained
Longevity: Reaping
the Greatest YearOver-Year Revenue
Management ROI
ƒ Bye Bye Millennials, ƒ Branding—
Hello Generation Z
Challenges and
ƒ Big Data: The Good, Lessons
the Bad and the
Ugly
FRIDAY
JUNE 26
9 a.m. –
2:15 p.m. –
3:30 p.m. –
10 a.m.
3:15 p.m.
4:30 p.m.
ƒ Keeping up with
ƒ Revenue
Internet—Savvy
Management’s
Renters: Online
Second Wave: Big
Trends Today and
Revenue for Small
Tomorrow
Owners
ƒ Five Digital
ƒ More Clicks and
ƒ Model
Marketing
Visits: How to
(Mis)behavior:
Strategies to Attract
Engage Digital
15 Ways to
Online Prospects
Rentals
Modernize Your
Model Home for
ƒ Marketing Basics
2015
for Military Housing
and IROs
ƒ Solving the Great
Sales Training
Disconnect:
Bobbleheads Be
Gone!
ƒ The Apartment
ƒ Repositioning Your
All Stars Present
Subprime Property
Practical Ideas for
for Long-Term
Practically Nothing!
Success
ƒ Schoolhouse Rock
2.0: How You
Can Influence the
Legislative Process
ƒ Hoarding: The
Gathering Storm
ƒ Fair Housing CSI:
Deconstructing
Disability Disasters
to Avoid Repeating
Them!
ƒ Crazy Busy vs.
ƒ NAAEI Presents:
Productive: Effective No Time to Lead!
Leadership in a
Mastering the
Dysfunctional World Tyranny of the
Urgent
ƒ Supplier Skills:
I Had Too Much to
Think Last Night
ƒ NAAEI Presents:
Leadership Begins
with Me
ƒ Managing Crisis
and Emergency
Situations in
Military and
Multifamily Housing
Operations
ƒ Tune up Your
Turnover:
Five Predictive
Analytics to
Optimize Renewals
ƒ ROE/Return
on Energy—
Benchmarking with
ENERGY STAR™—
Property Scores
Operations
Human
Resources
Maintenance
Affordable
Housing
(NAHMA)
Sessions Sponsored by:
ƒ Thinking Like an
ƒ Putting Research to ƒ Lessons for Leaders: ƒ If I Knew THEN
Owner and Perform
Work: Understand
Guide, Motivate
What I Know
Like an Asset
Customers and
and Trust Your Team
NOW...Lessons
Manager
Outperform the
Remotely
Learned
Market
ƒ Employee
Engagement
ƒ It’s No Grimm’s
through Cultural
Fairy Tale: Granting
Protocol—Globally
Employees the
Inspired
Midas Touch
ƒ Supplier Skills:
Leadership Insights
from Dale Carnegie
ƒ Why the “Lipstick
ƒ Dirty Little Secrets
ƒ Hot Management
ƒ Pricing to Win:
on a Pig” Approach
to Better Budgets
Ideas! Best Practices Using Revenue
Won’t Cut It
and Better Property
from Successful
Management to
Performance
Owners
Sign More Leases
ƒ R.O.E./Return on
ƒ CEO Roundtable:
ƒ Eight Core
Energy: Maximizing
Money, Global
Essentials
Green—Using
Diversification and
to Property
Environmentally
Real Estate
Maintenance
Sustainable
Supremacy
ƒ Retraining,
Practices to Drive
Reconnecting
Brand and Asset
and Resiliency:
Value
A Dialogue with
Armed Services
Leadership
ƒ Training Is Not
ƒ Employee
an Event; It Is a
Engagement:
Process
Lessons from Our
Friends at Zappos™
ƒ Wildcat Hiring
ƒ Maintenance Day: ƒ Maintenance Day:
The Toilet Whisperer Customer Service
Recovery Paradox
ƒ Leasing: A Love
Story—New
Strategies to
Drive Conscious
Consumer Coupling
ƒ Real Business Risk:
$2.45M Liability
from Bed Bug
Infestation
ƒ NAHMA Presents:
ƒ NAHMA Presents:
Disparate Impact
The Business Case
on Development,
for Retrofitting to
Rehab and
Service Enrich Your
Management of
Senior Housing
Affordable Housing
ƒ NAHMA Presents:
Unique
Considerations
for Marketing
Affordable Housing
ƒ On Your Side:
The HR Team as
Advocate, Not
Adversary
ƒ NAHMA Presents:
Key Federal
Legislative and
Regulatory
Issues Impacting
Affordable
Multifamily Housing
WWW.NAAHQ.ORG/EDUCONF
7
KICKSTARTER & BREAKOUT SESSIONS
WEDNESDAY, JUNE 24
KICK-05
Twitternomics: Using Twitter to Generate Leads,
Revenue and Reputation
3:15 p.m. – 4:15 p.m.
Kickstarter Sessions Sponsored by:
KICK-01
Cloud-Based Technology Tools That Drive
Performance and Efficiency
Join us for this dynamic, image-rich and interactive learning
experience that will show you how to make property inspections,
documentation and follow-up easier and more efficient through the
use of digital and wireless technology.
Melanie French, Cortland Partners
KICK-02
Speed to the Lead—Ease to the Lease!
Companies invest enormously on marketing campaigns, and then
fail to follow-through quickly and persistently. Learn to get a
competitive advantage through speed and ease.
Kate Good, Hunington Residential, KateGood.com & Apartment
All Stars
Twitter can reach a massive audience at lightning speed. Join this
hands-on session and learn how to integrate Twitter into your social
strategy to amplify your public relations, online engagement and
reputation management with residents and prospective residents.
