Miami, April 1, 2015 [FirstName] [LastName] [Company] Dear [FirstName], Congratulations!! On behalf of eMerge Americas, we’re excited to invite you to be a Startup Showcase company and an opportunity to be further selected as a finalist in the pitch competition. Because of your remarkable accomplishments and success to-date, you have been selected from a large pool of applicants and you will be given the platform to spotlight your company and why you are amongst the best. The impressive lineup for 2015 features early and later-stage startups from around the globe. With hundreds of investors and industry innovators on the floor, the exposure alone is powerful. As you know, eMerge Americas is a groundbreaking global technology conference which takes place in Miami on May 1-5, 2015 and gathers the brightest minds and aims to attract leaders, investors, entrepreneurs and innovators from across the globe to discuss the technology and innovation transforming industries for the more than 10,000 expected attendees. With summits focused on entrepreneurship, healthcare, media, smart cities, education, and finance, this conference is a magnet for all tech-related industries, giving way to the exploration and discussion of the latest trends, most pressing issues, and foremost advancements in these fields. We are also proud to announce NASDAQ as our Presenting Startup Showcase Sponsor who will actually be present and ring the closing stock market bell from the Startup Showcase section of the floor. This will be telecast over CNBC and many other television outlets. Together with our media partner NBC Universal this should provide an exciting event with major visibility to the participating companies. What to expect in the Startup Showcase? 125 early & later stage companies have been selected and provided the exclusive opportunity to showcase their business at the 2-day event to be held at the Miami Beach Convention Center on May 4th and 5th. Each of the selected companies will receive 5 Startup Showcases passes and a complimentary tabletop display at the heart of eMerge Americas expo area. As an added benefit and recognition, you will gain access - free of charge - to an exclusive training program designed by Venture Hive, a renowned entrepreneurship education company. The program will consist of four virtual sessions to help you refine and prepare your materials for the eMerge conference. In addition, on May 3rd, the day before the conference starts, you are invited and encouraged to participate in a full-day bootcamp, complete with engaging keynote speakers, experienced mentors, and invaluable workshops. The Competition Leading to the Startup Showcase and culminating on May 4th, the first day of the conference, the judges will be engaging with the selected 125 Startup Showcase companies on the expo floor. 25 finalist companies will be selected and invited to present their pitch to the panel of Judges on May 5th and in front of a cheering crowd of expo participants. 10 Later Stage, 10 Early Stage and 5 University track companies will be selected as finalists and invited to pitch before a panel of judges who will select a winner in each track. This year we have added a twist to the judging. Our selected judges have committed to investing $10,000 each in the winning company for a total of $100,000 cash investment into the Later Stage track winner; $50,000 cash investment into the Early Stage track winner; and $25,000 investment into the University track winner (in this latter case the investment will be made by Miami Innovation Fund, an early seed fund). In order to avoid negotiations in regards to valuations, the legal vehicle for the investment by the individual judges into the winning company will be a SAFE (Simple Agreement for Future Equity) open source agreement developed by Y-Combinator and revised by our attorneys which will be available for downloading at our website shortly. The discount rate for the Later Stage will be 15%, Early Stage 25%, and University track 30%. You are not obligated to take the investment from the judges. However, you are required to let us know that you are opting-out as this may affect your eligibility as a finalist. We are selecting renowned judges including successful entrepreneurs and well-known investors that provide a validation to the winning company which goes beyond the actual monetary investment, and which will add value to any company’s cap table. The list of judges will be published in our website, so please check often. If you have not done so, in order to be considered for pitching, you will need to upload to your Gust profile the typical company documents such as financials, investment deck, and executive summary. If selected as a finalist you will need to have ready and provide us with a pitch deck, preferably in pdf format. The pitch presentations are limited to 10 minutes for the Later Stage companies, 7 minutes for the Early Stage and 7 minutes for the University. The finalist companies invited to pitch may be a reflection of the criteria and interest of the judges and not necessarily a result of ranking. Whether or not your company is selected as a finalist and invited to pitch, each participating company is a winner. eMerge Americas provides the participating companies an opportunity to network with the