1. finance

Savills Case Study
Headquarters
Office
Building—Lei
Shing
Hong Plaza Chengdu
Chengdu
Lei Shing Hong Plaza Chengdu
consists of a 17-storey office
tower, a Mercedes-Benz
Passenger Car Autohaus and a
Mercedes-Benz Regional Training
Center. The office is the
Southwest Regional Headquarter
of Mercedes-Benz China. Savills
Chengdu provided the office
leasing sole agency service
starting from November, 2012.
Lei Shing Hong Plaza Chengdu
 Address：No. 5 Hangtian Road, East 3rd Ring Road Section 2, Chengdu
 Developer：Lei Shing Hong Property
 Total GFA：44,141 Sqm
 Total GLA：20,000 Sqm
 Opening Time：2011
 Cooperation Content：office leasing sole agency
According to the appropriate
consumer preference, we are
providing the pertinence advice
and suggestions to developers. An
series of details analysis of
Chengdu Office were done Longtan area is definitely not
going to be out of the analysis.
In deed, CD LSH Plaza was fully
completed in 2010. However, LSH
Group had different experiences in
market orientation and deviation
when it comes to dealing with the
CD office market than those they
had invested for the same type of
estate project back in Beijing and
Shanghai.
th
By 4 quarter 2012, the overall
self-run leasing process of CD
LSH Plaza was not satisfied
among LSH themselves.
Therefore, LSH Group established
the Sole agent cooperation with
Savills. As from Savills, the market
positioning and the
understandings of various markets
are the most decisive factor in
leasing and those related
marketing promotions.
Savills Commercial
Savills Chengdu
Room 2106, Yanlord Landmark,
No.1 Section2, Renmin South Road,
JinJiang, Chengdu 610016
savills.com.cn
+86 (28) 8658 7111
Savills Case Study
Due to uniqueness of Longtan
itself, Savills insights the favoured
policies from region CD
government would enhanced their
leasing situation. Then follows by
advice of sitting up different field of
headquarter offices came along
from the planning of Savills.
Three weeks after the sole
contract was officially established,
by using the enormous and wellconnected clients’ database from
Savills, certain state-owned
companies were attracted by CD
LSH Plaza and are undergoing
with serious negotiations involves
with over 3000sqm deal already.
These companies involves from
world famous beverage company,
large state-owned enterprise in
iron and steel manufacturing,
Large electronics enterprises,
famous coffee shop and famous
state owned banks.
It is believe that CD LSH Plaza will
become one of the well-known
area for various organizations to
establishes their western
headquarter office at Chengdu in
a near future.
Savills Commercial
Savills Chengdu
Room 2106, Yanlord Landmark,
No.1 Section2, Renmin South Road,
JinJiang, Chengdu 610016
savills.com.cn
+86 (28) 8658 7111