Come prepared with your smartphone or tablet to learn how to
harness the power of 140 characters.
Melissa White, Balfour Beatty Communities;
Ansley Sudderth, For Rent Media Solutions; Jonathan Saar,
Market Me Social
KICK-06
Tune up Your Turnover: Five Predictive Analytics
to Optimize Renewals
Learn some surprising statistics that may be hampering resident
retention and turning off prospective residents. Identify triggers to
prevent turnover exposure and discover the predictive analytics you
need in order to get more traffic, and spend less money generating
it by tapping into your biggest resource—your existing residents.
Jen Piccotti (Moderator), Statisfacts and Apartmentratings.com;
Eric Clark, Altman Companies; Heather Blume, Behind the Leasing
Desk Training and Consulting Services
KICK-03
Crazy Busy vs. Productive: Effective Leadership in
a Dysfunctional World
When did “crazy busy” become the success standard? We multitask,
please owners and put out fires…but are we productive? Want
to get back to improved productivity through engagement and
serving as a supportive coach, and filling your time with meaningful
purpose? This session is for you.
Amy Kosnikowski Dilisio, Sprout Marketing; Lia Nichole
Smith, Statisfacts and Apartmentratings.com
KICK-04
Schoolhouse Rock 2.0: How You Can Influence the
Legislative Process
Learn about a trending issue affecting the apartment industry,
“source of income” discrimination and how NAA members are
advocating for the industry at the local level.
Nicole Upano, National Apartment Association
THURSDAY, JUNE 25
9 a.m. – 10 a.m.
Breakout Sessions Sponsored by:
THU-A01
NAAEI Presents: No Time to Lead! Mastering the
Tyranny of the Urgent
We have all heard the phrase “Time is money.” Learn how to
realistically manage all of the outside expectations placed on
driving results while still managing your time to effectively lead
and influence your organization. This session is sure to be worth
your time.
Ercell Charles, Dale Carnegie of Georgia
THU-A02
Adding Value to Assets with the NAA Click &
Lease
Learn from expert users how to use the NAA Click & Lease tool for
maximizing ROI and efficiency. Get the most out of your lease forms and
avoid common snags associated with conventional leases.
Scot Haislip, National Apartment Association;
Stephanie Puryear Helling, Greystar; Jackie Lyon, Fairfield
Residential; Donna Ashton, Ashton Law, P.C.
8
TECHNOLOGY
MARKETING
LEASING
LEGAL/
FAIR HOUSING
LEADERSHIP
THU-A03
Why the “Lipstick on a Pig” Approach Won’t Cut It
These days it’s not enough to slap a new name or logo on a tired
building (putting lipstick on a pig). Whether it’s for a value-add
or full rehab, where and how you spend your dollars to maximize
returns and enhance image is critical. Walk through a blueprint for
managing this process from start to finish. Learn what’s relevant
and how to drive decisions based on ROI.
Barbara Savona, Sprout Marketing; Jeffrey Weissman,
Morgan Properties
NAA ENGAGEMENT LOUNGE
Your one-stop hub for social media
coverage. Engage with other attendees
and visit with NAA staff. The lounge
includes a social media help desk, photo
ops, prize giveaways and more!
Sponsored by:
THU-A04
Master the Prospect-to-Resident Journey with
Predictive Analytics
This in-depth session shows marketing leaders how to use predictive
analytics to make data-driven decisions that improve the customer
experience and shorten the journey from prospect to resident.
Chris Eckert, G5; Josh McDonald, Holland Partner Group;
Lisa Trapp, Sequoia Equities, Inc.
THU-A05
Grudge Match! Deconstructing Five Raw Online
Reviews
A scathing stream of resident reviews can be overwhelming. Learn
how to read between the lines, prioritize your response points and
take control of your online story. During this session, five of the most
complicated online reviews are deconstructed and professional, hard
hitting responses are crafted. It’s time for a breakdown!
Jen Piccotti, SatisFacts and ApartmentRatings.com;
Holli Beckman, WC Smith; Jeremy Lawson, Fogelman
Management Group; Lia Nichole Smith, SatisFacts and
ApartmentRatings.com
THU-A06
The Paperless Office: The Journey from Theory to
Reality
The paperless office isn’t a new idea, but few have moved from
theory to reality. Explore how several owner operators have turned
the idea of a paperless office into the real deal. Make prospective
renters and on-site associates comfortable with electronic leases
and utilize new electronic communication tools as effectively as
flyers and brochures.
Chase Harrington, Property Solutions; Alexis Vance, Alliance
Residential Company; Michael Wise, RAM Partners LLC
OPERATIONS
HUMAN RESOURCES
MAINTENANCE
THU-A07
Supplier Skills: I Had Too Much to Think Last Night
Are you a service/supply partner? Do you find yourself tossing and
turning at night trying to figure out how to conquer challenging
situations? Join us for a dose of advice from both multifamily
management company experts and other veteran supply partners
who will share their expertise and will have you sleeping like a baby
tonight.
Michelle Childers, Apartment Finder; Jeff Smedley, American
Utility Management, Inc.; Charles Stroud, Appliance Warehouse of
America, Inc.; Pete Regules, Cort
THU-A08
Training Is Not an Event; It Is a Process
Filling someone’s brain with information doesn’t magically make
them improve performance. Find out simple strategies that help
both learners and their supervisors get the best return from training,
close the accountability gap and strengthen program participation.
