1. business and industrial
2. construction

AVENIR MIXED-USE DEVELOPMENT
MILWAUKEE, WI
EnduraMax Achieves Multiple
Construction Goals for Mixed
Use Development.
For many years, an off-ramp dead-ended in a Milwaukee
neighborhood known as the Park East corridor, near
downtown. Part of an expressway plan that never came
to fruition, the ramp was demolished in the nineties.
The new Avenir mixed-use development now resides
in place of the former ramp as one of the latest efforts
in a series of projects aimed at rejuvenating the area.
One of the high priority construction objectives of
the development was to blend seamlessly into the
surrounding established neighborhood.
“We wanted the structure to complement the classic
architecture of the neighborhood,” said Scott Drees,
Director of Construction for developer Wangard
Partners, Inc. “There’s a lot of brick and a lot of stone
masonry, but natural stone was cost prohibitive. There
was also a significant focus on selecting and utilizing a
system that would maintain continuous insulation and
obtain the resulting thermal efficiencies.”
Photo courtesy of Wangard Partners, Inc.
When lead designer Ted Haug of Legat Architects
The EnduraMax system is comprised of three
suggested the possibility of using the EnduraMax
™
components—a framework of pocketed and profile-
High Performance Wall System in conjunction with
molded EPS insulation panels that attach directly to
Oldcastle® masonry veneers Harvard-Brik® and
the structure, masonry stones or bricks, and pumpable
Cordova Stone™, he provided a solution with potential
mortar—that all work together to speed installation,
of achieving both the aesthetic and energy goals,
provide a R13.6 continuous insulation thermal barrier,
within budgetary constraints.
improve water management and acoustical comfort,
and create the look of brick or stone masonry veneer.
“We were looking for a thinner product to help with
construction material cost, and the EnduraMax system
“EnduraMax checked the right boxes for our goals
and Oldcastle masonry products gave us the aesthetics
and helped us to meet the new code with continuous
we were looking for without requiring the structural
insulation,” Drees said.
steel of a conventional masonry system,” Drees said.
We were looking for a
thinner product to help
with construction material
cost, and the EnduraMax
system and Oldcastle
masonry products gave
us the aesthetics we
were looking for without
requiring the structural
steel of a conventional
masonry system.
Scott Drees,
Director of Construction for developer Wangard Partners, Inc.
Project Study
Avenir Mixed-Use Development
Manufactured By:
Northfield an Oldcastle Company
Project Size:
140,000 SF
Products:
EnduraMax™ High Performance
Drees notes that an unexpected benefit of using the
Wall System – 18,500 SF
EnduraMax system was that it also addressed one of
Wangard’s key company initiatives of bringing employment
opportunities to the local community.
“There was an initial learning curve on the installation,
since the product is new to our area, but we discovered
that EnduraMax doesn’t require the advanced skill level
EnduraMax checks a lot of
boxes for us and helped
us to meet code with
continuous insulation.
Scott Drees,
Director of Construction for developer Wangard Partners, Inc.
below grade parking garages.
workers that we would not have been able to employ
Location:
otherwise,” Drees said. “We enjoy bringing new products
Milwaukee, WI
1
Property Owner:
Spanish for “come together”, the Avenir complex
3
includes a parking garage, 7,000 square feet of
for Park East Development, LLC
Architect:
residents and is experiencing phenomenal leasing
Ted Haug, AIA LEED AP BD+C
activity, says Drees, who is currently working on
Legat Architects, Waukegan, IL
plans for developing a second neighboring apartment
building. According to Drees, Wangard is interested in
GENERAL CONTRACTOR:
researching opportunities to work with EnduraMax
VJS Construction Services
and Oldcastle masonry products for this and additional
Pewaukee, WI
projects in the future.
textures to mimic even more of the classic Milwaukee
architecture and materials,” Drees said.
Wangard Partners, Inc. as agent
2
units. The complex has recently opened its doors to
“It would be nice to experiment with other finishes and
Project Type:
Mixed-use development with one level of
to use a less sophisticated workforce and employ some
retail space on the ground level, and 104 apartment
Ground Face – 9,500 SF
Harvard Brik® - 9,000 SF
retail, four levels of apartment space, and
of a traditional mason, which gave us the opportunity
to the market that help employ the local workforce.”
Cordova Stone™
1. Polystyrene Insulation Panels
2. Masonry Units
3. Mortar Modified Type-S
The Avenir project is the first significant commercial application in the Midwest and currently one of the largest installations of the EnduraMax system in the United States (2015).
About Oldcastle® Architectural
Oldcastle Architectural Products is the largest concrete products manufacturer in North America. With over 180
locations and a company culture characterized by a commitment to customer satisfaction, Oldcastle adheres to a
level of service and consistency that no other supplier can match. Our combination of local market presence and
national capabilities allows us to meet and exceed the demanding needs of an ever-changing industry.
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INSTALLER:
Keystone Exterior Finishes
Milwaukee, WI