1. style and fashion
2. beauty
3. hair care

INTELLIGENT COLOUR SYSTEM
PERMANENT HAIR COLOUR
HIGH LIFT SERIES
INTENSIVES SERIES
EXTRA LIGHTENING
CONCENTRATED COLOUR ADDITIVES
GOTHIC SERIES
SERIES
NO-LIFT ACTION
COLOUR HIGHLIGHTING
TECHNICAL MANUAL
Colour: INFINITI® 8.44 with INFINITI® INTENSIVES 0.4 and INFINITI® b:RED SERIES ‘Copper’ lights
AFFINAGE® SALON PROFESSIONAL
AFFINAGE® Worldwide HQ
Romsey, United Kingdom
AFFINAGE® USA
Vista, California
02
AFFINAGE® ITALIA
Milan, Italy
Dott. Nicola Summer
AFFINAGE® R&D
Laboratory, Bologna, Italy
WORLD BEATING PRODUCTS, BORN IN BRITAIN
AFFINAGE® SALON PROFESSIONAL
Our mission: to use knowledge, research, innovation & technology to
create superior, safe, leading edge products that inspire passion &
creativity in the salon professional.
In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the
premium hair care brand AFFINAGE® Salon Professional. Originated as a line of
permanent hair colour, the AFFINAGE® brand quickly expanded to include tone-on-tone
and fashion colours, permanent waves, specialist highlighting systems, bleaching
powders, shampoos, conditioners and styling products, formulated in-house at the
AFFINAGE® Research and Development Laboratory in Italy. The team headed by Dott.
Nicola Summer continue to break new ground in the development of exciting, industry
leading hair products.
These unique, technology-driven products have been enthusiastically embraced by
consumers and the hairdressing industry across the globe, making AFFINAGE® one of
the fastest growing haircare brands in the world. This rapid growth is spearheaded
by the twin aims of unrivalled product innovation and quality, supported by
comprehensive training and education systems. Today, AFFINAGE® is sold in over 50
countries, with headquarters and training facilities in the UK, Italy and the USA.
AFFINAGE® Worldwide HQ
Romsey, United Kingdom
AFFINAGE® USA
Vista, California, USA
AFFINAGE® ITALIA
Milan, Italy
AFFINAGE® Research & Development Laboratory
Bologna, Italy
03
INDEX
04
05
INFINITI® INTELLIGENT COLOUR SYSTEM - OVERVIEW
05
DATEM PLUS® TECHNOLOGY
06
INFINITI® PERMANENT HAIR COLOUR
07
WHY USE INFINITI® PERMANENT HAIR COLOUR?
09
AFFINAGE® SKIN TEST METHOD
INFINITI® COLOUR STAR
10
INFINITI® NUMBER PROFILE
11
CLIENT PROFILING
COLOUR DIAGNOSIS
INFINITI® SHADE SELECTION: USING THE 70% RULE
12
WHITE HAIR COVERAGE
13
LIFTING POWER OF INFINITI®
AFFINAGE® CRÈME DEVELOPER
14
USING INFINITI® REGULAR SHADES (1-10)
MIXING REGULAR SHADES (1-10)
APPLICATION METHOD
15
APPLICATION & DEVELOPMENT
17
UNDERSTANDING COLOUR DEVELOPMENT
REMOVING THE COLOUR
18
REGULAR SHADES (1-10) SWATCH GUIDE
20
INFINITI® HIGH LIFT SERIES (12.)
21
MIXING
22
UNDERSTANDING COLOUR DEVELOPMENT
APPLICATION & DEVELOPMENT
254
REMOVING THE COLOUR
26
INFINITI® GOTHIC SERIES
27
MIXING
28
APPLICATION & DEVELOPMENT
29
REMOVING THE COLOUR
HINTS & TIPS
30
INFINITI® INTENSIVES SERIES
31
WHEN TO USE INFINITI® INTENSIVES SERIES
HOW TO USE INFINITI® INTENSIVES SERIES
34
b:RED® SERIES
35
SHADE SELECTION
DEVELOPER SELECTION
36
MIXING
APPLICATION & DEVELOPMENT
37
REMOVING THE COLOUR
TECHNICAL HELP LINES:
UK
(01794) 527111
USA
760.597.2929 Ext. 23
ITALY
+ 39 02 36751950
Captivating, expressive colour. Beautiful, healthier-looking hair.
INFINITI® Intelligent Colour System incorporates permanent hair colours, colour additives and colour highlighting for unlimited
possibilities and radiant, multi-dimensional results. Advanced breakthrough formula with DATEM PLUS® Technology safely
transports long-lasting colour pigments deep into every strand, to give amazing colour and flawless 100% grey coverage.
The conditioning emulsion cream base with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for
beautiful, healthier looking hair.
REGULAR SHADES
HIGH LIFT SERIES
INTENSIVES SERIES
GOTHIC SERIES
b:RED SERIES
ULTRA LOW AMMONIA
REGULAR COLOURING
EXTRA LIGHTENING
CONCENTRATED
COLOUR ADDITIVES
NO-LIFT COLOURING
DEPOSIT ONLY
COLOUR HIGHLIGHTING
OFF-SCALP
89 SHADES
5 SHADES
7 SHADES
5 SHADES
5 SHADES
DATEM PLUS® TECHNOLOGY
INFINITI® INTELLIGENT COLOUR SYSTEM
DATEM PLUS® Technology
ENHANCED COLOUR PERFORMANCE
Original DATEM® made colouring kinder by encapsulating oxygen before releasing it inside the cortex. DATEM PLUS® revolutionises
colour technology by capturing both oxygen and the colour molecule before safely transporting them deep into the hair shaft by
gently separating the bonds between the keratin fibres. Once there, they are released, allowing the advanced colouring action
to begin. This unique delivery system drastically reduces cuticle and scalp damage by controlling the action of free radicals*.
DATEM PLUS® Technology begins to work before the colour is even applied. The colour actives are protected from oxidising
too rapidly during the mix process, leaving significantly more of them available for penetration into the cortex. DATEM PLUS®
Technology also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses
them more evenly, before safely transporting them into the cortex in greater quantity. Once they’ve penetrated every fibre, the
colour actives react, locking the colour deep inside the hair, rather than depositing on the surface as other permanent colours
often do. This safer, deeper and more efficient colour deposit, combined with an anti-fade action, results in colour that is
richer, more intense and incredibly long lasting.
DATEM PLUS® Technology makes
INFINITI® the colour that cares.
*Free radicals are atomic or molecular species with unpaired electrons,
which can be created in many different ways, such as UV rays, pollution,
intense sunlight, oxygen processes. They are very reactive and cause damage
to the chemical compounds in our body (i.e. proteins, DNA). When working
with oxidation-based products they cause damage to the cuticle and scalp.
DATEM PLUS® Technology drastically reduces the creation of these free
radicals, maintaining the strength and condition of the hair structure.