Rebecca Rosario, Full House Marketing, Inc.; Doug Chasick,
The Apartment Doctor; Christine Gilmore, Bell Partners
THU-A09
NAHMA Presents: Disparate Impact on
Development, Rehab and Management of
Affordable Housing
Explore basic practices such as following the criteria of your tax
credit Qualified Allocation Plan, managing resident relocations
during a major rehab, or screening applicants for creditworthiness
or rental history and discuss how they could be illegal under the
doctrine of disparate impact. Get up to speed on what you need to
know to protect yourself and your business.
Kris Cook, NAHMA; Jeanne McGlynn Delgado, National
Multifamily Housing Council; Michael W. Skojec, Ballard Spahr LLP
AFFORDABLE
HOUSING
(NAHMA)
9
THURSDAY, JUNE 25
THU-B05
Dirty Little Secrets to Better Budgets and Better
Property Performance
10:15 a.m. – 11:15 a.m.
Breakout Sessions Sponsored by:
THU-B01
Bye Bye Millennials, Hello Generation Z
Meet your next generation of renters. You may not realize it, but
they are already impacting the way you lease, the way you market...
even the way you think about housing. Get ready for them and their
five-screen, multitasking ways. Marketing and leasing will never be
the same. Learn now what you need to know to lease to them.
Lisa Trosien, ApartmentExpert.com
THU-B02
Think Like an Owner and Perform Like an Asset
Manager
This session will enable property managers, regional managers
and anyone in the multifamily business to understand the
ownership side of commercial real estate and how owners and
asset managers think.
Laynie Miller, WACE Advisors
THU-B03
Employee Engagement through Cultural Protocol
—Globally Inspired
The Gallup Poll reports only 13% of employees are engaged at
work. Review high-profit culture protocols from around the world
with crossover implementation projects on property management
test sites. Explore examples of tools, techniques, programs,
strategies, environmental staging, results, ROI and budgets.
Engaging employees is a must-do to optimize your workforce
for 2015.
Jacqueline Ramstedt, Ramstedt Enterprises, Inc.; Toni Blake,
TotallyToni.com
THU-B04
Big Data: The Good, the Bad and the Ugly
With endless data available at our digital fingertips, experts are
coming up with new ways to incorporate it into the real estate
business. Learn firsthand where experts get their information and
how they actually use it. Get tips to help you analyze lead data and
cost/lease and generate website traffic. Learn to repurpose data
for reputation management, resident retention, email marketing,
resident engagement and surveys.
Francis Chow, Ellis, Partners in Management Solutions;
Jennifer Staciokas, Pinnacle; Nicole Salmieri, Concord
Management Limited
10
TECHNOLOGY
MARKETING
Get better pricing, better bids and look more professional to vendor
partners and your boss! Join this session for 15 dirty little secrets of
top performers and developers that will make you better at what you
do and have a positive impact on your budget and your property.
Stephanie Graves, SMG Management and Consulting;
Mindy Price, J Turner Research
THU-B06
Data-Driven Don Draper
The lines between marketing and technology have blurred, and the
multifamily housing industry is no exception. When marketing and
IT operate in tandem, technology can supercharge the customer
experience and customer engagement that in turn will drive the
bottom line.
Lauren Curley, Landmark Property Services, Inc.
THU-B07
Solving the Great Sales Training Disconnect:
Bobbleheads Be Gone!
Are we responding correctly to changing markets and renters?
Examine how to “shake up” the way we sell, train our salespeople
and measure success. Gain instantly usable tips to tweak your
training and better connect with your associates and prospects to
deliver a higher level of perceived service and value.
Patty Morgan-Seager, Seager Marketing; Steve Matre,
Banner Property Management, LLC; Joanna Ellis, Ellis Partners in
Management Solutions (EPMS)
THU-B08
R.O.E./Return on Energy: Maximizing Green—
Using Environmentally Sustainable Practices to
Drive Brand and Asset Value
Apartment communities are quickly following the footsteps of office
buildings, retailers, schools and others in utilizing Leadership in
Energy and Environmental Design (LEED™) programs to consistently
measure and improve environmental performance. Green building
isn’t just for shiny new buildings any longer. Find out how to green an
existing apartment community and drive your bottom line.
Marc Heisterkamp, U.S. Green Building Council; Other Panel
Speaker TBD
THU-B09
NAHMA Presents: The Business Case for
Retrofitting to Service Enrich Your Senior Housing
Baby Boomers are rapidly turning “senior” in large numbers.
Providing affordable housing and healthcare for this aging
population will be two of the most important public policy
challenges faced in the coming years. The solutions need not be
mutually exclusive, however; in fact, studies show that providing
service-enriched housing to seniors and enabling them to “age in
place” in quality, supportive and affordable rental housing provides
massive savings to Medicare and Medicaid, and, moreover, that
retrofitting existing senior housing can make good business sense.
Kris Cook, NAHMA; David A. Smith, Recap Real Estate Advisors
LEASING
LEGAL/
FAIR HOUSING
LEADERSHIP
THURSDAY, JUNE 25
THE NAA EDUCATION INSTITUTE PRESENTS
11:30 a.m. – 12:30 p.m.
Breakout Sessions Sponsored by:
THU-C01
2015 NAA EDUCATION CONFERENCE &
EXPOSITION VIDEO & AUDIO RECORDINGS
Hot Management Ideas! Best Practices from
Successful Owners
This fast-paced and highly interactive program will highlight the best
practices of very successful owner/operators in five specific areas:
resident retention, payments/collections, advertising/marketing,
revenue management/pricing and maintenance/rehab. Participation
is encouraged in this session!
