NEWSLETTER January – March 2015 CONTENT EUGBC Events Presentation of the draft law on Labor Migration EUGBC took part in Georgia-Lithuania Business Forum EUGBC Secretary General meets Keti Bochorishvili, Vice Minister of Economy and Sustainable Development of Georgia EUGBC Members meeting with the State Minister of Georgia on European & Euro-Atlantic Integration EUGBC Meeting with “Lithuanian Bakery” EUGBC meeting with “Deloitte” EUGBC seminar on “Prospects of EU-Georgia Association Agreement/DCFTA” was held in Gori EUGBC meeting with “Pasha Bank” representative EUGBC meeting with JSC Mina, Sisecam EUGBC Board and Network Committee Meeting February, 2015 EUGBC Secretary General meets Director of Georgian National Investment Agency 3 3 4 4 EUGBC Secretary General meetis Deputy Minister of Economy and Sustainable Development 5 5 5 6 7 7 8 8 Mikhail Janelidze EUGBC Meeting with “Nergeta” LTD EUGBC Secretary General met General Manager of “Marriot International”, Tbilisi 8 9 EUGBC Leaflets EUGBC meeting with ABB Georgian Representation EUGBC meeting with MFG Deputy Minister EUGBC Meeting with Business Ombudsman of Georgia EUGBC had a meeting with Absheron Engineering LLC EUGBC public lecture at Tbilisi State University EUGBC Board Members meeting with the Minister of Foreign Affairs of Georgia EUGBC Seminar – Telavi, Kakheti Region EUGBC took part at Azerbaijan-Georgia-Turkey Business Forum EUGBC Secretary General meets State Minister of Georgia EUGBC Meeting with “Hydrolea” representative EUGBC meeting with “Alvani” cooperative MFA Minister Mrs. Tamar Beruchashvili visited International Black Sea University EUGBC meeting with Clobus Vision representatives EUGBC meeting with TSU Center for Analysis and Forecast 9 10 10 10 11 11 12 12 13 13 14 14 14 15 15 EU–GEORGIA BUSINESS COUNCIL (EUGBC) 1 Cooperation between European Union and Georgia EUGBC organized a meeting with Ambassador Janos Herman, Head of EU Delegation to Georgia EUGBC organized regular Site Visit to TBC Bank Head office EUGBC members Meeting with Ambassador of Sweden Ms. Martina Quick and Mr. Gustaf Winstrand, Deputy Ambassador 16 16 17 EUGBC Member’s News “JSC Mina” joined EUGBC as Corporate Member 18 “PASHA Bank” joined EUGBC as Corporate Member 18 “IGROUP” joined EUGBC as Core Member 19 Brand Awarness Study of Georgian Wines 20 Memorandum of cooperation between BDO Legal and Legal Alliance Law Company (KYIV) has 20 been executed Oriflame Georgia celebrates the 15th anniversary 20 EU–GEORGIA BUSINESS COUNCIL (EUGBC) 2 EUGBC Events Presentation of the draft law on Labor Migration On January 27, The Ministry of Economy and Sustainable Development of Georgia has organized a meeting with the representatives of Business Associations in Georgia. The topic of the meeting was to exchange views on the draft law on Labor Migration. The Deputy Minister Mikheil Janelidze has presented main features of the draft law. The presentation was followed by discussion and Q&A session. On behalf of EUGBC, Senior Adviser Valerian Gvalia had participated. EUGBC took part in Georgia-Lithuania Business Forum On January 27, Georgia-Lithuania Business Forum was held in Tbilisi. In the Forum Senior Adviser Valerian Gvalia has participated on behalf of EUGBC. The Forum was inaugurated by Prime Ministers of Georgia and Lithuania. Following the opening remarks delivered by Prime Ministers, invited business community had an opportunity to introduce activities of their companies. Mr. Gvalia has informed Forum participants on the EUGBC plans for 2015-2017. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 3 EUGBC Secretary General meets Keti Bochorishvili, Vice Minister of Economy and Sustainable Development of Georgia EUGBC Secretary General Zviad Chumburidze held a meeting with Ms. Keti Bochorishvili on January 28, 2015. At the meeting issues related to the EUGBC Business Conference, which is planned to take place in April 2015 in Brussels, were discussed. The meeting was attended by EUGBC team members. Both sides agreed to continue consultations. EUGBC Members meeting with the State Minister of Georgia on European & EuroAtlantic Integration EUGBC Members meeting with the State Minister of Georgia on European & Euro-Atlantic Integration was held on January 29, 2015. The meeting was part of the EUGBC regular consultations with the high ranked Government representatives. The meeting was attended by 15 large, small and medium size companies. The State Minister informed EUGBC Business Community on the upcoming EAP Riga Summit expectations and on the implementation process of AA/DCFTA. EUGBC Secretary General Zviad Chumburidze has informed the State Minister on the Business Conference which will be held in Brussels in April 2015. The meeting was followed by Q & A Session. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 4 EUGBC Meeting with “Lithuanian Bakery” On February 3, 2015 EUGBC Secretary General Zviad Chumburidze had a meeting with Mr. Arunas Meskauskas, “Lithuanian Bakery” Founder. During the meeting EUGBC Secretary General spoke about the EUGBC mission and EUGBC projects. Issues related to the future cooperation between “Lithuanian Bakery” and EUGBC were also discussed. The meeting was attended by Giorgi Kacharava (EUGBC) and Valerian Gvalia (EUGBC). EUGBC meeting with “Deloitte” On February 3, 2015 EUGBC Secretary General Zviad Chumburidze met with Mr. John Robinson, “Deloitte” Partner to Georgia. During the meeting the issues of cooperation between EUGBC and “Deloitte” were discussed. The meeting was held at “Deloitte” office in Tbilisi and was also attended by EUGBC Adviser Valerian Gvalia. EUGBC seminar on “Prospects of EU-Georgia Association Agreement/DCFTA” was held in Gori EU-Georgia Business Council (EUGBC) with the support of the European Union organized a seminar on “Prospects of EU-Georgia Association Agreement/DCFTA”. The seminar was held on February 5, 2015, at the EU–GEORGIA BUSINESS COUNCIL (EUGBC) 5 Gori Municipality (Gori). EUGBC Secretary General Zviad Chumburidze, Deputy Minister of Economy and Sustainable Development of Georgia Mikheil Janelidze and the Mayor of the City Municipality of Gori Zurab Djirkvelishvili welcomed the seminar participants. During the seminar Lali Chkheidze from Agricultural Cooperatives Development Agency (ACDA) spoke about the importance of the development of agriculture in Georgia. On this occasion EUGBC presented the leaflets on food hygiene, food labelling requirements and competition (Authors: Lia Todua, Natia Kutivadze, Ketevan Lapachi) prepared by EUGBC with the support of the European Union. The goal of the seminar was to inform Georgian producers on important issues relating to DCFTA and accessing the EU market, such as: Tariff barriers in the trade with the EU; Mutual recognition agreements; Expected DCFTA-induced changes of the food hygiene and food labelling requirements in Georgia; Institutional Framework for Competition Regulation in Georgia; EU requirements and implications for Georgia. The seminar was free and open to public and all the interested companies and individuals were welcomed to attend. EUGBC meeting with “Pasha Bank” representative On February 9, 2015 EUGBC Secretary General Zviad Chumburidze met with Mr. Shahin Mammadov, Chief Executive Officer and Chairman of the Board of “Pasha Bank”. During the meeting EUGBC Secretary General spoke about the EUGBC mission and goals as well as EUGBC upcoming events. Mr. Shahin Mammadov expressed “Pasha Bank’s” interest of possible EUGBC membership. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 6 EUGBC meeting with JSC Mina On February 10, 2015 EUGBC Secretary General Zviad Chumburidze had a meeting with Mr. Umut Aydogan, General Director of JSC Mina, Sisecam. Issues related to EUGBC mission and goals and current activities were discussed during the meeting. “JSC Mina, Sisecam” representative expressed the Company’s interest in EUGBC membership. The meeting was also attended by EUGBC Staff. EUGBC Board and Network Committee Meeting February, 2015 Meeting of EUGBC Board Members was held on February 17, 2015 in EUGBC office. Following Board Members participated in the meeting: Gia Gvaladze (Director, External Affairs at BP-Georgia), Badri Japaridze (TBC Bank), First Vice-Chairman of the Board; David Lee (Magticom), Second Vice-Chairman of the Board; Nick Gvinadze from Gvinadze & Partners and David Loladze from Qatar Airways, as well as a new Core Member Irakli Gachechiladze (Igroup, Founder & Director). EUGBC Management also took part in the meeting, namely: Zviad Chumburidze, Secretary General; Valerian Gvalia, Adviser and Giorgi Kacharava, Project Manager. The meeting addressed EUGBC Business Conference to be held in Brussels on April 27, 2015. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 7 EUGBC Secretary General meets Director of Georgian National Investment Agency On February 19, 2015 EUGBC Secretary Zviad Chumburidze had a meeting with Mr. Giorgi Pertaia, Director of the Georgian National Investment Agency. During the meeting details of upcoming Brussels Conference were discussed. The following meeting between Mr. Chumburidze and Mr. Pertaia covering Brussels Conference will be held in March, 2015. EUGBC Secretary General meets Deputy Minister of Economy and Sustainable Development On February 20 EUGBC Secretary General Zviad Chumburidze had a meeting with Mikhail Janelidze, Deputy Minister of Economy and Sustainable Development. The issues discussed during the meeting covered the details of the upcoming EUGBC Business Conference to be held in Brussels on April 27, 2015. The meeting was also attended by EUGBC Project Manager Giorgi Kacharava. EUGBC Meeting with “Nergeta” LTD EUGBC Secretary General had a meeting with Mr. Konstantine Vekua, Director of “Nergeta” LTD. The meeting was held on February 25, 2015 at EUGBC office. During the meeting Mr. Vekua informed the EUGBC staff about the history of the “Nergeta” Company and its relations with EU market. From the other side, EUGBC Secretary General Zviad Chumburidze informed Mr. Vekua about the EUGBC mission and goals, as well as about the upcoming EUGBC Business Conference. Mr. Vekua expressed his interest towards the EUGBC in General, as well as towards the EUGBC Business Conference, Expo and Economic Photo Exhibition. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 8 EUGBC Secretary General met General Manager of “Marriot International”, Tbilisi EUGBC Secretary General Zviad Chumburidze had a meeting with Mr. Michael Kerschbaumer, Dual Property General Manager Tbilisi Marriott Hotel and Courtyard by Marriott Tbilisi at Marriott International. The meeting was held on February 25, 2015 at Tbilisi Marriot Hotel. During the meeting EUGBC Secretary General informed Mr. Kerschbaumer about the EUGBC mission and activities, as well as the upcoming EUGBC Business Conference that will be held in Brussels in April, 2015 EUGBC Leaflets During January-March 2015 EUGBC has published 10 leaflets by the EUGBC Experts: - General customs regulations and procedures according to EU-Georgia association agreement (Bondo Bolkvadze) - Customs regulation – Authorized Economic Operators according to EU-Georgia association agreement (Bondo Bolkvadze) - Cartels and Leniency Program (Ketevan Lapachi) - Definition of a Dominant Position and Abuse of Dominance (Ketevan Lapachi) - Competition Law Enforcement (Ketevan Lapachi ) - State Aid and Competition Policy (Natia kutivadze) - Competition Agency (Natia kutivadze) - The Categories of agreements, decisions or concerted practices by prohibited pursuant to Competition Law (Natia Kutivadze) - Food Labelling requirements in the EU (LIa Todua) - Food hygiene requirements in the EU (Lia Todua) EU–GEORGIA BUSINESS COUNCIL (EUGBC) 9 EUGBC meeting with ABB Georgian Representation On February 25, 2015 EUGBC Staff had a meeting with Mr. Zaza Bakhia, Manager of ABB Georgian Representation. During the meeting Mr. Bakhia was informed about the EUGBC mission and goals and the activities run by EUGBC for the last few years. Mr. Bakhia was also informed on the upcoming EUGBC Business Conference, to be held in Brussels in April, 2015 and the Company’s possible participation in the conference was also discussed during the meeting. The meeting was held at EUGBC Office. EUGBC meeting with MFG Deputy Minister On February 24, 2015 EUGBC Secretary General Zviad Chumburidze met with Mr. Giorgi Tabuashvili, First Deputy Minister of Finance of Georgia, Head of LEPL Revenue Service. During the meeting EUGBC Secretary General spoke about the upcoming EUGBC Business Conference that will be held in Brussels in April, 2015. The issue of Mr. Giorgi Tabuashvili’s participation in the conference, as of the MFG high official, was also discussed. EUGBC Meeting with Business Ombudsman of Georgia On February 26, 2015 EUGBC held meeting with Mr.Giorgi Gakharia, Business Ombudsman of Georgia at TBC Bank Head Office. The meeting was attended by 20 EUGBC Member business companies, as well as EUGBC Management. During the meeting issues related to the economic and business environment of the country, necessity and importance of frequent meetings between business and EU–GEORGIA BUSINESS COUNCIL (EUGBC) 10 government representative were discussed. At the end of the meeting EUGBS Secretary General Mr. Zviad Chumburidze spoke about the upcoming Brussels Conference and asked the Businessmen to take active part in the conference. The meeting was followed by Q\A. EUGBC had a meeting with Absheron Engineering LLC On February 26, 2015 EUGBC Secretary General Zviad Chumburidze had a meeting with Andrew Graham, Country Manager of ABSHERON ENGINEERING LLC. During the meeting EUGBC SG spoke about the EUGBC mission and goals. Mr. Andrew Graham expressed his interest in EUGBC activities. The sides discussed the issue of possible cooperation as well. EUGBC Project Manager Valerian Gvalia also attended the meeting. EUGBC public lecture at Tbilisi State University On March 10, 2015 EU-Georgia Business Council (EUGBC) by cooperation with the Ivane Javakhishvili Tbilisi State University organized a public lecture: “Georgian Economic Integration in EU”. The speaker was EUGBC Expert Mr. Amiran Kavadze, former Ambassador of Georgia to the UK, Switzerland and Sweden; Professor at the International Black Sea University (IBSU). The lecture was held at Ivane Javakhishvili Tbilisi State University and was attended by the TSU students. The lecture was followed by Q/A. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 11 EUGBC Board Members meeting with the Minister of Foreign Affairs of Georgia The Minister of Foreign Affairs of Georgia Mrs. Tamar Beruchashvili held a meeting with EUGBC Board Members on March 12, 2015. Mrs. Beruchashvili welcomed EUGBC representatives to the Ministry and informed them on the current state of EU-Georgia political and economic developments in the run-up of Eastern Partnership Riga Summit. Minister briefed EUGBC delegation on the progress made by Georgia for Visa Liberalization process. EUGBC Secretary General informed Minister on Business Conference related matter to be held in Brussels on April 27. The meeting has addressed several other issues. EUGBC Seminar – Telavi, Kakheti Region The EU-Georgia Business council (EUGBC), in the framework of the project supported by the European Union, organized a seminar “Prospects of EU-Georgia Association Agreement/DCFTA”. The Seminar was held on March 11, 2015 in Telavi Municipality (Kakheti Region). The seminar was opened by EUGBC Secretary General Zviad Chumburidze, David Bakradze, State Minister of Georgia on European and Euro-Atlantic Integration, Givi Metreveli, Deputy Governor of the State Attorney. Lia Todua, Expert of the Center of Strategic Research and Development of Georgia delivered presentation on “Expected DCFTA-induced changes of the food hygiene and food labeling requirements in Georgia”. Vazha Kadagidze, Head of Cooperatives Registration Service of Agricultural Cooperatives Development Agency delivered presentation on Agricultural Cooperatives Development Agency. The participants of the seminar received EUGBC brochures and leaflets published with the support of the EU Delegation to Georgia covering EU–GEORGIA BUSINESS COUNCIL (EUGBC) 12 the topics of AA/ DCFTA. The Seminar was followed by Q/A. EUGBC took part at Azerbaijan-Georgia-Turkey Business Forum Azerbaijan, Georgia, Turkey Business Forum was held in Batumi on March 6, 2014. The Forum was organized by National Investment Agency of Georgia. The forum was inagurated by Mr. Irakli Garibashvili, Prime Minister of Georgia. Welcome speeches were delivered by Mr. Giorgi Kvirikashvili – Vice Prime-Minister, Minister of Economy and Sustainable Development of Georgia; Mr. Nihat Zeybekci – Minister of Economy of Turkey and Mr. Shahin Mustafayev – Minister of Economy and Industry of Azerbaijan. On behalf of EUGBC, Senior Adviser Valerian Gvalia had participated. Mr. Gvalia held meetings with the representatives of Turkish and Azerbaijani business community. Mr. Gvalia discussed possibility to organize EUGBC affiliated Businessmen delegation visit to Istanbul and to hold Economic Photo Exhibition and Business EXPO by autumn 2015. EUGBC Secretary General meets State Minister of Georgia On March 4, 2015 EUGBC Secretary General Zviad Chumburidze had meeting with Mr. David Bakradze, State Minister of Georgia on European and Euro-Atlantic Integration. During the meeting details regarding the upcoming EUGBC Business Conference, that will be held in April, 2015, were discussed. The meeting was held at the State Minister’s Office and was also attended by Georgia Kakharava EUGBC Project Manager. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 13 EUGBC meeting with “Hydrolea” representative On March 18, EUGBC Secretary General Zviad Chumburidze held a meeting with Mr. Radoslav Dudolenski, “hydrolea” Executive Officer. Mr. Dudolenski was accompanied by the Economic Counselor of the Embassy of Bulgaria Mr. Iordan Tenev. During the meeting issues of future cooperation between EUGBC and “hydrolea” were discussed. From EUGBC side the meeting was attended by Valerian Gvalia, EUGBC Senior Adviser EUGBC meeting with “Alvani” cooperative On 20, March 2015 EUGBC met with “Alvani” cooperative representative from Kakheti region Mrs. Lia Mapiashvili. Mrs. Mapiashvili spoke about her business – “churchkhela” production and expressed her interest in the issues related to EU market. MFA Minister Mrs. Tamar Beruchashvili visited International Black Sea University On March 26, 2015 Minister of Foreign Affairs of Georgia Tamar Beruchashvili visited Tbilisi International Black Sea University, where she gave a public lecture on key directions of foreign policy of Georgia. The lecture was attended by the university academic personal and the university students. The minister underlined the importance of direct communication with the students. The lecture was followed by Q/A. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 14 At the end of her visit Mrs. Tamar Beruchashvili met the university lecturers. During the meeting the minister was informed about the university goals and action plan. EUGBC meeting with Globus Vision representatives On March 26, 2015 EUGBC Secretary General Zviad Chumburidze met with Globus Vision representatives: Project Director Tatyana Von Pannwitz and Editorial Director Anthony Serra. The meeting was held at EUGBC office. During the meeting the sides expressed readiness to cooperation in future. Globus Vision has been providing European business circles with informative publications on world economies since 1997 and its publications reflect current developments in a range of countries worldwide. They are constantly watching the world for new developments that countries and regions need to communicate. From Free Trade Agreements to Peace Agreements, there is plenty of good news that needs to be shared. EUGBC meeting with TSU Center for Analysis and Forecast On March 30, EUGBC Secretariat met with representative of Tbilisi State University Center for Analysis and Forecast. During the meeting the TSU representatives spoke about their activities and missions. EUGBC Secretary General Zviad Chumburidze expressed readiness to assist the Center for Analysis and Forecast in the series of lectures covering the issues related to AA/DCFTA and business. Mr. Chumburidze also spoke about the Business Conference to be held in Brussels in April, 2015. The TSU representatives were interested with the conference issues and decided to attend the conference. The meeting was held at EUGBC office. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 15 Cooperation between European Union and Georgia EUGBC organized a meeting with Ambassador Janos Herman, Head of EU Delegation to Georgia EU-Georgia Business Council (EUGBC) hosted Ambassador Janos Herman, Head of the EU Delegation to Georgia on January 13. The meeting was attended by representatives of fifteen Georgian as well as European companies. The meeting addressed several issues. The ambassador informed businessmen on the EU financial assistance projects dedicated to Georgia, also on the implementation process of the EU-Georgia Association Agreement and DCFTA. EUGBC Secretary General Zviad Chumburidze has informed business community on the planned EUGBC Business Conference in Brussels in May 2015. The meeting was closed following the Q&A session. EUGBC organized regular Site Visit to TBC Bank Head office EU-Georgia Business Council (EUGBC) has organized Site Visit at TBC Bank Head Office on February 12. “Site Visit” is a regular project of EUGBC, which aims to further promote and familiarize European diplomats and Georgian journalists on the activities of EUGBC member business companies. Following the presentation of TBC Bank, it was organized a tour in the Bank’s Operations section. Invited EU–GEORGIA BUSINESS COUNCIL (EUGBC) 16 guests also visited exhibition at the TBC Gallery. EUGBC Members meeting with Ambassador of Sweden Mrs. Martina Quick and Mr. Gustaf Winstrand, Deputy Ambassador On March 5, 2015 EU Georgia Business Council (EUGBC) organized EUGBC members meeting with H.E. Ambassador of Sweden Mrs. Martina Quick and Mr. Gustaf Winstrand, Deputy Ambassador. During the meeting issues covering bilateral relations between Sweden and Georgia as well as issues related to the Association Agreement (DCFTA) were discussed. At the meeting both sides addressed expectations related to the Eastern Partnership Riga Summit. The meeting was followed by Q/A. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 17 EUGBC Members’ News “JSC Mina” joined EUGBC as Corporate Member In March, 2015 Joint Stock Company MINA (Ksani Glass Container Factory) joined EUGBC as a Corporate Member. The factory started functioning in July, 1987, by the name of the Ksani Glass Container Factory. At that time it was one of the largest and the most modern factories in its field in the former Soviet Union, which had 3 furnaces and 8 production lines. The factory applied Italian technologies. After the collapse of the Soviet Union and during the unstable situation in Georgia (1991-1995) the infrastructure of the factory experienced significant damage. In 1995 it was named the Joint-Stock Company Mina (with 100% shareholding of the state). In 1997 the control packet of shares was purchased by the Turkish Industrial Holding Sisecam, being one of the first leading six glass production companies in the world, the annual sale capacity of which is more than 2 billion dollars, amalgamating more than 60 subsidiaries and number of employees exceeding 17 thousands. “PASHA Bank” joined EUGBC as Corporate Member EUGBC is glad to announce, that “Pasha Bank” joined EUGBC as a Corporate Member in March, 2015. PASHA Bank in Georgia was granted a license for bank activities by the National Bank of Georgia (NBG) on January 17, 2013 and officially opened on February 8, 2013. As is the case with the Parent Bank, PASHA Bank in Georgia is a full service corporate bank. The Bank’s share capital is USD 59 million. As at June 2014the Bank is in the top 10 banks of Georgia by equity and in the top 15 by total assets. The Bank intends to diversify its customer base across various sectors, with a particular focus on the following: EU–GEORGIA BUSINESS COUNCIL (EUGBC) 18 •Agriculture, food and beverage processing •Trade and service •Transportation and logistics •Manufacturing and heavy industries •Oil and gas •Utilities •Financial services The Bank positions itself as a long-term partner for businesses and a right choice for those in foreign trade who want to extend their operations beyond the national borders. The Bank is actively partnering with the local government to support initiatives related to real economy sectors. IGROUP joined EUGBC as Core Member EUGBC is glad to inform that “IGROUP” joined the Council as Core Member. IGroup is a law firm with the special focus and expertise on government affairs and public relations providing advocacy and business law services. IGroup Legal services – commercial transactions, ranging from foreign direct investments, corporate transactions, mergers and acquisitions, banking and project finance, to infrastructure and energy projects. IGroup lawyers have been representing financial institutions in both national and cross-border investment and funding transactions. Practice areas include constitutional and administrative law, corporate transactions, banking and financing, insurance, contracts, intellectual property, privatization, real estate, employment and advertisement. IGroup’s EU team is prepared to assist clients in evaluating the opportunities and long-term planning emerging from recent Association Agreement / Deep and Comprehensive Free Trade Area. New laws will reform various sectors of economy and introduce new regulations for the businesses. IGroup expertise in this sphere allows developing a long term EU alignment strategy and providing appropriate technical assistance to meet the EU–GEORGIA BUSINESS COUNCIL (EUGBC) 19 standards. Government Affairs & Public Policy Advocacy – working with officials at all levels of bureaucracy to develop innovative regulatory approaches, to persuade agencies to amend or re-interpret regulation; advice our clients to better understand and plan for regulatory changes, with special focus and expertise in EU approximation, as well as to shape regulatory outcomes to advance their business objectives. Public Relations & Communications – specialized in political and regulatory risk, advocacy, reputation building. IGroup clients range from multinational corporations as Philip Morris Int., to local SMEs, trade associations, nonprofit organizations. IGroup Partners in US and EU are the best and most successful consulting and lobbying companies. Industries – energy and natural resources; manufacturing / consumer products; oil and gas; banking and financial services; infrastructure / public-private partnerships / transport; food and agriculture; technology and communications; healthcare / pharmaceuticals / life sciences Smarts: Policy Analysis and Message Development; Bipartisan Stakeholder Mapping and Engagement; Legislative and Regulatory Strategy; Coalition Building and Ally Recruitment; International,; Multilateral Engagement; International Expertise; Media Relations; Reputation Management and Positioning; Corporate Responsibility; Event Strategy and Production; Online Advocacy. Brand Awarness Study of Georgian Wines We are happy to inform you, that last December, the leading Research Company ACT released the results of their last