DATEM PLUS® in contact with the hair
Oxygen & colour molecules encapsulated by DATEM PLUS®
DATEM PLUS® releasing oxygen & colour molecules
Released colour molecule
Free oxygen
05
REGULAR SHADES (1.-10.)
89 SHADES
06
PERMANENT HAIR COLOUR
PERMANENT HAIR COLOUR
ULTRA-LOW AMMONIA • 100% GREY COVERAGE
WHY USE INFINITI® PERMANENT HAIR COLOUR?
Discover the exceptional covering power of INFINITI®. DATEM PLUS® Technology protects the colour actives from oxidizing too
rapidly during the mix process, leaving significantly more of them available for penetration into the cortex. DATEM PLUS® Technology
also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses them more evenly,
before safely transporting them into the cortex in greater quantity. Once they’ve penetrated every fibre, the colour actives
react, locking the colour deep inside the hair. This unique action ensures perfect 100% grey coverage, whilst maintaining the
strength and condition of the hair structure.
2. Naturally Derived
INFINITI® formulations contain more than 90% naturally derived ingredients, obtained from sustainable and renewable sources.
3. Increased Condition and Shine
PERMANENT HAIR COLOUR
1. 100% Grey Coverage
Conditioning emulsion cream base with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for beautiful,
healthier-looking hair. The nourishing formulation also improves colour intensity and luminosity whilst delivering even
longer-lasting results.
4. Unlimited Colour Possibilities
Create bespoke colour for your clients by blending INFINITI® shades with INFINITI® Intensives Series.
If you can imagine it, you can create it. See page 30 for details.
5. INFINITI® is Fast
DATEM PLUS® Technology is unique in the way it allows the use of gentle heat to accelerate the colouring process to just 25
minutes with no damage to hair or scalp. The use of gentle heat is even recommended when using 9% (30vol) and 12% (40vol)
AFFINAGE® Créme Developer with the High Lift Series (12).
The use of heat will not compromise the result or lasting power of INFINITI®. Do not cover whilst processing.
6. Advanced Anti-Fade Technology
One of the main causes of colour fade (or change) is exposure to air and light. Oxygen in the air creates creeping oxidation.
Light contains ultra violet radiation, which can cause fading by ‘bleaching’ the colour out of the hair.
INFINITI® combats colour fade in a number of ways. DATEM PLUS® Technology safely transports INFINITI® colour pigments deep
into every fibre of the cortex without causing damage to the cuticle layer.
The pH level also steadily reduces throughout the process to lock colour in. This safer, deeper and more efficient colour deposit
combined with an anti-fade action produces super long-lasting colour results.
INFINITI® also contains UV filters which reduce the effects of harmful rays and special buffers to control creeping oxidation.
7. Ultra Low Ammonia
INFINITI® makes the impossible, possible. When mixed, INFINITI® contains as little as 0.2% ammonia, combining the higher
performance and predictability of ammonia based permanent hair colour with the improved health and condition provided by
such low levels of ammonia. Before INFINITI®, such ultra low levels were unheard of in ammonia based permanent hair colours.
When mixed, the low ammonia levels of INFINITI® reduce further due to dilution with AFFINAGE® Créme Developer.
See table on the next page:
07
PERMANENT HAIR COLOUR
SHADES
AMMONIA LEVELS UNMIXED
AMMONIA LEVELS MIXED WITH CRÉME DEVELOPER
REGULAR SHADES (1 - 10)
0.5% - 2.3% (HIGHEST IN 10. SERIES)
0.2% - 0.9%
HIGH LIFT SERIES
3.2%
1.06%
GOTHIC SERIES
0.5% – 0.8%
0.2% – 0.3%
b:RED® SERIES
3.0%
1.5%
INTENSIVES SERIES
2.5%
1.0%
8. Reducing pH
The unique, reducing pH of INFINITI® results in incredibly long-lasting hair colour. Buffering agents in the emulsion cream base
counter the negative effects of strong alkalinity and control the pH level during processing.
9. Incredible Lift Action
Permanent hair colour must have good lifting power in order for the colour result to be even: permanent hair colour first lifts
some of the natural pigment before depositing new colour. Even a black shade must first lift the natural pigment before depositing.
INFINITI® has the perfect balance. The incredible lift action of INFINITI® allows the use of much lower volumes of developer INFINITI® will lift higher with 6% (20vol) than most of its competitors using 9% (30vol), leaving the hair in the best possible condition.
When darkening or covering white hair, or colouring on the same depth, 3% (10vol) should be used.
10. Reduced Risk of Sensitivity
Ultra low ammonia content and advanced emulsion cream base mean INFINITI® requires less pigment.
This greatly reduces the risk of sensitivity for the client.
11. INFINITI® Lasts
100ml tube with a 1:1½ mix means INFINITI® provides an incredible amount of working product.
12. Easy Mixing & Application
INFINITI® mixes quickly and easily to a smooth cream consistency. When applied, INFINITI® provides excellent adhesion to the
root area, minimising colour-slip.
!
Important: Always ensure you measure the correct quantities of INFINITI® and AFFINAGE® Créme Developer.
For perfect results use the AFFINAGE® Electronic Balance.
13. Produced by Professionals for Professionals
INFINITI® has been formulated to meet the colouring demands of the professional hairdresser and the high expectations of
their clients. INFINITI® has been researched and developed to exacting standards by AFFINAGE® chemists, headed by Dott.
Nicola Summer at the AFFINAGE® Laboratory in Bologna, Italy.
14. Health & Safety
INFINITI® uses the safest possible ingredients to meet the strict Health and Safety guidelines of the hairdressing industry.
!
Important: For professional use only.
It is recommended to always wear protective gloves when using any chemical product. Colour products can occasionally cause an allergic
reaction and a prior skin test is always advisable when permanent hair colour (or tone-on-tone colour) is to be used. Do not use to
dye eyelashes or eyebrows. Rinse immediately if product comes into contact with the eyes. If irritation persists, seek medical advice.
08
AFFINAGE® SKIN TEST METHOD
AFFINAGE® recommend a skin test before every colour application.
48hr
2
1
Once the client’s INFINITI® shade has been selected, mix a small amount of it with the correct AFFINAGE® Crème Developer.
Apply to the client’s forearm or behind ear. Leave for 45 minutes, then rinse.
Look for reaction after 48 hours. If any irritation or reaction occurs do not apply colour.
PERMANENT HAIR COLOUR
45min
INFINITI® COLOUR STAR
Opposite colours will neutralise, or counteract each other.
GREEN neutralises RED • VIOLET neutralises YELLOW • BLUE neutralises ORANGE
.6 RED
.5 M
AH
OG
AN
Y
ES
LT
ON
CO
O
WA
R
M
TO
N
ES
ASH
ET
OL
VI
.4
CO
PP
ER
.2
GO
BL
UE
.3
.7
LD
. 1 G R E E N AS H
09
INFINITI® NUMBER PROFILE
The INFINITI® numbering system follows the International Colour Code (I.C.C.) allowing the colourist to identify the depth of a shade.
This is a universal standard.