James Stewart, Stewart Properties, Inc.; Brent Sobol, Legacy
Community Housing Corporation; Dan Lieberman, Milestone
Properties, Inc.; Mike Butler, Vista Properties, Inc.
THU-C02
CEO Roundtable: Money, Global Diversification
and Real Estate
Learn how the flow of dollars, pounds, euros and yuan impacts
our industry and benefit from the lessons learned by others in
dealing with workplace issues such as employment laws, taxation
and compensation. Gain insight on how the American multifamily
residential model is gaining international acceptance as U.S.
companies broaden their reach to capitalize on opportunities in
foreign markets.
Presenters TBD
TAKE HOME YOUR PERSONAL
AUDIO RECORDINGS
Relive all of the 2015 NAA Education
Conference & Exposition’s greatest
moments through NAAEI’s “REWIND”
program, offering recorded video and
PowerPoint-synced audio sessions.
Pre-order them by June 12, 2015, with your
Conference registration for just $199! After
June 12, the price will increase to $299. To
order, visit www.naahq.org/cps,
click on Online Store and search for
REWIND.
Sponsored by:
THU-C03
Sustained Longevity: Reaping the Greatest YearOver-Year Revenue Management ROI
THU-C05
After an initial ROI lift within the first year of implementing
revenue management, how does a company continue to profit
from the optimized practice year after year? Hear from well-versed
pricing experts as they explain the “how” behind their continued
success with revenue management, why they benefit by leveraging
optimized pricing in both down and up markets, and what they
expect in the future of multifamily pricing.
Steve Lefkovits, Joshua Tree Conference Group; Kevin Huss,
Harbor Group; Bryan Pierce, Holland Residential; Oma Rassul,
Lincoln Property Co.
It’s No Grimm’s Fairy Tale: Granting Employees
the Midas Touch
Finding and keeping talent is difficult. If employees aren’t happy,
research shows customers won’t be either. While your first instinct
may be to throw money at the issue, multifamily’s first-ever
Employee Satisfaction Index shows that, in reality, what matters
most to employees is often not tied to compensation. Discover the
best practices for engaging employees and boosting performance.
Douglas Miller, SatisFacts Research; Alexandra Jackiw, Milhaus
Management, LLC
THU-C04
THU-C06
Putting Research to Work: Understand Customers
and Outperform the Market
Did you know that the largest markets aren’t necessarily the most
lucrative? This fast-paced session will offer you valuable, researchbased report insights that help you understand apartment markets,
customers, and the decisions that drive occupancy and rental rates.
Jack Kern, Multi-Housing News
OPERATIONS
HUMAN RESOURCES
MAINTENANCE
Branding—Challenges and Lessons
Discuss the importance of branding your management company
and learn how Bozzuto Management confronted this topic through
year-long extensive research and data. Get up to speed on the steps
it takes to project a consistent message to various audiences.
Joseph Batdorf, J Turner Research; Jamie Gorski,
The Bozzuto Group; Charlie Young, Brand Intersection Group;
Summer Austin, Camden Property Trust
AFFORDABLE
HOUSING
(NAHMA)
11
THURSDAY, JUNE 25
FRIDAY, JUNE 26
11:30 a.m. – 12:30 p.m. (continued)
9 a.m. – 10 a.m.
Breakout Sessions Sponsored by:
Breakout Sessions Sponsored by:
THU-C07
FRI-A01
Retraining, Reconnecting and Resiliency:
A Dialogue with Armed Services Leadership
The Apartment All Stars Present Practical Ideas
for Practically Nothing!
Join us for dialogue and direct access to Department of Defense
(DoD) leadership in housing and privatization programs. Hear
about the challenges the DoD is facing with budget shortfalls,
troop reductions and possible Basic Allowance for Housing
(BAH) reductions. Ask those hot topic questions that affect your
organization’s bottom line.
Sam Merrick, Lincoln Military Housing; Ivan Bolden, U.S. Army;
Robert (Bob) Harris, NAVFAC—Naval Facilities Headquarters
Asset Management; William (Bill) Pearson, CNIC—Commander
Navy Installation Command
Looking for practical, down to earth, easy-to-implement ideas that
don’t cost a lot of money? The Apartment All Stars are here to bring
you more ideas than you can count, all of which are guaranteed to
help you increase your occupancy, make your existing residents even
happier and take your marketing to another level without breaking
your budget.
Kate Good, Apartment All Stars; Mindy Williams,
Apartment All Stars; Lisa Trosien, ApartmentExpert.com;
Toni Blake, TotallyToni.com; Jacqueline Ramstedt, Ramstedt
Enterprises, Inc.
THU-C08
FRI-A02
Supplier Skills: Leadership Insights from Dale
Carnegie
This session will focus on one component of leadership: effective
questioning and listening skills. Learn to become genuinely interested
in others, listen and encourage others to talk about themselves.
Acquire techniques to employ the same communication skills that
make you effective with your customers, sales team and other key
employees within your company.
Ercell Charles, Dale Carnegie of Georgia
Hoarding: The Gathering Storm
Everyone in rental housing has had a person living on their property
who hoards. This session will focus on psychological causes, the
property issues, and current steps the landlord can take to not only
accommodate a resident with a serious hoarding issue, but to find
workable solutions to make it win-win for everyone.
