Communication of ESI Funds 2014 - 2020 Result-Based Implementation • Monitoring and Evaluation 6th – 7th July 2015, Berlin Brochure European Seminar With focus on: • Strategic perspective for 2014-2020 and lessons learnt • Communication strategies and the result-based approach for communication • Designing result-based communication plans and activities • Monitoring and evaluation of EU Funds communication • Digital strategy and social media • Good practice projects Workshop: Designing an Effective Communication Plan 1 EUROPEAN SEMINAR Communication of ESI Funds 2014 - 2020 Increased Communication Requirements in the Programming Period 2014-2020 For the new Programming Period 2014-2020, the European Commission pays increased attention to communication as well as to results and outcomes in European Investment and Structural Funds (ESI Funds). Managing Authorities or intermediate bodies have to carefully set up communication plans, in order to raise participation and ensure high quality projects as well as to make public investment more visible and transparent. The communication strategies should be viewed as framework documents outlining goals of Operational Programmes, programmes’ communications environments, budgets, evaluation strategies and monitoring tools for the entire programming period. The new requirements emphasise the crucial role of communication for achieving better performing programmes and projects in ESI Funds, in particular where funds are used for changes in awareness and behaviour through communication. In many cases, communication measures are an important tool for mitigating risks and ensuring high Who is this seminar for? This European Seminar is the perfect professional training for all who are in charge of Communication for ESI Funds 2014-2020: • • • • • • European Regional Development Fund (ERDF) European Social Fund (ESF) Cohesion Fund (CF) European Territorial Cooperation (INTERREG V) European Agricultural Fund for Rural Development (EAFRD) European Maritime and Fisheries Fund (EMFF) stakeholder commitment at programme level. From institutions such as: Are you well Prepared for the Requirements on Communicating ESI • • • • • Funds? Member States and Managing Authorities are confronted with far more complex requirements regarding the communication of ESI Funds in the ongoing Programming Period. Those changes concern especially transparency and the access to information as well as increased emphasis on the effectiveness in project communication. But what do those increased requirements mean for your 2014-2020 communication activities? What are important elements of a communication strategy? How to design sound indicators and how to monitor ESI Funds communication results? How to best address potential beneficiaries and the public? Be prepared! Equip yourself optimally for the current Programming Period and find out what the latest regulations mean for your communication activities of ESI Funds as well as their monitoring and evaluation. Acquire detailed knowledge of effective communication at this European Seminar; learn from the presented aggregated experiences and best practices to be well prepared to successfully handle challenges in your future design, monitoring and evaluation of communication. “Extremely useful to see best practice examples.“ Clara Smith, Marketing Manager, North West Regional Development Agency, United Kingdom 2 Managing Authorities Joint Technical Secretariats Intermediate Bodies and other Authorised Bodies National Authorities and Agencies Regional and local administrations As well as for: • Beneficiaries and potential beneficiaries • External Agencies dealing with implementation of communication activities • Consultancies advising EU Funds bodies and beneficiaries on communication What will you learn at this Seminar? • What are the new regulations and obligations for communication in ESI Funds 2014-2020? What are the lessons learnt from 2007-2013? • What are the key elements in effective planning of communication? Your benefits • Become familiar with the new result-oriented requirements for communication strategies for the Programming Period 2014-2020 • How to address different target groups • What does the new result-based approach for communication activities practically mean? What are the pitfalls and how to avoid them? • How to develop an intervention logic and plan • How can you integrate programme-project cooperation in communication in the best way? • How to design annual communication plans that contribute efficiently to the new requirements • How to monitor and evaluate communication plans and activities? What are the relevant indicators of achievement? • How to report and revise communication activities to achieve higher understanding and facilitate decision making • How to develop digital strategies and efficiently use social media Exchange | Discuss | Contribute Your participation is essential! You benefit particularly from this interactive seminar if you contribute your own communication working material such as: • Communication strategies and communication plans branding examples • ESI Funds project flyers, brochures and posters • Website demonstrations and any other useful material demonstrating your communication activities. Please send us your materiel in advance. • Be aware of common pitfalls in the design – Avoid the risk of choosing wrong measures • Be sure to optimally plan your resources • Familiarise yourself for the changes regarding evaluation and monitoring of communication strategies • Improve your performance and results in communicating ESI Funds and ensure a high quality of your evaluation reports • Learn how to apply