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FORMAT DECK
A global premium Lifestyle Network
YouTube’s biggest star Michelle Phan is the driving force behind the world’s
number one beauty channel. ICON is the ultimate platform for beauty, fashion
and wellness inspiration, with a distinct twist in each territory.
Combining Michelle’s international appeal with the talent of successful local
YouTubers, ICON delivers a diverse mix of fashion, beauty and wellness
tutorials, which entertain and empower viewers all over the world.
A range of high-quality formats are being produced within this network.
Trend Report
TALENT
FORMAT Trend Report puts you on the inside track of today's hottest trends. Think of it as a
lifestyle update from your best friend in beauty, Michelle Phan. We scour the globe
for the latest and greatest in beauty, fashion, decor, tech, pop culture and more.
Get ready to be in the know as we let you in on all of the latest emerging trends,
personally curated by Michelle. From the latest tools for the best selfies, to couple
couture, to the impact of 2015 colour of the year Marsala, to geometric design
trends, to the latest slang, Michelle keeps you updated on everything in vogue.
MICHELLE PHAN
EPISODES
8 episodes per season, 1 episode each week
LAUNCH Already launched (over 2.5M views to date.) Check out an episode:
http://youtu.be/I2I9cHSbb0A
Trend Report: How To
TALENT
Various
The trends may come and go at whiplash speed, but don’t worry, our
FORMAT lifestyle experts tackle iconic trends with level heads, wit, and how-to
advice. In this deep dive on ways to enjoy the latest trends, we provide you
with easy ways to explore the trends you love. Whether it’s trends in
language, fashion, or beauty, our lifestyle experts break them down with
simple step-by-step guidance and tips, so audiences can make trends
uniquely their own. We keep viewers on top of what’s new and next, from
style shifts seen on the catwalks to fresh-off-the-runway beauty and style
trends.
EPISODES 16 episodes per season, 2 episodes each week
LAUNCH Already launched (over 700,000 views to date.) Check out an
episode: http://youtu.be/9MjfB8UlqjU
Look
TALENT
#TBT
FORMAT Everything old is new again. Our host Kandee Johnson shows us that
the trends of today have roots way back in fashion history by tracing
each trend through the eras! Through a graphic timeline illustrated by
stock and historical photographs, we learn the origins of such trends as
pastel hair, matte brown lips and the military jacket.
EPISODES 4 episodes per season, 1 episode each week
Kandee Johnson
LAUNCH Already launched (over 370,000 views to date). Check out an
episode: http://youtu.be/apkMXC3V8-s
The FAQs
FORMAT
TALENT
EPISODES
Various
LAUNCH
A bi-weekly advice show for the digital age, featuring commentary, tips,
and experiences from digital celebrities and rising stars. 2-4 minute
episodes featuring answers from a panel of digital dignitaries, delivered
with a variety show feel. The show also features interactive elements
with user generated questions and ideas.
96 episodes per season, 1 episode each week
March 2015
Skinside Out
TALENT
Anisa Noormohamed
Eat your way to better skin, with easy recipes and skin care treats that you can
FORMAT make in your kitchen. Michelle Phan's holistic skin care expert Anisa Noor
teaches us the food prescription to great skin. She tackles common skin issues
from acne, to eczema, to ageing skin, to dry skin. Our skin is our body's
biggest organ and it’s affected by what we eat and what we put on it. Anisa
teaches us the things we should know about how to keep our skin in optimal
condition. So down those carrots, eat that avocado, say yes to fats - Anisa
gives us the real scoop on what to eat for a rosy glow. It’s the whole body
approach to great skin and it’s simple, tasty, and approachable. Roll up your
sleeves and get out your aprons, we're cooking up the best skin remedies right
from your kitchen.
EPISODES 4 episodes per season, 1 episode each week
LAUNCH February 2015
Fascinating Women
TALENT
Charis Lincoln
A comedic history lesson on the groundbreaking historic women whose
FORMAT breakthroughs paved the way for today's opportunities. Get in the know about these
not-so-usual suspects - female pioneers of politics, sports, fashion, beauty, media
and more. Fascinating Women tells the story of the women who inspire each of us
to greatness with wit and humor. In this highly stylised history lesson, we reveal the
stories of female firsts - first pilots, first politicians, first lawyers, first doctors, first
stylists, you name it. We tell the tale of their groundbreaking journeys in an effort to
inspire the current generation of innovators to blaze trails to greatness. Narrated by
YouTube star Charis Lincoln of Charisma Star TV, these empowering tales of
dedication and grit, about mavericks past, fuel the flame of invention in the modern
day.
EPISODES 4 episodes per season, 1 episode each week
LAUNCH April 2015
Pretty Little Pranksters
TALENT
FORMAT
EPISODES
Jamie Greenberg
LAUNCH
Candid Camera for the beauty set. In the vein of Candid Camera and
Punk’d, celebrity make up artist Jamie Greenberg, and her team of
pranksters, surprise a mix of celebrities and digital dignitaries with
unexpected new looks. In an interview show like no other, we get celebrities
and digital stars to reveal a whole new side of themselves. Beauty might be
serious business, but hopefully these stars can take a joke.