Lynn Dover, Kimball, Tirey & St. John LLP; Craig McMahon,
Kimball, Tirey & St. John LLP; DJ Ryan, Kimball, Tirey & St. John LLP
FRI-A03
THU-C09
NAHMA Presents: Unique Considerations for
Marketing Affordable Housing
Like most aspects of managing affordable multifamily housing,
the marketing of properties is subject to government regulation,
including the creation and implementation of an Affordable Fair
Housing Marketing Plan. Learn how, beyond the regulations, rules,
audits and paperwork, management agents are able to keep the
property full on a bare-bones marketing budget.
Michelle Kitchen, NAHMA; Adriana Guzzo, WinnResidential;
Nancy Reno, Housing Management Resources, Inc.
Pricing to Win: Using Revenue Management to
Sign More Leases
From leasing professionals to regional managers, everyone must
understand how to utilize their revenue management systems to
meet business goals. Learn best practices for handling the impact
on the leasing process, staff training, turnover, compensation
and workflow. Don’t let your revenue management program be
a hindrance—use it to optimize pricing and ensure no potential
revenue is left behind.
Ian Mattingly, LumaCorp Inc.; Tammy Atkins, Heritage
Apartments; Shannon Hayden, Epoch Management, Inc.;
Mark Haldi, Bridge Property Management
FRI-A04
WIN BIG IN VEGAS
Introducing NAA’s first Prize Vault,
located in the Exposition hall. All
attendees will have an opportunity
to “crack the code” on the vault for a
chance to walk away with $500,000!
There will also be numerous cash
giveaways throughout the Conference,
so stay turned and keep checking our
website for more information.
12
TECHNOLOGY
MARKETING
Keeping up with Internet-Savvy Renters: Online
Trends Today and Tomorrow
The most crucial aspects of a lease cycle usually happen online. A lot
of resources are devoted to managing these online platforms, but do
they really meet your residents’ needs? Learn how to tailor your online
presence to suit current and future online behavior and the pitfalls
multifamily firms face when managing their resident base online and
how to overcome those challenges.
Casey Van Zandt, Casey Van Zandt Consulting; Scott Hines, PEM
Real Estate Group; Pete Ziverts, PayLease; Scott Jones, On-Site.com
LEASING
LEGAL/
FAIR HOUSING
LEADERSHIP
FRI-A05
Lessons for Leaders: Guide, Motivate and Trust Your
Team Remotely
Today, most companies don’t operate in a constrained geography.
Learn how to engage team members and be the best leader you can
be–even when you can’t be in front of your team regularly.
Lori Snider, The Lori Snider Company; Jared Miller, INNOVATIVE
Real Estate Companies; Laurie Lyons, Cardinal Group Management;
Chris Ryan-Lawrence, ARK Leadership, LLC
FRI-A06
Five Digital Marketing Strategies to Attract Online
Prospects
Learn how to stay competitive with a better digital marketing presence
using SEO, SEM and social content marketing. Hear from multifamily
marketing experts about how to incorporate these concepts into a plan
for small and medium-sized operators.
Jennifer Staciokas, Pinnacle; Nicole Crosby, Buckingham
Companies; Peter Lillis, McCaffery Interests, Inc.
FRI-A07
Eight Core Essentials to Property Maintenance
Supremacy
There are eight core values that ensure success on your property.
Find out what they are, how they connect to one another, how they
strengthen your team, and how they all affect your occupancy and your
bottom line!
Chad Moulin, Prop Ops: Property Operations Training and Consulting
FRI-A08
NAHMA Presents: Key Federal Legislative and
Regulatory Issues Impacting Affordable Multifamily
Housing
The world of affordable multifamily housing is not only highly regulated
by three federal agencies, but it is also highly dependent on the ability
of Congress to pass timely and sufficient annual funding bills. This
session will focus on key current federal legislative and regulatory
issues facing providers of multifamily affordable housing participating
in HUD, rural housing and housing credit programs.
Michelle Kitchen, NAHMA; Kris Cook, NAHMA;
Greg Brown, National Apartment Association
MAINTENANCE MANIA
NATIONAL CHAMPIONSHIP
Friday, June 26
12:45 p.m. – 2:15 p.m.
Always a crowd pleaser, join the top
maintenance professionals from across
the country as they compete in this
spirited event for awards, prizes and
bragging rights. NAA affiliates host
Maintenance Mania® events across the
country with the winners from each
affiliate event converging in Las Vegas
for one final showdown.
FRIDAY, JUNE 26
2:15 p.m. – 3:15 p.m.
Breakout Sessions Sponsored by:
FRI-B01
Employee Engagement: Lessons from Our Friends
at Zappos™
Learn the “why” of employee engagement from Zappos™, one of
Fortune Magazine’s 100 Best Companies to Work For, and then drill
down into the realities of the apartment industry. We will provide
practical ways for you to use existing data to determine correlations
between employee engagement, resident satisfaction and financial
performance.
Anne Lang, CEL & Associates, Inc.; Jon Wolske, Zappos;
Lisa Trapp, Sequoia Equities, Inc.; Keith Dunkin, RealPage
FRI-A09
Maintenance Day: The Toilet Whisperer
The most common plumbing-related service request is trouble with
the toilet. We will review how most toilets work, fixes to common
flops, and tips and tricks that can prevent problems from plaguing
you in the first place. In addition to reviewing toilet components and
operation, we will look at the importance of water conservation and
how properly calibrated toilets can drastically save water and money.
Paul Rhodes, NAAEI
EARN CREDIT TOWARDS
YOUR PROFESSIONAL
DESIGNATION
By attending the 2015 NAA Education
Conference & Exposition, you can earn up
to six credits—all you need to reach your
renewal goal.