PERMANENT HAIR COLOUR
In the I.C.C. the number before the point indicates the depth - how light or dark a colour is.
The number after the point indicates the primary tone that is added to the shade. The second number indicates the secondary
tone which subdues or enhances the primary tone. The third number (where applicable) is the tertiary tone which again can
enhance or subdue the other tones.
The numbers before, and those after the point, therefore allow the colourist to fully describe the shade.
EXAMPLE: When using the shade 6.036 - 6. is the depth, .0 is the primary tone, .3 is the secondary tone and .6 would be
described as the tertiary tone.
INFINITI® DEPTHS
INFINITI® BASIC TONES
12 Very Light Extra blonde
0 Natural
10 Extra Light Blonde
1 Green Ash
9 Very Light Blonde
2 Violet Ash
8 Light Blonde
3 Gold
7 Medium Blonde
4 Copper
6 Dark Blonde
5 Mahogany
5 Light Brown
6 Red
4 Medium Brown
7 Blue
3 Dark Brown
2 Very Dark Brown
1 Black
Examples:
8.4 3
1 0.3 2
6.0 3 6
- Base 8. + Copper 4 + Gold 3 = Light Copper Golden Blonde
- Base 10. + Gold 3 + Violet 2 = Extra Light Sandy Beige Blonde
- Base 6. + Natural 0 + Gold 3 + Red 6 = Dark Natural Gold Red Blonde (Dark Chocolate)
NB: If the tone number is duplicated this indicates that the shade has increased intensity. For instance: -
6 . 6 6 = Intensified red tone 8 . 3 3 = Intensified gold tone
INFINITI® ILLUSTRATED INSTRUCTIONS KEY
TARGET SHADE
10
WHITE HAIR
REMOVABLE SWATCHES
HEAT
CLIENT CONSULTATION: Client Profiling & Colour Diagnosis
Client Profiling
PERMANENT HAIR COLOUR
•
•
•
•
•
Assess client’s skin tone & eye colour.
Consider the client’s personality type and fashion style.
Take into consideration the client’s lifestyle.
Evaluate the client’s commitment level to colour: all-over colouring or partial colouring.
Always perform a skin test at least 48 hours before applying colour to the scalp, see page 09.
Colour Diagnosis
•
•
•
•
•
•
•
•
•
Determine natural depth. You may use the removable swatches found in the INFINITI® deluxe shade chart.
Choose target shade.
Assess percentage of white hair. Removable white hair indicator swatches may be used.
Adjust target shade if required. (See INFINITI® SHADE SELECTION: USING THE 70% RULE below)
Determine if the hair has had any previous chemical services.
Examine hair condition and porosity.
Evaluate the lifting power of the chosen shade. (See LIFTING POWER OF INFINITI®, page 13)
Choose the correct developer strength. (See AFFINAGE® CRÈME DEVELOPER, see page 13)
Observe the correct processing time.
INFINITI® SHADE SELECTION: Using the 70% Rule
The swatches in the INFINITI® shade guide are based on colour results on 70% white hair.
Re-Touch Colouring
It is important to note that the natural heat from the scalp will increase lift when the colour is applied.
For this reason you should follow these shade selection rules:
• When colouring on same depth or darkening - if less than 70% white hair is present, choose target shade.
Use 3% (10vol) AFFINAGE® Créme Developer.
• When colouring on same depth or darkening - if more than 70% white hair is present, choose one shade darker.
Use 3% (10vol) AFFINAGE® Créme Developer.
• When lightening - choose target shade and correct developer strength (See LIFTING POWER OF INFINITI®, page 13)
▲
WHITE
-70%
▲
+70%
WHITE
Virgin Hair Colouring
To achieve the target shade, please follow the 70% rule below as the shade selection differs from ‘Re-Touch Colouring’ selection above.
• Where there is 70% white hair - select the target shade. i.e. to achieve a 6.0 apply a 6.0
• Where there is more than 70% white hair - select one shade darker than the target shade. i.e. to achieve a 6.0 apply a 5.0
• Where there is less than 70% white hair - select one shade lighter than the target shade. i.e. to achieve a 6.0 apply a 7.0
+70%
WHITE
▲
WHITE
▲
70%
-70%
▲
WHITE
11
WHITE HAIR COVERAGE
INFINITI® Regular Shades (1-10) will cover 100% white hair.
This means that the fashion shades in INFINITI® do not require the addition of base colours to cover white hair.
PERMANENT HAIR COLOUR
Extra Coverage for Very Resistant White Hair
In the past, colourists have mixed 50% of natural tones with other shades in order to guarantee the coverage of white hair.
This practice meant that if the target shade was a cool or ash shade, the addition of a Natural shade added warmth to the
colour, thereby losing the desired cool ash shade. If the target shade was a warm shade i.e. Red or Copper, the addition of a
Natural shade would decrease the intensity.
When using INFINITI® the following techniques may be applied for extra coverage on resistant white hair:
1) Using Natural Ash Shades (.01)
These special shades are developed for covering resistant white hair.
The .01 (Natural Ash) shades are a combination of Natural (.0) and Ash (.1) tones.
When a high percentage of white or resistant white hair is present, this combination helps to increase the covering capability
whilst retaining the tone of the chosen shade.
The INFINITI® Natural Ash .01 tones can be added to any shade including Reds or Coppers in concentrations of up to 25% to
guarantee coverage of white hair whilst retaining the desired tone, e.g. ¾ of target shade to ¼ of corresponding .01 shade.
These .01 tones may be used alone for a Natural-Ash result if required.
2) Intense Mix
To increase coverage on coarse, very difficult to cover white hair, it is recommended that you mix INFINITI® in a ratio of 1 part
colour to 1 part developer.
+
100g
1:1
100g
N.B. It may be necessary to select a lighter shade as this mix will give greater colour deposit and the result may therefore
appear to be deeper.
EXAMPLE
3) Application to Pre-Washed, Towel Dried Hair.
Cleansing prior to application will help the colour to penetrate coarse hair or resistant white hair. It is advisable to use a deep
cleansing or purifying cleanser for this technique.
4) Increase the Development time by 5 minutes.
50min
12
▲
45min
09
INFINITI® is formulated to enable the use of lower volumes of developer, maintaining the hair’s strength whilst still attaining
perfect results. The maximum lifting power of all regular INFINITI® shades is up to 3 levels of lift with 6% developer.
3% (10vol) should be used for: covering white hair, increasing colour depth, darkening and colouring on the same level.
Using 6% (20vol) AFFINAGE® Crème Developer, the lift power is as follows: -
SHADE DEPTHS
LEVELS OF LIFT
1, 2
½ (When using 1.0 Black or 2.0 Very Dark Brown this will give ½ a level of lift)
3, 4
1 (When using 3.0 Dark Brown or 4.0 Medium Brown this will give 1 level of lift)
5, 6
1-2 (When using 5.0 Light Brown or 6.0 Dark Blonde this will give 1 to 2 levels of lift)
7, 8, 9, 10
2-3 (When using 7.0 Medium Blonde to 10.0 Very Light Blonde will give 2 to 3 levels of lift)
These levels of lift apply to all shades in the equivalent depth, i.e. 5.0 and 5.35 will both give 1 to 2 levels of lift using 6% (20vol).