8 episodes per season, 1 episode each week
April 2015
Trash to Fab
TALENT
FORMAT
Ann Lee
EPISODES
LAUNCH
Ann Lee of AnneorShine breathes new life into items headed for the dumpster in this
fabulous DIY makeover series. Ann upcycles items from the discard pile into lustworthy treasures for your home. Learn to get fab on the cheap with us, as Anne
beautifies the worn out, forlorn, and the tattered. The series helps you go green while
satisfying all of your crafty sensibilities. All it takes is a little imagination and a dose of
planning. Ann demystifies the DIY process and helps viewers start to envision the
endless decor possibilities from everyday items. In this step-by-step infotainment
series, Anne reveals all the particulars on turning yesterday’s trash into today’s fab new
treasure. From old keys, to tin cans, to tattered books and tattered tees, we
reinvigorate your closet and your home. Wait, don’t throw that out… it might just
become a brand new drool-worthy item you admire and cherish.
10 episodes per season, 1 episode each week
April 2015
Everyday luxE
TALENT
RAEview
Style-logue series hosted by luxury beauty expert Rae of The RAEviewer. Rae travels to
FORMAT Tokyo, Milan, Singapore, London, Paris, and Seoul on the hunt for street style and
everyday luxuries. Rae reports on style and beauty culture around the globe, engaging
with local beauties on their must-have beauty and style indulgences. Discover new
pamper products and techniques as Rae taps locals on their go-to products and style
indulgences - it’s the little things that make their day. She also shares insights on each of
these cities’ renowned luxury exports (such as SKII from Tokyo, Guerlain from Paris,
Burberry from London, and Armani from Milan) and ways that we can all incorporate and
benefit from the iconic luxuries that define these cites. Learn the art of everyday
indulgence from beauties around the world on Everyday luxE.
EPISODES 10 episodes per season, 1 episode each week
LAUNCH June 2015
Face the Movies
TALENT
Promise Phan
FORMAT
The ultimate transformation tutorial, Face the Moves treats us to Promise Phan
providing step-by-step instructions to recreate famous faces of blockbuster movies
past and present. Recapture the wonder you felt when you first discovered looks
made famous at the movies. Face the Movies is a step-by-step beauty guide to
recreate the onscreen looks from movies we love. Whether it’s Elsa from Frozen, or
the daring looks from 50 Shades of Grey, internet transformation sensation Promise
Phan guides you through the step-by-step secrets of recreating silver screen-worthy
looks. Face the Movies teaches viewers how they too can transform into their
favorite faces from the movies, no popcorn required.
EPISODES 8 episodes per season, 1 episode each week
LAUNCH
July 2015
Untitled wellness transformation project
FORMAT
TALENT
EPISODES
Cassey Ho
LAUNCH
Blogilates, creator of pop pilates, transforms lives with fitness and
style. YouTube’s iconic wellness expert Cassey Ho brings a premier
transformational series to ICON. Experience real-life transformations
- physical, mental, and emotional. Cassey serves as a powerful
coach and cheerleader as she helps participants create real change.
Series details are under wraps, but expect big reveals, inspiration,
and dynamic wellness tips that will help take your personal health to
the next level.
10 episodes per season, 1 episode each week
August 2015
Decade Beauty
TALENT
FORMAT
Charis Lincoln
EPISODES
LAUNCH
3 -5 minute pop culture docs featuring Charis Lincoln of Charisma Star TV. Beauty chameleon
Charis Lincoln explores the iconic looks of each decade, along with the sweeping winds of
female empowerment and self-actualization that drove the beauty revolution. From the
complicated pre-Raphaelite curls of the 1910s to the freedom ‘fros of the 1970s, beauty always
moves to the beat of the sea change that is happening in culture. As women claimed fuller roles
in society, they relinquished time-consuming beauty rituals that no-longer defined them. Beauty
is one of our purest forms of self-expression. A swipe of lipstick, a stroke of blush, a spritz of
fragrance, a dollop of cream, and suddenly you are transformed into an image of your own
creation. Beauty through the decades tells the story of transformation one decade at a time,
spreading the gospel of reinvention along the way. We look to the past, as we continue to carve
out and define our image in the present. Charis tells the story of each decade through the
beauty rituals that defined it - empowering each of us to define ourselves. Don’t miss the
beauty revolution.
10 episodes per season, 1 episode each week
September 2015
CONTACT
Format Distribution
Katharina Rickers
Format Distribution International
Stralauer Allee 8
10245 Berlin
T: +49 (0) 30 61681805
[email protected]
Branding & Sponsorship
Ingrid Akkerman
Director Brand Relations
MediArena1
1114 Amsterdam-Duivendrecht
PO Box 12133, 1100 AC Amsterdam
The Netherlands
T: +31 (0) 20 8939481
[email protected]