MICE And Hospitality Business
MICE And Hospitality Business Chapter No.6 Ihr Logo MICE stand for Meetings. Incentives, Conventions and Expositions They are the [4] Four most important aspects of business tourism Here comes your footer Page 2 Your Logo Analyzing The Business Traveller • Speed and Choice • Reliability • Comfort and Prestige • Information • Credit • Secretarial facilities and Fixing of business appointments Here comes your footer Page 3 Your Logo Business Services Wireless internet connection with own laptop in the rooms and in the public areas Possibility of sending faxes and copying papers Discounted phone calls Secretarial service Early check in and late check out Discounted underground parking garage Here comes your footer Page 4 Your Logo Major Players In Mice Clients Associations • Corporations • Event Planners Government Organizations • Convention Industry Associations • ICCA • Commercial Sponsors Here comes your footer Page 5 Your Logo Airlines –. Cruise lines – Venues Hotel Ballrooms, Conference Rooms or Meeting Rooms Alternatives venues include universities, castles and heritage homes Restaurants –Accommodations Professional Convention Organizers Technical Specialists• Intermediaries Here comes your footer Page 6 Your Logo MICE Tourism could include : Training Sessions, AGM, Residential Conferences & Association Meetings, Seminars & Symposiums, Sales Promotion & Product Launches, Staff Picnics, Press Conferences, Road Shows, Interviews, Presentation & Brainstorming Sessions Here comes your footer Page 7 Your Logo Industries Reviewed for MICE Tourism: Software & I.T. Plastic Pharma & Healthcare. Construction. Tools Packaging. Power Food & Beverage. Leather Transport. Garments Communication. Hospitality Art & Architectural. Films & Movies. Consumer Trade Education & Training. Liquor etc. Here comes your footer Page 8 Your Logo Prominent MICE Destinations of the World USA,Germany.UK,France,Italy,Brazil,China,Netherlands,Austria,Canada, Switzerland,Japan,Korea,Portugal,Switzerland,Sweden,Argentina,Belgium, Mexico are some of the Top 20 MICE Destinations as per the International Conference & Convention Association (ICCA) Presently even Malaysia, Thailand, Nepal etc. are striving hard to promote themselves as MICE destinations. Similarly, places like Dubai are projecting themselves as major exhibition and event centers. Here comes your footer Page 9 Your Logo Popular Travel Marts across the world : Hongkong – ITE . Australia – TABS . Berlin – ITB Moscow – MIT . London – WTM AUSTRIA – ITM DUBAI – ATM . MUMBAI – TTF / OTM Here comes your footer Page 10 Your Logo Travel Mart Activities : - Sell your tour packages, travel services and accommodation plans. - Enrol visitors subsequently. - To test launch / market new products / services. - To establish new trade links and reinforce existing networks. - To interact face to face with target customers and get feed back. - To interact with peers in industry. Here comes your footer Page 11 Your Logo Client’s Profile • Manufacturing Companies, • Pharmaceutical Companies, • Insurance Companies, • Consulting Firms, • Legal Firms, • Universities And Institutions, • Sales Promotion Agencies, • Wholesale Distributors, • Locals Sales Offices Of Large Companies, • Import – Export Firms, • Clubs And Associations.etc. • Here comes your footer Page 12 Your Logo Convention Management Team • Sales Person • General Manager • Catering Manager • Front Office Manager • Director Of Housekeeping • Director Of Food And Beverage • Security Supervisor • Meeting Planner/Executive Vice President Here comes your footer Page 13 Your Logo Sponsors In MICE • Associations • Corporations • Trade Unions • Independent Companies Who Sponsor & Operate Trade Shows • Religious Groups • Tour Groups • Theatre And Arts Groups • Social Organizations • Government Bodies • Public Sector Undertakings • Here comes your footer Page 14 Your Logo Promoting Reasons at MICE Create, Develop and Enhance Credibility 2. Highly Targeted Marketing 3. Leveraged Lead Generation 4. Media Exposure 5. Brand Awareness & Recognition 6. Generate NEW Sales & Form NEW Business Partnerships 7. Community Involvement and Giving Back 8. Distribute Samples or Trial Offers 9. CONTACTS - Access to Mailing Lists, Distribution Channels, Broadcast Opportunities 10. Tax Deduction & Write Off Here comes your footer Page 15 Your Logo Marketing Plan for MICE 1) Organized and coordinated; 2) Programmed; 3) Budgeted; 4) Flexible; 5) Controllable; 6) Internally consistent and interrelated; and 7) Clear and simple Here comes your footer Page 16 Your Logo Process Of Convention Management • Establishing Goals And Objectives • Targeting The Population • Designing The Program • Creating A Budget • Selecting A Site • Negotiating Contracts • Formulating Committees • Establishing A Marketing Plan • Hiring Subcontractors • Planning Logistics • Designing Food And Beverage Functions Here comes your footer Page 17 Your Logo Providing Services At Meetings 1) Honouring credit cards 2) Cashing cheques 3) Valet cleaning/ laundry 4) Room service [in case of overnight stays in the convention centres] 5) Barber shop/ beauty salon 6) Interpreters (specify type, hourly rates, and advance notice required) 7) Child care 8) Special diets (specify advance notice required) 9) Medical emergency assistance 10) Spouse and children programs 11) 12) Overseas and domestic call making facility 13) Transfer to and from the airport/railway station facility Recreational facilities Here comes your footer Page 18 Your Logo Spot Management • Planning the optimum layout for the meeting room, • Arranging for any required audio visual equipment, • Designing interesting yet cost effective menus • Creating all signage • Managing registration, • Communicating with speakers and, exhibitors regarding their needs • Providing the hotel with just the right convention resume that specifies every aspect of your meeting, • On site staffing and management,etc. • Here comes your footer Page 19 Your Logo SPOT MANAGEMENT-2 Meet and greet services, • VIP Services, • Spouse Programs, • Theme parties, • Activities, • Premiums and Gifts, • Freight Coordination, • Vendor Payments, • Staging, sound and lighting, • Here comes your footer Page 20 Your Logo INCENTIVE TRAVEL Companies that offer their employees the possibility of an incentive trip are generally motivated by one or more of the following direct reasons: • Increasing sales volumes and/or employee productivity,. • Selling new accounts and/or slow moving items, Here comes your footer Page 21 Your Logo Motivation Level 5: Need for self-actualisation and self-fulfilment Level 4: ‘Ego” need (self confidence, self esteem, and other psychological needs) Level 3: Social needs (friends, community acceptance, and status) Level 2: Need for security and protection Level 1: Physiological needs (food, sleep and / or shelter) Here comes your footer Page 22 Your Logo Top Future Trends Return to luxury Meeting demand is at its peak since 2008 Meeting size is growing Meeting space is changing New age technology Meetings and events are getting more tech-savvy than ever before. The Meeting Package is back Prices are increasing slowly Growing importance of the destination Teambuilding activities are making a comeback. Here comes your footer Page 23 Your Logo Major Themes of the Future Being Influenced By• Economic uncertainty, • Better, cheaper technological options for live events, • Faster, shorter business cycles, • Political/economic influence of Asia Here comes your footer Page 24 Your Logo Thank You Here comes your footer Page 25 Your Logo
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