brand awareness survey on Georgian wine companies and wine brands. According to the 618 consumers interviewed over the phone, with the highest index Château Mukhrani keeps its leading position in terms of image parameters and recommendation potential. Brand Awareness Study of Georgian Wines EU–GEORGIA BUSINESS COUNCIL (EUGBC) 20 Memorandum of cooperation between BDO Legal and Legal Alliance Law Company (KYIV) has been executed We are pleased to announce the partnership between BDO Georgia and Legal Alliance Law Company (Kyiv) LLC. “Our partner in pharmaceutical law is Legal Alliance Company, one of the leading Ukrainian law firms specializing in legal support to pharmaceutical companies, with profound expertise in pharmaceutical law, antitrust and competition law and intellectual property rights. Our partnership aims at creation of a professional partnership network in the pharmaceutical law for provision of high quality services to the clients which need a legal support in pharmaceutical markets Georgian and Ukraine”. ORIFLAME 15 YEARS OF SUCCESS IN GEORGIA Oriflame Georgia celebrates the 15th anniversary The Art of Beautiful Living For almost 40 years Giordani Gold has brought the luxurious feeling of life’s splendid moments to millions of women around the world. As an iconic brand that stands for beauty, luxury and above all else quality, Giordani Gold is a constant favourite within the Oriflame catalogue, offering a complete range of cosmetics, fragrances and accessories. EU–GEORGIA BUSINESS COUNCIL (EUGBC) 21 Giordani Gold is a brand that has launched several iconic products over the years, most known for the famous bronzing pearls and high performing foundation range. Today the celebration continues, as we take our commitment to quality even further – transforming the brand and bringing Giordani Gold into a new era – by further refining our formulas and packaging, thus taking the brand to a whole new level of luxury. We have increased focus on a premium sensorial experience with products that touch upon all five senses. Whether it be the click of a lipstick closure or the velvety smooth texture of a foundation, Giordani Gold products are all about pleasing the senses. It’s about craftsmanship and attention to details. “Giordani Gold represents the aspirational lifestyle that many Oriflame consumers are dreaming of” said EU–GEORGIA BUSINESS COUNCIL (EUGBC) 22 Alexandra de Greck, Senior Director Colour Cosmetics, Fragrances and Accessories, when asked about this new chapter for Giordani Gold. “We want to offer women exquisite moments of indulgence.” “The Giordani Gold customer is looking for items that have enduring value. Giordani Gold enables our customer to purchase high end products at an affordable price. Never before has luxury been this reasonably priced.” continues de Greck. Simply put, Giordani Gold is a brand that represents easy elegance and luxury, a life filled with beauty and joy. “It is this message that makes the brand unique. It’s not just about a luxury it’s about a life filled with passion, laughter, style and elegance.” Alexandra de Greck is very optimistic about Giordani Gold’s future and finishes by saying, “The Giordani Gold woman can recognize and enjoy life’s finer things. Giordani Gold is one of them and tells her stories about the art of beautiful living. In other words Giordani is a lifestyle and this is what we want to communicate, in a new way and with new products.” Look for the new Giordani Gold products and catalogue communication, starting in catalogue 6, 2015. There are many stories yet to be told, surrounding the craftsmanship and expertise put into each product. For example, our famous bronzing pearls are hand spun in Italy while our new foundation uses Mount Etna sourced minerals known as an ancient beauty secret, used by the Romans to heal their skin. First launches include our Long Wear Mineral Foundation, Intense Nail Laquer and a selection of luxurious accessories followed by many new and exciting products in colour cosmetics, fragrances and accessories throughout 2015. Enjoy, indulge and share the experience of the Giordani Gold, where beauty is in the details. About Oriflame Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through over 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange EU–GEORGIA BUSINESS COUNCIL (EUGBC) 23 _______________________________________________________________________________ CORE MEMBERS _________________________________________________________________________ EU–GEORGIA BUSINESS COUNCIL (EUGBC) 24
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