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MICE And Hospitality
Business
Chapter No.6
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MICE stand for
 Meetings.
 Incentives,
 Conventions and

Expositions
They are the [4] Four most important aspects of business tourism
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Analyzing The Business Traveller
 •
Speed and Choice
 •
Reliability
 •
Comfort and Prestige
 •
Information
 •
Credit
 •
Secretarial facilities and

Fixing of business appointments
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Business Services
 Wireless internet connection with own laptop in the rooms and in the public
areas
 Possibility of sending faxes and copying papers
 Discounted phone calls
 Secretarial service
 Early check in and late check out
 Discounted underground parking garage
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Major Players In Mice
 Clients
 Associations •

Corporations
 •
Event Planners

Government Organizations

•
Convention Industry Associations
 •
ICCA
 •
Commercial Sponsors
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 Airlines –.
 Cruise lines –
 Venues
 Hotel Ballrooms, Conference Rooms or Meeting Rooms
 Alternatives venues include universities, castles and heritage homes
 Restaurants –Accommodations
 Professional Convention Organizers
 Technical Specialists•
Intermediaries

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MICE Tourism could include :
 Training Sessions,

AGM,

Residential Conferences & Association Meetings,

Seminars & Symposiums,

Sales Promotion & Product Launches,

Staff Picnics,

Press Conferences,
 Road Shows,
 Interviews, Presentation & Brainstorming Sessions
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Industries Reviewed for MICE Tourism:
 Software & I.T.
Plastic
 Pharma & Healthcare.
Construction.
 Tools
Packaging.
 Power
Food & Beverage.
 Leather
Transport.
 Garments
Communication.
 Hospitality
Art & Architectural.
 Films & Movies.
Consumer Trade
 Education & Training.
Liquor etc.
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Prominent MICE Destinations of the World
 USA,Germany.UK,France,Italy,Brazil,China,Netherlands,Austria,Canada,
Switzerland,Japan,Korea,Portugal,Switzerland,Sweden,Argentina,Belgium,
Mexico are some of the Top 20 MICE Destinations as per the International
Conference & Convention Association (ICCA)

Presently even Malaysia, Thailand, Nepal etc. are striving hard to
promote themselves as MICE destinations. Similarly, places like Dubai are
projecting themselves as major exhibition and event centers.
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Popular Travel Marts across the world :
 Hongkong – ITE
.
 Australia – TABS
.
 Berlin – ITB
 Moscow – MIT
.
 London – WTM
 AUSTRIA – ITM
 DUBAI – ATM
.
 MUMBAI – TTF / OTM
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Travel Mart Activities :
 -
Sell your tour packages, travel services and accommodation plans.
 -
Enrol visitors subsequently.
 -
To test launch / market new products / services.
 -
To establish new trade links and reinforce existing networks.
 -
To interact face to face with target customers and get feed back.
 -
To interact with peers in industry.
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Client’s Profile
 •
Manufacturing Companies,

•
Pharmaceutical Companies,

•
Insurance Companies,

•
Consulting Firms,

•
Legal Firms,

•
Universities And Institutions,

•
Sales Promotion Agencies,

•
Wholesale Distributors,

•
Locals Sales Offices Of Large Companies,

•
Import – Export Firms,

•
Clubs And Associations.etc.

•
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Convention Management Team
 •
Sales Person
 •
General Manager
 •
Catering Manager
 •
Front Office Manager
 •
Director Of Housekeeping
 •
Director Of Food And Beverage
 •
Security Supervisor
 •
Meeting Planner/Executive Vice President
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Sponsors In MICE
 •
Associations

•
Corporations

•
Trade Unions

•
Independent Companies Who Sponsor & Operate Trade Shows

•
Religious Groups

•
Tour Groups

•
Theatre And Arts Groups

•
Social Organizations

•
Government Bodies

•
Public Sector Undertakings
•
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Promoting Reasons at MICE

Create, Develop and Enhance Credibility

2. Highly Targeted Marketing

3. Leveraged Lead Generation

4. Media Exposure

5. Brand Awareness & Recognition

6. Generate NEW Sales & Form NEW Business Partnerships

7. Community Involvement and Giving Back

8. Distribute Samples or Trial Offers

9. CONTACTS - Access to Mailing Lists, Distribution Channels, Broadcast
Opportunities

10. Tax Deduction & Write Off
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Marketing Plan for MICE
 1)
Organized and coordinated;
 2)
Programmed;
 3)
Budgeted;
 4)
Flexible;
 5)
Controllable;
 6)
Internally consistent and interrelated; and
 7)
Clear and simple
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Process Of Convention Management
 •
Establishing Goals And Objectives

•
Targeting The Population

•
Designing The Program

•
Creating A Budget

•
Selecting A Site

•
Negotiating Contracts

•
Formulating Committees

•
Establishing A Marketing Plan

•
Hiring Subcontractors

•
Planning Logistics

•
Designing Food And Beverage Functions
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Providing Services At Meetings
 1)
Honouring credit cards

2)
Cashing cheques

3)
Valet cleaning/ laundry

4)
Room service [in case of overnight stays in the convention centres]

5)
Barber shop/ beauty salon

6)
Interpreters (specify type, hourly rates, and advance notice required)

7)
Child care

8)
Special diets (specify advance notice required)

9)
Medical emergency assistance

10)
Spouse and children programs

11)

12)
Overseas and domestic call making facility

13)
Transfer to and from the airport/railway station facility
Recreational facilities
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Spot Management
 •
Planning the optimum layout for the meeting room,
 •
Arranging for any required audio visual equipment,
 •
Designing interesting yet cost effective menus
 •
Creating all signage
 •
Managing registration,
 •
Communicating with speakers and, exhibitors regarding their needs
 •
Providing the hotel with just the right convention resume that specifies
every aspect of your meeting,
 •
On site staffing and management,etc.
 •
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SPOT MANAGEMENT-2
 Meet and greet services,
 •
VIP Services,
 •
Spouse Programs,
 •
Theme parties,
 •
Activities,
 •
Premiums and Gifts,
 •
Freight Coordination,
 •
Vendor Payments,
 •
Staging, sound and lighting,
 •
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INCENTIVE TRAVEL
 Companies that offer their employees the possibility of an incentive trip are
generally motivated by one or more of the following direct reasons:
 •
Increasing sales volumes and/or employee productivity,.
 •
Selling new accounts and/or slow moving items,
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Motivation
 Level 5: Need for self-actualisation and self-fulfilment
 Level 4: ‘Ego” need (self confidence, self esteem, and other psychological
needs)
 Level 3: Social needs (friends, community acceptance, and status)
 Level 2: Need for security and protection
 Level 1: Physiological needs (food, sleep and / or shelter)
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Top Future Trends
 Return to luxury
 Meeting demand is at its peak since 2008
 Meeting size is growing
 Meeting space is changing New age technology

Meetings and events are getting more tech-savvy than ever before.
 The Meeting Package is back
 Prices are increasing slowly
 Growing importance of the destination
 Teambuilding activities are making a comeback.
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Major Themes of the Future Being Influenced
By•
 Economic uncertainty,
 •
Better, cheaper technological options for live events,
 •
Faster, shorter business cycles,
 •
Political/economic influence of Asia
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Thank You
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