PERMANENT HAIR COLOUR
9
LIFTING POWER OF INFINITI®
When using 9% (30vol) AFFINAGE® Crème Developer, the lifting power is increased by a half to one level over that of 6% (20vol).
AFFINAGE® CRÈME DEVELOPER
AFFINAGE® Crème Developer is a highly stable hydrogen peroxide solution available in 4 strengths: -
6%
20 VOL
3%
10 VOL
9%
30 VOL
12 %
40 VOL
Using AFFINAGE® Crème Developer ensures easy mixing, the correct colour result and long lasting colour.
Using other peroxides or developers can result in weak colour results and colour fade. AFFINAGE® can only ensure results when
AFFINAGE® Crème Developer is used.
• For covering white hair, increasing colour depth and darkening: use 3% (10vol) pH2.95
• For up to 3 Levels of lift depending on INFINITI® shade used: use 6% (20vol) pH2.9
• When 1 extra level of lift is required: use 9% (30vol) pH2.85
! Important: Base your shade selection on the percentage of white hair present. The correct developer choice is based on the
levels of lift required. When no lift is required always use 3% (10vol). See table below:
Natural
Depth
% White Hair
Target Shade
Required
Levels of Lift
Required
VIRGIN HEAD APPLICATION
RE -TOUCH APPLICATION
Colour
Selection
Colour
Selection
Developer
Strength
Developer
Strength
5
0
7.4
2
8.4
6% (20vol)
7.4
3% (10vol)
5
70%
7.4
2
7.4
3% (10vol)
7.4
3% (10vol)
3
0
6.66
3
7.66
6% (20vol)
6.66
6% (10vol)
3
70%
6.66
3
6.66
6% (20vol)
6.66
3% (10vol)
3
0
7.4
4
8.4
9% (30vol)
7.4
6% (20vol)
7
0
7.24
0
8.24
3%(10vol)
7.24
3% (10vol)
7
80%
7.24
0
6.24
3%(10vol)
6.24
3% (10vol)
13
USING INFINITI® REGULAR SHADES (1. - 10.)
Regular Shades (1. - 10.)
INFINITI® Crème
+
150g
Mix INFINITI® Regular Shades (1. - 10.) in a non-metallic bowl or applicator with AFFINAGE® Crème Developer to the ratio of 1
part colour to 1.5 (1½) parts developer. EXAMPLE: 100g/3.52oz of INFINITI® + 150g/5.29oz of AFFINAGE® Crème Developer.
100g
PERMANENT HAIR COLOUR
MIXING
EXAMPLE
Crème Developer
Total Mix Quantities
10g / 0.35oz
+
15g / 0.53oz
25g / 0.88oz
20g / 0.71oz
+
30g / 1.06oz
50g / 1.76oz
30g / 1.06oz
+
45g / 1.59oz
75g / 2.65oz
40g / 1.41oz
+
60g / 2.12oz
100g / 3.52oz
50g / 1.76oz
+
75g / 2.65oz
125g / 4.41oz
60g / 2.12oz
+
90g / 3.17oz
150g / 5.29oz
APPLICATION METHOD
When using INFINITI® the correct quantity of product must be applied to the hair.
Too little product will mean insufficient lift, low colour deposit or poor coverage resulting in fade.
Applying the correct quantity ensures the product will penetrate the hair shaft, reach the keratin chains and produce the
lifting and deposit action. Applications can be made on dry or pre-washed, towel dried hair.
Some resistant white hair will accept colour better if the hair is pre-washed and towel dried. This method is also advisable
when the hair is particularly resistant to colour.
Divide hair into 4 sections: from centre of forehead to nape of the neck and from ear to ear.
Start from area where the percentage of white hair is highest. Apply product to thin sections taking care not to overlap
previously coloured hair. When application is completed, the product must be clearly visible on the hair.
!
14
Important: Insufficient product and/or bad application are common causes of poor results.
APPLICATION & DEVELOPMENT
Virgin Hair: First Time Application when Darkening
1
1
2
5min
2
45min
1 Apply to mid-lengths and ends avoiding the root area and process for 5 minutes. Do not cover during processing.
2 Apply to the root area and process for a further 40 minutes.
Total processing time: 45 minutes
With Gentle Heat
PERMANENT HAIR COLOUR
Without Heat
(40 - 42°C / 104 - 108°F)
1
1
5min
2
2
25min
1 Apply to mid-lengths and ends avoiding the root area and process for 5 minutes.
2 Apply to the root area and process for a further 20 minutes.
Do not cover during processing.
Total processing time: 25 minutes
Virgin Hair: First Time Application when Lightening
This method of application should be used with any shade where the objective is to lighten the natural colour.
Without Heat
1
1
2
45min
2
20min
1 Apply to the mid-lengths and ends, leaving 3 - 4cm at the root untouched. Process for 20 minutes.
2 Apply the remaining product to the roots and process for a further 25 minutes.
Do not cover during processing.
Total processing time 45 minutes
15
With Gentle Heat
(40-42°C / 104-108°F)
1
PERMANENT HAIR COLOUR
1
5min
2
2
25min
1 Apply to the mid-lengths and ends, leaving 3 - 4cm at the root untouched. Process for 5 minutes.
2 Apply the remaining product to the roots and process for a further 20 minutes
Do not cover during processing.
Total processing time 25 minutes
Regrowth: Re-Touch Application
Without Heat
1
1
2
45min
40min
2
Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid-lengths and ends.
1 Apply to the regrowth only. Process for 40 minutes.
2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes. This timing is flexible according
to the amount of fade. A reduced or extended development time may be required.
Do not cover during processing.
Total processing time: 45 minutes
With Gentle Heat
(40-42°C / 104-108°F)
1
1
2
2
20min
25min
Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid- lengths and ends.
1 Apply to the regrowth only. Process for 20 minutes.
2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes WITHOUT HEAT.
Do not cover during processing.
Total processing time: 25 minutes
! Important: Visual Processing for Re-Touch Application: To avoid over-processing and colour build-up on mid-lengths and
ends, after the colour has been applied check at regular intervals by removing a small amount of colour. If the colour deposit
is as desired the colour can be removed. If more colour is required, re-apply your remaining colour from the mix and develop
further until the desired result is achieved.
16
UNDERSTANDING COLOUR DEVELOPMENT
Regular Shades (1. - 10.)
During this time, two different actions are taking place: - Lift Action and Colour Deposit.
45min
LIFT
ACTION
LIFT
ACTION
COLOUR
DEPOSIT
COLOUR
DEPOSIT
25min
PERMANENT HAIR COLOUR
When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best
possible colour result. If these are not used poor results may occur. The recommended processing time for INFINITI® colour is
45 minutes without heat or 25 minutes with gentle heat.