Visit www.naahq.org/learn/education/
designation-programs to review
designation requirements and submit CECs.
OPERATIONS
HUMAN RESOURCES
MAINTENANCE
AFFORDABLE
HOUSING
(NAHMA)
13
FRIDAY, JUNE 26
FRI-B06
2:15 p.m. – 3:15 p.m. (continued)
Breakout Sessions Sponsored by:
FRI-B02
Wildcat Hiring
Hiring managers are stuck in the recycling bin of hiring from the
competition instead of looking beyond the industry to pools of
candidates from other fields. “Wildcat Hiring” teaches how to
uncover new talent, interview for core competencies and effectively
on-board. Learn how blending talent from outside the apartment
industry can be a transformational solution.
Susan Sherfield, Mercy Housing; Sherle Brown,
Winthrop Management; Debbie Phillips, The Quadrillion;
Tamela Coval, CORT.com
FRI-B03
If I Knew THEN What I Know NOW...Lessons
Learned
This interactive and engaging session will lay out 20 tips from
two industry experts who have “been there and done that.” It’s
an opportunity for aspiring managers and other on-site personnel
to hear about lessons learned in the trenches that can help shape
careers and influence decision-making in the multifamily property
management business.
Desiree Starr, Apartment Association of Greater Orlando;
Alexandra Jackiw, CPM, CAPS, Milhaus Management, LLC
FRI-B04
Repositioning Your Subprime Property for LongTerm Success
Who says your community is outdated? This “boot camp” type
session will arm you with dynamic management tools, allowing you
to reposition your community to quickly and effectively improve your
bottom line. Start building it now!
James Stock, Vision Management, LLC
FRI-B05
Revenue Management’s Second Wave: Big
Revenue for Small Owners
Revenue management’s second wave is quickly approaching. REITs
and large and mid-sized owners have proven the revenue potential
of strategic pricing—but can this methodology translate to smaller
owners? Join us as owners share real-world experiences with
revenue management and discuss success strategies for overcoming
their hesitation to engage “big guy software.”
Randy Wynne, GSC Apartments; Erika Davenport, Watkins
Realty Services; Avi Peretz, Wood River Properties
14
TECHNOLOGY
MARKETING
Fair Housing CSI: Deconstructing Disability
Disasters to Avoid Repeating Them!
Disability issues are the major cause of fair housing litigation.
Discover what went wrong in actual cases and get real-world advice
about how to manage your team to avoid litigation.
Kathelene Williams, Fair Housing Institute, Inc.;
Theresa Kitay, Law Office of Theresa L. Kitay; Doug Chasick,
The Apartment Doctor
FRI-B07
More Than Clicks and Visits: How to Engage
Digital Renters
The real estate industry has changed drastically in the last five years.
With more information and resources, a new DIY culture (both in
researching and renting) has emerged among renters. Based on
research Google is conducting with Millward Brown and big digital
data, we provide some key consumer insights, as well as examine
the new path-to-purchase, including the how, what, when, where
and especially the why.
Sarah Travis, Google
FRI-B08
Marketing Basics for Military Housing and IROs
As the multifamily and military housing landscape changes, property
managers find themselves looking for unique tactics and techniques
to help them increase and maintain occupancy. Join this established
panel of marketing experts as they share their most valuable
marketing tactics. Leave with a new perspective on marketing to
prospects, waterfall categories, other eligible tenants (OETs) and
qualified military families.
Ashley Gorski Poole, Lincoln Military Housing; Cindy Gersch,
Hunt Companies; Cathy Jo Sander, Balfour Beatty Communities;
Cecille Tynes, Corvias Military Living
FRI-B09
Maintenance Day: Customer Service Recovery
Paradox
The service recovery paradox states that customers can leave a
service failure more satisfied and loyal to the company than they
would be if no failure had occurred, provided that their problem
is resolved efficiently. Learn how to create a service recovery
environment, and the three major outcomes of an effective service
recovery system.
Mark Vanderhoof, CWS Apartment Homes; Leigh Stevens,
HD Supply
LEASING
LEGAL/
FAIR HOUSING
LEADERSHIP
HEAD SHOT PHOTO LOUNGE
FRIDAY, JUNE 26
Breakout Sessions Sponsored by:
This should make you smile! Stop by
the Head Shot Photo Lounge to have a
professional headshot taken and receive
a photo card with instructions on how to
view, edit, save and share your photo.
FRI-C01
Sponsored by:
3:30 p.m. – 4:30 p.m.
TM
NAAEI Presents: Leadership Begins with Me
Leadership is not about having a title, but rather it’s about having a
leading attitude. Dale Carnegie based his leadership philosophy on
personal experience and the belief that your “Attitude” or your
“I Can” is more important than your “IQ.” Learn how to change
your attitude and understand the positive impact that it will have on
your professional career and personal life.
Cory McGuire, Dale Carnegie Training of Nevada
FRI-C02
Leasing: A Love Story—New Strategies to Drive
Conscious Consumer Coupling
What if you supported each step of the customer journey so clients
feel informed, confident and secure? Sounds like the beginning of
a beautiful relationship. Fall in love with leasing again: change your
approach to leasing by applying new strategic principles to your
sales and marketing practices.
Lori Snider, The Lori Snider Company; Heather Campbell,
Double Dutch Creative
FRI-C05
R.O.E./Return on Energy: Benchmarking with
ENERGY STAR™ Property Scores
ENERGY STAR scores for multifamily housing are now available.
