44 East 30th Street, 12th Floor
New York, NY 10016 USA
ooVoo Media Kit 2012
v_3.0_2012
ooVoo.com
ooVoo.com
face
toface
conversations are the
#1 way people talk about
products and services.*
* According to research conducted
by P&G’s marketing unit, Tremor.
A Social Video Chat Platform
The next generation’s FREE app for keeping friends together
With ooVoo, you can literally inject your brand into
the conversation.
We offer a coveted, hard to reach, influential Millennial
audience. Your company’s message is delivered in an
exclusive, uncluttered, intimate environment that is
integrated across any video-capable platform.
Put our engagement to work for you:
ooVoo Quick Fact:
22
minutes
average ooVoo caller
engagement length
v_3.0_2012
page 01
•
Adding 100,000 new users every day
• 55+ million app users, 70% in the US
• 14 million monthly uniques (comScore July 2012)
• 1.5 billion video minutes consumed every month
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo.com
Age
under 12
12-17
18-24
25-34
35-44
45-54
55-64
65+
Unique
Visitors
(000)
%
Composition
Index
669
3,502
3,531
2,060
2,113
1,465
403
192
3%
25%
25%
15%
15%
11%
3%
2%
48
249
214
80
83
66
30
24
page 02
reach the most socially connected
audience on the planet.
ooVoo is more than just video chat.
It’s a way for friends to stay together everywhere.
Source: comScore July 2012
Gender:
people use oovoo to:
47%
53%
Ethnic Demographic:
13%
15%
29%
Other
Watch TV and movies
Do Homework
Dance
Gossip
Listen to Music
Browse the Internet
Play games
Celebrate
White
Hispanic/
Latino
15%
Asian
28%
Black/African
American
ooVoo Quick Fact:
88%
Teenagers have significant influence
on what both their friends and parents
buy, and 40% of teens video chat with
their friends.*
With up to 12 people in one video chat, your ad
will reach 12x the audience, and 14 new people
will learn about your brand each time 1 shares
a snapshot on Facebook.*
*According to Pew Research Center’s Internet & American
Life Project
*According to Wildfire Interactive
of users use ooVoo
daily/weekly
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo.com
page 03
ooVoo is everywhere.
ooVoo instantly connects friends and family. Using rock-solid, cloud-based
infrastructure with 12-way HD video chat, VoIP, IM, file sharing, and desktop
sharing, millions of people engage on an unprecedented level.
ooVoo’s platforms include:
mobile
tablets
desktop
web
facebook
With ooVoo, users can call each other from any location at any time.
ooVoo’s cross-platform flexibility means that users can take their friends
with them on the go.
Always Engaged
Imagine millions of active ooVoo users chatting with each other, absorbing
your company’s ad, and then organically talking about your brand.
ooVoo users connect with their most trusted social circle. Now, you can infuse
your brand into their conversations.
How We’re Different:
ooVoo
Skype
FaceTime
Google Hangouts
Free Group
Video Chat Up to 12
people per chat
Ability to record
and share chats
Advertising
Opportunities in
web and mobile
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo.com
page 04
DISPLAY
Reach your target audience at the Perfect Moment.
Advertise in the ooVoo client.
ooVoo offers:
•Exact targeting based
on age, gender and geo
•Brand association with a highly engaged audience
•Opportunity to immerse
your brand into the
conversation
Size for ads that appear in-app:
•160x600
•300x250
•728x90
ooVoo Quick Fact:
display ads
increase the impact of
all other forms of online
marketing.*
* According to online business audience
date provider, bizo.
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo.com
CUSTOM
DISPLAY
page 05
showcase your brand to a captive audience.
ooVoo offers:
In-App reskin
•Full ad takeover of
application background
•Branding appears within
actual video calls for
maximum exposure
Custom HTML sidecar ad
takeover for integrated
sponsorships
•500x605
•High-impact
auto-expanding unit
Sidecar Takeover With Video
•With or without video
(long form content welcome)
•Companion banners for an
immersive digital experience
•Branding appears directly
next to users’ contact lists
for optimal engagement
Video Chat Skin
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo.com
page 06
VIDEO
engage your audience with a real-time
social co-viewing experience.
ooVoo offers:
Interactive rich
media video ads
(:15 and :30 seconds
or long form content)
•In-Call Ads- videos that
appear within an ooVoo
video chat (When one caller
clicks to play the video ad,
it is activated so all video
chat participants view
the ad).
•Post-Call Ads- videos
with companion banners
immediately after a video
chat ends
In-Call Video
Post-Call Video
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
OBILE
MOBILE
ooVoo.com
page 07
IS YOUR BRAND LIVING LIVE?
Is your brand harnessing
the power of mobile?
ooVoo offers:
Mobile Advantages
•13 million ooVoo mobile
app users
•Mobile devices are always
on and with consumers
•Mobile ad campaigns
5 times more effective.
(Study: InsightExpress)
•47% of tablet owners and
25% of mobile users say
they engage with ads on
oo offers:
their device more than once
a week, and are extremely
bile Advantages
likely to take action (80%
Tommy
Ashleigh
Toni
Brian
Jillian
Emma
obile ad
campaigns
smartphone
users, 89% tablet users)*
times
imes more effective.
udy: InsightExpress
2012
ooVoo Quick Fact:
ooVoo is the
#7
social app on Android phones
& tablets, as of August 2012.
* According to IAB and its Mobile
Marketing Center of Excellence, July 2012
v_3.0_2012
Brian Liebler
[email protected]
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
ooVoo ID: brianliebler
ooVoo.com
page 08
social
moderated live events
ooVoo offers:
•Broadcasted events on
custom branded landing pages
•Opportunity to empower fans
to engage with their favorite
celebrities and artists in live
video chats and share through
social media
Jason Biggs, Seann William Scott &
Eddie Kaye Thomas of American Reunion.
v_3.0_2012
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
44 East 30th Street, 12th Floor
New York, NY 10016 USA
THANK YOU
Brian Liebler
[email protected]
o. 646.300.8770
m. 917.282.4235
ooVoo ID: brianliebler
©2012 ooVoo Inc. All rights reserved. ooVoo, ooVoo and logo, and Live Live are trademarks and/or service marks of ooVoo Inc. The
names and logos of other third parties, their products and service names used herein, may be trademarks and/or service marks of their
respective owners.
v_3.0_2012
ooVoo.com