advanced communication activities and extend you knowledge about the use of digital communication tools – Discover new approaches for your daily tasks and get access to new learning sources • Increase the capacity of your organisation from a multiplicity of good practice examples • Practice first-hand communication cases in interactive exercises • Exchange your knowledge with experts and colleagues from other Member States in interactive workshops • Insights in practices of other countries and exchange with experts from all over Europe Optional Course for the „Master of Management in EU Funds“ This European Seminar is also an Optional Course for the „Master of Management in EU Funds“ For further Information, please click here. 3 PROGRAMME DAY 1 Communication of ESI Funds 2014 - 2020 8.30-9.00 Registration and Handout of Seminar Material 9.00-9.05 Opening Remarks from the European Academy for Taxes, Economics & Law 9.05-9.45 Welcome Note from the Chair and Round of Introductions •Participants expectation and collection of questions Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark 9.45-10.45 New Regulations on Communication of ESI Funds 2014-2020 •Strategic perspective for ESI Funds 2014-2020 •Legal framework – Obligations on communicating ESI Funds •New responsibilities for Managing Authorities – Communication strategy, single website, publicising achievements, list of operations, launch events and annual information activities Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece 10.45-11.00 Discussion Round 11.00-11.30 Coffee Break and Networking Opportunity CARL HENRIK JOSEPHSON Senior Communications Expert and former European Programme Communications Manager, Denmark Carl Henrik Josephson is a communications professional and Strategic Communications consultant with more than 15 years working experience in communications, media and marketing in Europe. He is the Founding Director of a strategic communication consultancy for institutions, programmes and projects. Carl Henrik Josephson has been working with European funding since 2006, managing communications for a European programme, including all aspects of communication management and facilitation, internal and external, as well as long term strategic planning and daily tactical implementation. He has extensive experience in drafting, assessing and advising on communication planning and implementation, on programme as well as project level. Commissioning and managing media projects across platforms and different back office functionalities have been part of the work and he has extensive experience in Content management system (CMS) and knowledge management. Previous jobs included Project Manager and copywriting positions in marketing and media, and working in publishing as Editor in Chief and Writer. Carl Henrik Josephson is a regular chair, speaker and trainer at events and seminars. He has extensive experience in designing and managing training courses, events and conferences. 11.30-12.15 Communication Strategies – Lessons Learnt, New Elements and Important Challenges •Lessons learnt from 2007-2013 and challenges of ESI Funds communication 2014-2020 •Key elements in effective planning of communication •Addressing different target groups – EU citizens, potential beneficiaries, multipliers Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece 12.15-12.30 “A practical approach to communications theory” Discussion Round Ruta Sile, Senior Project Manager, Latvian Railway, Latvia 4 ANNA KANAKAKI 12.30-13.15 Result-Based Approach for Communication in ESI Funds •Making Cohesion Policy more visible, transparent and accessible •Basic principles and tips for results •How to plan and design result-based communication plans and activities Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece 13.15-13.30 Discussion Round 13.30-14.30 Lunch Break and Networking Opportunity 14.30-15.30 Design & Methods for Communication of ESI Funds •Intervention Logic •How to draft a Logframe for communication •Commissioning communication – Pros and cons of outsourcing, pitfalls and innovative approaches Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece Anna Kanakaki, a Project Manager (certified by the International Project Management Association, IPMA level D), was Senior Programming and Evaluation Expert in the Managing Authority of the Hellenic Ministry of Health & Welfare. She was Project Manager for ESI Funds, PHARE, TACIS and the OECD and was involved in interventions under pre-accession Funds in Greece, Bulgaria, Cyprus, Romania, Ukraine and Albania. She has large expertise on advanced communication, planning and implementation of policy goals and designing monitoring systems and evaluation schemes. She participated actively in working groups and networks of the European Commission such as the INFORM Network of DG REGIO, DG Employment and national trainers groups. She has also been appointed as regional Coordinator for the Community of Practice on Result Based Management (RBM) supported by DG Employment. Furthermore, she is member of the Association of Project Managers in Greece and acts as Senior Trainer in the Hellenic Academy for Public Administration. In September 2013, Anna Kanakaki became Senior Expert Officer in the Greek Single Public Procurement Authority. 