Communication of ESI Funds 2014 - 2020
Result-Based Implementation • Monitoring and Evaluation
6th – 7th July 2015, Berlin
Brochure
European Seminar
With focus on:
• Strategic perspective for 2014-2020 and lessons learnt
• Communication strategies and the result-based approach
for communication
• Designing result-based communication plans and activities
• Monitoring and evaluation of EU Funds communication
• Digital strategy and social media
• Good practice projects
Workshop: Designing an Effective Communication Plan
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EUROPEAN SEMINAR
Communication of ESI Funds 2014 - 2020
Increased Communication Requirements in the Programming Period
2014-2020
For the new Programming Period 2014-2020, the European Commission pays increased attention to communication as well as to results and outcomes in European Investment and Structural Funds (ESI Funds). Managing Authorities or intermediate bodies
have to carefully set up communication plans, in order to raise participation and ensure
high quality projects as well as to make public investment more visible and transparent.
The communication strategies should be viewed as framework documents outlining
goals of Operational Programmes, programmes’ communications environments,
budgets, evaluation strategies and monitoring tools for the entire programming period. The new requirements emphasise the crucial role of communication for achieving
better performing programmes and projects in ESI Funds, in particular where funds are
used for changes in awareness and behaviour through communication. In many cases,
communication measures are an important tool for mitigating risks and ensuring high
Who is this seminar for?
This European Seminar is the perfect
professional training for all who are
in charge of Communication for ESI
Funds 2014-2020:
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European Regional Development
Fund (ERDF)
European Social Fund (ESF)
Cohesion Fund (CF)
European Territorial Cooperation
(INTERREG V)
European Agricultural Fund for
Rural Development (EAFRD)
European Maritime and Fisheries
Fund (EMFF)
stakeholder commitment at programme level.
From institutions such as:
Are you well Prepared for the Requirements on Communicating ESI
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Funds?
Member States and Managing Authorities are confronted with far more complex
requirements regarding the communication of ESI Funds in the ongoing Programming
Period. Those changes concern especially transparency and the access to information as well as increased emphasis on the effectiveness in project communication.
But what do those increased requirements mean for your 2014-2020 communication
activities? What are important elements of a communication strategy? How to design
sound indicators and how to monitor ESI Funds communication results? How to best
address potential beneficiaries and the public? Be prepared! Equip yourself optimally
for the current Programming Period and find out what the latest regulations mean for
your communication activities of ESI Funds as well as their monitoring and evaluation.
Acquire detailed knowledge of effective communication at this European Seminar; learn
from the presented aggregated experiences and best practices to be well prepared
to successfully handle challenges in your future design, monitoring and evaluation of
communication.
“Extremely useful to see best practice examples.“
Clara Smith, Marketing Manager, North West Regional
Development Agency, United Kingdom
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Managing Authorities
Joint Technical Secretariats
Intermediate Bodies and other
Authorised Bodies
National Authorities and Agencies
Regional and local administrations
As well as for:
• Beneficiaries and potential
beneficiaries
• External Agencies dealing with
implementation of communication
activities
• Consultancies advising EU
Funds bodies and beneficiaries on
communication
What will you learn at this Seminar?
• What are the new regulations and obligations for communication in
ESI Funds 2014-2020? What are the lessons learnt from 2007-2013?
• What are the key elements in effective planning of communication?
Your benefits
•
Become familiar with the new
result-oriented requirements for
communication strategies for the
Programming Period 2014-2020
• How to address different target groups
• What does the new result-based approach for communication
activities practically mean? What are the pitfalls and how to avoid them?
• How to develop an intervention logic and plan
• How can you integrate programme-project cooperation in
communication in the best way? • How to design annual communication plans that contribute efficiently
to the new requirements
• How to monitor and evaluate communication plans and activities?
What are the relevant indicators of achievement?
• How to report and revise communication activities to achieve higher
understanding and facilitate decision making
• How to develop digital strategies and efficiently use social media
Exchange | Discuss | Contribute
Your participation is essential!
You benefit particularly from this interactive seminar if
you contribute your own communication working material
such as:
• Communication strategies and communication plans branding examples
• ESI Funds project flyers, brochures and posters
• Website demonstrations
and any other useful material demonstrating your
communication activities. Please send us your
materiel in advance.
• Be aware of common pitfalls in the
design – Avoid the risk of choosing
wrong measures
• Be sure to optimally plan your
resources
• Familiarise yourself for the changes
regarding evaluation and monitoring
of communication strategies
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Improve your performance and
results in communicating ESI
Funds and ensure a high quality of
your evaluation reports
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Learn how to apply advanced
communication activities and
extend you knowledge about the
use of digital communication tools
– Discover new approaches for
your daily tasks and get access to
new learning sources
• Increase the capacity of your
organisation from a multiplicity of
good practice examples
• Practice first-hand communication
cases in interactive exercises
•
Exchange your knowledge
with experts and colleagues from
other Member States in interactive
workshops
• Insights in practices of other
countries and exchange with
experts from all over Europe
Optional Course for the „Master of Management in EU
Funds“
This European Seminar is also an Optional Course for the
„Master of Management in EU Funds“
For further Information, please click here.