movers and shakers in the tech world who can help bring your company to the next level of growth. We expect significant attendance during both days of the event as well as extensive media coverag, particularly from our partners NBC Universal. Participating companies should plan to keep their tables manned at all times, and treat all inquiries with the utmost professionalism—you never know; anyone could be an interested investor. We may use your application video for eMerge Americas promotional purposes. Please note that your participation in the eMerge Americas Startup Showcase + Competition is governed by the Terms of Service you agreed to when submitting your application into the Gust platform. You may review the terms again at https://gust.com/tos. Don’t hesitate to contact us at [email protected] if you have any questions. Again, congratulations on being selected a Startup Showcase company and hoping to seeing you soon! eMerge Americas 2 Flights and Accommodations You may make your travel arrangements as you wish. Alternatively eMerge Americas has contracted with several travel organizations and hotels in order to obtain the best flights and accommodations for our attendees. Please let us know if you need support in obtaining travel visas. Conference Registration As a Showcase company, you will be given up to 5 free Startup Showcase passes to attend eMerge Americas. As confirmation of your attendance, you are required to register, see link below. Startup Showcase Information Page In order to provide up-to-date information regarding the participating Startup Showcase companies, including scheduling, downloadable forms, and contact information, we are making a private page available which is not navigable from the main site. We urge you to book-mark it and visit frequently. http://emergeamericas.org/startups-showcase2015/. Schedule and Key Dates Day 06 Apr 12 Apr 15 Apr 15 Apr 21 Apr 03 May Time 12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:00 PM 09:30 AM 04:30 PM 07:00 PM 04 May 07:00 AM 07:00 AM All day 01:50 PM 05:30 PM 07:00 PM 05 May All day 09:00 AM 10:00 AM 12:45 PM 05:00 PM 05:30 PM Activity Showcase notifications to invited companies Showcase confirmation acceptance by invited companies Registration deadline for invited companies Signed releases due Competition opt-out choice Bootcamp registration @ Venture Hive Closing reception @ Venture Hive Networking event @ 1111 Lincoln Road Registration @ Miami Beach Convention Ctr. Table assignment & setup @ Miami Beach Convention Ctr Startup Showcase @ Miami Beach Convention Center Facebook startup workshop Showcase Competition finalists announced New World Center Party @ New World Center Startup Showcase @ Miami Beach Convention Center University Track finalists pitch @ Center Stage Early Stage finalists @ Center Stage Later Stage finalists @ Center Stage Winners of all tracks announced Closing remarks / Pitbull Comment Required Required Required Optional Optional Optional Optional Required Required Suggested Required Key Links eMerge Americas Registration Showcase schedule/documents/updates Flights and Accommodations Venture Hive Miami Beach Convention Center http://emergeamericas.org http://www.cvent.com/d/krqq6w/4W http://emergeamericas.org/startups-showcase2015/ http://emergeamericas.org/flights-and-accommodations/ http://venturehive.co http://www.miamibeachconvention.com/ 3 Pitch Presentations Please note that if your company is selected as a finalist and invited to pitch on May 5th before the panel of judges, you will need to be prepared with a pitch deck. The format of the deck should be PDF. The pitch presentations are limited to 10 minutes for the Later Stage companies, 7 minutes for the Early Stage companies and 7 minutes for the University Track companies. The finalist companies will be provided a link to upload the presentations, which must completed by 8:00PM on May 4th. Once uploaded, no more changes will be permitted. Startup Showcase Exhibition Hall at the Miami Beach Convention Center As a Showcase company, you will be exhibiting in the in the Startup Showcase area of the main Expo Hall. You will have a 30 inch round high-boy table to display collateral and handouts. Please print a 9" x 14" maximum cardstock banner to display on a rack that will be provided (image on right). You will also have a dedicated power supply to display digital signage on a small monitor or tablet and complimentary Wi-Fi. Plan to man this table at all times during the duration of the 2-day event. 4 eMerge Americas: On behalf of my company, it is with pleasure that we accept your invitation to be amongst the best global startups and showcase my company during the coming eMerge Americas Summit scheduled for May 1-5 in Miami. Company Name: CEO: eMail Address: Others in my party: We plan to attend Bootcamp: YES NO Signature: Date: __________________________________________________________________________________________ On behalf of my company, it is with sadness that we decline your invitation to be amongst the best global startups and showcase my company during the coming eMerge Americas Summit scheduled for May 1-5 in Miami. Company Name: CEO: eMail Address: Reason: Scheduling Conflict I am attending other event: Other Signature: Date: 5
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