When not using heat the lift action is 30 minutes. Also during this period the colour slowly starts to develop.
Colour molecules begin to increase in size. The full colour deposit happens in the final 15 minutes of development. During this
period the colour fully develops and the molecules reach their optimum size.
Total processing time: 45 minutes.
When using gentle heat the lift action is 15 minutes and the colour deposit is the final 10 minutes.
Total processing time: 25 minutes.
REMOVING THE COLOUR
1
2
Regular Shades (1. - 10.)
3
4
1 At the end of the processing time, without adding water, emulsify the colour around the hairline to remove any stains.
2 Add a small amount of water and continue to emulsify the remaining colour.
3 Rinse until the water runs clear.
4 Cleanse and condition with INFINITI® Colour Care Shampoo and Conditioner.
17
ESSENTIALLY NATURAL
.0
Natural
PERMANENT HAIR COLOUR
10.
.00
Warm Natural
.035 .036
.3
Taupe
Coffee
Gold
EXTRA LIGHT
10.2
10.32
10.3
ASH BLONDE
PEAR BLONDE
BEIGE BLONDE
GOLDEN BLONDE
9.00
9.01
9.1
9.2
9.23
VERY LIGHT BLONDE
LIGHT ASH BLONDE
BLONDE
BLONDE
BEIGE BLONDE
8.00
8.01
8.1 MIX
8.2
8.32
LIGHT BLONDE
BLONDE
½ 7.1
BLONDE
BLONDE
7.00
7.01
7.1
7.2 MIX
7.23
7.24 MIX
MEDIUM BLONDE
ASH BLONDE
BLONDE
¼ 6.22
BEIGE BLONDE
½ 6.24
6.00
6.01
6.1 MIX
6.22
6.23 MIX
6.24
DARK BLONDE
BLONDE
¼ INTENSIVES 0.1
5.00 MIX
5.01
5.22 MIX
5.23
5.24 MIX
½ 4.00
BROWN
½ 4.22
BROWN
½ 4.24
4.00
4.01
NATURAL MEDIUM
DAMSON &
MEDIUM BROWN
ASH BROWN
BLACKBERRY
12.0 HIGH LIFT
9.0
8.0
7.0
6.0
5.0
4.0
MEDIUM BROWN
3.
.24
Beige
EXTRA LIGHT
LIGHT BROWN
4.
.23 .32
Violet Ash
10.1
DARK BLONDE
5.
.2 .22
Green Ash
ASH BLONDE
MEDIUM BLONDE
6.
.1
Natural Ash
10.21
LIGHT BLONDE
7.
.01 .21
NATURAL BLONDE
ARCTIC
LIGHT
VERY
LIGHT
BLONDE
BLONDE
8.
3.0
DARK BROWN
EXTRA LIGHT COOL
EXTRA NATURAL
EXTRA NATURAL
EXTRA NATURAL
EXTRA NATURAL
½ 6.00
EXTRA NATURAL
NATURAL VERY
NATURAL LIGHT ASH
NATURAL MEDIUM
NATURAL DARK ASH
NATURAL LIGHT ASH
VERY LIGHT ASH
½ 9.1
MEDIUM ASH
¾ 6.0
VERY LIGHT VIOLET
LIGHT VIOLET
¾ 8.2
PLUM WINE
2.0
VERY DARK BROWN
1.
1.0
BLACK
18
EXTRA LIGHT SANDY
VERY LIGHT PEARL
LIGHT SANDY BEIGE
MEDIUM PEARL
½ 7.23
EXTRA LIGHT
9.24
SOFTEST TAUPE
9.035
CAFFE LATTE
½ 6.22
4.22
3.22 MIX
½ 4.22
2.2
DEEP VIOLET BROWN
LIGHT PEARL BEIGE
9.3
VERY LIGHT GOLDEN
BLONDE
8.24
LIGHTEST FAWN
8.035
CAPPUCCINO
8.3
LIGHT GOLDEN
BLONDE
½ 8.24
ROEBUCK
7.036
MILK CHOCOLATE
7.3
MEDIUM GOLDEN
BLONDE
6.036
DARK CHOCOLATE
½ 5.23
½ 2.2
2.
SUN-KISSED & SOPHISTICATED
10.0
EXTRA LIGHT
9.
COOL & SULTRY
6.3
DARK GOLDEN
BLONDE
½ 6.24
4.24
RICH MINK
5.036
COFFEE
5.3
LIGHT GOLDEN
BROWN
4.036
CAFÉ NOIR
4.3 MIX
½ 5.3
½ 4.00
WARM & RADIANT
.33
.325 .335
.336 .352
.43
Intense Gold
Spice
Gold Copper
.4 .44
Gold Mahogany Copper |
Intense Copper
.46 .465
Copper Red
.5 .53
Mahogany
.66
Intense Red
.62 .65
.652
.7 .76
Red Mahogany
Blue | Purple
PERMANENT HAIR COLOUR
9.325
.35
VIBRANT & EXPRESSIVE
9.35
CINNAMON
VERY LIGHT GOLDEN
MAHOGANY BLONDE
8.33
8.43
8.35
8.44
GOLDEN BLONDE
MAHOGANY BLONDE
APPLE
7.43
7.35
7.4
GOLDEN BLONDE
MAHOGANY BLONDE
BLONDE
6.33
6.35
6.4
GOLDEN BLONDE
MAHOGANY BLONDE
BLONDE
5.35
5.44
LIGHT INTENSE
8.335
NUTMEG
GOLDEN BLONDE
7.33 MIX
½ 8.33
7.336
ALL SPICE
½ 6.33
DARK INTENSE
LIGHT COPPER
MEDIUM COPPER
LIGHT GOLDEN
MEDIUM GOLDEN
DARK GOLDEN
LIGHT GOLDEN
MAHOGANY BROWN
WARM TOFFEE
MEDIUM COPPER
DARK COPPER
CHOCOLATE ORANGE
8.465
PAPRIKA
7.46
MEDIUM RUBY RED
7.5
MEDIUM MAHOGANY
PIMENTO
INTENSE CHERRY
CHERRY & ROSEHIP
7.62
7.76
6.66
6.652
6.76 MIX
LOGANBERRY
BLONDE
6.46
DARK RUBY RED
6.5 MIX
½ 7.5
FIRE RED
RED PEPPER
½ 5.5
5.46
RUBY RED
5.5
LIGHT MAHOGANY
½ 7.76
½ 5.76
5.66
CLARET
5.62
5.76
4.65
4.76 MIX
RED BERRY
CRANBERRY
BROWN
4.53
4.66
GOLDEN BROWN
RED
½ 3.76
3.66
3.76
MEDIUM MAHOGANY
3.352
7.66
INTENSE VERONESE
BURGUNDY
BEAUJOLAIS
½ 5.76
JUNIPER BERRY
1.7
BLUE BLACK
The colours indicated in this shade guide are a representation only.