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PROGRAMME DAY 1
Communication of ESI Funds 2014 - 2020
8.30-9.00
Registration and Handout of Seminar Material 9.00-9.05
Opening Remarks from the European Academy for Taxes, Economics
& Law 9.05-9.45
Welcome Note from the Chair and Round of
Introductions
•Participants expectation and collection of questions
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
9.45-10.45
New Regulations on Communication of
ESI Funds 2014-2020
•Strategic perspective for ESI Funds 2014-2020
•Legal framework – Obligations on communicating ESI Funds
•New responsibilities for Managing Authorities – Communication
strategy, single website, publicising achievements, list of
operations, launch events and annual information activities
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
10.45-11.00
Discussion Round
11.00-11.30
Coffee Break and Networking Opportunity
CARL HENRIK
JOSEPHSON
Senior Communications
Expert and former European
Programme Communications
Manager, Denmark
Carl Henrik Josephson is a communications professional and Strategic Communications consultant
with more than 15 years working
experience in communications, media and marketing
in Europe. He is the Founding Director of a strategic
communication consultancy for institutions, programmes
and projects. Carl Henrik Josephson has been working
with European funding since 2006, managing communications for a European programme, including all
aspects of communication management and facilitation, internal and external, as well as long term strategic planning and daily tactical implementation. He has
extensive experience in drafting, assessing and advising
on communication planning and implementation, on
programme as well as project level. Commissioning and
managing media projects across platforms and different
back office functionalities have been part of the work and
he has extensive experience in Content management
system (CMS) and knowledge management. Previous
jobs included Project Manager and copywriting positions
in marketing and media, and working in publishing as
Editor in Chief and Writer. Carl Henrik Josephson is a
regular chair, speaker and trainer at events and seminars.
He has extensive experience in designing and managing
training courses, events and conferences.
11.30-12.15
Communication Strategies – Lessons Learnt,
New Elements and Important Challenges
•Lessons learnt from 2007-2013 and challenges of ESI Funds
communication 2014-2020
•Key elements in effective planning of communication
•Addressing different target groups – EU citizens, potential
beneficiaries, multipliers
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
12.15-12.30
“A practical approach to communications theory”
Discussion Round
Ruta Sile, Senior Project Manager, Latvian Railway, Latvia
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ANNA KANAKAKI
12.30-13.15
Result-Based Approach for Communication
in ESI Funds
•Making Cohesion Policy more visible, transparent and accessible
•Basic principles and tips for results
•How to plan and design result-based communication plans and
activities
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
13.15-13.30
Discussion Round
13.30-14.30
Lunch Break and Networking Opportunity
14.30-15.30
Design & Methods for Communication
of ESI Funds
•Intervention Logic
•How to draft a Logframe for communication
•Commissioning communication – Pros and cons of outsourcing,
pitfalls and innovative approaches
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
Senior Expert & ESIF
Communication Expert,
Management & Organisation
Unit for Development
Programmes, Hellenic Single
Public Procurement Authority
(HSPPA) and former Senior
Programming and Evaluation
Expert, ESF Managing Authority, Hellenic
Ministry of Health & Welfare, Greece
Anna Kanakaki, a Project Manager (certified by the
International Project Management Association, IPMA
level D), was Senior Programming and Evaluation
Expert in the Managing Authority of the Hellenic
Ministry of Health & Welfare. She was Project Manager
for ESI Funds, PHARE, TACIS and the OECD and
was involved in interventions under pre-accession
Funds in Greece, Bulgaria, Cyprus, Romania, Ukraine
and Albania. She has large expertise on advanced
communication, planning and implementation of policy
goals and designing monitoring systems and evaluation
schemes. She participated actively in working groups
and networks of the European Commission such as the
INFORM Network of DG REGIO, DG Employment and
national trainers groups. She has also been appointed
as regional Coordinator for the Community of Practice
on Result Based Management (RBM) supported by
DG Employment. Furthermore, she is member of the
Association of Project Managers in Greece and acts
as Senior Trainer in the Hellenic Academy for Public
Administration. In September 2013, Anna Kanakaki
became Senior Expert Officer in the Greek Single Public
Procurement Authority.
15.30-15.45
Discussion Round
“Great lectures. Professionally done seminar.”
Michal Klusák, Communication Officer, EU Publicity Department,
Ministry of Regional Development, Czech Republic
“Well organised seminar and competent speakers”
Bratislava Mladenova, Chief Expert, Coordination,
Organizational Development & Publicity Unit,
Ministry of Economy and Energy, Bulgaria
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PROGRAMME DAY 1
Communication of ESI Funds 2014 - 2020
Workshop
15.45-17.15
How to Design Effective
Communication Plans and
Implications of Different Aspects of
Communication
The planning and design of communication plans are a
crucial step in each communication strategy. In this practical
session participants will carry out an interactive group work.