In this session, multifamily leaders will share their stories of
adopting ENERGY STAR and scoring their properties, and the data
access, data entry and training issues they encountered along the
way. Leave with a clear idea of whether your property can—and
should—get an ENERGY STAR score.
Todd Feist, Institute of Real Estate Management (IREM);
Nicholas Stolatis, TIAA-CREF; Cindy Clare, Kettler Management;
Joe Greenblatt, Sunrise Management
FRI-C06
FRI-C03
On Your Side: The HR Team as Advocate, Not
Adversary
Real Business Risk: $2.45M Liability from Bed Bug
Infestation
Your human resources team has a wealth of information and
can coach you through tricky employee issues that can be
overwhelming. Join three industry professionals for a discussion
on how we can help you! Learn the hot legal issues and the other
areas in which human resources can be a terrific source.
Steve Matre, Banner Property Management, LLC; Kara Rice,
Grace Hill, Inc.; Melissa Morris, The Dolben Company
Hear directly from the attorney in recent bed bug liability
settlements against apartments and management how to protect
your properties from this new financial risk. Learn what steps must
be included in a successful strategy to limit exposure. Hear why
relying on an exterminator exclusively to handle bed bug issues can
morph into a financial crisis quickly.
Dini Miller, Virginia Tech; Gary Kersch, Doublekaye Corp;
Jeffery Lipman, Lipman Law Firm
FRI-C04
FRI-C07
Model (Mis)behavior: 15 Ways to Modernize Your
Model Home for 2015
Managing Crisis and Emergency Situations in
Military and Multifamily Housing Operations
One of the most powerful sales tools that communities can utilize
is their model unit. Why, then, are so many properties showcasing
model misbehavior with a unit full of outdated furniture and
accessories that don’t reflect target demographics? It’s time to
modernize that model!
Heather Blume, Behind The Leasing Desk Training and Consulting
Services; Dana Pate, Matrix Residential; Eric Clark, Altman
Companies
OPERATIONS
HUMAN RESOURCES
MAINTENANCE
Learn how to manage risk and conflict on issues including safety,
health, economic, and environmental impacts on military housing
and development projects! This session will be interactive and will
address real-world crisis and non-crisis scenarios that are often
encountered at multifamily and military housing projects.
Genevieve Bauer, Forest City Residential Management;
Sandy Martinez, Fulton Communications; Keith Fulton, Fulton
Communications
AFFORDABLE
HOUSING
(NAHMA)
15
SEE WHAT’S NEW,
NOW AND TRENDING
NAA EXPOSITION
From mailboxes to management firms, attendees are searching for it all at the 2015 NAA
Education Conference & Exposition! Join the best manufacturers and suppliers showcasing the
latest products, services, trends and technology. Compare and test the products and services
you need to cut costs and increase revenue. Meet potential partners in the following areas:
Access Control & Gates
Flooring
Ancillary Income
Furnishings
Appliances Billing/
Collections
Green/Sustainable
Cabinets, Countertops and
Vanities
Laundry Services
Construction Services
Environmental Services
Financial Services
Fire Safety
Key Control
Maintenance
Marketing
Property Management
Software
Research
Resident & Employee
Screening
Telecommunications &
Cable Services
Training
Utility Management
Waste Disposal & Control
Website Development
Windows
And more…
We have three Learning Zones focused
on educating attendees on sustainability,
mobile marketing and technology.
Attendees will find these zones to be
valuable learning environments within the
NAA Exposition.
16
2015 NAA EDUCATION CONFERENCE & EXPOSITION
NAA EXPOSITION HOURS
Thursday, June 25
2:15 p.m. – 6:15 p.m.
Friday, June 26
11:45 a.m. – 4:30 p.m.
The NAA Exposition is
co-located with Maintenance
Mania National Championship,
Friday, June 26, 12:45 p.m. –
2:15 p.m.
Visit www.naahq.org/exhibit
to reserve your exhibit space
and book your booth online or
contact [email protected] or
703-797-0671.
CONNECT WITH OLD FRIENDS
AND NETWORK WITH NEW ONES
At the 2015 NAA Education Conference & Exposition, you’ll meet a diverse
gathering of colleagues in the multifamily housing industry. The connections
you make here will power your career for years to come.
WEDNESDAY, JUNE 24
Supplier Success Course
11 a.m. – 4 p.m.
This course is an excellent training tool for your team entering
into the multifamily housing industry and is a prerequisite
class for earning your CAS designation. To register, please add
Supplier Success to your Las Vegas registration.
Conference Kickstarter Sessions
3:15 p.m. – 4:15 p.m.
The learning starts early as we roll out our first ever Kickstarter
Session Series. Experience six high-energy and impactful courses
covering a variety of topics that matter the most to you.
Sponsored by:
THURSDAY, JUNE 25
NAA Exposition
2:15 p.m. – 6:15 p.m.
Every year brings something new and different! Enjoy the most
expansive Exposition to-date with over 400 of the industry’s
leading suppliers.
NAA Thursday Night Party—Mandalay Bay Beach
and Pools
7 p.m. – 10 p.m.
Be a part of what is sure to be fun and memorable event. An
energetic and action-packed evening awaits you as you are invited
to indulge in sophisticated pleasures, all with the sand beneath
your feet and the stars twinkling above. Free-flowing libations and
a specially crafted menu will be served throughout the evening and
offers a little something for everyone. There will be plenty of lounge
areas and cabanas to enhance networking and mingling.