15.30-15.45 Discussion Round “Great lectures. Professionally done seminar.” Michal Klusák, Communication Officer, EU Publicity Department, Ministry of Regional Development, Czech Republic “Well organised seminar and competent speakers” Bratislava Mladenova, Chief Expert, Coordination, Organizational Development & Publicity Unit, Ministry of Economy and Energy, Bulgaria 5 PROGRAMME DAY 1 Communication of ESI Funds 2014 - 2020 Workshop 15.45-17.15 How to Design Effective Communication Plans and Implications of Different Aspects of Communication The planning and design of communication plans are a crucial step in each communication strategy. In this practical session participants will carry out an interactive group work. The group work includes: Effective and relevant planning Design of Communication plans and use of methods Participants then present their results to each other. In case of any questions our expert is ready to give advice. A coffee break will be included in this session. Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark 17.15 End of Day One “It is a very relevant and up-to-date seminar which helped me a lot in developing ideas to meet the importance of communication.” Fiona Ismailaj, Monitoring Specialist, Monitoring and Quality Assurance Directorate, Ministry of Finance, Albania “Very useful and fruitful seminar, with an emphasis on good and bad examples.” Pambina Neokleous, Planning Officer, Planning Bureau, Cyprus 6 Summer in Berlin PROGRAMME DAY 2 Communication of ESI Funds 2014 - 2020 Workshop 9.00-9.05 Welcome Note from the Chair 12.00-13.30 9.05-10.15 In this practical session participants will study a real project. They deal with an example (campaign) where they can directly apply their newly obtained knowledge of monitoring and evaluation. The task includes Carl Henrik Josephson, Senior Communications Expert, Denmark Monitoring of Communication Plans and Activities in ESI Funds •Basic definitions and key challenges 2014-2020 •Monitoring communication – Step by step approach •Designing indicators and measurement of achievements Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece 10.15-10.30 Discussion Round 10.30-11.00 Coffee Break and Networking Opportunity Monitoring and Evaluation – Practical Exercise Assessments of findings Supporting of decision-making Participants work in small groups. The groups then present their results to each other. In case of any questions our expert is ready to give advice. Anna Kanakaki, Senior Expert & ESIF Communication Expert, Management & Organisation Unit for Development Programmes, Hellenic Single Public Procurement Authority (HSPPA) and former Senior Programming and Evaluation Expert, ESF Managing Authority, Hellenic Ministry of Health & Welfare, Greece 11.00-11.45 Evaluation Strategies, Reporting and Revision of Communication Plans •Evaluation strategies •Reporting results •Revision of communication plans 13.30-14.30 Lunch Break and Networking Opportunity 14.30-15.15 Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark Digital Strategy and Social Media 11.45-12.00 Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark Discussion Round •Digital strategies – New ways to promote EU Funds programmes and projects •Social media in the public realm •Effective social media implementation with limited resources 15.15-15.30 Discussion Round 15.30-16.30 Conclusion and Interactive Discussion With Participants •Good practise criteria & case studies •Knowledge-check •Seminar debrief Carl Henrik Josephson, Senior Communications Expert and former European Programme Communications Manager, Denmark 16.30 End of Seminar and Handout of Certificates 7 ORGANISATIONAL MATTERS Communication of ESI Funds 2014 - 2020 BOOKING Date of Event 6th - 7th July 2015 Booking Number S-1045 MC Event Language The event language will be English. Event Price Early booking contingent until the 17th of April 2015: 989,- Euro, excl. German VAT (19%) Normal price from the 18th of April 2015: Fax: +49 (0)30 802080-250 E-mail: [email protected] Phone: +49 (0)30 802080-230 For online booking please visit our website: www.euroacad.eu Contact European Academy for Taxes, Economics & Law at Potsdamer Platz, Entrance Leipziger Platz 9, 10117 Berlin, Germany Phone: +49 (0)30 80 20 80 230 Fax: +49 (0)30 80 20 80 250 E-mail: [email protected] Internet: www.euroacad.eu 1.289,- Euro, excl. German VAT (19%) The above price covers the following: • Admission to the seminar • Hand-out documents in print and digital version • Seminar certificate, if seminar fully attended • Soft drinks and coffee/tea on both event days • Lunch on both event days Booking Modalities It is recommended to book soon as seats are limited. For organisational matters, we kindly ask you to complete the booking form in capital letters. Your contact persons for the programme: Regina Lüning, M. Sc. econ. Head of Marketing and Sales Phone: +49 (0)30 80 20 80 246 Fax: +49 (0)30 80 20 80 259 E-mail: [email protected] Michel Achenbach M.A. Conference Manager Phone: +49 (0)30 80 20 80 211 Fax: +49 (0)30 80 20 80 259 E-mail: [email protected] (Programme is subject to alterations) Event Location Arcotel John F Werderscher Markt 11 10117 Berlin Phone: +49 (0)30 2888 6578 95 E-mail: [email protected] Please contact the hotel directly and refer to the “European Academy for Taxes, Economics & Law” if you wish to benefit from a limited room availability-contingent. Of course you can always look for an alternative hotel accommodation. 8 BOOKING Fax: +49 (0)30 802080-250 E-mail: [email protected] Phone: +49 (0)30 802080-230 For online booking please visit our website: www.euroacad.eu European Academy for Taxes, Economics & Law Phone.: +49 (0)30 802080-230 at Potsdamer Platz Fax: Entrance: Leipziger Platz 9 E-mail: [email protected] 10117 Berlin / Germany www.euroacad.eu BOOKING BOOKING NUMBER: S-1045 MC (DMW) +49 (0)30 802080-250 6 th – 7 th JULY 2015, BERLIN Herewith we register the following persons for the Seminar: “Communication of ESI Funds 2014-2020“. 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