19
EXTRA LIGHTENING
5 SHADES
20
HIGH LIFT SERIES
HIGH LIFT SERIES
UP TO 4-5 LEVELS OF PURE LIGHTENING
INFINITI® HIGH LIFT SERIES (12.)
Extra Lightening Shades
12.0 HIGH LIFT
12.0S HIGH LIFT
12.1 HIGH LIFT ARCTIC
12.2 HIGH LIFT
12.23 HIGH LIFT
ARCTIC LIGHT BLONDE
BOOSTER
LIGHT ASH BLONDE
ARCTIC PEARL BLONDE
ARCTIC BEIGE BLONDE
HIGH LIFT SERIES
INFINITI® High Lift Series (12) offers up to 4-5 levels of pure lightening. Advanced breakthrough formula with DATEM PLUS®
Technology, Shea Butter and Argan Oil provides incredible lifting power and ensures beautiful, even results with amazing shine
for radiant, healthier-looking hair. Choose from Essentially Natural, Cool & Sultry & Sun-kissed & Sophisticated shades:
The colours indicated in this shade guide are a representation only.
If one extra level of lift is required, 12.0s High Lift Booster may be added to any other INFINITI® High Lift shade to enhance
lifting performance.
!
Important: For optimum results when using INFINITI® High Lift Series, use on a natural base 6.0 or lighter.
When using on very dark bases the level of lift is reduced.
MIXING
High Lift Series (12.)
1 part INFINITI® High Lift shade to 2 parts AFFINAGE® Crème Developer - 9% (30vol) or 12% (40vol)
Mix INFINITI® High Lift shade in a non-metallic bowl or applicator with AFFINAGE® Crème Developer 9% (30vol) or 12% (40vol) to
the ratio of 1 part colour to 2 parts developer. EXAMPLE: 100g/3.52oz of INFINITI® High Lift Series + 200g/7.05oz of
AFFINAGE® Crème Developer.
+3%
6%
20 VOL
10 VOL EXAMPLE
200g
1:2
100g
For up to 5 levels of lift with INFINITI® High Lift Series use 12% (40vol), pH2.8
INFINITI® 12 Series High Lift Arctic Blondes
100g / 3.52oz +
9%
30 VOL
12 %
40 VOL
Crème Developer 9% / 12%
Total Mix Quantities
200g / 7.05oz
300g / 10.58oz
75g / 2.65oz
+
150g / 5.29oz
225g / 7.94oz
50g / 1.76oz
+
100g / 3.52oz
150g / 5.29oz
25g / 0.88oz
+
50g / 1.76oz
75g / 2.65oz
21
UNDERSTANDING COLOUR DEVELOPMENT
High Lift Series (12.)
HIGH LIFT SERIES
When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best possible
colour result. If these are not used poor results may occur. The recommended processing time for INFINITI® High Lift Series is
55 to 60 minutes with no heat (60 minutes for maximum tone deposit) or 30 minutes with gentle heat.
During this time two different actions are taking place: Lift Action and Colour Deposit.
60min
COLOUR
DEPOSIT
45min
LIFT
ACTION
COLOUR
DEPOSIT
LIFT
ACTION
30min 25min
When not using heat the lift action is 45 minutes. Also during this period the colour slowly starts to develop. Colour
molecules begin to increase in size. The colour deposit happens in the final 10 - 15 minutes. During this period the colour fully
develops and the molecules reach their optimum size.
Total processing time: 55 - 60 minutes.
When using gentle heat the lift action is 25 minutes and the colour deposit is the final 5 minutes.
Total processing time: 30 minutes.
APPLICATION & DEVELOPMENT
Virgin Hair (up to 25cm): First Time Application
Without Heat
55min
1
1
2
2
20min
Mix enough product to allow application to whole head of hair.
1 Apply product to the lengths and ends leaving approx. 3 - 4cm of the root hair untouched. Wait until the desired lift is
reached (approx. 20 minutes).
2 Apply colour to the roots. Process until the desired lift is reached (35 - 40 minutes)
Do not cover during processing.
Total processing time: 55 - 60 minutes
22
Virgin Hair (up to 25cm): First Time Application
With Gentle Heat
(40-42°C / 104-108°F)
1
10min
2
2
30min
Mix enough product to allow application to whole head of hair.
1 Apply product to the lengths and ends leaving approx. 3 - 4cm of the root hair untouched. Process for 10 minutes.
2 Apply colour to the roots. Process for 20 minutes.
HIGH LIFT SERIES
1
Do not cover during processing.
Total processing time: 30 minutes
Virgin Hair
(longer than 25cm):
First Time Application
Without Heat
60min
1
1
1
2
3
2
3
3
40min
2
Apply colour first to the ends (5 - 6cm). Process for 20 minutes.
Re-mix fresh colour and then apply to the mid-lengths for 20 minutes.
Finally, re-mix fresh colour and apply to the root area until the desired shade is reached (approx. 20 minutes).
Do not cover during processing.
Total processing time: 60 minutes
Virgin Hair
(longer than 25cm):
With Gentle Heat
First Time Application
(40-42°C / 104-108°F)
5min
12
1
2
3
10min
3
30min
1
2
3
Apply colour first to the ends (5 - 6cm). Process for 5 minutes.
Re-mix fresh colour and then apply to the mid-lengths for 5 minutes.
Finally, Re-mix fresh colour and apply to the root area until the desired shade is reached (approx. 20 minutes).
Do not cover during processing.
Total processing time: 30 minutes
23
Regrowth: Re-Touch Application
Without Heat
HIGH LIFT SERIES
55min
Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the mid-lengths or ends.
Do not cover during processing.
Total processing time: 55 - 60 minutes
Regrowth: Re-Touch Application
With Gentle Heat
(40-42°C / 104-108°F)
30min
Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the mid-lengths or ends.
Do not cover during processing.
Total processing time: 30 minutes
Application to White Hair:
Where more than 25% white hair is present: 12.1, 12.23 or 12.2 should be mixed with 12.0 or 12.0s in equal amounts to
prevent unwanted ash tones. EXAMPLE: 50g/1.76oz of 12.1 + 50g/ 1.76oz of 12.0s + 200g/7.05oz of AFFINAGE® Crème Developer.
!
Important: When mixing colour using a tint brush, please use a clean brush for application to the hair.
When using INFINITI® High Lift Series take very fine sections of hair and apply twice as much product as usual.
High Lift Booster 12.0s
12.0s May be used to INCREASE the lift of INFINITI® High Lift Series by up to 1 shade, by adding 25% of 12.0s, without
affecting the tonal value.
EXAMPLE: 75g/2.65oz 12.1 + 25g/0.88oz 12.0s + 200g/7.05oz AFFINAGE® Crème Developer.
12.0s Will give 1 - 2 levels of lift when used on its own with AFFINAGE® Crème Developer 9% (30vol) 1:2 mix.
EXAMPLE: 25g/0.88oz of 12.0s + 50g/1.76oz of AFFINAGE® Crème Developer 9% (30vol).