Conference Welcome Reception
FRIDAY, JUNE 26
Let the networking begin! Come meet your colleagues at the
Conference Welcome Reception. This event provides you with the
opportunity to ease into the week and meet the people you’ll be
seeing in the sessions, around the Exposition Hall and at events.
Grab’n Go Lunch with Education Sessions
5:30 p.m. – 6:30 p.m.
Sponsored by:
11:20 a.m. – 12:30 p.m.
Lunch and learn at the same time! Grab your box lunch before you
enter your breakout sessions and eat while you discover some takehome ideas to enhance your career.
Sponsored by:
NAA Exposition
11:45 a.m. – 4:30 p.m.
WWW.NAAHQ.ORG/EDUCONF
17
REGISTRATION FEES AND DEADLINES
Registration Sponsored by:
INDIVIDUAL REGISTRATION FEES
REGISTER ON
OR BEFORE
FULL CONFERENCE
April 18, 2015 –
June 12, 2015
$950 member
June 13, 2015 –
On-Site
$1,100 member
SPOUSE/GUEST
STUDENT
$700
$600
$850
$600
$1,150 non-member
$1,300 non-member
THURSDAY
ONE-DAY
FRIDAY
ONE-DAY
$550 member
$300 member
$775 non-member
$400 non-member
$600 member
$300 member
$825 non-member
$400 non-member
GROUP REGISTRATION FEES
REGISTER ON
OR BEFORE
FULL CONFERENCE
GROUPS 5–24
FULL CONFERENCE
GROUPS 24–49
FULL CONFERENCE
GROUPS 50–99
FULL CONFERENCE
GROUPS 100+
April 18, 2015 –
June 12, 2015
$900 member
$875 member
$825 member
$750 member
$1,100 non-member
$1,075 non-member
$975 non-member
$950 non-member
June 13, 2015 –
On-Site
$1,050 member
$1,025 member
$975 member
$990 member
$1,250 non-member
$1,225 non-member
$1,125 non-member
$1,100 non-member
EXHIBITOR REGISTRATION FEES
REGISTER ON
OR BEFORE
NONEXHIBITING
SUPPLIER
FULL
CONFERENCE
EXHIBITOR
GROUPS 1–4
FULL
CONFERENCE
EXHIBITOR
GROUPS 5–24
FULL
CONFERENCE
EXHIBITOR
GROUPS 25–49
FULL
CONFERENCE
EXHIBITOR
GROUPS 50+
EXHIBIT BOOTH
PERSONNEL
June 13, 2015
$2,500
$400
$350
$325
$275
$99
BRING YOUR TEAM
Group registration is available for five
or more attendees. NAA offers online
tools to manage group registration and
housing, as well as substantial discounts.
18
2015 NAA EDUCATION CONFERENCE & EXPOSITION
MEET US IN LAS VEGAS…
PLAN YOUR EVENT TODAY
LAS VEGAS
With an average of 320 days of sunshine per year and less than 5" of
precipitation annually, Las Vegas is the perfect location to host the 2015 NAA
Education Conference & Exposition. With the proximity of many hotels, delegates
can walk to many locations and, when needed, Las Vegas offers a myriad
of transportation options, including bus, taxi, shuttles and the country’s first
automated monorail.
Download the
myNAA Planner App
The 2015 NAA Education Conference &
Exposition myNAA Planner app allows you
to carry all the information you need about
the conference right on your phone or tablet.
Meet, greet and connect using your myNAA
Planner app:
SEE who is at NAA
PLAN your time
EXPLORE programming and speakers
NAA HOUSING
Use NAA Housing to save dollars and cents! It just makes, well…sense!
Hotel inventory is constantly changing and availability is not guaranteed for any of
the official NAA hotels listed.
NAA has contracted with one official housing company, J. Spargo & Associates, for
the 2015 NAA Education Conference & Exposition and are not responsible for any
housing issues that result from reservations made through companies other than
J. Spargo. If you are contacted by any other company regarding hotel reservations for
the conference, you may be subject to a scam.
Once you register and pay for the 2015 NAA Education Conference & Exposition,
you’ll have access to the NAA hotel reservation service. To register and reserve your
hotel room, visit educonf.naahq.org/hotels and click on the Registration link.
SEARCH for exhibitors
MAKE one-on-one appointments—arrive
at the Exposition with set appointments with
attendees and exhibitors
VIEW the live floorplan
OFFICIAL NAA CONFERENCE HOTELS
Mandalay Bay Resort & Casino: $185 plus tax
Luxor:
Pyramid Deluxe Rooms:
$49 plus tax (Sunday–Thursday)
$109 plus tax (Friday–Saturday)
Additional Pyramid Deluxe Rooms:
$55 plus tax (Sunday–Thursday)
$119 plus tax (Friday–Saturday)
Tower Deluxe Rooms:
$59 plus tax (Sunday–Thursday)
$119 plus tax (Friday–Saturday)
Additional Tower Deluxe Rooms:
$69 plus tax (Sunday–Thursday)
$129 plus tax (Friday–Saturday)
Delano (formerly THEhotel): $215 plus tax
Four Seasons: $255 plus tax
Sponsored by:
You are required to register and pay for the 2015 NAA Education Conference & Exposition prior to
accessing the hotel reservation service.
WWW.NAAHQ.ORG/EDUCONF
19
CONNECT LEARN
GROW
Be part of the premier event in the
multifamily housing industry.
REGISTER TODAY!
June 24–27, 2015 • Mandalay Bay Resort & Convention Center • Las Vegas
www.naahq.org/educonf