8/Excellence, January 28, 2004
EAffiLE
Excellence - On the Road - Excellence
NEWSPAPERS
Driver's Village continues to devel • II
by Richard Palmer
sions, will be for parts and aftermarket accessories. Partnerships
A new state-of-the-art collision have also been formed with
center
a n d t h e Burdick Valvoline, NAPA, Enterprise
Mitsubishi dealership are the lat- Rent-a-Car, and PPG to help modest additions to the ever- growing ernize operations and services.
D r i v e r ' s Village complex in
Slated to open in February is the
Cicero. Target date for grand new Burdick Lincoln-Mercury
opening of the entire complex is store, to be relocated from Route 11
May 1. It is on the site of the in Cicero. Ultimately there will be
former Perm-Can Mall.
over a dozen Burdick dealerships
The collision center employs connected by one roof. Because of
cutting-edge technology to pro- the vastness of the complex, Roger
vide faster collision repair and Burdick has purchased one of the
painting. It is located next to the former Salt City Syracuse trolleys
Mitsubishi store, which moved and had it refurbished to transport
from Henry Clay Boulevard in De- customers around the complex. It
was restored by Ben Gregory of
cember.
Still to come are the Mazda, Kia, Constantia.
Nissan, Dodge, Buick and HumOther Burdick dealerships curm e r d e a l e r s h i p s , as well as rently open at Driver's Village inDriver's Express for quick mainte- clude Volkswagen, Audi, Porsche,
nance such as changing tires, re- Hyundai, and a large warehouse
placing batteries and brake work. where people can look over nearly
Another store, Driver's Expres- 300 used cars. Burdick Automo-
tive is the largest auto dealer
group in the area, having the most
franchises. The massive $20 million project has been underway
since September 2002.
"We don't want to be bigger,
we want to be better," said Roger
Burdick.
G r o u p s of d e a l e r s h i p s are
owned and operated independently by each of the Burdick family, Roger, Jon, David and Kevin
Burdick. They p u r c h a s e d the
long-closed Penn-Can Mall about
three years ago and undertook a
massive renovation and rehabilitation project.
The mall itself is in the process
of being restored. In December the
famous clock, which graced the
center court for nearly two decades, was restored and returned
to its original location. The mall
will include a food court on the
first floor, several retail stores, and
Aspen Athletics Fitness Center on
the second floor. There will be a
children's play area as well as a
Nascar/Silicon Motor Speedway.
The former theater complex will
be replaced by a training hall and
banquet facility.
Renovation began with t h e
demolition of portions of the old
mall that
connected t h e
Burlington store on the south side
and the former Ames Department
store on the north. "We then began construction on several
dealerships on the west end, and
built a loop road to encircle the
property," Roger Burdick said.
There's more to Driver's Village
than brick, mortar and steelwork.
Roger Burdick said, " W e ' r e
changing the way we operate.
We've refined all our sales and
service processes to make this experience faster and easier for our
customers."
Aerial view of Driver's Village
It's a b o u t a quicker,
convenient,
customer-focused
a u t o m o t i v e experience
1
DRIVER
IT'S ABOUT TIME.
rdick Automotive
is transforming the former
PennCan Mall in Cicero into
Driver's Village". New dealerships
are opening every few months.
Cruise the loop today and see the progress,
see the future, see the difference.
//
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Driver's Village is located at the crossroads
of CNY at the intersection of
Routes 81 & 4 8 1 .
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•
For more information, check out
www.driversvillage.com
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Untitled Document
Thomas M. Tryniski
309 South 4th Street
Fulton New York 13069
www.fultonhistory.com
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