24
REMOVING THE COLOUR
2
3
1 At the end of the processing time add a small amount of water and emulsify the colour.
2 Rinse until the water runs clear.
3 Cleanse and condition with INFINITI® Colour Care Shampoo and Conditioner.
HIGH LIFT SERIES
1
High Lift Series (12.)
25
NO-LIFT ACTION
5 SHADES
26
GOTHIC SERIES
GOTHIC SERIES
DEPOSIT ONLY COLOURING
INFINITI® GOTHIC SERIES
No Lift Action, Colour Deposit Only
1.117
GOTHIC BLACK
4.117
ANTHRACITE
6.117
ONYX
9.117
SILVER
GOTHIC SERIES
INFINITI® Gothic Series incorporates 1 black and 4 grey deposit-only permanent shades. Advanced breakthrough formula with
DATEM PLUS® Technology, Shea Butter and Argan Oil ensures beautiful, even results with incredible shine for healthier-looking hair.
10.117
PLATINUM
The colours indicated in this shade guide are a representation only.
The grey shades are suitable for use on natural white or grey hair and on hair pre-lightened to very light blonde.
They may also be mixed with INFINITI® Naturals (.0) to create cool, natural colours.
Gothic Black 1.117 may be used on any hair colour.
!
Important: The grey shades are not recommended for use on yellow bases.
MIXING
Gothic Series
Mix INFINITI® Gothic Series in a non-metallic bowl or applicator with AFFINAGE® Crème Developer to the ratio of 1 part colour
to 1.5 (1½) parts developer. EXAMPLE 100g/3.52oz of INFINITI® Gothic Shade + 150g/5.29oz of AFFINAGE® Crème Developer.
INFINITI® Crème
100ml
+
150g
100g
INFINITI® Gothic Series should be used with AFFINAGE® Crème Developer 3% (10vol). AFFINAGE® Converter may also be used
EXAMPLE
3%
10 VOL
6%
20 VOL
Crème Developer 3%
Total Mix Quantities
10g / 0.35oz
+
15g / 0.53oz
25g / 0.88oz
20g / 0.71oz
+
30g / 1.06oz
50g / 1.76oz
30g / 1.06oz
+
45g / 1.59oz
75g / 2.65oz
40g / 1.41oz
+
60g / 2.12oz
100g / 3.52oz
50g / 1.76oz
+
75g / 2.65oz
125g / 4.41oz
60g / 2.12oz
+
90g / 3.17oz
150g / 5.29oz
9%
30 VOL
12
40
27
APPLICATION & DEVELOPMENT
GOTHIC SERIES
Virgin Hair: First Time Application when Colouring on Same
Depth & Darkening
Without Heat
1
1
1
2
2
5min
2
45min
Apply to mid-lengths and ends avoiding the root area and process for 5 minutes.
Apply to the root area and process for a further 40 minutes.
Do not cover during processing.
Total processing time: 45 minutes
With Gentle Heat
(40 - 42°C / 104 - 108°F)
1
1
5min
2
2
25min
1
2
Apply to mid-lengths and ends avoiding the root area and process for 5 minutes.
Apply to the root area and process for a further 20 minutes.
Do not cover during processing.
Total processing time: 25 minutes
Regrowth: Re-Touch Application & Development
Without Heat
1
1
2
45min
40min
2
Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid-lengths and ends.
1
2
Apply to the regrowth only. Process for 40 minutes.
Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes. This timing is flexible according
to the amount of fade. A reduced or extended development time may be required.
Do not cover during processing.
Total processing time: 45 minutes
28
With Gentle Heat
(40 - 42°C / 104 - 108°F)
1
2
2
20min
25min
Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid- lengths and ends.
1
2
Apply to the regrowth only. Process for 20 minutes.
Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes WITHOUT HEAT.
GOTHIC SERIES
1
Do not cover during processing.
Total processing time: 25 minutes
! Important: it is not unusual for INFINITI® Gothic grey shades (4.117, 6.117, 9.117 7 10.117) to change colour during the
development process. This is normal for these shades. For best results, process for the full development time.
REMOVING THE COLOUR
1
2
Gothic Series
3
4
1 At the end of the processing time, without adding water, emulsify the colour around the hairline to remove any stains.
2 Add a small amount of water and continue to emulsify the remaining colour.
3 Rinse until the water runs clear.
4 Cleanse and condition with INFINITI® Colour Care Shampoo and Conditioner.
GOTHIC SERIES - HINTS & TIPS
To achieve ‘salt and pepper’ low lights, use 4.117 and/or 6.117 on natural white hair. Traditionally the method of achieving
this result was by mixing natural shades with added ash tones. This often resulted in the colour result being too warm after
several weeks in the hair. INFINITI® Gothic Series offers the ideal solution.
AFFINAGE® Converter is ideal for use with the INFINITI® Gothic Series but may result in a slightly less strong colour result.
Mix: 1 part INFINITI® Gothic shade to 2 parts AFFINAGE® Converter.
The INFINITI® Gothic Series is also intermixable with INFINITI® Natural Shades (.0) to create very cold, “flatter” natural colours.
These are often an ideal choice for male clients.
29
7 SHADES
30
INTENSIVES SERIES CONCENTRATED COLOUR ADDITIVES
INTENSIVES SERIES
7 PURE PIGMENTS FOR BESPOKE COLOUR CREATION
INFINITI® INTENSIVES SERIES
Concentrated Colour Additives
When an INFINITI® Intensives shade is mixed with a permanent or tone-on-tone colour that uses developer, it becomes part of
the host colour. This means that the added Intensives colour is as permanent as the host colour.
0.1
0.2
0.3
0.4
0.6
0.76
0.7
Green Ash
Violet Ash
Gold
Copper
Red
Purple
Blue Ash
INTENSIVES SERIES
Custom blend the perfect colour for your clients. The INFINITI® Intensives Series incorporates 7 pure concentrated pigments
which can be used to intensify or subdue any permanent or tone-on-tone hair colour, giving you the power to create one-off,
bespoke colours. If you can imagine it, you can create it.
The colours indicated in this shade guide are a representation only.
WHEN TO USE INFINITI® INTENSIVES SERIES
Intensives are used when the colourist wants to intensify the tone of a colour or subdue unwanted tones.
0.3
0.4
0.6
0.76
WARM Intensives add extra colour intensity and vibrancy to any shade
0.1
0.2
0.7
COOL Intensives subdue unwanted warm tones or for extra cool colour results
HOW TO USE INFINITI® INTENSIVES SERIES
Intensives can be used in two different ways: -
The ADD Technique
Use when same depth colouring, darkening or when a more intense tone is required.
EXAMPLE: Mix 1 part INFINITI® 7.4 (30g/1.06oz) with 1½ parts of your chosen AFFINAGE® Crème
Developer (45g/1.59oz), then ADD 30g/1.06oz Intensives 0.4 COPPER
+
30g
45g
30g
1:1½
31
The INCLUDE Technique
Use when you want to lighten or brighten the tone.
with 1½ parts of your chosen AFFINAGE® Crème Developer (90g/3.17oz).