The group work includes:
Effective and relevant planning
Design of Communication plans and use of methods
Participants then present their results to each other. In case
of any questions our expert is ready to give advice.
A coffee break will be included in this session.
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
17.15
End of Day One
“It is a very relevant and up-to-date seminar which
helped me a lot in developing ideas to
meet the importance of communication.”
Fiona Ismailaj, Monitoring Specialist, Monitoring and
Quality Assurance Directorate, Ministry of Finance,
Albania
“Very useful and fruitful seminar, with an emphasis on good and
bad examples.”
Pambina Neokleous, Planning Officer, Planning Bureau, Cyprus
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Summer in Berlin
PROGRAMME DAY 2
Communication of ESI Funds 2014 - 2020
Workshop
9.00-9.05
Welcome Note from the Chair
12.00-13.30
9.05-10.15
In this practical session participants will study a real project.
They deal with an example (campaign) where they can
directly apply their newly obtained knowledge of monitoring
and evaluation. The task includes
Carl Henrik Josephson, Senior Communications
Expert, Denmark
Monitoring of Communication Plans and
Activities in ESI Funds
•Basic definitions and key challenges 2014-2020
•Monitoring communication – Step by step approach
•Designing indicators and measurement of achievements
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
10.15-10.30
Discussion Round
10.30-11.00
Coffee Break and Networking Opportunity
Monitoring and Evaluation
– Practical Exercise
Assessments of findings
Supporting of decision-making
Participants work in small groups. The groups then present
their results to each other. In case of any questions our expert
is ready to give advice.
Anna Kanakaki, Senior Expert & ESIF Communication
Expert, Management & Organisation Unit for
Development Programmes, Hellenic Single Public
Procurement Authority (HSPPA) and former Senior
Programming and Evaluation Expert, ESF Managing
Authority, Hellenic Ministry of Health & Welfare, Greece
11.00-11.45
Evaluation Strategies, Reporting and
Revision of Communication Plans
•Evaluation strategies
•Reporting results
•Revision of communication plans
13.30-14.30
Lunch Break and Networking Opportunity
14.30-15.15
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
Digital Strategy and Social Media
11.45-12.00
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
Discussion Round
•Digital strategies – New ways to promote EU Funds programmes
and projects
•Social media in the public realm
•Effective social media implementation with limited resources 15.15-15.30
Discussion Round
15.30-16.30
Conclusion and Interactive Discussion
With Participants
•Good practise criteria & case studies
•Knowledge-check
•Seminar debrief
Carl Henrik Josephson, Senior Communications
Expert and former European Programme
Communications Manager, Denmark
16.30
End of Seminar and Handout of Certificates
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ORGANISATIONAL MATTERS
Communication of ESI Funds 2014 - 2020
BOOKING
Date of Event
6th - 7th July 2015
Booking Number
S-1045 MC
Event Language
The event language will be English.
Event Price
Early booking contingent until the 17th of April 2015:
989,- Euro, excl. German VAT (19%)
Normal price from the 18th of April 2015:
Fax: +49 (0)30 802080-250
E-mail: [email protected]
Phone: +49 (0)30 802080-230
For online booking please visit
our website: www.euroacad.eu
Contact
European Academy for Taxes, Economics & Law
at Potsdamer Platz, Entrance Leipziger Platz 9,
10117 Berlin, Germany
Phone: +49 (0)30 80 20 80 230
Fax:
+49 (0)30 80 20 80 250
E-mail: [email protected]
Internet: www.euroacad.eu
1.289,- Euro, excl. German VAT (19%)
The above price covers the following:
• Admission to the seminar
• Hand-out documents in print and digital version
• Seminar certificate, if seminar fully attended
• Soft drinks and coffee/tea on both event days
• Lunch on both event days
Booking Modalities
It is recommended to book soon as seats are limited. For
organisational matters, we kindly ask you to complete the booking
form in capital letters.
Your contact persons for the programme:
Regina Lüning, M. Sc. econ.
Head of Marketing and Sales
Phone: +49 (0)30 80 20 80 246
Fax: +49 (0)30 80 20 80 259
E-mail: [email protected]
Michel Achenbach M.A.
Conference Manager
Phone: +49 (0)30 80 20 80 211
Fax: +49 (0)30 80 20 80 259
E-mail: [email protected] (Programme is subject to alterations)
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Please contact the hotel directly and refer to the “European Academy
for Taxes, Economics & Law” if you wish to benefit from a limited
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alternative hotel accommodation.
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BOOKING
Fax: +49 (0)30 802080-250
E-mail: [email protected]
Phone: +49 (0)30 802080-230
For online booking please visit
our website: www.euroacad.eu
European Academy for Taxes, Economics & Law
Phone.: +49 (0)30 802080-230
at Potsdamer Platz
Fax: Entrance: Leipziger Platz 9
E-mail: [email protected]
10117 Berlin / Germany
www.euroacad.eu
BOOKING
BOOKING NUMBER: S-1045 MC (DMW) +49 (0)30 802080-250
6 th – 7 th JULY 2015, BERLIN
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