: 1½
90g
30g
1
30g
INTENSIVES SERIES
EXAMPLE: Mix 1 part colour (INCLUDE 30g/1.06oz Intensives 0.4 COPPER with 30g/1.06oz INFINITI® 7.4)
! Important: When using COOL Intensives colours with blonde shades, add in small quantities up to 10% until desired
result is achieved.
Using WARM Intensives
0.3
0.4
0.6
0.76
Intensives tones 0.3, 0.4, 0.6, and 0.76 can be ADDED or INCLUDED in large quantities, if desired, to give bright or vibrant tones.
They can also be used on their own mixed with 3%(10vol) - 1 part Intensives to 1.5 (1½) parts AFFINAGE® Crème Developer or
AFFINAGE® Converter - on previously coloured hair to introduce warm tonal effects.
Using COOL Intensives
0.1
0.2
0.7
Intensives Ash tones 0.1, 0.2, 0.7 are designed to help eliminate warm tones (red, copper and gold) when lightening.
On some occasions the colourist may wish to use INFINITI® High Lift Series (12.) or INFINITI® 10. shades on dark bases to
achieve light beige or cool blondes.
When the colourist uses a cool INFINITI® shade (.1 Green Ash, .2 Violet Ash) with higher volumes of AFFINAGE® Crème
Developer (9% (30vol) and 12% (40vol)), the ashening effect in the colour is not always strong enough to subdue the warmth
generated from the natural colour when lifting occurs. Intensives provide the solution to this problem.
Intensives 0.1, when added to a .1 colour, e.g. 12.1, increase the ashening effect dramatically. This will enable the 12.1 to
subdue more of the warm tones generated during lifting.
Similarly by adding 0.2 Violet to 12.2 or 10.2 the cooling of the gold tone is increased. 0.7 Blue Ash can also be used for
cooling a High Lift shade.
Care should be exercised when using COOL Intensives tones with blonde shades, e.g. INFINITI® High Lift Series (12.) or
INFINITI® 10. shades. A maximum of 10% Intensives in the mix is recommended. Always use the INCLUDE method.
EXAMPLE: 100g/3.52oz of INFINITI® 10. shade + 10g/0.35oz Intensives 0.1, 0.2, or 0.7 + 165g/5.82oz of AFFINAGE® Crème Developer.
EXAMPLE: 100g/3.52oz INFINITI® High Lift 12. shade + 10g/0.35oz Intensives 0.1, 0.2, or 0.7 + 220g/7.76oz AFFINAGE®
Crème Developer 9% (30vol) or 12% (40vol).
32
0.7 Blue Ash Technique
When lifting from natural base 3, 4 or 5 to levels 6, 7 or 8, naturally warm or coppery tones are generated. These are not
always required, therefore by adding 0.7 Intensives Blue Ash you can eliminate unwanted warmth
Issue: Colour result has unwanted warmth in base 7.
90g
10g
50g
Solution: INCLUDE 20% Intensives 0.7 Blue Ash into the colour mixture.
INTENSIVES SERIES
Mix used: Natural base 5.0, 0% white hair. Target colour - 7.0. Colour used - 8.1. Developer 6% (20vol)
33
b : R E D® S E R I E S
COLOUR HIGHLIGHTING
b:RED® SERIES
5 SHADES
34
INTENSE RED HIGHLIGHTS IN JUST 15 MINUTES
WITHOUT PRE-LIGHTENING
INFINITI® b:RED® SERIES
Off-Scalp Colour Highlighting
RED
RED VIOLET
RED COPPER
COPPER
b:RED® SERIES
INFINITI® b:RED® Series is an off-scalp colour highlighting system that delivers intense red highlights on natural and coloured hair
in just 15 minutes without pre-lightening. Advanced breakthrough formula with DATEM PLUS® Technology, Shea Butter and Argan Oil
provides incredible lifting power and ensures beautiful, even results with amazing shine for radiant, healthier-looking hair.
MAGENTA
The colours indicated in this shade guide are a representation only.
INFINITI® b:RED® Series comprises 5 vibrant shades, designed for use with foil, cap or meche techniques:
SHADE SELECTION
NATURAL DEPTH
b:RED® SHADE
6 or darker
Red, Red Violet, Red Copper, Copper
6 or lighter
Magenta
3%
10 VOL
! INFINITI® b:RED® Series is a very intense range of colours and should not be used on blonde or white hair as this may give
%
unwanted results. Magenta is the exception, which must only be%
used on base 6 or lighter.
If this product is used on very dark, previously colour treated hair, the colour result will be less vibrant than on natural hair.
3
10 VOL
3%
DEVELOPER SELECTION10 VOL
3%
6%
ALL SHADES EXCEPT MAGENTA
10 VOL
20 VOL
6%
3%
20 VOL
10 VOL
3 % Base
6 % Base
9%
10 VOL 6 & 5
20 VOL 5 & 4
30 VOL
9%
6%
30 VOL
20 VOL
MAGENTA
6%
12 %
9%
20 VOL
40 VOL
30 VOL
12 %
3 % Base
9 % Base
10 VOL 9 & 10 30 VOL 6, 7 & 8 40 VOL
12 %
9%
40 VOL
30 VOL
!
6
20 VOL
9%
30 VOL
Base
1 to 4
12 %
40 VOL
Maximum lightening on
hair that is difficult to
lighten = 12% (40vol)
Base
6, 7 & 8
Important: Please remember high %/volume strengths of developer will give more lift, but may reduce the intensity of the colour.
6%
20 VOL
12 %
12 %
40 VOL
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MIXING
INFINITI® Crème
100g
+
100ml
b:RED® SERIES
1:1
100g
Mix INFINITI® b:RED® Series in a non-metallic bowl or applicator with AFFINAGE® Crème Developer to the ratio of 1 part colour
to 1 part developer (ALL shades). See table below for examples:
EXAMPLE
Crème Developer 9% / 12%
Total Mix Quantities
10g / 0.35oz
+
10g / 0.35oz
20g / 0.71oz
20g / 0.71oz
+
20g / 0.71oz
40g / 1.41oz
30g / 1.06oz
+
30g / 1.06oz
60g / 2.12oz
40g / 1.41oz
+
40g / 1.41oz
80g / 2.82oz
50g / 1.76oz
+
50g / 1.76oz
100g / 3.52oz
APPLICATION & DEVELOPMENT
Apply the colour using your preferred method of off-scalp application - foil, cap or meche are ideal.
Without Heat
Total processing time: 35 minutes
OR
35min
With Heat
(40 - 42°C / 104 - 108°F)
Make sure hair is covered.
Total processing time: 15 minutes
15min
!
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Important: When using INFINITI® b:RED® Series on dark coloured hair the use of heat is recommended.
REMOVING THE COLOUR
2
b:RED® SERIES
1
b:RED® Series
1 At the end of the processing time, rinse until the water runs clear.
2 Cleanse and condition with INFINITI® Colour Care Shampoo and Conditioner.
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